TrackingFox

What TrackingFox does

TrackingFox is a consumer- and SMB-focused GPS vehicle tracking company that designs, sells, and supports an OBDII plug-and-play GPS tracker paired with a mobile application. The hardware is a 33-gram device that connects to the vehicle's OBD port (compatible with cars manufactured from 1996 onward) and integrates a GPS and GSM antenna to transmit location data without hardwiring. The companion iOS and Android applications deliver real-time location, 90-day driving history, geofence alerts, anti-theft notifications (movement, ignition, disconnection), and driving behavior reporting on metrics such as speed, acceleration, braking, distance, and fuel consumption.

The business operates a product-led, direct-to-consumer model through its own e-commerce storefront, complemented by Google Play and Apple App Store distribution and a commission-based affiliate network. Revenue is generated via two streams: one-time hardware sales at a €49.50 promotional price (down from €99) and recurring software subscriptions priced at €6.45 per month, with 6-month and 12-month tiers offering 15% and 30% discounts respectively. A 30-day money-back guarantee and 2-year hardware warranty underpin the consumer-grade risk posture. The company is privately held, founder-led by CEO Martynas Kavaliauskas, operates without external funding, and is incorporated in Lithuania under MR Digital Group UAB. The customer base spans approximately 30 countries and includes both individual vehicle owners and small fleet operators, though consumer use cases (anti-theft, teen and family monitoring) dominate the messaging.

Name

TrackingFox

Legal name

MR Digital Group UAB

Website

https://trackingfox.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

TrackingFox designs and sells an OBDII plug-and-play GPS vehicle tracker paired with iOS and Android apps, serving individual vehicle owners and small fleet operators across roughly 30 countries through direct e-commerce and an affiliate channel, with recurring software subscriptions priced at €6.45 per month.

Ownership category

akta.pro rank

Product category

Vehicle GPS Tracking Devices

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Speed Management, Geofencing & Policy Enforcement (TLAEANAH), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Geofencing, Security & Theft Recovery (TLABAJAJ)

Keywords

• GPS vehicle tracking
• OBD tracking devices
• Fleet management software
• Vehicle telematics
• Car GPS trackers

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. GPS Hardware Device Sales: One-time sale of OBD-II GPS tracking device. Device is purchased upfront and can be transferred between vehicles. Comes with 2-year warranty.
2. Software Subscription: Monthly, 6-month, or annual subscription plans for GPS tracking software access. Auto-renewal with automatic billing from user's account. Discounts offered for longer commitment periods (15% off 6-month, 30% off annual).
3. Affiliate Program: Commissions paid to affiliates who refer customers. Device commissions 15% for single device, 10% for second device. Subscription commissions 5% across all plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

TrackingFox sells an OBDII GPS tracking device that plugs into a vehicle's OBD port (compatible with cars manufactured since 1996) and pairs with a mobile app (iOS/Android) and web platform to deliver real-time vehicle location, driving history, geofence alerts, anti-theft notifications, and driving behavior analysis. The product is offered to both individual vehicle owners for personal security and to fleet operators for fleet management, with hardware sold upfront plus recurring software subscription plans.

Product overview

TrackingFox offers a unified GPS tracking solution consisting of an OBDII GPS Tracker Device (hardware) that plugs into vehicles, paired with a Mobile App (iOS/Android software) for monitoring. The company provides subscription-based access to their tracking platform, enabling real-time vehicle location monitoring, driving behavior analysis, anti-theft alerts, and geofencing. The device is compact (33g), works with vehicles from 1996 onwards, and comes with a 2-year warranty. The system is targeted at both personal vehicle owners and business fleet management users.

Differentiator

Problem solved

Functional benefit

Products and services

• TrackingFox OBDII GPS Tracker Device An OBD-II based GPS tracking device that plugs into a vehicle's OBD port to provide real-time location, driving behavior analysis, anti-theft alerts, and geofencing. Compatible with vehicles manufactured from 1996 onwards, weighing 33g, and backed by a 2-year warranty. Designed for personal vehicle owners and commercial fleet operators.
• TrackingFox Mobile App A mobile application for iOS and Android that syncs with the TrackingFox OBDII GPS Tracker to display real-time vehicle location, 90-day driving history, geofence alerts, and driving behavior reports. Enables users to monitor vehicle movement, set places alerts, and receive anti-theft notifications.
• TrackingFox Subscription Service Recurring software subscription providing access to the TrackingFox tracking platform, including real-time monitoring, geofence alerts, anti-theft notifications, and driving behavior analysis. Plans include 1-month (€6.45), 6-months (€32.90), and 12-months (€54.18) options with auto-renewal and automatic billing.

Quantifiable outcome

• 50% discount on device (€49.50 from €99)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tracki: Tracki sells small GPS tracking devices (with OBD and other form factors) on a monthly subscription. Comparable subscription model and consumer/SMB buyer overlap.
• Bouncie: Bouncie sells an OBD-II plug-in GPS tracker paired with a monthly subscription app targeting consumers and small fleets. It is the closest direct competitor to TrackingFox on form factor, price point, and target buyer.
• Vyncs: Vyncs offers an OBD-II GPS tracker with a companion app and subscription plans aimed at families, teen drivers, and small fleets. Direct overlap on device type, subscription tiers, and persona targeting.
• MOTOsafety: MOTOsafety provides an OBD-II GPS tracker with driving behavior reports and geofencing, primarily for teen driver and family safety use cases. Closely matches TrackingFox's consumer monitoring positioning.
• Spytec GPS: Spytec is a direct-to-consumer GPS tracker brand selling plug-in and portable devices with subscription plans for vehicle and asset tracking. Comparable product breadth and D2C motion.
• LandAirSea: LandAirSea sells GPS tracking devices (magnetic, hardwired, OBD) with subscription plans for personal vehicle and fleet use. Direct competition in the consumer GPS tracker space with overlapping feature set.

Broad incumbents

• Verizon Connect: Verizon Connect is a large-scale fleet telematics platform offering vehicle tracking, driver behavior, and fleet management software. Overlaps with TrackingFox's fleet use cases but operates as a broader enterprise solution.
• Geotab: Geotab is a leading fleet telematics and asset tracking platform with OBD-connected devices and analytics. Comparable GPS-tracking core technology but positioned for enterprise fleet customers.
• Samsara: Samsara provides IoT-based fleet telematics with hardware and software for vehicle tracking, driver behavior, and asset visibility. Operates upmarket with overlapping functional capabilities.
• BrickHouse Security: BrickHouse Security offers a catalog of GPS trackers (vehicle, personal, asset) with subscription services. Comparable consumer/SMB product breadth and DTC distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TrackingFoxTracker
• LinkedInlinkedin.com/company/trackingfox

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrackingFox