Lin3s
Lin3s is a Bilbao-based digital business consultancy providing data-driven digital strategy, analytics implementation, CRO, SEO/SEM, and web development services to 300+ enterprise and mid-market clients across Spain, with subscription training (MIDE) and B2B research initiatives (ToBeInB2B) extending its platform.
- Company typePrivate
- Founded2007
- HeadquartersBilbao, Spain
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Lin3s does
Lin3s (legal entity I2C INTERNET S.L.) is a Bilbao-based digital business consultancy founded in 2007 (constituted by public deed on April 24, 2007) and operating under a 24-year industry track record with a team of 120+ professionals. The firm provides data-driven digital strategy, advanced analytics implementation (Google Analytics 4, server-to-server setups, data warehousing), conversion rate optimization (CRO), SEO/SEM, social media and content marketing, UX/UI design, email marketing, and web development, delivered primarily through project-based professional services engagements with enterprise and mid-market clients across Spain and select international accounts.
The company's core technology stack is built on third-party platforms (GA4, SEO and CRO tools, cloud-based data warehouses) layered with proprietary methodologies for attribution modeling and analytics unification. Two branded sub-initiatives extend the platform: MIDE, a subscription-based training school offering structured courses in digital analytics and data-driven marketing, and ToBeInB2B, a research and events initiative producing a B2B digital strategy study built from 200+ interviews and sector analysis with events in Madrid, Bilbao, and Barcelona.
Revenue mechanics combine project-based consulting fees (the dominant stream) with subscription recurring revenue from MIDE and event/research-driven thought-leadership monetization through ToBeInB2B. The firm serves 300+ clients across 15+ verticals including sports (Real Betis, Athletic Club Bilbao, Ironman, Surne Bilbao Basket), culture (Museo Guggenheim Bilbao, Cristóbal Balenciaga Museoa, Instituto Cervantes), banking (Banco Pichincha), food and beverage (Grupo Faustino, Conservas Serrats), automotive (Mobility-Centro/Mercedes-Benz, Arcos Dorados/McDonald's across 20 countries), telecom (Euskaltel), legal (Pérez-Llorca, Lefebvre), education (Universidad de Deusto, UOC), and energy (Edinor). Lin3s operates from a single headquarters at Calle Uribitarte 8 in Bilbao, holds 17 industry awards and 25+ certifications (including Adobe Solution Partner Bronze), and is a member of the DANOK collaborative network of nine specialized digital firms.
Lin3s firmographics
Firmographics- Name
- Lin3s
- Legal name
- I2C INTERNET S.L.
- Website
- https://lin3s.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lin3s is a Bilbao-based digital business consultancy providing data-driven digital strategy, analytics implementation, CRO, SEO/SEM, and web development services to 300+ enterprise and mid-market clients across Spain, with subscription training (MIDE) and B2B research initiatives (ToBeInB2B) extending its platform.
- Ownership category
- akta.pro rank
Lin3s industry classification
Industry- Product category
- Digital Business Consulting
- NAICS
- Other Scientific and Technical Consulting Services (54169), Other Computer Related Services (541519)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
Keywords
Where Lin3s is headquartered
LocationHeadquarters
- HQ city
- Bilbao
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Lin3s business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting and Professional Services: Digital strategy, analytics, and marketing consulting services delivered through project-based engagements with enterprise clients. Services include digital strategy, web development, SEO, SEM, social ads, content marketing, UX/UI design, and data analytics.
- MIDE Training School: Subscription-based training platform offering courses and programs in digital analytics and data-driven marketing, adapted to real business ecosystems. Bonificable training for companies.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Lin3s product offering
Product offeringCore offering
Lin3s is a B2B digital business consultancy that delivers end-to-end digital transformation projects for enterprise and mid-market organizations, combining digital strategy, analytics, web/software development, conversion optimization (CRO), and digital marketing under a single engagement model. In parallel, it operates the MIDE training school (a subscription-based education program for professionals) and the ToBeInB2B research initiative that publishes vertical research and events for the B2B ecosystem.
Product overview
LIN3S operates as a digital business consulting firm offering services across strategy, web development, data analytics, SEO/SEM, social media, inbound marketing, CRO, UX/UI design, email marketing, and training. The core offerings consist of consulting services for digital transformation and two branded initiatives: MIDE (their training and education platform providing structured courses in digital analytics and data-driven marketing) and ToBeInB2B (a research initiative studying digital strategy and AI adoption in Spanish B2B companies through reports and events). The company serves diverse sectors including sports, banking, culture, real estate, e-commerce, and B2B.
Differentiator
Problem solved
Functional benefit
Brands
- MIDE: LIN3S's training school offering structured digital training programs, courses, and knowledge-sharing webinars for professionals and teams.
- ToBeInB2B
Products and services
- Digital Business Consulting Services (Strategy, Analytics, Web/Software, CRO, Marketing) End-to-end B2B digital transformation engagement covering digital strategy, digital analytics, custom web/software development, conversion rate optimization (CRO), and digital marketing, delivered as a multi-disciplinary project to enterprise and mid-market clients in Spain across 25+ verticals.
- MIDE Training School Subscription-based professional training school run by Lin3s that educates professionals in digital business, analytics, and marketing disciplines; functions as a distinct branded offering with its own website.
- ToBeInB2B Research Initiative Proprietary B2B research and events program under Lin3s that publishes vertical research and convenes the B2B ecosystem through its own website and community activities.
Quantifiable outcome
- Saunier Duval achieved +44% new business opportunities and +129% users in 2 years
- +5 more outcomes
Companies that use Lin3s
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles1 record
Lin3s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lin3s partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- SISMOSminorSISMOS, a Bilbao-based startup developing machine vision-based industrial quality control solutions, partnered with LIN3S for their digital business consulting expertise. SISMOS was founded in 2025 and offers compact inspection computers for industrial quality control.
- DANOK NetworkcoreLIN3S is part of DANOK collaborative network integrating 9 specialized companies (Caronte, Geotelecom, Kuik, SDI, Seobide, Torresburriel Estudio, Wegetit, Workoholics) offering comprehensive digital solutions as an alternative to large generalist consultancies.
- DHLminorDHL collaborated as a sponsor on ToBeInB2B study and events.
- UPANGOminorUPANGO collaborated as a sponsor on ToBeInB2B study and events.
- Torresburriel EstudiominorTorresburriel Estudio collaborated as a sponsor on ToBeInB2B study and events.
- WorkoholicsminorWorkoholics collaborated as a sponsor on ToBeInB2B study and events.
- TiralineasminorTiralineas collaborated as a sponsor on ToBeInB2B study and events.
- KoalitioncoreKoalition partnered with LIN3S on the awarded digital experience for Cristóbal Balenciaga Museoa 10th Anniversary, winning AWWWARDS in 2021.
- WorkoholicscoreWorkoholics partnered with LIN3S on Pérez-Llorca legal app development, focusing on knowledge application and user experience design.
- Torresburriel EstudiocoreTorresburriel Estudio partnered on Banco Pichincha project, providing UX research expertise for user behavior analysis and needs establishment.
- OnesticminorOnestic partnered on Conservas Serrats e-commerce project alongside Workoholics, Geotelecom and Seobide.
- GeotelecomminorGeotelecom partnered on Conservas Serrats digital project alongside Onestic, Workoholics and Seobide.
- SeobideminorSeobide partnered on Conservas Serrats digital project alongside Onestic, Workoholics and Geotelecom.
- Econocom DigitalcoreEconocom Digital partnered with LIN3S on Arcos Dorados (McDonald's) project, serving as the first digital integrator in Europe combining services and financing for digital transformation.
- GlobantcoreGlobant partnered with LIN3S on Arcos Dorados project, providing native digital expertise combining innovation, design and engineering at scale.
- Pérez LlorcaminorPérez Llorca hosted ToBeInB2B events at their Madrid offices (Paseo de la Castellana 50, 28046 Madrid) as venue partner.
Scale indicators6 records
Recent moves6 records
Expansion highlights2 records
Lin3s competitors and assessment
Company assessmentDirect peers
- Good Rebels: Madrid-based digital consultancy offering digital strategy, branding, technology, and data services to enterprise clients. Comparable Spanish competitor with similar positioning around data-driven digital transformation and enterprise project-based engagements.
- Adglow: Spanish digital performance marketing agency specializing in paid media, social advertising, and analytics. Comparable in size and service mix, competing for similar enterprise digital marketing budgets in Spain and internationally.
- Making Science: Madrid-headquartered digital transformation and adtech company listed on BME Growth, offering digital marketing, data, cloud, and martech services. Closest publicly traded comparable in the Spanish market with overlapping CRO, analytics, and digital strategy offerings.
- Torresburriel Estudio: Spanish UX and digital product design agency, also a member of the DANOK network alongside Lin3s. Directly comparable as a Spain-based specialist digital consultancy with overlapping service lines (UX research, product design) and similar mid-market positioning.
- Workoholics: Spanish branding and digital design studio, core DANOK network partner that co-delivered the Pérez-Llorca app with Lin3s. Comparable as a Spain-based specialist creative and digital agency serving similar enterprise and cultural clients.
- Seobide: Bilbao-based SEO specialist agency and DANOK network member that has partnered with Lin3s on client projects. Directly comparable on SEO and organic search services, and overlaps in the Basque Country enterprise client base.
- Elogia: Barcelona-based digital marketing agency offering performance marketing, e-commerce, and analytics services across Spain and Latin America. Comparable in size and service mix, and competes for the same enterprise and mid-market digital transformation mandates as Lin3s.
Broad incumbents
- Accenture Interactive: Global digital, marketing, and experience services arm of Accenture, serving enterprise clients across markets including Spain. Represents the largest competitive threat to Lin3s on multi-country enterprise mandates, with overlapping capabilities in strategy, analytics, and customer experience.
- Globant: Global digital transformation and IT services firm that partnered with Lin3s on the Arcos Dorados (McDonald's) 20-country GA4 rollout. Overlaps in digital, analytics, and engineering services but operates at much larger scale and broader geographic footprint.
- Deloitte Digital: Global consulting digital practice within Deloitte offering strategy, creative, technology, and analytics services. Competes for the same Spanish enterprise digital transformation RFPs and represents the type of large generalist incumbent Lin3s positions itself against via DANOK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lin3s social profiles
Digital presenceLin3s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lin3s leadership team
Management profileNumber of profiles
Profiles1 record
Lin3s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lin3s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lin3s
What does Lin3s do?
Lin3s is a B2B digital business consultancy that delivers end-to-end digital transformation projects for enterprise and mid-market organizations, combining digital strategy, analytics, web/software development, conversion optimization (CRO), and digital marketing under a single engagement model. In parallel, it operates the MIDE training school (a subscription-based education program for professionals) and the ToBeInB2B research initiative that publishes vertical research and events for the B2B ecosystem.
Is Lin3s a public or private company?
Lin3s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lin3s founded?
Lin3s was founded in 2007. It employs 101 to 250 people.
Where is Lin3s based?
Lin3s is headquartered in Bilbao, Spain, in the Europe region.
How does Lin3s make money?
Two revenue lines are on record. Consulting and Professional Services are the primary driver. The others are MIDE Training School.
Who are Lin3s's main competitors?
Direct peers on record are Good Rebels, Adglow, Making Science, Torresburriel Estudio, Workoholics, Seobide and Elogia. Broad incumbents are Accenture Interactive, Globant and Deloitte Digital.
Does Lin3s have an API?
No public API is recorded for Lin3s.
What industry is Lin3s in?
Lin3s's product category is Digital Business Consulting. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of HDAEAMAD, Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights). Its NAICS code is 54169 and its SIC code is 8700.