Koalition

What Koalition does

Koalition is a privately held digital studio founded in Copenhagen in 2000, with its primary studio in Brooklyn, New York (since 2007) and a European studio in Bilbao, Spain (since 2018). Operating as a "build partner" rather than a vendor, the studio delivers custom digital experiences for agencies, museums, cultural institutions, cause-driven organizations, and ambitious brands, organized into three service lanes — Culture (museum kiosks, exhibits, digital archives, AI integrations), Cause (activist tech, advocacy platforms, campaign artifacts, civic data tools), and Commerce (touch kiosks, content-to-commerce, bespoke storefronts, agentic AI discovery). Koalition has delivered 300+ projects over 25 years for clients including the Smithsonian, Guggenheim Bilbao, White House Historical Association, Verizon, Walmart, Hermes, Suntory, ITO EN, Kate Spade, Jamie Oliver, CBRE, the United Nations, and VICE, earning FWA, CSS Design Awards, a One Show Gold Pencil, and a Clio Gold.

Name

Koalition

Legal name

Koalition

Website

https://koalition.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Koalition is a Brooklyn-based digital studio founded in Copenhagen in 2000, operating as a build partner for agencies, museums, and brands. It delivers custom digital experiences across Culture, Cause, and Commerce lanes, alongside AI-powered products and 3D visualization services.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Production Services: Koalition generates revenue through project-based digital production work including websites, e-commerce platforms, applications, interactive experiences, and AI integrations. The studio acts as a build partner for agencies, museums, and brands, delivering custom digital solutions. Work spans three lanes: Culture (museums, galleries), Cause (activist tech, advocacy), and Commerce (brand activations, retail).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Koalition is a digital studio that operates as a build partner for agencies, museums, and brands, delivering project-based custom digital experiences spanning websites, e-commerce platforms, mobile applications, interactive touchscreen kiosks, AI integrations, content-to-commerce platforms, and 3D visualizations. The studio works across three service lanes — Culture (museums/galleries/foundations), Cause (activist tech/NGOs/civic), and Commerce (brand activations/retail) — and offers named productized offerings including Koalition Intelligence (private branded AI knowledge agents), Extra Dimension (interactive 3D visualization), and BodyByAI (cross-platform AI fitness mobile app).

Product overview

Koalition is a digital studio (est. 2000 in Copenhagen, Brooklyn since 2007) operating as a build partner for agencies, brands, museums, and causes. The studio offers a portfolio of named products and three service lanes. Named products include: Koalition Intelligence (private branded AI knowledge agent platform with RAG-based Knowledge Agents, Operational Copilots, and Custom AI Workflows); Extra Dimension (interactive 3D visualization service); Wonderlism Lab (~62 interactive art pieces spanning audio-visual, gesture, and camera-based experiences); BodyByAI (cross-platform AI fitness mobile app); plus a broad portfolio of client projects spanning museum exhibits (Cristóbal Balenciaga, American Archive: Stories from the White House, Museum of Democracy), e-commerce builds (ITO EN Shopify flagship, Kate Spade Saturday), interactive video commerce (Walmart Gift Finder, Jamie Oliver Veggie Boost), and AR/VR experiences (Verizon AR/VR, Parker Virtual Booth). Three service lanes — Culture (museums/galleries), Cause (activist/NGO/civic), and Commerce (brand activations/retail) — sit alongside the product portfolio and are backed by 25 years of delivery experience across 300+ projects.

Differentiator

Problem solved

Functional benefit

Brands

• Koalition Intelligence: Private, branded knowledge agents (RAG systems) for enterprise teams — includes Knowledge Agents, Operational Copilots, and Custom AI Workflows.
• Extra Dimension
• Wonderlism

Products and services

• Koalition Intelligence Private, branded AI knowledge agent platform offering three systems — Knowledge Agents (RAG-based plain-language Q&A over company archives), Operational Copilots (AI agents integrated into CRM, contracts, and policy docs), and Custom AI Workflows (Composio-powered integrations connecting AI to Slack, Notion, HubSpot, and internal APIs). Built on Claude, Next.js, Neon + pgvector, and Cloudflare R2. Private by default with on-prem option; no training on user data.
• Extra Dimension Interactive 3D visualization service delivered as studio partnership or white-label for agencies. Spans three offerings — architectural visualization (walk-throughs for developers and architects), product spin/zoom visualization (for DTC brands and e-commerce), and industrial design rendering (sculptural product presentation). Built on WebGL and Three.js.
• BodyByAI All-in-one AI fitness trainer mobile app for iOS and Android — adaptive workouts from a 25,000+ workout library, nutrition planning from a 50,000+ meal database, 1-tap meal scanner, body scan tracking, video exercise demos, and habit coaching with streaks. Built with React in a single codebase packaged for both platforms; sold via App Store and Google Play as a free download with in-app purchases.
• Culture Services End-to-end digital production services for the cultural sector — touchscreen kiosks and installations (hardware-integrated, ADA-compliant, museum-grade), companion apps and microsites, digital exhibitions and archives, and AI integrations (digital twins, voice synthesis) for kiosks and exhibits. Served clients include Smithsonian, Guggenheim Bilbao, White House Historical Association.
• Cause Services End-to-end digital production services for civic and cause-driven work — activist tech (petitions, campaigns), advocacy platforms for NGOs and intergovernmental bodies, civic data tools, and campaign artifacts (physical-digital crossovers). Served clients include UN Peace Building Fund, The Dirty Protest, Genderless Voice (Q).
• Commerce Services End-to-end digital production services for commerce in real spaces — touch kiosks and brand activations (configurators, mixers, in-store kiosks), content-to-commerce platforms (Eko interactive video, branching video commerce), bespoke storefronts (Shopify, headless, hybrid, custom), and agentic AI discovery for product recommendation. Served clients include Jamie Oliver, Walmart, Shaw Contract, BuzzFeed.

Quantifiable outcome

• The Hulk Yahoo takeover reached 10 million people and helped drive the film's $62 million opening weekend
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability13 records

Feature6 records

Partnerships

22 partnerships are on record, tiered core and minor.

• ESI DesigncoreStrategic or Co-development PartnerKoalition partnered with ESI Design as build partner for the White House Tour: Hidden Stories project for Jill Biden and the Office of the First Lady. ESI Design brought creative vision that Koalition translated into a fast, accessible, content-rich microsite.
• EkocoreTechnology or IntegrationKoalition builds on Eko's interactive video technology platform for content-to-commerce experiences. Projects include Jamie Oliver's Veggie Boost and Walmart Baby Gift Finder. Eko provides the video branching technology; Koalition handles the full application build.
• PixelpushercoreStrategic or Co-development PartnerKoalition partnered with Pixelpusher to create Verizon's AR/VR project '9/12: The Untold Story of Reconnecting New York City.' The project won One Show Gold Pencil and Clio Gold awards.
• A&E NetworkscoreStrategic or Co-development PartnerCollaborated with A&E Networks on the White House Tour: Hidden Stories project, providing original video content integrated into the microsite. Also collaborated on American Archive project with History Channel content.
• Copenhagen PrideminorStrategic or Co-development PartnerPartnered with Copenhagen Pride to create Q, the first genderless voice for AI assistants. Installation at The Smithsonian raised awareness about gender bias in AI technology.
• Equal AIminorStrategic or Co-development PartnerPartnered with Equal AI on the Genderless Voice (Q) project to address gender bias in AI assistants and promote inclusive technology design.
• Lin3scoreStrategic or Co-development PartnerPartnered with Lin3s to build the digital exhibition for the Guggenheim Bilbao showcasing José Manuel Ballester's photographs of empty Bilbao during the 2020 lockdown.
• Uncommon Creative StudiocoreStrategic or Co-development PartnerKoalition built The Dirty Protest website alongside Uncommon Creative Studio, who led the campaign. The initiative united clean ocean partners globally to end sewage discharge.
• DigitalDNA LabscoreStrategic or Co-development PartnerKoalition partnered with DigitalDNA Labs on Museum of Democracy's 'Democracy Matters' AI kiosk experience and BodyByAI fitness app. DigitalDNA provides CloneMe.io AI digital twin platform; Koalition handles experience layer and kiosk integration.
• BuzzFeedcoreStrategic or Co-development PartnerCollaborated with BuzzFeed and Eko on Jamie Oliver's Veggie Boost interactive video commerce platform. BuzzFeed distributed content; Koalition built the full application.
• Form Us With LovecoreStrategic or Co-development PartnerKoalition built the Inside Shapes React-based design tool for Shaw Contract's modular carpet collection. Form Us With Love designed the collection; Koalition built the digital experience and configurator.
• Scott CimockminorStrategic or Co-development PartnerScott Cimock served as design lead on BodyByAI, Koalition's all-in-one AI fitness trainer mobile app for iOS and Android.
• Virtue WorldwidecoreStrategic or Co-development PartnerVirtue Worldwide (Vice's creative agency) brought Koalition in for campaigns including Jägermeister's Copenhagen LED screen animation and Facebook app projects.
• Rare VolumecoreStrategic or Co-development PartnerKoalition partnered with Rare Volume to build CBRE Market Canvas, a React data visualization platform for real estate market intelligence with interactive dashboards, charts, and maps.
• Tia MowryminorOthersTV personality Tia Mowry hosted the Walmart Baby Gift Finder interactive video experience, providing brand alignment and audience reach.
• Lasse FyhringminorOthersLasse Fyhring led design direction for Yazdani Studio website, featuring minimalist design and bold typography that showcased architectural photography.
• NorgramcoreStrategic or Co-development PartnerNorgram led design on multiple projects including Phosphene FX website, Pravda website, and Scandinavian Design College. Koalition handled technical build and implementation.
• King & PartnersminorStrategic or Co-development PartnerKing & Partners led design for Stuart Weitzman Instagram Aggregator project.
• Laird and PartnersminorStrategic or Co-development PartnerLaird and Partners collaborated on NARS Orgasm bold digital experience for the iconic collection launch.
• NBBJ DesigncoreStrategic or Co-development PartnerNBBJ Design brought Koalition in as build partner for American Archive: Stories from the White House project for White House Historical Association.
• Clark McDowallminorStrategic or Co-development PartnerClark McDowall collaborated on Snooze AM Eatery website with playful design and intuitive navigation.
• KYNminorStrategic or Co-development PartnerKYN led design on Revelator digital intelligence music platform marketing website.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Ustwo: Digital product studio operating as a build partner across culture, cause, and commerce lanes with studios in multiple cities and a track record of museum, brand, and civic work. Closely comparable to Koalition's studio-as-build-partner model and project portfolio scope.
• B-Reel: Multi-disciplinary digital creative studio producing interactive experiences, branded content, and product work for enterprise clients. Directly comparable offering set to Koalition's Culture/Commerce lanes.
• Resn: Award-winning interactive creative studio known for high-craft immersive web and brand experiences. Comparable in their focus on boundary-pushing digital craft and interactive storytelling for global enterprise brands.
• Active Theory: Los Angeles-based studio building immersive real-time 3D web experiences using WebGL and Three.js — a near-direct technical overlap with Koalition's Extra Dimension service and museum-grade interactive installations.
• Jam3: Interactive studio producing award-winning digital experiences, brand activations, and content-to-commerce work for major brands. Comparable in delivery of immersive, commerce-linked digital experiences for enterprise clients.
• Tool of North America: Boutique interactive and experiential studio combining film, design, and technology for brand storytelling — directly comparable to Koalition's Verizon AR/VR-type projects and cross-platform campaign artifacts.
• Fantasy (Interactive): Creative technology and interactive experience studio with strong brand and product work; comparable build-partner-style engagements and emphasis on craft in web/3D/AR deliverables.
• Work & Co: Digital product studio producing e-commerce and brand platforms for enterprise clients (e.g., Google, Apple, Mastercard). Comparable in high-end e-commerce and content-platform build work for ambitious brands.

Broad incumbents

• ESI Design: Larger experience design firm focused on physical and digital museum/cultural installations. Koalition has worked with ESI Design as a build partner (White House Tour), making them a complementary incumbent rather than pure competitor.

Others

• Eko (Interactive Video): Interactive video technology platform that Koalition builds on top of for content-to-commerce experiences (Walmart Gift Finder, Jamie Oliver Veggie Boost). A platform partner/enabler rather than a direct competitor.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/koalition
• GitHubgithub.com/Koalitionist
• YouTubeyoutube.com/koalition_nyc
• Facebookfacebook.com/koalition.nyc
• LinkedInlinkedin.com/company/koalition
• Instagraminstagram.com/koalition_nyc
• TikToktiktok.com/@koalition.nyc
• Pinterestpinterest.com/koalitionnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koalition