Mutant
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Mutant firmographics
Firmographics- Name
- Mutant
- Legal name
- Mutant Inc.
- Website
- https://mutantinc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Mutant is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Mutant business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Freelance Creative Services for Agencies: Provides freelance creative directors and strategic firepower to advertising agencies looking for additional help on pitches or projects.
- Creative Consulting for Brands: Embedded creative consultants providing outside perspective for brand's internal teams, including brand identity co-creation and campaign development.
- Merchandise Sales (Mutation Mall): Sells branded merchandise including hoodies, t-shirts, trucker caps, candles, and aromatherapy products through their online store.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Mutant product offering
Product offeringCore offering
Mutant Inc. is a freelance collective of creative directors, marketing executives, branding consultants, and production companies that delivers senior creative leadership to advertising agencies (as freelance talent for pitches and projects) and to brands (as embedded creative consultants providing outside perspective). Service lines span brand identity co-creation, branding campaigns, brand activations, and social video, cinema, and TV content production. The company also runs Mutation Mall, an online store selling branded apparel, caps, candles, and aromatherapy products.
Product overview
Mutant Inc. is a freelance collective and advertising agency offering three core service lines: (1) Add a Team to Your Team - providing freelance creative leadership for ad agencies and embedded consultants for brands; (2) Co-Create or Evolve Your Brand Identity - collaborative brand voice and visual identity development; and (3) Advertising/Content Ideas and Production - branding campaigns, brand activations, and video content production. The company also operates Mutantion Mall, a merchandise store selling branded apparel, hats, and candles.
Differentiator
Problem solved
Functional benefit
Products and services
- Add a Team to Your Team
Quantifiable outcome
- Best Buy sold more UHD TVs than ever before, topping 2015 goals by over 20%
- +8 more outcomes
Companies that use Mutant
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Mutant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mutant partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- CP+B (Crispin Porter + Bogusky)minorMutant worked as freelance creative team on Best Buy 4K TV campaign through CP+B agency.
- 180LAminorMutant provided creative services for Boost Mobile unlimited data campaign through 180LA.
- goodness Mfg.minorCollaborated with goodness Mfg. on Newegg Eggies campaign at CES.
- Fitzgerald + Co.minorWorked through Fitzgerald + Co. agency on Checker's Cravings Collection campaign.
- The Martin AgencyminorBrought in by The Martin Agency to help create Ritz and Oreo Olympic campaigns under Mondelez brief.
- Left Field LabsminorCo-developed #ShootATweet Twitter bot campaign with Left Field Labs for gun violence prevention activism.
- Deutsch LAminorCollaborated with Deutsch LA on Walmart+ '#DadTax' campaign.
- Trailer ParkminorWorked with Trailer Park and goodness Mfg. on Bethesda Softworks Prey 2 campaign.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Mutant competitors and assessment
Company assessmentDirect peers
- Anomaly: Independent, full-service creative agency known for unconventional brand work and integrated campaigns. Highly comparable to Mutant's model of senior-led, non-traditional creative for major brands.
- 72andSunny: Independent creative agency with a culturally-driven, brand-building approach and roster of major global clients. Comparable positioning to Mutant's 'we aren't normal on purpose' creative stance.
- GUT: Independent, award-winning creative agency with a founder-led, entrepreneurial culture. Comparable to Mutant as a senior-creative-led independent competing against holding-co agencies.
- Mother: Independent creative agency network operating as a collective of senior creatives; closely matches Mutant's freelance-talent operating model and A-list brand client base.
- Pereira O'Dell: Independent creative and brand agency working with major consumer brands on campaigns, brand identity, and content. Direct comparable for Mutant's brand identity and campaign work.
Broad incumbents
- Wieden+Kennedy: Large independent creative agency where Mutant's founders previously worked. Same heritage and creative-first culture, but at much greater scale and global footprint.
- Deutsch LA: Major independent creative agency where Mutant has embedded on campaigns (e.g., Walmart+). Comparable in offering integrated creative and brand work at meaningfully greater scale.
- The Martin Agency: Large independent creative agency that has engaged Mutant for Mondelez/Ritz & Oreo work. Comparable brand identity and campaign capabilities, with broader full-service infrastructure.
- Droga5: Acclaimed creative agency (now part of Accenture Song) known for bold, award-winning brand work. Comparable creative reputation and brand client base; substantially larger and now backed by a global services network.
- 180LA: Independent creative agency where Mutant's founders worked and through which Mutant has delivered freelance work. Comparable creative approach; larger scale and broader client roster.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mutant social profiles
Digital presenceMutant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mutant leadership team
Management profileNumber of profiles
Profiles2 records
Mutant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mutant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mutant
What does Mutant do?
Mutant Inc. is a freelance collective of creative directors, marketing executives, branding consultants, and production companies that delivers senior creative leadership to advertising agencies (as freelance talent for pitches and projects) and to brands (as embedded creative consultants providing outside perspective). Service lines span brand identity co-creation, branding campaigns, brand activations, and social video, cinema, and TV content production. The company also runs Mutation Mall, an online store selling branded apparel, caps, candles, and aromatherapy products.
Is Mutant a public or private company?
Mutant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mutant founded?
Mutant was founded in 2016. It employs 1 to 10 people.
Where is Mutant based?
Mutant is headquartered in Atlanta, United States, in the North America region.
How does Mutant make money?
Three revenue lines are on record. Freelance Creative Services for Agencies are the primary driver. The others are creative Consulting for Brands and merchandise Sales (Mutation Mall).
Who are Mutant's main competitors?
Direct peers on record are Anomaly, 72andSunny, GUT, Mother and Pereira O'Dell. Broad incumbents are Wieden+Kennedy, Deutsch LA, The Martin Agency, Droga5 and 180LA.
Does Mutant have an API?
No public API is recorded for Mutant.