Left Field Labs
Left Field Labs is a Culver City-based creative technology consultancy and Stagwell subsidiary, founded 2008, that designs experiential AI, AR, and digital product activations for Fortune 100 clients — most notably an 18-year Google partnership, Salesforce's Agentforce City, and the AI-native illumend insurance compliance platform.
- Company typePrivate
- Founded2008
- HeadquartersVenice, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Left Field Labs does
Left Field Labs (LFL) is a Culver City, California-based creative technology consultancy founded in 2008 and operating as a wholly-owned subsidiary of Stagwell Inc. (NASDAQ: STGW). The firm positions itself as a creative technology partner for ambitious brands and delivers across four integrated service lines: Digital (websites, apps, platforms), Experiential & Immersive (event activations and physical-digital experiences), Products & Platforms (full-stack product development from MVPs to enterprise systems), and Applied AI (conversational interfaces, computer vision, generative content, automation). Its work centers on making emerging technology — particularly AI — tangible through live, high-stakes public demonstration rather than controlled announcements, a methodology the company brands as "Proof Over Promise."
LFL's client roster is dominated by Fortune 100 technology companies, headlined by an 18-year strategic partnership with Google spanning I/O activations (Prism Shift with Gemini), Android @ CES AR experiences, and Pixel product work. Other enterprise clients include Salesforce (Agentforce City at Dreamforce 2025, now anchoring Salesforce's 2026-2027 global events strategy), Qualcomm (multi-year Snapdragon Summit program), Amazon (The Boys franchise experiences), and Hasbro (Twister AIR, named 2023 Toy Industry Awards Game of the Year). Beyond services, LFL co-developed illumend — an AI-native insurance compliance platform launched May 2025 in partnership with myCOI — featuring a conversational AI assistant (Lumie) that compresses certificate-of-insurance review from 3 days to 5-6 minutes.
The firm's revenue model is project-based professional services with custom-quote, multi-year contract engagements; no public pricing is disclosed. All client acquisition flows through direct relationship sales and a website contact form — there is no self-serve channel, app store listing, or product storefront for the services business. The company has delivered 3,000+ projects since 2008, won 19 industry awards across 2025-2026, and reported double-digit revenue growth in 2024 as a Stagwell portfolio firm. Headcount sits at 101-250 employees, with technology stacks spanning Unreal Engine, Cinema 4D, ARCore, Adobe Aero, generative AI (Gemini, Imagen, Cloud TTS), and custom ML for computer vision.
Left Field Labs firmographics
Firmographics- Name
- Left Field Labs
- Legal name
- Left Field Labs LLC
- Website
- https://leftfieldlabs.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Left Field Labs is a Culver City-based creative technology consultancy and Stagwell subsidiary, founded 2008, that designs experiential AI, AR, and digital product activations for Fortune 100 clients — most notably an 18-year Google partnership, Salesforce's Agentforce City, and the AI-native illumend insurance compliance platform.
- Ownership category
- akta.pro rank
Left Field Labs industry classification
Industry- Product category
- Creative Technology Services
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
Keywords
Where Left Field Labs is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Left Field Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Project-Based Professional Services: Left Field Labs generates revenue through custom creative technology engagements — designing and building digital products, immersive experiences, AI-powered platforms, and products for enterprise clients on a project-contract basis. Engagements range from multi-week sprints to large-scale event activations (e.g., Dreamforce installations). Revenue grew double-digits in 2024 as a Stagwell (STGW) firm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project engagements — no public pricing tiers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Left Field Labs product offering
Product offeringCore offering
Left Field Labs is a creative technology consultancy that designs and builds digital products, immersive brand experiences, platforms, and applied AI solutions for enterprise clients such as Google, Salesforce, Qualcomm, Amazon, and Hasbro. The firm delivers end-to-end engagements spanning strategy, design, and engineering, with flagship work including Agentforce City at Dreamforce 2025, Qualcomm Snapdragon Summit activations, and co-developed products such as illumend (AI insurance compliance) and Twister AIR (AR game).
Product overview
Left Field Labs (LFL) operates as a creative technology partner offering four integrated service offerings: Digital (websites, apps, platforms), Experiential & Immersive (event activations, physical-digital experiences), Products & Platforms (full-stack product development from MVPs to enterprise systems), and Applied AI (human-centered AI solutions for business outcomes). Beyond services, LFL co-developed two distinct product lines: illumend — an AI-powered insurance compliance platform built for myCOI featuring the Lumie conversational AI assistant — and Twister AIR — an AR-based mobile game co-developed with Hasbro that was named Game of the Year 2023. LFL's work spans experiential activations for major clients including Google (18-year partnership), Salesforce, Qualcomm, Amazon, and Meta, with a focus on making AI tangible through live demonstration rather than abstract claims.
Differentiator
Problem solved
Functional benefit
Products and services
- illumend An AI-powered insurance compliance management platform co-developed with myCOI that automates certificate of insurance tracking and verification across more than one million contracts and 200,000 third parties. Includes Lumie, a conversational AI assistant that reads documents, detects coverage gaps, and guides users through compliance workflows in plain language. Targeted at enterprise risk, compliance, and procurement teams.
- Twister AIR An AR-based mobile game co-developed with Hasbro that brings the classic Twister brand to mobile devices, using AI skeletal and color band tracking to enable up to four players to play in open space without a physical mat. Includes 16 music tracks and a level editor, and was named Game of the Year at the 2023 Toy Industry Awards.
- Digital Services Design-forward digital product and platform service offering from Left Field Labs that designs, builds, and deploys strategic websites, mobile apps, and interactive platforms for enterprise clients. Spans UX design, full-stack development, and platform engineering, delivered as bespoke engagements.
- Experiential & Immersive Services Tech-driven experiential and immersive service offering from Left Field Labs that creates activations blending digital, physical, and AI into story-driven experiences at global events, permanent installations, and fan activations for enterprise brands.
- Products & Platforms Services Full-stack product and platform development service offering from Left Field Labs spanning startup MVPs to enterprise systems. Combines precision engineering with creative direction to build robust, scalable products and platforms from concept to launch for enterprise clients.
- Applied AI Services Human-centered applied AI service offering from Left Field Labs that develops conversational interfaces, computer vision systems, generative content, and automation solutions for enterprise brands, focused on delivering measurable business outcomes in weeks rather than months.
Companies that use Left Field Labs
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Left Field Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature6 records
Left Field Labs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- SalesforceflagshipLeft Field Labs has partnered with Salesforce for three consecutive years on Dreamforce experiential activations. The 2025 Agentforce City project — a 1.5 football field Main Street inside the Moscone Center — became Salesforce's most visited and photographed destination, anchoring their full-year 2026-2027 global events strategy. The partnership has expanded to encompass Salesforce's year-round event program.
- QualcommcoreMulti-year partnership with Qualcomm for immersive edge AI and XR experiences at Snapdragon Summit (2024-2025), Computex Taipei, and SXSW. Left Field Labs engineered an agentic Q&A tool enabling unscripted, real-time CEO interactions and built Snapdragon City — a 3D-printed miniature city on an LED floor demonstrating on-device AI processing. Partnership is described as 'built on years of trust' with multiple award-winning activations.
- illumend (formerly myCOI)coreCo-developed illumend (formerly myCOI) — an agentic AI platform for insurance compliance — with myCOI's 16 years of compliance expertise, 1M+ contracts, and 200K+ third parties. Left Field Labs designed and built the platform's AI capabilities including Lumie, a conversational AI assistant. illumend collapses compliance reviews from days to minutes at 90% AI accuracy. Won Globee Awards for AI transformation.
- AmazoncorePartnership with Amazon to extend the The Boys (Prime Video) franchise experience beyond the screen. Built an interactive Vought International 'corporate website' with WebGL 3D graphics, fan activations at South American festivals featuring 'magic mirror' Homelander AR technology using skeletal tracking, and 3D photogrammetry of the Seven's supersuits and on-set locations.
- AdobecoreCollaboration with Adobe at CES 2024 for Android AR experience, using Adobe Aero integrated with Google's Geospatial Creator API (ARCore). Adobe Aero facilitated AR assembly, interactive behaviors, and app-less access via Google Play Instant Apps and App Clips. Adobe's technology enabled seamless, frictionless AR onboarding without app downloads.
- HasbrocorePartnership with Hasbro to bring the classic Twister brand into the digital age with Twister AIR — an AR-based game powered by AI, built for iOS and Android. The game features AI skeletal and color band tracking, 16 music tracks, and a level editor. Won Game of the Year at the 2023 Toy Industry Awards and received hundreds of 5-star Amazon reviews.
- GoogleflagshipLeft Field Labs has partnered with Google for 18 years (since approximately 2007), making it Google's first call for complex product work, deep tech integrations, and experience design. Projects include Google I/O puzzle activations (Prism Shift), Android @ CES AR experiences, Google Home platform reimagining, Best Phones Forever AI campaign, and Pixel product initiatives. This is the agency's longest and most prominent strategic partnership, spanning nearly two decades of collaborative work.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Left Field Labs competitors and assessment
Company assessmentDirect peers
- Ustwo: London-headquartered creative product studio that blends design, technology, and product development for Fortune-class clients, with comparable size and a similar services-plus-product orientation (e.g., app and immersive work). Highly comparable to LFL in business model and craft focus.
- UNIT9: Global creative technology agency with deep AR/AI/immersive production capabilities for enterprise brands. Closely overlaps LFL's experiential and AR work (e.g., interactive installations, branded games, AR campaigns) and competes for similar Fortune 100 budgets.
- Deeplocal: Pittsburgh-based creative technology studio that builds physical-digital experiences, branded installations, and AR/AI-driven campaigns for enterprise clients. Directly comparable to LFL's experiential offering and event-activation work.
- Work & Co: Digital product studio serving global brands with design-forward websites, apps, and platforms. Overlaps with LFL's Digital and Products & Platforms service lines and competes for similar enterprise digital product engagements.
- B-Reel: Stockholm-headquartered creative technology company that produces interactive digital experiences, branded content, and AR/AI-driven campaigns for global brands. Comparable in capability mix to LFL's experiential and applied AI work.
- Fantasy: Interactive experience studio that designs and engineers digital products, immersive web experiences, and brand installations. Comparable to LFL on the digital products and experiential activation side of the business.
- Hush: Creative technology studio combining strategy, design, and engineering to build digital products and brand experiences for enterprise clients. Direct overlap with LFL's products & platforms and applied AI service lines.
- Instrument: Portland-based digital product and brand experience studio serving global brands with design, engineering, and platform work. Comparable in size and scope to LFL's digital products and platforms practice.
Broad incumbents
- R/GA: IPG-owned global creative technology network that delivers brand experiences, products, and AI-enabled campaigns for enterprise clients. A scaled incumbent operating in the same space with broader geographic and category reach than LFL.
- Huge: IPG-owned digital agency that designs and builds products, platforms, and brand experiences for large enterprises. Larger and more diversified than LFL but competes directly for enterprise digital product and experience work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Left Field Labs social profiles
Digital presenceLeft Field Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Left Field Labs leadership team
Management profileNumber of profiles
Profiles12 records
Left Field Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Left Field Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Left Field Labs
What does Left Field Labs do?
Left Field Labs is a creative technology consultancy that designs and builds digital products, immersive brand experiences, platforms, and applied AI solutions for enterprise clients such as Google, Salesforce, Qualcomm, Amazon, and Hasbro. The firm delivers end-to-end engagements spanning strategy, design, and engineering, with flagship work including Agentforce City at Dreamforce 2025, Qualcomm Snapdragon Summit activations, and co-developed products such as illumend (AI insurance compliance) and Twister AIR (AR game).
Is Left Field Labs a public or private company?
Left Field Labs is a private company. It is classified as corporate owned and is currently operating.
When was Left Field Labs founded?
Left Field Labs was founded in 2008. It employs 101 to 250 people.
Where is Left Field Labs based?
Left Field Labs is headquartered in Venice, United States, in the North America region.
How does Left Field Labs make money?
One revenue line is on record: project-Based Professional Services.
Who are Left Field Labs's main competitors?
Direct peers on record are Ustwo, UNIT9, Deeplocal, Work & Co, B-Reel, Fantasy, Hush and Instrument. Broad incumbents are R/GA and Huge.
Does Left Field Labs have an API?
No public API is recorded for Left Field Labs.
What industry is Left Field Labs in?
Left Field Labs's product category is Creative Technology Services. Its primary akta.pro industry code is MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO). Its NAICS code is 54169 and its SIC code is 7812.