Upcycle Studio

What Upcycle Studio does

Upcycle Studio is a privately held Australian e-commerce business founded in 2012 and based in Lake Macquarie, New South Wales. The company operates as a curated direct-to-consumer marketplace for sustainable and eco-friendly products, built on the Shopify platform and shipping globally from a single Australian fulfillment center. Its catalog aggregates products from 17+ mission-driven brands across jewelry, bags and wallets, home decor, kitchen and pantry items, reusable drinkware, candles and diffusers, and organic skincare. Notable partner brands include Article22 (jewelry made from disarmed bombs in Laos), Elvis & Kresse (bags from reclaimed fire hoses), Green Guru (upcycled outdoor gear), KeepCup, Frank Green, Memobottle, Mulbury (reclaimed Australian timber photo frames), Hammer & Thread, Mojo Candle Co, and Zen Botanics. Many partner brands carry B Corp certification, and Upcycle Studio is a member of 1% for the Planet, committing 1% of sales to environmental causes.

The company's value proposition centers on vetting and storytelling for sustainability claims in a fragmented category, offering consumers one-stop discovery of verified eco-friendly products without requiring independent research. Unit pricing ranges from approximately $15 (e.g., candle wick trimmers) to over $2,100 (e.g., Article22 Bolts Bangle), with most SKUs in the $20-$400 range. Revenue is generated through one-time product sales, with occasional discounts and gift vouchers; no subscription or contract pricing is offered. Free shipping thresholds are applied selectively by category (e.g., over $99 within Australia for candles and diffusers).

Upcycle Studio targets two primary consumer segments: eco-conscious gift buyers purchasing for birthdays, Christmas, and special occasions, and sustainable lifestyle consumers seeking upcycled, recycled, and ethically sourced products for personal use. A secondary, non-primary segment covers corporate and wholesale buyers seeking bulk sustainable gifts. Marketing is driven primarily by a sustainable living blog, an email newsletter, and organic social sharing buttons on product pages rather than paid acquisition. The team is 1-10 employees, the business is 100% Australian owned, and no venture capital, private equity, or external shareholders have been disclosed.

Name

Upcycle Studio

Legal name

Upcycle Studio

Website

https://upcyclestudio.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Upcycle Studio is an Australian direct-to-consumer e-commerce marketplace that curates and sells sustainable, eco-friendly jewelry, bags, home decor, kitchenware, drinkware, candles, and gifts from 17+ mission-driven brands via a Shopify storefront, shipping globally from Lake Macquarie.

Ownership category

akta.pro rank

Product category

Eco-friendly Gifts and Sustainable Lifestyle Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Health and Personal Care Retailers (456)

SIC

Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ)

akta.pro secondary industry

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Sustainable gift retail
• Eco-friendly homewares
• Upcycled fashion accessories
• Reusable kitchenware
• Online eco marketplace

Headquarters

HQ city

Lake Macquarie Shire

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of curated sustainable and eco-friendly products including jewellery, bags, wallets, home decor, kitchenware, drink bottles, candles, and gift vouchers. Products are sold at unit pricing with occasional sales and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Upcycle Studio operates a Shopify-based online store that curates and retails sustainable, eco-friendly gifts and lifestyle products sourced from multiple ethical third-party brands (Article22, Elvis & Kresse, KeepCup, Green Guru, Alchemy Goods, Memobottle, Mojo Candle Co, Zen Botanics and others), plus its in-house Hammer & Thread homewares line. Product categories include jewellery made from upcycled materials, bags and wallets crafted from reclaimed fire hose and bike tubes, reusable drink bottles and coffee cups, beeswax food wraps, soy candles, hand-woven rugs, reclaimed timber photo frames, and organic skincare. All inventory ships globally from Lake Macquarie, Australia, targeting environmentally conscious consumers seeking meaningful gift and lifestyle purchases.

Product overview

Upcycle Studio is an Australian e-commerce marketplace offering curated sustainable and eco-friendly gifts across multiple product categories. The platform aggregates products from various sub-brands and manufacturers into a unified shopping experience powered by Shopify. Core product categories include: (1) Jewellery featuring ARTICLE22 upcycled bomb jewellery, plus bangles, necklaces, and earrings; (2) Fashion accessories including Elvis & Kresse luxury bags/wallets (fire hose and hide), Alchemy Goods messenger/tote bags, and Green Guru bike gear; (3) Home decor with Mulbury timber photo frames (ORIGINAL and SLIM lines in oiled, natural, grey, white finishes), Hammer & Thread upcycled planters/cushions/rugs, and hand-woven silk printed rugs; (4) Kitchen & pantry including Rosewood & Fig beeswax wraps, KeepCup reusable coffee cups, Memobottle flat water bottles, W & P Design glass bowls/utensils, and Mojo soy candles in reclaimed bottles; (5) Health & beauty with Zen Botanics organic skincare. All products emphasize sustainability through upcycled materials, recyclable packaging, and ethical production.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Supports global eco-sustainable companies worldwide

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core.

• Article 22coreChannel Partner/ Reseller/ DistributorArticle 22 creates jewellery from disarmed bombs in Laos, converting unexploded ordnance into beautiful pieces. Upcycle Studio is proud to introduce Article22 to Australia, with every purchase helping clear unexploded bombs and providing village income.
• Green GurucoreChannel Partner/ Reseller/ DistributorGreen Guru upcycles old outdoor gear including bike tubes, climbing rope, tents, wetsuits, and billboard materials. They are B-Corp certified with Gold Level status in Colorado Environmental Leadership Program. Over 1 million pounds of materials have been rescued for reuse.
• Elvis & KressecoreChannel Partner/ Reseller/ DistributorElvis & Kresse creates luxury products from reclaimed fire hoses and other waste materials. Their Fire & Hide Collection represents sustainable, ethical, transparent, generous, and kind luxury.
• KeepCupcoreChannel Partner/ Reseller/ DistributorKeepCup is a leading reusable coffee cup brand. Named best reusable cup by New York Magazine. B Corp certified, 1% for the Planet member. Cork bands are upcycled from wine industry discards. Products assembled by hand in Australia.
• Alchemy GoodscoreChannel Partner/ Reseller/ DistributorAlchemy Goods creates bags and wallets from recycled materials, preventing waste from reaching landfills.
• Mojo Candle CocoreChannel Partner/ Reseller/ DistributorMojo Candle Co creates 100% soy wax candles hand-poured into reclaimed beer and wine bottles collected from bars, restaurants, and wineries. Uses natural cotton and wood wicks with cork stoppers.
• MulburycoreChannel Partner/ Reseller/ DistributorMulbury creates upcycled timber photo frames from reclaimed Australian timber including Victorian Ash and Tasmanian Oak. A small family-run business started by a builder by trade.
• Hammer & ThreadcoreChannel Partner/ Reseller/ DistributorHammer & Thread is an in-house homewares brand bringing sustainable décor options including cushions, planters, baskets, rugs, and ottomans made from natural, recycled, or reclaimed materials. Child Labor Free production and Oeko-Tex Standard certified.
• MemobottlecoreChannel Partner/ Reseller/ DistributorAward-winning flat water bottle designed to fit perfectly with modern items in everyday bags. BPA-free materials.
• Dock & BaycoreChannel Partner/ Reseller/ DistributorSustainable beach and travel towels made from eco-friendly materials.
• Zen BotanicscoreChannel Partner/ Reseller/ DistributorAustralian-made organic skincare that is cruelty-free, all natural, and uses reusable packaging.
• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental organization that 1% for the Planet members (including Upcycle Studio and KeepCup) donate 1% of annual sales to environmental causes.
• Frank GreencoreChannel Partner/ Reseller/ DistributorPremium reusable drinkware including ceramic-lined bottles and cups with innovative push-seal technology.
• FresskocoreChannel Partner/ Reseller/ DistributorReusable tea flasks and coffee cups with interchangeable bases and accessories.
• CorkciclecoreChannel Partner/ Reseller/ DistributorStylish drinkware including wine chillers, water bottles, and coffee cups with distinctive design.
• Flip & TumblecoreChannel Partner/ Reseller/ DistributorZero waste solutions including reusable bags that fold into compact pouches for on-the-go convenience.
• W & P DesigncoreChannel Partner/ Reseller/ DistributorInnovators creating reusable food and drink products including Porter collection to replace single-use plastics. Strives toward sustainability with responsible manufacturing and supports Edible Schoolyard NYC.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Made Trade: Certified B Corp sustainable marketplace offering ethically sourced fashion, home goods, and gifts. Operates a similar curated brand-portfolio model with a values-led positioning analogous to Upcycle Studio.
• EarthHero: US-based curated e-commerce marketplace specializing in sustainable everyday products across home, kitchen, personal care, and outdoor categories. Closest direct peer to Upcycle Studio by virtue of similar curation-led marketplace model and eco-conscious positioning.
• Package Free Shop: US zero-waste and sustainable lifestyle retailer selling reusable, plastic-alternative products across kitchen, bath, and personal care. Highly comparable assortment overlap (reusables, drinkware, kitchen) and mission alignment.
• Goodee: Curated marketplace for sustainable home goods and design-forward lifestyle products from artisan makers. Shares Upcycle Studio's brand-aggregation model and storytelling-led merchandising.
• The Citizenry: Direct-to-consumer sustainable home furnishings brand selling artisan-made rugs, baskets, and decor with strong ethical-sourcing storytelling. Comparable storytelling-led home goods assortment to Upcycle Studio's Hammer & Thread and rug categories.

Regional players

• Biome: Australia's largest independent eco retailer offering curated sustainable products across home, personal care, gifts, and zero waste. Closest geographic peer and competitor in the Australian market, with overlapping assortment.

Broad incumbents

• Etsy: Global marketplace with deep sustainable, handmade, and vintage product categories. Competes for sustainable gifting search demand and artisan-discovery traffic, though not values-curated like Upcycle.
• Uncommon Goods: US-based curated gift marketplace with strong sustainability and artisan-maker positioning. Overlaps on gifting occasion and curation-led assortment, though with a much broader product set.
• Nordstrom: Major US department retailer operating curated sustainable sections including apparel and home. Represents broad-incumbent competition for sustainable gifting share-of-wallet, particularly in North America.

Emerging players

• Green Depot: Eco-friendly home goods and lifestyle retailer offering non-toxic, sustainable, and energy-efficient products. Overlaps with Upcycle Studio on home decor and lifestyle categories with similar sustainability positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/upcycle_studio
• Facebookfacebook.com/sharer.php?u=https://upcyclestudio.com.au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upcycle Studio