STWS

What STWS does

STWS (Sports Tech World Series) is a sports technology advisory, events and media firm founded in 2015, operating from Melbourne, Australia and Austin, Texas. The company's core product is a curated community and content platform uniting sports organizations, technology vendors, investors and academia around the business of sports technology. Its flagship physical asset is the Australia Sports Innovation Week — anchored by the Sports Tech Conference at the Melbourne Cricket Ground (MCG) — alongside the Sports Tech Startup & Investor Day, Academic Day, ANZSTA Awards, Content Live broadcasting exhibition, and the European Sports Tech Conference hosted at Johan Cruijff ArenA since 2018. Complementary digital products include the Sports Tech Annual publication covering eight sports-tech categories (Athletes Performance, Betting, Esports, Media, Management, Data, Fan Engagement, Stadiums), the annual Esports & Gaming Market Report, the Sports Tech Feed podcast distributed via Apple, Spotify, Google and Anchor, a biweekly Substack newsletter, and the Vumero-powered STWS Event App.

The platform architecture is a content-and-events layer (proprietary taxonomy, editorial output, app infrastructure on Vumero) wrapped around a partner-driven GTM motion rather than a unified SaaS stack. STWS supports this with the STWS Investor Network and an internships program, acting as a deal-flow conduit between sports-tech startups, scale-ups and institutional investors across APAC. In 2025 the company has added technology integrations (vivenu for global ticketing, GeoSnapShot for on-site photo experiences, etrainu for online learning) and AI-adjacent capabilities through the Proem Sports partnership, but STWS itself does not produce AI.

Revenue is generated across five streams: ticket sales (Australia Sports Tech Conference at $750+GST per ticket with $1,950 three-ticket bundles), sponsorship and partnership packages with 50+ named organizations spanning NBA, NFLPA, FIFA, Formula 1, Microsoft, KPMG, Cisco, LaLiga, Sportradar and major Australian federations, fee-based advisory and consulting engagements (market entry for scale-ups, acquisition diligence for investors, technology evaluation for teams and leagues), subscription content (Sports Tech Annual, Esports Report) and recruitment/talent services through the STWS Jobs Board. The go-to-market is event-driven and partner-mediated, leveraging the APAC hub in Melbourne as the center of gravity and expanding outward through strategic alliances in India, Brazil, Europe and the Gulf.

Name

STWS

Legal name

Sports Tech World Series

Website

https://stws.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

STWS (Sports Tech World Series) is a sports technology advisory, events and media firm founded in 2015, operating the annual Australia Sports Innovation Week, Sports Tech Conference, podcasts and reports, while advising sports tech companies, investors and leagues on market entry, acquisitions and technology adoption across APAC and globally.

Ownership category

akta.pro rank

Product category

Sports Technology Advisory & Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industry

STM Publishing (Science, Technical & Medical) (MPAJABAD)

Keywords

• Sports technology advisory
• Industry conferences events
• Esports market research
• Market entry consulting
• Sports innovation events

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Conference and Events: Revenue from ticket sales for conferences including the Australia Sports Tech Conference ($750+GST per ticket), workshop sessions, and bundled packages (3 tickets for $1950). Also includes sponsorship and exhibiting opportunities.
2. Advisory and Consulting Services: Revenue from consulting, research, and advisory services for sports technology. Includes helping early-stage and scale-up sports tech companies with market entry, helping investors with acquisition decisions, and technology capability evaluation services.
3. Industry Reports and Publications: Revenue from the Sports Tech Annual publication divided into eight chapters covering sports tech categories, and the Esports & Gaming Market Report 2023.
4. Partnerships and Sponsorships: Revenue from partnership arrangements with organizations seeking access to the STWS global community and sports tech ecosystem.
5. Talent and Recruitment Services: Connecting sports technology companies seeking talent with professionals looking for career opportunities in the industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

STWS (Sports Tech World Series) operates an annual sports technology conference and innovation week in Melbourne, complemented by digital content products (annual publication, esports report, podcast, newsletter), a mobile event application, and fee-based advisory and consulting services for sports tech companies, investors, and sports organizations. The business is event-driven, monetizing tickets, sponsorships, advisory engagements, and publication sales to a global sports technology community.

Product overview

STWS (Sports Tech World Series) is a sports technology advisory, events, and insights company operating since 2015. The core offering is a platform of interconnected products and services: the flagship annual Australia Sports Innovation Week (ASIW) — featuring the Sports Tech Conference, Content Live exhibition, Sports Tech Academic Day, and ANZSTA Awards — combined with digital content products (Sports Tech Annual, Esports & Gaming Market Report, Sports Tech Feed Podcast, Sports Tech Feed Newsletter), the Vumero-powered STWS Event App for conference attendees, and advisory/consulting services for market entry, investment, and technology evaluation. The portfolio is unified under the STWS brand and serves the global sports technology community through physical events and digital content across APAC and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Australia Sports Innovation Week
• Australia Sports Tech Conference
• Content Live
• STWS Event App
• Sports Tech Annual
• Esports & Gaming Market Report
• Sports Tech Feed Podcast
• Sports Tech Feed Newsletter
• Advisory & Consulting Services
• Sports Investor Network
• Jobs Board

Quantifiable outcome

• More than 50 partner organizations including NBA, NFLPA, FIFA, major European football clubs, and global technology companies
• +1 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered core, flagship, regional and minor.

• Australian Sports Technologies Network (ASTN)coreStrategic or Co-development PartnerASTN is a not-for-profit industry-led Australian eco-system focused on sports technology development. The STWS-ASTN partnership includes developing sports data challenges with universities, hosting startup pitch sessions, mentoring ASTN startup members, providing financial benefits to members (discount tickets, exhibits, sponsorships), and collaborating on industry reports. ASTN Lifetime Achievement Award is part of STWS Australia & NZ Sports Tech Awards.
• Global Sports Innovation Center (GSIC)coreStrategic or Co-development PartnerGSIC is a member-based organization improving the sports industry value chain by leveraging advanced technologies and enabling business connections among startups, sports organizations, educational institutions, and enterprises. The STWS-GSIC partnership leverages STWS events to provide a platform for GSIC as a thought-leader, with STWS providing financial benefits to GSIC members.
• Women Sport Australia (WSA)coreStrategic or Co-development PartnerWSA is the peak national advocacy body for women in sport in Australia, a volunteer not-for-profit organization. The partnership addresses gender gaps at all levels of sport, including within the sports technology industry. STWS works with WSA to provide benefits for their members through events and digital networks, while WSA supports with key introductions and advisory.
• Johan Cruijff ArenaflagshipStrategic or Co-development PartnerJohan Cruijff Arena is one of the most innovative stadiums in Europe hosting AFC Ajax, the Dutch National Team, and world-leading concerts. The partnership helped develop STWS Europe Conference and cemented JCA as an innovative stadium. JCA has been the venue for STWS Europe Sports Tech Conference since 2018, providing a platform to showcase startups from their 'Change the Game' startup program.
• Arena HubregionalStrategic or Co-development PartnerLocated within Allianz Parque in Sao Paulo, Arena Hub is the largest center for innovation and entrepreneurship focused on sports and social impact in Latin America (4,000 m², capacity for 1,000+ people). The partnership aims to exchange knowledge, experiences and content to amplify each partner's impact on the global sports technology industry.
• Proem SportscoreStrategic or Co-development PartnerProem Sports is an AI-powered Fan Data and Engagement Platform with proven results across 40 million fan interactions and 30 seasons of data. The strategic commercial partnership aims to drive and accelerate Proem Sports' entry into the APAC market in 2026 and beyond. STWS serves as local execution arm with AI-powered Fan Data and Engagement Platform focused on Fan Understanding, Sponsorship Revenue, and Personalised Engagement.
• Global Lawn Bowls (GLB)coreStrategic or Co-development PartnerGlobal Lawn Bowls is a global provider of universal digital platforms for club and association management. The commercial partnership accelerates adoption of cutting-edge technology into the APAC lawn bowls community through the Universal Bowls Club App and Tournament App for live scoring and real-time data. STWS provides elite market access, product rigour, and execution for foundation clients.
• City of MelbournecoreGTM or Marketing PartnerCity of Melbourne is focusing on sports technology as a sector to support Council's long term economic development objectives. Partnered with STWS for Sports Tech Startup and Investor Day on October 30, 2025 at MCG during Sports Innovation Week. City of Melbourne is committed to establishing Melbourne's Sports Tech identity on a global scale.
• Women Sport Australia (WSA)coreStrategic or Co-development PartnerWSA partnership with STWS for Australia Sports Innovation Week 2025 continues to lead change for fairness, inclusivity, and rights for women and girls in sport. The partnership includes the Women In Sport Photo Action Awards (WISPAA) and focuses on AI and imagery in sport.
• Association for Sports Industry Professionals (ASIP)coreStrategic or Co-development PartnerASIP is a landmark collaboration for the future of sports innovation in India and beyond. ASIP will be the strategic partner for STWS at Sports Innovation & Tech Summit Bengaluru (July 2025) and Sports Tech Conference Melbourne (October 2025). STWS will be strategic partner for ASIP at ASIP Sports Conclave 2025 and beyond.
• Deakin UniversityminorStrategic or Co-development PartnerDeakin University partners with STWS for Sports Tech Academic Day and provides student pricing options for conference attendance. Deakin also partners on SportsGrad Meetups.
• RMIT UniversityminorStrategic or Co-development PartnerRMIT University partners with STWS for various workshops including ACL injury assessment frameworks and Sport Textiles Innovation Workshop. RMIT's streaming research networks contribute to industry insights.
• The Athlete Brand BuilderminorGTM or Marketing PartnerThe Athlete Brand Builder, led by CEO Vickie Saunders, delivers a workshop on Building Athlete Brands to Drive Organisational Success at ASIW 2025. Organization trusted by sports organizations globally including Institutes of Sport in Australia, England, Singapore, Canada and Wales.
• CatapultminorGTM or Marketing PartnerCatapult is a leading sports technology company that partners with STWS for High Performance Workshop at ASIW 2025, exploring cutting-edge strategies in data, strength, and sports science.
• VALDminorGTM or Marketing PartnerVALD is a sports technology company that partners with STWS for High Performance Workshop at ASIW 2025, focusing on strength assessment and performance technology.
• Content LiveminorGTM or Marketing PartnerContent Live is the leading technology show for the sports broadcasting industry. Co-located with Sports Tech Conference at MCG Melbourne, featuring latest products for sportscasting, newscasting and live event production.
• Football AustraliaminorGTM or Marketing PartnerFootball Australia partners with STWS for Transformation & Tech-Enabled Commercial Growth workshop at ASIW 2025, exploring football's commercial ecosystem through transformation and technology.
• LIGRminorGTM or Marketing PartnerLIGR is a sports technology company that partners with STWS for events, contributing to discussions on transformation and technology in football.
• Cricket Performance LabminorGTM or Marketing PartnerCricket Performance Lab presents workshops on bat fitting and swing analysis using world-first technology, part of Sports Innovation Week programming.
• etrainuminorGTM or Marketing Partneretrainu is an online learning platform that partners with STWS for conferences and events.
• Champion DataminorGTM or Marketing PartnerChampion Data provides sports analytics and partners with STWS for events and conferences.
• ITSportsminorGTM or Marketing PartnerITSports is an investor and partner with STWS, with Sally Capp AO as an investor representative.
• The Australian India InstituteminorStrategic or Co-development PartnerThe Australian India Institute facilitated the Victoria-India Sports Innovation Industry Roundtable in partnership with Global Victoria, STWS, and Victoria's Commissioner to South Asia as part of ASIW 2025.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sportel Monaco: Sportel is a Monaco-based international sports media and technology convention with 30+ years of history. Comparable as a long-running sports tech/media industry event and content platform, though more focused on broadcast technology rights than general sports tech.
• Leaders Performance Institute: Leaders is a London-headquartered sports business events and media company running the Leaders Week conference series, Leaders Sport Performance Summit, and The Sports Tech Awards. Comparable as a sports tech/business events operator with similar conference-and-awards model but broader sports performance focus.
• SportsPro Media: SportsPro is a well-established sports business media and events company producing the SportsPro Live conference, OTT News, and industry publications. Larger incumbent that operates in adjacent sports tech/business media space but with a wider sports business scope.

Direct peers

• HYPE Sports Innovation: HYPE Sports Innovation is an Israel-based sports tech innovation ecosystem running global startup challenges, accelerator programs, and the HYPE Sports Innovation Summit. Direct competitor in the sports tech community/events space with a similar model of connecting startups, investors, and sports organizations.
• SportTechie: SportTechie is a US-based sports technology media, events, and community platform. Direct competitor in delivering sports tech news, content, newsletters, and networking events to a global audience of sports tech professionals.
• SportsTechX: SportsTechX is an Amsterdam-based sports technology market intelligence platform producing industry reports, research, and events. Closely comparable to STWS in combining sports tech research, reports, and community-building across Europe and APAC.

Emerging players

• Front Office Sports: Front Office Sports is a US-based sports business media and events company targeting the intersection of sports, business, and technology. Comparable in building a community/content/events platform around sports business innovation, with some overlap in target audience.
• World Football Summit: World Football Summit is a Madrid-based football industry events and media platform. Comparable as a sports-vertical-focused conference and community business, though specialized in football rather than the broader sports tech ecosystem that STWS covers.

Regional players

• SBC (SBC News/Events): SBC is a UK-based sports betting and gaming media/events company running SBC Summit, SBC Awards, and related conferences. Comparable event-driven business model focused on a specific sports vertical (betting tech), but with regional concentration in Europe and gaming rather than APAC general sports tech.
• The Sports Industry Group: The Sports Industry Group operates Sport Industry Awards, Sport Industry Next Gen, and related events across the UK sports business landscape. Comparable model combining sports industry awards, conferences, and networking, though concentrated in the UK rather than APAC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sportstechws
• Facebookfacebook.com/sportstechworldseries
• LinkedInlinkedin.com/company/sportstechworldseries
• Instagraminstagram.com/sportstechworldseries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STWS