Carole Fabrics

What Carole Fabrics does

Carole Fabrics is a U.S. manufacturer of custom soft window treatments, founded in 1958 in Augusta, Georgia, and operating today as a wholly-owned subsidiary of Hunter Douglas (NYSE: HDV). The company designs, handcrafts, and supplies made-to-order draperies, soft shades (Flat, Front Fold, Reverse Fold, Hobbled, Slouch, Soft Roman), Faux Romans, top treatments (cornices, valances, swags), decorative fabric roller shades, and coordinating pillows. Its product portfolio is supported by a deep fabric library — more than 5,000 decorative fabrics in stock and over 1,000 new fabric launches per year — organized into three collections (Design Essentials, Simplicity By Design, Everyday Basics) plus trimmings and accessories. Hardware and motorization offerings include Kirsch, Forest Drapery Hardware, Magnolia, and Paris Texas hardware lines, alongside PowerView Automation (Hunter Douglas exclusive), Alta BLISS Automation 2.0, and AMP Motorization with smart-home integration (Google Assistant, Amazon Alexa, IFTTT).

Carole Fabrics sells exclusively through the trade channel: an authorized dealer network of interior designers, decorators, retailers, workrooms, and builders across all 48 contiguous U.S. states. Orders are placed via CaroleNet, a proprietary online ordering platform, with field support from District Sales Managers, bi-annual sales meetings, and training programs. End-consumer pricing is quote-based and set by dealers, meaning Carole's revenue is one-time per project rather than recurring subscription. The company has invested in operational modernization (2019 plant-wide equipment upgrade, 2020 corporate rebrand) and product extension (Decorative Fabric Roller Shades in 2019, Faux Romans in 2025, Alta BLISS Automation 2.0 and the Fall 2026 Simplicity By Design 7 collection in 2026). All manufacturing is concentrated at the 633 NW Frontage Road facility in Augusta, GA, with corporate/legal functions in New York and Pearl River (Hunter Douglas parent). Leadership is under President Frank Andrew, who succeeded Bill Geiger in December 2017.

Name

Carole Fabrics

Legal name

Carole Fabrics Corporation

Website

https://carolefabrics.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Carole Fabrics is a U.S. manufacturer of custom, handcrafted soft window treatments — draperies, shades, top treatments, and decorative pillows — selling exclusively through a national authorized dealer network of interior designers, decorators, retailers, workrooms, and builders. Founded in 1958 and now a wholly-owned Hunter Douglas subsidiary, it offers 5,000+ fabrics and proprietary motorization integrations.

Ownership category

akta.pro rank

Product category

Custom Soft Window Treatments

NAICS

Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

akta.pro secondary industry

Upholstery & Drapery Fabric Retail (CRALADAI)

Keywords

• Custom window treatments
• Decorative fabrics
• Drapery hardware
• Motorized shades
• Interior design textiles

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Window Treatments: Carole Fabrics manufactures and sells custom soft window treatments including draperies, soft shades, faux Romans, top treatments, and pillows. Products are made to dealer specifications and ordered through the Carolenet online system. Revenue is generated through direct sales to authorized dealers who then sell to end consumers.
2. Fabrics and Materials: Sale of decorative fabrics (Design Essentials, Simplicity By Design, Everyday Basics collections), trimmings, and hardware. The company offers more than 5,000 decorative fabrics in stock and launches more than 1,000 new fabrics each year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Carole Fabrics manufactures and supplies custom soft window treatments, decorative fabrics, and drapery hardware to the interior design trade. The company handcrafts draperies, soft shades, faux Romans, top treatments, decorative fabric roller shades, and pillows at its Augusta, Georgia facility, drawing on a library of more than 5,000 decorative fabrics and launching over 1,000 new fabrics annually. All sales are fulfilled exclusively through a network of authorized dealers who order through the proprietary CaroleNet online platform.

Product overview

Carole Fabrics is a manufacturer of custom soft window treatments serving the interior design trade for over 65 years, with all products handcrafted in the USA at their Augusta, Georgia facility. The core product portfolio centers on custom soft window treatments including Draperies (available in pleated, non-pleated, and Ripplefold styles), Soft Shades (Flat, Front Fold, Reverse Fold, Hobbled, Slouch, and Soft Roman), Faux Romans, Top Treatments (Cornices, Valances, Swags), EZ Panels, Decorative Fabric Roller Shades, and Pillows. These window treatments are complemented by proprietary fabric collections (Design Essentials, Simplicity By Design, Everyday Basics) with over 5,000 decorative fabrics in stock, plus Trimmings for decorative accents. The company also offers comprehensive Hardware options including Kirsch, Forest Drapery Hardware, Magnolia, and Paris Texas Hardware brands, as well as Motorization solutions including PowerView Automation (Hunter Douglas), Alta BLISS Automation 2.0, and AMP Motorization. Products are ordered through the CaroleNet online platform and fulfilled through a network of authorized dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• Draperies Custom handcrafted drapery panels offered in pleated (Inverted, Monarch, Olivia, Single, Three Finger Pinch, Two Finger Pinch, Tuxedo), non-pleated (Plain Top, Rod Pocket), and Ripplefold styles; specified and ordered by interior designers and decorators through Carole Fabrics dealers.
• Soft Shades Custom soft window shades in Flat, Front Fold, Reverse Fold, Hobbled, Slouch, and Soft Roman styles with corded or cordless operation; manufactured to dealer specifications.
• Faux Romans Simplified soft shade style offering the look of Roman shades with easier operation, available in Flat and Soft variants.
• Top Treatments Architectural window top treatments including Cornices (Belvedere, Low Profile Statler, Madison, Savannah, Statler, Welles), Board Mounted Valances, Rod Mounted Valances, and Swags (Westlake).
• EZ Panel Program Ready-made drapery panel program for quick turnaround on custom-styled panels with header options including Grommet, Single Pleat, Two Finger Pinch Pleat, and Olivia Pleat styles.
• Decorative Fabric Roller Shades Custom roller shades combining traditional roller operation with decorative fabrics in solid textures, embroideries, jacquards, prints, linens, and silks, available inside or outside mounted with multiple valance options.
• Pillows Custom decorative pillows made from the same decorative fabrics as Carole Fabrics window treatments to coordinate room décor.
• Design Essentials Fabric Collection Premium Carole Fabrics fabric collection featuring exclusive designs in prints, embroideries, jacquards, and textures, sold to dealers for use in custom window treatments.
• Simplicity By Design Fabric Collection Mid-range Carole Fabrics fabric collection offering a balance of style and value with popular patterns and colors, sold to dealers for custom window treatment projects.
• Everyday Basics Fabric Collection Value-focused Carole Fabrics fabric collection of essential basics at accessible price points for everyday window treatment projects, sold through dealers.
• Trimmings Decorative trim options including tapes, borders, cords, tassels, and fringes for finishing custom window treatments and pillows, sold through the Carole Fabrics dealer network.
• AMP Motorization Advanced motor program for Carole Fabrics custom window coverings featuring 2-way technology, WiFi connectivity via AMP Bridge, mobile app control, and integration with Google Assistant, Amazon Alexa, and IFTTT; available through Carole Fabrics dealers.
• PowerView Automation Hunter Douglas PowerView Gen 3 automation system for Carole Fabrics soft Roman shades, offering app control, scheduling, and smart home integration on 6 soft shade styles; available exclusively through Hunter Douglas dealers.
• Alta BLISS Automation 2.0 State-of-the-art whole-home connectivity automation system using Bluetooth Low Energy with two-way communication, providing real-time feedback between smart devices and soft Roman shades; available exclusively for Alta dealers across 6 soft shade styles.
• Forest Drapery Hardware Premium drapery hardware collection including CS, DS, and CCS track systems, metal ringed poles (Deventer Deco, Faro, Lisbon, Aveiro, Porto), traversing sets, wood poles, and motorized track systems; distributed through Carole Fabrics dealers.
• Kirsch Hardware Kirsch drapery hardware line featuring the Designer Metals Collection, Wrought Iron Collection, Architrac & K-Rail systems, and Estate Traverse Rods; distributed through Carole Fabrics dealers.
• Magnolia Drapery Hardware Magnolia Drapery Hardware collection including Next Generation Iron, Estate Iron, Custom Iron, Contemporary Metal, Sedona, and Plantation Wood lines; distributed through Carole Fabrics dealers.
• Paris Texas Hardware Paris Texas Hardware decorative drapery hardware offering the Portfolio Collection and Quick Ship Collection; distributed through Carole Fabrics dealers.
• CaroleNet Online ordering platform for Carole Fabrics authorized dealers to place custom product orders, search fabrics and trims, and manage dealer accounts.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Hunter DouglascoreTechnology or IntegrationHunter Douglas acquired Carole Fabrics in 1990. PowerView Automation is exclusively available through Hunter Douglas dealers, enabling integration of Carole Fabrics soft window treatments with Hunter Douglas PowerView Gen 3 automation ecosystem.
• Hunter Douglas (Alta BLISS)coreTechnology or IntegrationAlta BLISS Automation 2.0 provides state-of-the-art whole-home connectivity for soft Roman shades, available exclusively for Alta dealers (a Hunter Douglas brand).
• AMP Motorization (Turnils)coreTechnology or IntegrationAMP Motorization features 2-way technology with WiFi connectivity and smart home integration (Google Assistant, Amazon Alexa, IFTTT). Available through Carole Fabrics dealer network.
• KirschsupportingTechnology or IntegrationKirsch hardware products offered through Carole Fabrics including Designer Metals Collection, Wrought Iron Collection, Architrac & K-Rail, and Estate Traverse Rods.
• Forest Drapery HardwaresupportingTechnology or IntegrationForest Drapery Hardware offered through Carole Fabrics including CS/DS Track Systems, Metal Ringed Pole Sets, Metal Traversing Sets, Wood Ringed Pole Sets, and Forest Shuttle Motors.
• Magnolia Drapery HardwaresupportingTechnology or IntegrationMagnolia Drapery Hardware offered through Carole Fabrics including Next Generation Iron, Estate Iron, Custom Iron, Contemporary Metal, Sedona, and Plantation Wood collections.
• Paris Texas HardwaresupportingTechnology or IntegrationParis Texas Hardware products offered through Carole Fabrics including Portfolio Collection and Quick Ship Collection.

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Norman Window Fashions: Global manufacturer and dealer-network seller of custom window coverings including shutters, blinds and shades; comparable B2B2C dealer model with custom fabrication.
• Smith & Noble: Custom window treatments specialist offering drapery, Roman shades, and soft treatments via direct and designer channels; competes in the same custom soft-treatment category.
• Comfortex Window Fashions: Manufacturer of custom window coverings including cellular, roller, Roman and pleated shades; comparable in B2B custom manufacturing with a focus on the dealer channel.
• Springs Window Fashions: Private-equity-owned manufacturer of custom and stock window coverings (Graber, Bali, Mecho, SWFcontract) sold through dealers and retailers; closest direct peer in B2B soft/hard window treatment manufacturing.
• Alta Window Fashions: Hunter Douglas-owned window coverings brand distributed through dealers; directly comparable dealer channel and integration with Alta BLISS Automation referenced by Carole.
• Lafayette Interior Fashions: Manufacturer of custom window treatments, drapery hardware and soft shades sold to the interior design trade; directly comparable custom-fabrication model and dealer-channel go-to-market.
• Bali (HF Technologies): Window coverings brand sold through big-box and dealer channels (HF Technologies/Springs portfolio); comparable custom and stock soft/hard treatment assortment.
• Graber: Springs Window Fashions brand offering custom blinds, shades and drapery through dealers; directly comparable assortment and dealer go-to-market.

Broad incumbents

• Hunter Douglas: Public parent company (NYSE: HDV) and largest U.S. window coverings manufacturer; directly comparable through hard and soft treatment lines, and the channel through which Carole's PowerView and Alta BLISS products are distributed.

Others

• Kirsch: Drapery hardware brand owned by Hunter Douglas and distributed through Carole Fabrics; adjacent as a sister/Hunter Douglas brand in the same dealer ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CaroleFabrics
• Facebookfacebook.com/carolefabrics
• LinkedInlinkedin.com/company/carole-fabrics
• Instagraminstagram.com/carolefabrics
• Pinterestpinterest.com/carolefabrics
• TikToktiktok.com/@carolefabrics
• Xx.com/CaroleFabrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carole Fabrics