One Foot Over
One Foot Over is a Houston-based, founder-led B2B marketing agency founded in 2017 that provides strategy, SEO, paid media, HubSpot implementation, and website services to industrial manufacturing and enterprise technology companies through retainer engagements ranging from $8,400 to $13,500 per month.
- Company typePrivate
- Founded2017
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What One Foot Over does
One Foot Over is a Houston-based, founder-led B2B marketing agency founded in 2017 that serves industrial manufacturing and enterprise technology companies navigating complex, multi-stakeholder buying cycles. The firm targets CMOs, VPs, and Marketing Directors through a consultative, strategist-led sales motion and positions its leadership as former marketing operators rather than salespeople. The team comprises 8 named individuals across strategy, SEO/paid media, HubSpot implementation, and account management.
The service portfolio spans strategy (customer personas, campaign reviews, discovery days, customer journey mapping, messaging workshops) and full-stack marketing execution including SEO, online advertising, website design, marketing automation, account-based marketing, email marketing, and social media. Underlying technology relies on HubSpot CRM and integrations (Google Analytics, Google Search Console, Google My Business, Slack), supplemented by proprietary methodologies — the 30/90 Approach (30-day discovery + 90-day sprint cycles), the Ultimate B2B Website Framework, and Search Everywhere Optimization that targets visibility in ChatGPT, Claude, Google AI Overviews, and Perplexity. The firm holds HubSpot Gold Solutions Partner status.
The revenue model is retainer-based with three funnel-stage tiers ($8,400 / $11,000 / $13,500 monthly) augmented by a $5,000 Discovery Day entry engagement, $1,500 SEO setup, $3,000+ HubSpot implementation, and a 10% management fee on paid media spend above $10,000/month. The firm has served 38+ cumulative clients including FSNS, Softeq, PCCA, CEMEX, Rice University, Appriss Retail, PTC|ServiceMax, inFRONT, and Doggett Equipment Services, and has accumulated 34 AMA Houston Crystal Awards since 2017. The company is privately held with no external funding, operates as a dispersed/remote team, and has not disclosed revenue.
One Foot Over firmographics
Firmographics- Name
- One Foot Over
- Legal name
- One Foot Over
- Website
- https://getonefootover.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- One Foot Over is a Houston-based, founder-led B2B marketing agency founded in 2017 that provides strategy, SEO, paid media, HubSpot implementation, and website services to industrial manufacturing and enterprise technology companies through retainer engagements ranging from $8,400 to $13,500 per month.
- Ownership category
- akta.pro rank
Where One Foot Over is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
One Foot Over business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing Retainers: Monthly retainer services structured in three tiers based on funnel stage. Services include SEO, online advertising, HubSpot implementation, website design, marketing automation, ABM, email marketing, and social media management. Pricing ranges from $8,400/mo (top-of-funnel) to $13,500/mo (bottom-of-funnel).
- SEO Services: Initial SEO setup at $1,500 one-time fee, followed by ongoing SEO management starting at $3,000/month. Includes on-page optimization, AI/LLM visibility optimization, technical fixes, and ongoing monitoring.
- HubSpot Implementation: HubSpot CRM setup, configuration, and management services starting at $3,000. Includes technical setup, sales hub configuration, marketing hub automation, and custom reporting dashboards.
- Online Advertising Management: Paid media campaign management with 10% management fee for ad spend over $10,000/month. Includes audience building, keyword research, ad creation across Google, Bing, Facebook, LinkedIn, and display networks.
- Discovery Day: One-time strategic consultation engagement at $5,000 for half-day or full-day discovery sessions to assess marketing activities and build roadmap.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Top of Funnel - Generating Awareness |
| Subscription | Monthly | Middle of Funnel - Nurturing Prospects |
| Subscription | Monthly | Bottom of Funnel - Converting Leads |
| One time/ perpetual license | Pay-as-you-go | Discovery Day |
| One time/ perpetual license | Pay-as-you-go | SEO Initial Setup |
| Subscription | Monthly | SEO Ongoing Services |
| Hybrid | Multi-year contract | HubSpot Implementation |
| Subscription | Monthly | Online Advertising Management |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
One Foot Over product offering
Product offeringCore offering
One Foot Over is a B2B marketing agency that helps industrial manufacturing and enterprise tech companies win complex buying cycles through a proprietary 30/90 approach (30-day discovery + 90-day execution sprints). Its core products and services encompass marketing strategy consulting, full-stack marketing execution (SEO, online advertising, HubSpot implementation, website design, marketing automation, account-based marketing, influencer marketing, email marketing, social media), and AI/LLM visibility optimization across ChatGPT, Claude, Google AI Overviews, and Perplexity.
Product overview
One Foot Over is a B2B marketing agency offering a comprehensive suite of strategy and execution services for industrial manufacturing and enterprise tech companies. The core offering combines Strategy Services (ideal customer personas, campaign reviews, discovery days, customer journey mapping, messaging workshops) with Marketing Services that encompass SEO, online advertising, HubSpot implementation, website design, marketing automation, account-based marketing, influencer marketing, email marketing, and social media. The agency organizes services into three marketing retainer tiers—Generating Awareness (starting at $8,400/month), Nurturing Prospects (starting at $11,000/month), and Converting Leads (starting at $13,500/month)—supplemented by a Discovery Day engagement (starting at $5,000). They also offer a free B2B Website Framework guide and publish the Weekend Reading newsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Marketing strategy consulting covering ideal customer personas, campaign reviews, customer journey mapping, messaging workshops, and discovery sprints for B2B industrial manufacturing and enterprise tech companies.
- Marketing Services Comprehensive B2B marketing execution including SEO, online advertising, HubSpot implementation, website design, marketing automation, account-based marketing, email marketing, and social media management, structured as monthly retainers ($8,400–$13,500/mo) plus a $5,000 Discovery Day.
- SEO Services Search Everywhere Optimization including initial SEO setup ($1,500 one-time) and ongoing SEO management (from $3,000/month), spanning on-page optimization, AI/LLM visibility, technical fixes, schema markup, and ongoing monitoring across Google Search, ChatGPT, Claude, Google AI Overviews, and Perplexity.
- Online Advertising Services Paid search, paid social, display, and retargeting campaign management across Google, LinkedIn, Meta, and Bing, including audience building, keyword research, ad creation, strategic testing, and transparent optimization, with a 10% management fee applied to ad spend above $10,000/month.
- HubSpot Implementation and Management End-to-end HubSpot CRM implementation and management delivered as a HubSpot Gold Solutions Partner, including technical setup, user configuration, integrations, sales and marketing hub configuration, asset migration, and custom reporting dashboards, starting at $3,000.
Quantifiable outcome
- SEO drove 61.5% increase in engagement rates with 82.6% more engaged sessions
- +4 more outcomes
Companies that use One Foot Over
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
One Foot Over technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature3 records
One Foot Over partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HubSpotcoreOne Foot Over is a HubSpot Gold Solutions Partner, providing implementation, setup, and management services for HubSpot's CRM, marketing automation, sales enablement, and analytics tools. As a partner, they help clients leverage HubSpot's full platform including technical setup, user configuration, integrations, CRM pipeline setup, and custom reporting dashboards.
- American Marketing Association (AMA) HoustoncoreActive involvement in AMA Houston including co-chairing the Crystal Awards event. The co-founders co-chaired the Crystal Awards which led to their decision to start One Foot Over together. The company has won 34 Crystal Awards since 2017.
- Houston Business Marketing AllianceminorWon 3 Lantern Awards from Houston Business Marketing Alliance, indicating active participation in the regional B2B marketing community.
- Asian Chamber of CommerceminorReceived Rising 10 Award from Asian Chamber of Commerce, recognizing growth and business achievement.
- Junior AchievementminorCommunity involvement and support through Junior Achievement organization in Houston.
- Leadership HoustonminorCommunity involvement through Leadership Houston organization.
- WMN (Women's Media Network)minorCommunity involvement through WMN organization.
- GS10kminorCommunity involvement through GS10k organization.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
One Foot Over competitors and assessment
Company assessmentDirect peers
- SmartBug Media: HubSpot Elite Solutions Partner offering inbound marketing, SEO, and HubSpot implementation for B2B clients. Direct comparable on technology stack, service mix, and target customer (mid-market B2B), with similar reliance on the HubSpot partner ecosystem for demand.
- Gorilla 76: Boutique B2B marketing agency specializing in industrial manufacturing and complex B2B sales cycles. Closest comparable on vertical focus (industrial manufacturing) and strategist-led positioning, though slightly larger in headcount.
- IMPACT: B2B and industrial marketing agency offering strategy, content, SEO, and web design with a heavy focus on The Sale Catalyst methodology. Comparable service stack and They Ask You Answer content positioning targeting manufacturers and tech companies.
- Heinz Marketing: B2B marketing agency focused on tech and SaaS companies, offering sales and marketing alignment, ABM, and demand generation. Comparable target segment (B2B tech) and similar strategist-led sales approach.
- Single Grain: Digital marketing agency specializing in SEO, paid media, and content for SaaS and enterprise tech companies. Overlapping service portfolio and target customer base, with stronger emphasis on SaaS and growth-stage clients.
- Velocity Partners: B2B tech marketing agency specializing in content marketing, ABM, and SEO for enterprise technology firms. Directly comparable on vertical focus (enterprise tech) and emphasis on long-cycle content strategy.
- New Breed Marketing: HubSpot Solutions Partner offering full-funnel B2B marketing services including demand generation, sales enablement, and marketing operations. Comparable on HubSpot-centric delivery and B2B mid-market focus.
- Tilt Metrics: HubSpot Solutions Partner providing CRM implementation, marketing operations, and revenue operations for B2B companies. Comparable on HubSpot implementation/management focus and mid-market B2B customer base.
Broad incumbents
- Refine Labs: Larger B2B marketing agency known for demand generation, ABM, and category-led growth strategies for B2B tech companies. Overlapping target market and methodologies but significantly larger scale and broader service portfolio.
Regional players
- Walz Tetrick Advertising: B2B marketing agency based in the central US serving industrial manufacturing and complex B2B clients. Comparable on industrial vertical focus and full-service B2B marketing stack; operates in overlapping regional geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
One Foot Over social profiles
Digital presenceOne Foot Over financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Foot Over leadership team
Management profileNumber of profiles
Profiles8 records
One Foot Over funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Foot Over M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Foot Over
What does One Foot Over do?
One Foot Over is a B2B marketing agency that helps industrial manufacturing and enterprise tech companies win complex buying cycles through a proprietary 30/90 approach (30-day discovery + 90-day execution sprints). Its core products and services encompass marketing strategy consulting, full-stack marketing execution (SEO, online advertising, HubSpot implementation, website design, marketing automation, account-based marketing, influencer marketing, email marketing, social media), and AI/LLM visibility optimization across ChatGPT, Claude, Google AI Overviews, and Perplexity.
Is One Foot Over a public or private company?
One Foot Over is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One Foot Over founded?
One Foot Over was founded in 2017. It employs 1 to 10 people.
Where is One Foot Over based?
One Foot Over is headquartered in Houston, United States, in the North America region.
How does One Foot Over make money?
Five revenue lines are on record. Marketing Retainers are the primary driver. The others are SEO Services, hubSpot Implementation, online Advertising Management and discovery Day.
Who are One Foot Over's main competitors?
Direct peers on record are SmartBug Media, Gorilla 76, IMPACT, Heinz Marketing, Single Grain, Velocity Partners, New Breed Marketing and Tilt Metrics. Refine Labs is listed as a broad incumbent. Walz Tetrick Advertising is listed as a regional player.
Does One Foot Over have an API?
No public API is recorded for One Foot Over.