NZ Financial Services Group

What NZ Financial Services Group does

NZ Financial Services Group (NZFSG) is a New Zealand-based financial adviser network and aggregator, formed in 2013 through the merger of Allied Kiwi and Loan Market. The company operates the country's largest financial services group and largest Class 2 Financial Advice Provider (FAP) licence, serving over 1,000 independent mortgage and insurance advisers who collectively help approximately 55,000 clients annually, with the company claiming involvement in roughly 1 in 3 New Zealand home loans. Its core proposition is a platform-plus-compliance model: advisers subscribe to access NZFSG's proprietary MyCRM client management system (compliance-by-design workflows, integrated application forms, pipeline tracking, and a SOC2 Type 2 certified security posture), the Assurance Programme for regulatory support, and Group PI Insurance, all supported by a Relationship Manager model and ongoing training (Mortgage Accelerator, Insurance Accelerator, MyHub).

NZFSG generates revenue through four primary streams: (1) recurring membership/service fees (NZ$300/month per FAP licence, plus Loan Market brand fees on top), (2) commission payments from insurers on accepted insurance applications, (3) referral payments from partner providers (KiwiSaver via Koura Wealth, FX via XE, personal/business lending via Prospa, Bizcap, ScotPac, Pallas Capital, and others), and (4) indirect shareholder dividends from its stake in Koura Wealth Holdings. The go-to-market is a channel partner model — advisers act as the variable distribution layer, branded under NZFSG's own FAP licence, the Loan Market consumer brand, or their own FAP licence — with consumer demand generated through the Knowledge Hub, Ray White referral partnerships, and regional events.

The company's headquarters is in Lower Hutt (Wellington), with a regional office in Auckland, and it is owned by a distributed shareholder base led by CEO Bruce Patten. The company has no disclosed parent entity and no public funding rounds, with executive leadership including National Directors John Stickland and Nicole Ferguson (Loan Market NZ) and COO Monique Webster.

Name

NZ Financial Services Group

Legal name

NZ Financial Services Group Limited

Website

https://nzfsg.co.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NZFSG is New Zealand's largest financial adviser network aggregator, operating the country's largest Class 2 Financial Advice Provider licence and serving 1,000+ independent mortgage and insurance advisers through its proprietary MyCRM platform, Assurance Programme, and Loan Market brand.

Ownership category

akta.pro rank

Product category

Financial Adviser Network & Aggregator Services

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163), Insurance Agents, Brokers & Service (6411), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)

Keywords

• Financial adviser network
• Mortgage broking services
• Insurance advisory support
• Financial advice compliance
• Aggregator platform services

Headquarters

HQ city

Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership/Service Fees: Advisers pay fees to be members of NZFSG and receive services including tech platform access, compliance support, panel access, and business support. NZFSG FAP licence costs $300 per month (ex. GST). Flat fee and hybrid fee options available for different service plans.
2. Commission from Insurance Products: When a client receives advice about insurance products and the application is accepted, NZFSG receives commission payments from the applicable insurer. This includes upfront and trail/renewal commissions.
3. Referral Payments: NZFSG may receive referral payments when Financial Advisers refer clients to specific partners such as Initio, Tower Insurance, Bizcap, XE Money, or Prospa NZ for insurance or other financial needs.
4. Loan Market Brand Fees: Additional monthly fee for advisers choosing to operate under the Loan Market service plan, which includes access to the trusted Loan Market consumer brand and marketing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

NZ Financial Services Group (NZFSG) operates as New Zealand's largest financial adviser network aggregator, providing independent mortgage brokers and insurance advisers with access to a proprietary client management platform (MyCRM), regulatory licensing under its Financial Advice Provider (FAP) licence, compliance support via the Assurance Programme, training programmes, and the country's largest panel of lenders and insurers. Advisers join the network on subscription-based service plans to access technology, compliance, lender panels, and business support, while consumers are ultimately served through this adviser channel.

Product overview

NZ Financial Services Group operates as a financial adviser network aggregator offering a platform-plus-modules architecture. The core products include MyCRM (an industry-leading client management system exclusively available through NZFSG) and the Assurance Programme (full compliance support). MyCRM provides tools for advisers including the Hello Pack, Mortgage Recommendation Engine, Deal Board, MyActivities, Enhanced Workflows, The Game Plan, and Insurance Profiler. The Assurance Programme offers advice file reviews, complaints handling, best practice processes, education, and business coaching. NZFSG offers service plans under its own FAP licence or through the Loan Market sub-brand. Additional modules include Mortgage Accelerator, Insurance Accelerator, Mastering MyCRM, Cyber Focus Week, Cotality Property Guru, MyInduction Programme, Learning & Development Platform (MyHub), Group PI Insurance Scheme, and referral partner solutions. The ecosystem also includes the Share Tomorrow Foundation for corporate social responsibility initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Loan Market: Consumer-facing mortgage and financial advice brand operating under NZFSG with 29+ year brand history, offering high-touch 'done-for-you' marketing support and Ray White referral partnerships.
• Insurance Market
• MyCRM

Products and services

• MyCRM Industry-leading proprietary client management system exclusively available through NZFSG, providing mortgage and insurance advisers with a compliance-by-design advice process, integrated application forms to lenders and insurers, workflow automation, client discovery, recommendations, and pipeline management in one platform.
• Assurance Programme Full compliance support programme providing NZFSG advisers with advice file reviews, centralised complaints handling, best practice advice processes, education, and dedicated business coaching to operate confidently in New Zealand's regulatory environment under the Class 2 Financial Advice Provider licence.
• NZFSG FAP Licence Service Plan Subscription service plan enabling advisers to operate under NZFSG's Class 2 Financial Advice Provider licence at $300 per month (ex. GST), with full Assurance Programme compliance support, MyCRM platform, Group Wide PI, commission management, training, and conferences included.
• Loan Market Service Plan Premium subscription service plan for advisers wanting access to the Loan Market consumer brand with 29+ year history, Ray White real estate referral partnerships, done-for-you marketing support, leads fast starter programme, and brand marketing on top of all NZFSG FAP benefits.
• Your Brand, Your FAP Service Plan Subscription service plan for advisers who operate under their own Financial Advice Provider licence, providing access to NZFSG's MyCRM technology and support services without the Assurance Programme or Group Wide PI (both available as optional add-ons).
• Group PI Insurance Scheme Competitive Group Professional Indemnity Insurance scheme available to NZFSG members, mandatory for advisers operating under NZFSG's FAP Licence, providing coverage including PI, Management Liability and Cyber with indicative annual costs of $2,000–$3,000 for an Authorised Body.
• MyInduction Programme Onboarding programme providing new advisers with personalised one-on-one and small group training, compliance and regulatory guidance, and walk-throughs of MyCRM, with 99% of graduates reporting confidence in understanding their duties and obligations.
• Learning & Development Platform (MyHub) Online learning and development platform providing advisers with a calendar of live and on-demand professional development opportunities, training materials, and resources covering MyCRM, compliance, and business development topics.
• Referral & Diversification Solutions Revenue diversification programme enabling advisers to refer clients to partner services including general insurance (Tower, Initio), personal loans (Prospa NZ, Bizcap), KiwiSaver (Koura Wealth), Foreign Exchange (XE Money), business lending (ScotPac, Avanti Finance, Pallas Capital), and pension transfers, generating referral income for advisers and NZFSG.

Quantifiable outcome

• 1 in 3 Kiwis secure their home loan through NZFSG services
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

34 partnerships are on record, tiered core and supporting.

• Loan MarketcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2013Loan Market Group Limited is a wholly owned subsidiary of NZFSG formed in 2013 when Allied Kiwi and Loan Market merged. Loan Market provides a 29+ year consumer brand, Ray White referral partnerships, leads fast starter programme, and brand marketing support for advisers.
• Insurance MarketcoreOEM/ Whitelabel/ Licensing PartnerInsurance Market subsidiary brand providing insurance advice services under NZFSG umbrella.
• AIAcoreChannel Partner/ Reseller/ DistributorLife insurance provider on NZFSG's panel. NZFSG receives commission payments when advisers recommend AIA products and applications are accepted.
• ANZ BankcoreChannel Partner/ Reseller/ DistributorMajor bank lender on NZFSG's lending panel providing mortgage products through advisers.
• ASB BankcoreChannel Partner/ Reseller/ DistributorMajor bank lender on NZFSG's lending panel.
• BNZcoreChannel Partner/ Reseller/ DistributorMajor bank lender on NZFSG's lending panel.
• Asteron LifecoreChannel Partner/ Reseller/ DistributorLife insurance provider on NZFSG's panel. NZFSG may receive referral payments when advisers refer clients to Asteron Life.
• Partners LifecoreChannel Partner/ Reseller/ DistributorLife insurance provider on NZFSG's panel.
• TowercoreChannel Partner/ Reseller/ DistributorInsurance provider on NZFSG's panel. NZFSG may receive referral payments when advisers refer clients to Tower Insurance.
• ChubbcoreChannel Partner/ Reseller/ DistributorInsurance provider on NZFSG's panel.
• nibcoreChannel Partner/ Reseller/ DistributorHealth and life insurance provider on NZFSG's panel.
• Ray WhitecoreGTM or Marketing PartnerMajor real estate partnership generating mortgage referrals for Loan Market advisers. Ray White referral partnerships are a key differentiator of the Loan Market service plan.
• Koura WealthcoreChannel Partner/ Reseller/ DistributorKiwiSaver provider. NZFSG has an indirect shareholding in Koura Wealth Holdings Limited. NZFSG may receive shareholder dividend payments. NZFSG receives referral payments when advisers refer clients to Koura Wealth.
• XEsupportingChannel Partner/ Reseller/ DistributorForeign exchange provider. NZFSG may receive referral payments when advisers refer clients to XE Money for currency transfer needs.
• ProspasupportingChannel Partner/ Reseller/ DistributorPersonal loan provider. NZFSG may receive referral payments when advisers refer clients to Prospa NZ.
• BIZCAPsupportingChannel Partner/ Reseller/ DistributorBusiness lending provider. NZFSG may receive referral payments when advisers refer clients to Bizcap.
• Pallas CapitalsupportingChannel Partner/ Reseller/ DistributorCommercial and asset finance lender on NZFSG's panel.
• ScotPacsupportingChannel Partner/ Reseller/ DistributorBusiness finance provider. Available through adviser referral network.
• Avanti FinancesupportingChannel Partner/ Reseller/ DistributorPersonal finance provider available through adviser referrals.
• BettersupportingChannel Partner/ Reseller/ DistributorFinance provider available through adviser referral network.
• InitiosupportingChannel Partner/ Reseller/ DistributorInsurance provider. NZFSG may receive referral payments when advisers refer clients to Initio.
• CotalitycoreTechnology or IntegrationProperty data and valuation provider. Free Cotality subscription provided to mortgage advisers for property data and valuations. Cotality provides monthly property market insights and Home Value Index data.
• QuotemonstersupportingTechnology or IntegrationInsurance comparison and quote tool. Available at discounted rates for insurance advisers through NZFSG partnership.
• MovinghubsupportingChannel Partner/ Reseller/ DistributorMoving services provider for clients relocating. Available through adviser referral network.
• Financial Services Complaints Limited (FSCL)coreOthersGovernment-approved dispute resolution service. NZFSG's preferred disputes provider for Authorised Bodies. Independent process for resolving client complaints.
• Kiwi BanksupportingChannel Partner/ Reseller/ DistributorBank lender on NZFSG's lending panel.
• SBS BanksupportingChannel Partner/ Reseller/ DistributorBank lender on NZFSG's lending panel.
• TSB BanksupportingChannel Partner/ Reseller/ DistributorBank lender on NZFSG's lending panel.
• Heartland BanksupportingChannel Partner/ Reseller/ DistributorReverse mortgage provider on referral panel.
• Cressida CapitalsupportingChannel Partner/ Reseller/ DistributorFinancial services provider on NZFSG's panel.
• CFML LoanssupportingChannel Partner/ Reseller/ DistributorLending provider on NZFSG's panel.
• ASAP FinancesupportingChannel Partner/ Reseller/ DistributorFinance provider on NZFSG's panel.
• Pepper LifesupportingChannel Partner/ Reseller/ DistributorLife insurance provider on NZFSG's panel.
• Pension TransferssupportingChannel Partner/ Reseller/ DistributorPension transfer services available through adviser referral network.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Australian Finance Group (AFG): ASX-listed Australian mortgage aggregator with the largest broker network in Australia. Highly comparable to NZFSG in business model (aggregator of mortgage brokers with lender panel access, compliance support, and tech platform), differing only in geography and broader product set.
• Connective: Privately held Australian mortgage and asset finance aggregator. Directly comparable to NZFSG as a competitor aggregator supporting independent brokers with lender panel access, compliance, and technology services.
• Mortgage Choice: Australian mortgage broker network owned by REA Group. Operates as a franchise-style broker network with lender panel access, comparable to NZFSG's Loan Market sub-brand model in Australia.
• Finsure: Australian mortgage aggregator offering broker support, panel access, and technology. Comparable to NZFSG as a direct competitor in the Australian aggregator market with similar value proposition.
• Choice Aggregation Services: Australian mortgage aggregator focused on independent broker support and lender panel access. Directly comparable to NZFSG's aggregator model with similar subscription and commission structure.
• Astute Ability: Australian mortgage and finance aggregator supporting independent brokers. Comparable to NZFSG's Our FAP/Your FAP service plans with panel access and back-office support.

Broad incumbents

• Loan Market Group (Australia): Original Australian mortgage broker network from which NZFSG's Loan Market subsidiary descends. Now separately operated, but historically related and serving the same broker-aggregator business model in the Australian market.
• Steadfast Group: ASX-listed Australian insurance broker network. Comparable to NZFSG's insurance adviser aggregation operations under the Insurance Market sub-brand, though broader in scope (general insurance focus vs. NZFSG's multi-product approach).
• PSC Insurance Group: ASX-listed Australian insurance broker network aggregator. Comparable to NZFSG's Insurance Market operations in broker aggregation model, with broader specialty and general insurance focus.

Regional players

• Charter Network: New Zealand insurance broker network and aggregator. Compares directly to NZFSG's Insurance Market brand as a competing NZ-based insurance adviser network with similar panel access and compliance support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nzfsg
• LinkedInlinkedin.com/company/unstuck

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NZ Financial Services Group