Spectrum Insurance Group
Spectrum Insurance Group is an independent insurance agency operating 24 office locations across Wisconsin and Minnesota, with 100+ agents placing personal, commercial, employee benefits, and Medicare coverage through 30+ carrier partners.
- Company typePrivate
- Founded2007
- HeadquartersEau Claire, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Spectrum Insurance Group does
Spectrum Insurance Group is a privately held, independent insurance agency headquartered in Eau Claire, Wisconsin, founded in 1997 as the Bridgeview Agency and rebranded under current ownership in 2007. It operates 24 office locations across Wisconsin and Minnesota, employing over 100 insurance agents, and represents more than 30 insurance carriers. The agency serves individuals, families, businesses, and employers through four primary product lines: Personal Insurance (home, auto, umbrella, specialty), Business Insurance (commercial property, general liability, workers' compensation, cyber, trucking, agribusiness/farm), Employee Benefits (group health, dental, vision, life, disability), and Health & Medicare (individual health and Medicare plans). Revenue is generated through commissions on policies placed and renewed with carrier partners, supplemented by benefits consulting via its Spectrum Benefit Solutions subsidiary.
The company's technology stack is described as standard independent-agency operations using industry-standard agency management systems, with no proprietary platforms disclosed. Client engagement spans 24 physical offices for face-to-face consultation, a centralized phone-based service line, online quote request forms, a mobile app (iOS and Android) for 24/7 policy access, and a client portal for policy management and certificate requests. Marketing channels include social media (Facebook, LinkedIn, Instagram), a recurring Spectrum Magazine publication, and a Refer-a-Friend program.
Spectrum's growth strategy has been acquisition-led: the company has completed more than 20 acquisitions since 2007, building regional hubs in the Wisconsin Valley, Kettle Moraine, and Northbrook regions, and expanding into Minnesota in 2023. Recent transactions include Northbrook Insurance Associates, Cowles-Henke-Kemmel Insurance Agency, and The Bottelberghe Agency in 2024. The company is founder-owned and led by Darrel Zaleski, with Steve Brandvold as CFO.
Spectrum Insurance Group firmographics
Firmographics- Name
- Spectrum Insurance Group
- Legal name
- Spectrum Insurance Group
- Website
- https://spectruminsgroup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Spectrum Insurance Group is an independent insurance agency operating 24 office locations across Wisconsin and Minnesota, with 100+ agents placing personal, commercial, employee benefits, and Medicare coverage through 30+ carrier partners.
- Ownership category
- akta.pro rank
Spectrum Insurance Group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
Keywords
Where Spectrum Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Eau Claire
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
Spectrum Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Insurance Commissions: Earn commissions from insurance carriers for placing and maintaining policies. As an independent agency, they represent multiple insurance companies and earn commissions on each policy sold and renewed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing model - no publicly disclosed pricing tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Spectrum Insurance Group product offering
Product offeringCore offering
Spectrum Insurance Group is an independent insurance agency that brokers personal, commercial, and employee benefits coverage on behalf of clients through 30+ carrier partnerships. The agency places and services policies, manages claims advocacy, and provides risk management consultation across Wisconsin and Minnesota via 24 office locations and 100+ licensed agents. Core revenue is generated through carrier commissions earned on placed and renewed policies.
Product overview
Spectrum Insurance Group is an independent insurance agency offering a comprehensive suite of insurance solutions organized into four main product categories: Personal Insurance (home, auto, umbrella, and specialty coverages), Business Insurance (commercial property, liability, workers' compensation, and industry-specific coverages like trucking and agribusiness), Employee Benefits (group health, dental, vision, life, and disability insurance), and Health & Medicare (individual plans and Medicare options). The company operates through 24 office locations across Wisconsin and Minnesota, representing 30+ insurance carriers to provide competitive options for personal, business, and employee benefits needs.
Differentiator
Problem solved
Functional benefit
Brands
- Spectrum Benefit Solutions: Employee benefits and human resource consulting services division established in 2007 to serve business clients.
Products and services
- Home Insurance Homeowners insurance protecting residences against fire, property damage, personal property loss, liability, and additional living expenses, sourced from multiple carrier partners.
- Auto Insurance Personal vehicle insurance covering liability, property damage, medical payments, uninsured motorist protection, physical damage, and rental coverage, shopped across multiple carriers.
- Umbrella Insurance Excess liability coverage providing additional personal liability protection beyond the limits of standard auto and homeowners policies.
- Business Auto Insurance Commercial vehicle coverage for business cars, trucks, and fleets with higher liability limits and collision coverage.
- Commercial Property Insurance Protection for business assets including buildings, equipment, inventory, and furniture against theft, fire, natural disasters, and associated income loss.
- Commercial Umbrella Insurance Supplemental liability coverage that activates when primary business insurance policy payout limits are reached.
- General Liability Insurance Coverage for bodily injury to people outside the business and physical damage to their property, including legal defense costs.
- Workers' Compensation Insurance Coverage for employees injured on the job or in auto accidents while on business, including medical bills, care costs, lost wages, and funeral costs.
- Agribusiness and Farm Insurance Combined home and business insurance for farms covering property, contents, livestock, equipment, liability, pollution, and agricultural-specific risks.
- Trucking Insurance Commercial trucking coverage including motor truck cargo, physical damage, garagekeepers, on-hook, bobtail, non-trucking liability, and trailer interchange insurance for commercial trucking companies and owner-operators.
- Cyber Liability Insurance Protection against expenses associated with data breaches, unauthorized data access, and cyber incidents for businesses.
- Professional Liability Insurance Errors and omissions coverage protecting businesses and professionals that give advice, make recommendations, or design solutions from liability claims.
- Directors and Officers Liability Insurance Coverage for directors and officers against claims made while serving on boards or as executives of an organization.
- Risk Management Services Strategic planning consultation, claim analysis, safety training, and onsite assistance for loss prevention provided to business clients.
- Group Health Insurance Employer-sponsored health coverage plans for employees and dependents offered through Spectrum Benefit Solutions.
- Group Dental Insurance Employer-sponsored dental coverage for employees and their families.
- Group Vision Insurance Employer-sponsored vision coverage including eye exams and corrective lenses.
- Life and Accidental Death and Dismemberment Insurance Group life insurance and AD&D coverage for employees, including dependent benefits.
- Disability Insurance Short-term and long-term disability coverage providing income protection when employees cannot work.
- Individual Health Insurance Personal health coverage for self-employed individuals or those without employer-sponsored plans, including prescription drug plan analysis and long-term solutions.
- Medicare Coverage Medicare coverage options including Original Medicare Part A and B, Medicare Advantage (Part C), Prescription Drug Plans (Part D), and Medicare Supplement (Medigap) for Medicare-eligible individuals.
Quantifiable outcome
- Long-term client relationships focused on ongoing risk management and insurance program value
Companies that use Spectrum Insurance Group
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Spectrum Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spectrum Insurance Group partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered minor and core.
- Accident Fund InsuranceminorInsurance carrier partner providing workers compensation and related insurance products through Spectrum's agency network.
- Acuity InsuranceminorInsurance carrier partner offering commercial and personal insurance products.
- AmTrustminorInsurance carrier partner specializing in commercial lines coverage.
- Auto-Owners InsuranceminorRegional insurance carrier providing personal and commercial auto coverage.
- Badger Mutual InsuranceminorWisconsin-based mutual insurance company partner.
- ChubbminorGlobal insurance carrier providing commercial and personal insurance solutions.
- Cincinnati InsuranceminorInsurance carrier partner offering commercial lines and personal insurance.
- CNA InsuranceminorCommercial insurance carrier providing business coverage solutions.
- Donegal InsuranceminorRegional mutual insurance company partner.
- EMC InsuranceminorCommercial and personal insurance carrier partner.
- EmployersminorWorkers compensation insurance specialist.
- Encova InsuranceminorCommercial insurance carrier partner.
- Frankenmuth InsurancecoreMidwestern insurance carrier. Awarded Spectrum Insurance Group the 2016 Diamond Achiever Award for highest performance in Wisconsin.
- Germantown Mutual InsuranceminorWisconsin-based mutual insurance company partner.
- Grinnell MutualminorMidwestern insurance carrier providing reinsurance and commercial coverage.
- Hastings Mutual InsuranceminorRegional mutual insurance company partner.
- Integrity InsuranceminorInsurance carrier partner offering commercial and personal lines.
- League of Wisconsin MunicipalitiesminorMunicipal insurance pool partner for government entities.
- Liberty Mutual InsuranceminorNational insurance carrier providing personal and commercial coverage.
- MetLife InsuranceminorNational carrier partner for group benefits and life insurance.
- Midwest Family Mutual InsuranceminorRegional mutual insurance company partner.
- NationwideminorNational insurance carrier providing personal and commercial coverage.
- Partners MutualminorRegional insurance carrier partner.
- Pekin InsuranceminorMidwestern insurance carrier partner.
- Progressive InsuranceminorNational auto insurance carrier partner.
- QBE InsuranceminorGlobal insurance carrier providing commercial coverage.
- Secura InsuranceminorRegional insurance carrier partner.
- Selective InsuranceminorCommercial insurance carrier partner.
- Sentry InsuranceminorInsurance carrier partner offering commercial lines coverage.
- Society InsuranceminorInsurance carrier specializing in business coverage.
- Travelers InsuranceminorNational insurance carrier providing personal and commercial coverage.
- United FireminorCommercial insurance carrier partner.
- West Bend (The Silver Lining)minorWisconsin-based insurance carrier providing personal and commercial coverage.
- Western National InsuranceminorRegional insurance carrier partner.
- Wisconsin Mutual InsuranceminorWisconsin-based mutual insurance company partner.
- CWG InsuranceminorInsurance carrier partner.
- Great West InsuranceminorInsurance carrier partner.
- Municipal Property InsuranceminorMunicipal insurance specialist partner.
- Risk Administration ServicesminorRisk management services partner.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
Spectrum Insurance Group competitors and assessment
Company assessmentDirect peers
- M3 Insurance: Wisconsin-headquartered independent insurance brokerage offering commercial, personal, and employee benefits solutions across the Midwest. Closely comparable in regional footprint, product mix, and independent-agency model.
- Hausmann Group: Midwest-based independent insurance brokerage with a regional roll-up strategy delivering commercial, personal, and benefits solutions. Highly similar go-to-market motion: multi-carrier access with local office presence.
- Cottingham & Butler: Independent insurance agency/brokerage in the Midwest with strong commercial lines focus. Comparable independent model and similar size range with multiple regional offices.
- IMA Financial Group: Midwest-rooted insurance brokerage offering commercial, personal, and benefits solutions to a similar SMB and middle-market customer base. Comparable in multi-line offering and independent agency structure.
- Hilb Group: National roll-up acquirer of independent insurance agencies, with strong footprint in commercial and personal lines. Highly similar business model in consolidating fragmented regional agencies.
- AssuredPartners: Large national roll-up acquirer of independent insurance agencies with P&C, benefits, and personal lines offerings. Direct comparable on acquisition-led growth model and product breadth.
- World Insurance Associates: Growing national insurance brokerage formed via acquisition of independent agencies across personal, commercial, and benefits lines. Closely tracks Spectrum's roll-up approach at larger scale.
Broad incumbents
- Acrisure: Large diversified insurance brokerage and fintech platform with significant P&C and benefits capacity. Not a direct competitor in WI/MN specifically, but same independent-agency heritage at far larger scale.
- Arthur J. Gallagher & Co. Major global insurance brokerage and risk management firm offering retail brokerage and benefits consulting. Overlaps in product categories but operates at much greater scale and geographic breadth.
- Brown & Brown, Inc. Public national insurance broker with significant presence in commercial and personal lines through agency acquisitions. Comparable model at greater scale with broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Spectrum Insurance Group social profiles
Digital presenceSpectrum Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spectrum Insurance Group leadership team
Management profileNumber of profiles
Profiles8 records
Spectrum Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries21 records
Spectrum Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spectrum Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spectrum Insurance Group
What does Spectrum Insurance Group do?
Spectrum Insurance Group is an independent insurance agency that brokers personal, commercial, and employee benefits coverage on behalf of clients through 30+ carrier partnerships. The agency places and services policies, manages claims advocacy, and provides risk management consultation across Wisconsin and Minnesota via 24 office locations and 100+ licensed agents. Core revenue is generated through carrier commissions earned on placed and renewed policies.
Is Spectrum Insurance Group a public or private company?
Spectrum Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spectrum Insurance Group founded?
Spectrum Insurance Group was founded in 2007. It employs 51 to 100 people.
Where is Spectrum Insurance Group based?
Spectrum Insurance Group is headquartered in Eau Claire, United States, in the North America region.
How does Spectrum Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Spectrum Insurance Group's main competitors?
Direct peers on record are M3 Insurance, Hausmann Group, Cottingham & Butler, IMA Financial Group, Hilb Group, AssuredPartners and World Insurance Associates. Broad incumbents are Acrisure, Arthur J. Gallagher & Co. and Brown & Brown, Inc..
Does Spectrum Insurance Group have an API?
No public API is recorded for Spectrum Insurance Group.
What industry is Spectrum Insurance Group in?
Spectrum Insurance Group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 5242 and its SIC code is 6411.