WayofLeaf
WayofLeaf operates MarijuanaBreak, a free, ad-supported cannabis information platform serving US medical marijuana patients with state-by-state MMJ card guides, a strains database, growing tutorials, and curated product reviews.
- Company typePrivate
- Founded2000
- HeadquartersParsippany, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What WayofLeaf does
WayofLeaf operates MarijuanaBreak, a free, ad-supported cannabis information and education platform targeted at US medical marijuana patients and cannabis-curious consumers. The site delivers a portfolio of content verticals — a Cannabis Education library, a Strains database, state-by-state MMJ Card guides, Growing tutorials, a Detox information section, Recipes, Lifestyle features, and curated Staff Picks product reviews — all accessible without registration or payment. The platform also surfaces telehealth-based MMJ card renewal pathways in states that permit them, extending the funnel from education into a transactional step where regulators allow.
WayofLeaf firmographics
Firmographics- Name
- WayofLeaf
- Legal name
- Digital Millennium Copyright Act Services Ltd.
- Website
- https://wayofleaf.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WayofLeaf operates MarijuanaBreak, a free, ad-supported cannabis information platform serving US medical marijuana patients with state-by-state MMJ card guides, a strains database, growing tutorials, and curated product reviews.
- Ownership category
- akta.pro rank
WayofLeaf industry classification
Industry- Product category
- Cannabis Information & Education
- NAICS
- Periodical Publishers (513120)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)
Keywords
Where WayofLeaf is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Markets served
WayofLeaf business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Advertising Revenue: WayofLeaf generates revenue through advertising partnerships with major ad networks including Amazon, Google, YouTube, Sharethrough, AppNexus, Twitter, PubMatic, Teads, Facebook, Pinterest, AdRoll, and Trustx. The site displays cookie-based targeted advertising based on user browsing activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all content and resources |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
WayofLeaf product offering
Product offeringCore offering
WayofLeaf publishes free online editorial content about medical marijuana and cannabis through its MarijuanaBreak website. Its core offerings are cannabis education articles, a strain information database, state-by-state medical marijuana card guides, cultivation tutorials, curated staff product picks, and detox information, all delivered to U.S. consumers at no charge.
Product overview
WayofLeaf operates MarijuanaBreak, an informational cannabis content platform offering educational resources, strain databases, and medical marijuana card guidance. The offering consists of multiple content verticals: cannabis education articles, a strains database, MMJ card state-by-state guides with doctor evaluation information, cannabis cultivation growing guides, staff-curated product picks, and detox information. All content is provided free of charge to users.
Differentiator
Problem solved
Functional benefit
Products and services
- Cannabis Education Content
Companies that use WayofLeaf
Customer profileSegments3 records
Ideal customer profiles3 records
WayofLeaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WayofLeaf partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- GoogleminorGoogle serves as an advertising partner providing ad network services and cookies for targeted advertising delivery on the WayofLeaf platform.
- FacebookminorFacebook serves as an advertising partner providing ad network services and cookies for targeted advertising delivery on the WayofLeaf platform.
- AmazonminorAmazon serves as an advertising partner providing ad network services for targeted advertising on the WayofLeaf platform.
- YouTubeminorYouTube serves as an advertising partner providing video ad network services and cookies for targeted advertising on the WayofLeaf platform.
- TwitterminorTwitter serves as an advertising partner providing ad network services for targeted advertising delivery on the WayofLeaf platform.
- PinterestminorPinterest serves as an advertising partner providing ad network services for targeted advertising on the WayofLeaf platform.
- AdRollminorAdRoll serves as an advertising partner providing retargeting and ad network services for targeted advertising on the WayofLeaf platform.
- SharethroughminorSharethrough serves as an advertising partner providing native advertising network services for targeted advertising on the WayofLeaf platform.
- AppNexusminorAppNexus serves as an advertising partner providing programmatic ad network services for targeted advertising on the WayofLeaf platform.
- PubMaticminorPubMatic serves as an advertising partner providing programmatic ad network services for targeted advertising on the WayofLeaf platform.
- TeadsminorTeads serves as an advertising partner providing video advertising network services for targeted advertising on the WayofLeaf platform.
- TrustXminorTrustX serves as an advertising partner providing programmatic advertising services and transparency for targeted advertising on the WayofLeaf platform.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
WayofLeaf competitors and assessment
Company assessmentDirect peers
- Weedmaps: Weedmaps is a cannabis marketplace and information hub combining dispensary listings with editorial content, strain data, and brand information. It directly competes with WayofLeaf on cannabis education and consumer discovery, though with a stronger commerce and listings layer.
- The Cannigma: The Cannigma is a science- and evidence-focused cannabis education site publishing medically reviewed content on strains, dosing, conditions, and consumption methods. It overlaps with WayofLeaf on medical cannabis patient education, with a more clinical editorial voice.
- PotGuide: PotGuide publishes cannabis education content alongside dispensary and product listings, with a strong emphasis on state-by-state legal guidance and MMJ card information. It directly mirrors WayofLeaf's mix of medical cannabis guidance and educational articles.
- Herb.co: Herb is a digital cannabis media brand publishing news, strain reviews, lifestyle content, and educational guides for cannabis consumers. It targets the same content-driven, top-of-funnel cannabis audience as WayofLeaf with a similar ad-supported editorial model.
- Leafly: Leafly is a leading cannabis information platform providing a strain database, dispensary listings, and editorial content for medical and recreational consumers. It is the most direct competitor to WayofLeaf, serving the same consumer intent around strains, products, and cannabis education.
- High Times: High Times is one of the most established cannabis media brands, producing news, culture, strain information, and educational content across digital and print. It competes for the same cannabis-curious consumer audience and ad dollars as WayofLeaf, though with stronger brand recognition.
- Cannabis Now: Cannabis Now publishes cannabis news, educational content, lifestyle features, and product information for both medical patients and adult-use consumers. It is a direct content peer to WayofLeaf within the cannabis editorial vertical.
Emerging players
- Medical Marijuana Inc. Medical Marijuana Inc. is a hemp-derived CBD company with a strong content and education arm covering medical cannabis, CBD, and qualifying conditions. It competes for the medical cannabis patient audience through editorial content and educational resources, similar to WayofLeaf.
Others
- NORML: NORML is a cannabis policy and advocacy organization publishing state-by-state law information, medical marijuana guidance, and educational resources. It overlaps with WayofLeaf on MMJ card process information and state legal guidance, but as a nonprofit rather than a commercial publisher.
- Project CBD: Project CBD is an educational nonprofit publishing research-driven content on cannabidiol, cannabinoids, and medical cannabis applications. It serves a similar CBD-curious and medical cannabis patient audience to WayofLeaf's CBD Users in Non-Legal States segment, but from a nonprofit perspective.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WayofLeaf social profiles
Digital presenceWayofLeaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
WayofLeaf leadership team
Management profileNumber of profiles
Profiles1 record
WayofLeaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WayofLeaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WayofLeaf
What does WayofLeaf do?
WayofLeaf publishes free online editorial content about medical marijuana and cannabis through its MarijuanaBreak website. Its core offerings are cannabis education articles, a strain information database, state-by-state medical marijuana card guides, cultivation tutorials, curated staff product picks, and detox information, all delivered to U.S. consumers at no charge.
When was WayofLeaf founded?
WayofLeaf was founded in 2000. It employs 11 to 50 people.
Where is WayofLeaf based?
WayofLeaf is headquartered in Parsippany, United States, in the North America region.
How does WayofLeaf make money?
One revenue line is on record: advertising Revenue.
Who are WayofLeaf's main competitors?
Direct peers on record are Weedmaps, The Cannigma, PotGuide, Herb.co, Leafly, High Times and Cannabis Now. Medical Marijuana Inc. is listed as an emerging player. Others are NORML and Project CBD.
Does WayofLeaf have an API?
No public API is recorded for WayofLeaf.
What industry is WayofLeaf in?
WayofLeaf's product category is Cannabis Information & Education. Its primary akta.pro industry code is EDAGAGAA, Medical & Clinical Reference (Physicians, Nursing, Allied Health). Its NAICS code is 513120 and its SIC code is 2741.