WodBoard
WodBoard is a UK-based SaaS platform that provides all-in-one gym management software — memberships, bookings, payments, programming, and member apps — primarily to CrossFit affiliates, functional-fitness facilities, and boutique studios across the UK, US, and Europe.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WodBoard does
WodBoard is a UK-based SaaS company (legally Purified Technology Ltd, founded 2018 in Poole/London) that provides all-in-one gym management software primarily to CrossFit affiliates, functional-fitness facilities, and boutique studios. The platform consolidates memberships, class and event bookings, payment processing, programming delivery, member communication, community features, and reporting into a single cloud product with native iOS and Android member apps and a web-based admin dashboard, and exposes a public API for third-party integrations. Its differentiators are domain depth in CrossFit and HYROX (built-in hero WODs, CrossFit Open workouts, official HYROX 365 programming, percentage-based programming from athlete personal bests), a fully white-labelled mobile app add-on, and deep integrations with major programming providers (Mayhem, PRVN, HWPO) plus payment (Stripe, GoCardless), access control (Kisi, DoorFlow, Hybrid AF), and distribution (ClassPass, Wellhub) partners. The business model is subscription-based, tiered by the number of active athletes from $110/month (0-50 athletes) to custom pricing (201+ athletes), with module add-ons for White Label ($125/month), CRM & Marketing, and a Website building service priced from $49/month. Go-to-market is sales-led via demo booking and callback CTAs, supported by content marketing, a free trial without credit card, and event-driven partnerships with HYROX and CrossFit; the company also operates a sister brand, Evini, extending the same playbook into yoga and Pilates studios.
WodBoard firmographics
Firmographics- Name
- WodBoard
- Legal name
- Purified Technology Ltd
- Website
- https://wodboard.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WodBoard is a UK-based SaaS platform that provides all-in-one gym management software — memberships, bookings, payments, programming, and member apps — primarily to CrossFit affiliates, functional-fitness facilities, and boutique studios across the UK, US, and Europe.
- Ownership category
- akta.pro rank
Where WodBoard is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WodBoard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Core Platform: Monthly subscription pricing based on number of active athletes in the gym, with tiered plans from 0-50 athletes ($110/month) up to 201+ athletes (custom pricing). All plans include unlimited use, mobile apps, customer support, and 100+ features.
- White Label App Add-on: Additional $125/month for branded white label app with custom branding, available as an add-on to any base plan
- CRM & Marketing Add-on: CRM and marketing automation add-on for first location to manage leads, automate follow-ups, and integrate with communication channels
- Website Building Service: Professional gym website building and hosting service starting from $49/month, with setup and ongoing updates included
- Payment Processing: Gym owners process member payments through integrated Stripe and GoCardless payment gateways, with WodBoard facilitating the transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 0-50 athletes - Starter plan |
| Subscription | Monthly | 51-100 athletes - Most Popular plan |
| Subscription | Monthly | 101-150 athletes - Growth plan |
| Subscription | Monthly | 151-200 athletes - Scale plan |
| Subscription | Multi-year contract | 201+ athletes - Enterprise |
| Subscription | Monthly | White Label App Add-on |
| Subscription | Monthly | Website Building Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
WodBoard product offering
Product offeringCore offering
WodBoard is an all-in-one cloud-based gym management SaaS platform that consolidates 100+ features covering memberships, class and event bookings, payments, workout programming, member communication, community building, and business reporting into a single ecosystem. It is designed for CrossFit gyms, functional fitness facilities, and boutique studios, with native iOS and Android member apps, white label branding options, and direct integrations with programming providers (Mayhem, PRVN, HYROX, HWPO, CrossFit) and payment processors (Stripe, GoCardless).
Product overview
WodBoard is an all-in-one gym management software platform built primarily for CrossFit gyms, functional fitness facilities, and boutique studios. The core platform (WodBoard Core) unifies memberships, bookings, payments, programming, communication, and member management into a single ecosystem. The platform is complemented by three add-on modules: White Label App for branded mobile experiences, CRM & Marketing Automation for lead management, and Websites for professional gym site building. Additional product lines include class and event booking, programming and whiteboard tools with AI-enabled features, a native member mobile app, reporting and analytics, POS, and eCommerce store functionality.
Differentiator
Problem solved
Functional benefit
Brands
- Evini: A sister brand to WodBoard offering similar gym management functionality for yoga and Pilates studios.
Products and services
- WodBoard Core Platform All-in-one gym management SaaS platform combining memberships, bookings, payments, programming, communication, member management, and business reporting into a single ecosystem for CrossFit gyms, functional fitness facilities, and boutique studios.
- White Label App Add-on Custom branded mobile app with the gym's own logo, colors, and imagery, available on iOS and Android, sold as an add-on subscription at $125/month.
- CRM & Marketing Automation Add-on Lead tracking and marketing automation tool with visual pipeline, automated follow-ups, and multi-channel communication via SMS, WhatsApp, and email, with website form and social media lead capture integrations.
- WodBoard Websites Professional gym website building and hosting service with responsive design and SEO optimization, starting from $49/month, connecting directly to WodBoard for seamless member experience.
Quantifiable outcome
- 29.2% average gym growth in 2023 for customers using WodBoard
- +4 more outcomes
Companies that use WodBoard
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
WodBoard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability4 records
Feature10 records
WodBoard partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Mayhem Gym ProgrammingcoreCrossFit and Hyrox programming integration allowing WodBoard users to access Mayhem's class programming directly within the platform without manual entry.
- PRVN ProgrammingcoreYear-round athlete progress programming integration for CrossFit affiliates, seamlessly delivered through WodBoard's programming interface.
- Hyrox 365coreOfficial HYROX 365 programming integration providing affiliates access to standardized HYROX race preparation workouts directly in WodBoard.
- HWPO (Hard Work Pays Off)coreCrossFit programming partnership supporting HWPO affiliate gyms with world-class training delivery integrated into WodBoard.
- CrossFit Affiliate ProgrammingcoreOfficial CrossFit affiliate programming available in both metric and imperial measurements, integrated directly into the platform.
- ZoomcoreVideo conferencing integration enabling WodBoard users to host and run online classes with one-click join functionality for members.
- ZapiercoreAutomation platform integration allowing WodBoard users to connect with thousands of other apps and services through Zapier's integration ecosystem.
- StripecorePayment processing integration for card payments, point-of-sale transactions, and payment collection within the WodBoard platform.
- GoCardlesscoreDirect debit payment processing integration for recurring member payments, ACH/ACSS support for automated billing.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
WodBoard competitors and assessment
Company assessmentDirect peers
- PushPress: Direct competitor also serving CrossFit affiliates and functional-fitness gyms with gym management, member management, and billing. PushPress is the closest head-to-head competitor to WodBoard, with a similar vertical SaaS positioning.
- Mariana Tek: Boutique fitness studio software platform with branded apps, booking, and payments. Direct competitor for the boutique studio segment with similar white-label mobile app emphasis.
- ClubReady: Cloud-based fitness club management platform covering memberships, scheduling, billing, and member engagement. Comparable offering for fitness studios and clubs, particularly in North America.
- TeamUp: Fitness business management software for gyms, studios, and martial arts schools, with similar all-in-one functionality (bookings, memberships, payments, branded apps).
- Zen Planner: Gym and fitness studio management software with memberships, billing, scheduling, and performance tracking. Long-standing direct competitor in the CrossFit and martial-arts gym segments.
- Glofox: Boutique fitness studio management platform offering memberships, bookings, payments, and branded apps. Direct competitor in the boutique/studio segment with overlapping CRM and white-label app capabilities.
- WellnessLiving: All-in-one business management platform for fitness, wellness, and beauty businesses featuring scheduling, memberships, payroll, and a branded app. Comparable all-in-one positioning targeting small and mid-sized fitness operators.
Broad incumbents
- Acuity Scheduling: Scheduling and appointment-management software used broadly across fitness, wellness, and other service businesses. Broader incumbent that overlaps with WodBoard's booking and class-management functionality but lacks fitness-domain depth.
- Mindbody: Established incumbent in fitness and wellness business management software, serving a wide range of studios, gyms, and spas. Mindbody is a much larger competitor with broader horizontal reach but less CrossFit/HYROX specialization than WodBoard.
Emerging players
- ClassPass: Fitness marketplace connecting consumers to studios and gyms, and a WodBoard integration partner via ClassPass booking. Adjacent player that drives incremental member demand into WodBoard-equipped gyms rather than competing for the management software budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
WodBoard social profiles
Digital presenceWodBoard compliance and trust
Trust signalCompliance4 records
WodBoard financial estimates
Financial estimateRevenue estimate
Valuation estimate
WodBoard leadership team
Management profileNumber of profiles
Profiles7 records
WodBoard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WodBoard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WodBoard
What does WodBoard do?
WodBoard is an all-in-one cloud-based gym management SaaS platform that consolidates 100+ features covering memberships, class and event bookings, payments, workout programming, member communication, community building, and business reporting into a single ecosystem. It is designed for CrossFit gyms, functional fitness facilities, and boutique studios, with native iOS and Android member apps, white label branding options, and direct integrations with programming providers (Mayhem, PRVN, HYROX, HWPO, CrossFit) and payment processors (Stripe, GoCardless).
Is WodBoard a public or private company?
WodBoard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WodBoard founded?
WodBoard was founded in 2018. It employs 11 to 50 people.
Where is WodBoard based?
WodBoard is headquartered in London, United Kingdom, in the Europe region.
How does WodBoard make money?
Five revenue lines are on record. Subscription - Core Platform is the primary driver. The others are white Label App Add-on, CRM & Marketing Add-on, website Building Service and payment Processing.
Who are WodBoard's main competitors?
Direct peers on record are PushPress, Mariana Tek, ClubReady, TeamUp, Zen Planner, Glofox and WellnessLiving. Broad incumbents are Acuity Scheduling and Mindbody. ClassPass is listed as an emerging player.
Does WodBoard have an API?
Yes. WodBoard provides an API that allows users to integrate the Service with other computer programs or services. The API is available for integration purposes, though excessive requests beyond normal integrations may result in suspension. Abuse of the API may also lead to account access restrictions. Developer documentation is at help.wodboard.com.