What Boston Automation does

Boston Automations is a privately held smart-home and small-business automation integrator founded in 2018 by Adam Zell and headquartered at 7 Harvey Lane, North Easton, Massachusetts. The company designs, sells, and professionally installs integrated technology systems for residential and small-commercial customers across Boston, Metro Boston, and Rhode Island, with stated coverage across New England. Its primary customer segment is individual homeowners, supported by trade relationships with home builders, interior designers, architects, contractors, and real estate agents. The firm also serves small business owners with commercial automation, networking, and security camera deployments.

The company's product portfolio spans Home Automation, Smart Home WiFi and Networking, Home Audio and Video Entertainment, Intelligent Lighting Solutions, Custom Home Theater, Luxury Landscape Lighting, Motorized Shades, Home Security, Outdoor Audio Systems, and Outdoor Automated Screens for residential clients, alongside Commercial Automation, Commercial Networking, Commercial Security Cameras, and Commercial WiFi & Networking for commercial accounts. Its technical foundation is integration rather than invention: the firm unifies products from Control4, Savant, Lutron, Sonance, James Loudspeaker, Josh.ai, Sony, Sonos, Bose, Klipsch, Ring, Yale, Moen, Aprilaire, Rachio, iRobot, Kohler Konnect, Jenn-Air, and others into a single mobile-app control layer, with systems positioned as completely wireless and installable in as fast as one hour. Boston Automations also operates New England's first smart-technology showhome in North Easton as a sales and demonstration asset for trade partners and end customers.

Boston Automations generates revenue through three streams: (i) hardware product sales across security, shading, lighting, audio/video, networking, and smart appliances; (ii) professional design, consulting, and installation services for both new construction and retrofit projects; and (iii) recurring monthly and annual service plans that maintain and update installed systems. Distribution is sales-led, anchored by an in-person 'Tech Game Plan' consultation and a structured six-step client experience; a referral program with commission share extends reach through real estate agents, contractors, and interior designers. Pricing is custom-quoted per project and is not publicly disclosed. The company is founder-owned by Adam Zell, with Jessica Zell as COO, and is operating at a small team size (1–10) with no disclosed external institutional ownership.

Name

Boston Automation

Legal name

Boston Automations

Website

https://bostonautomations.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Boston Automations is a privately held smart-home and small-business automation integrator founded in 2018 in North Easton, Massachusetts. It designs, installs, and services unified lighting, audio/video, networking, and security systems for homeowners, builders, and commercial clients across New England.

Ownership category

akta.pro rank

Product category

Smart Home Automation Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE), Custom Scenes, Routines & Geofencing Automation Configuration (HSAHADAL), Voice Assistant & Smart Home Hub Setup (Alexa/Google/HomeKit) (HSAHADAF), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF)

Keywords

• Smart home automation
• Home networking services
• Lighting control installation
• Home theater installation
• Smart security systems

Headquarters

HQ city

North Easton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of smart home products including security systems, automated shades, lighting, audio/video equipment, networking gear, and smart appliances for residential and commercial applications
2. Professional Installation Services: Design, consulting, and installation services for home automation, A/V systems, theaters, networking, lighting, shades, outdoor entertainment, and luxury home appliances. Includes both new construction and retrofit projects.
3. Service Plans: Monthly and yearly service plans ensuring technology products remain working properly, up-to-date, and configured with the latest features, providing recurring revenue from existing customer base

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Boston Automation is a full-service home and small business technology integrator that designs, installs, and supports smart home and commercial automation systems. It integrates third-party hardware from brands such as Control4, Lutron, Savant, Sonance, Sony, Josh.ai, and Sonos into unified single-app control of audio/video, lighting, shading, security, networking, and climate for residential and light commercial clients in New England.

Product overview

Boston Automations is a full-service home and small business technology company offering design and installation of smart home and commercial automation solutions. Their product portfolio includes Home Automation, Smart Home WiFi & Networking, Home Audio and Video Entertainment, Intelligent Lighting Solutions, Custom Home Theater, Luxury Landscape Lighting, Motorized Shades, Home Security, Outdoor Audio Systems, and Outdoor Automated Screens. They also operate New England's First Smart Technology Showhome as a demonstration facility. For commercial clients, they provide Commercial Automation, Networking, and Security Camera solutions. The company distinguishes itself by integrating products from major brands (Control4, Lutron, Savant, Sonance, Bose, Sony, Klipsch) with their installation services, and offers monthly/yearly service plans and builder pre-configuration programs. Their key differentiator is that all products can be managed from a single mobile application and are designed to be completely wireless.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Automation Comprehensive home automation system design and installation enabling control of lighting, climate, entertainment, and security from a single mobile application or webpage for residential clients.
• Smart Home WiFi and Networking Design and installation of wired and WiFi networks, including network infrastructure and configuration, for residential and commercial properties.
• Home Audio and Video Entertainment Installation of distributed audio systems, home theater setups, speakers, receivers, and media systems for residential clients.
• Intelligent Lighting Solutions Smart lighting installation with integrated scene-based lighting control systems tied to home automation platforms such as Lutron and Vantage.
• Custom Home Theater Design and installation of custom home theater systems including projectors, screens, surround sound, seating, and acoustic treatments.
• Luxury Landscape Lighting Exterior and outdoor landscape lighting solutions including luxury LED installations for residential and commercial properties.
• Motorized Shades Installation of automated and motorized window shades including Qmotion, Hunter Douglas, and Lutron Palladiom systems with smart home integration.
• Home Security Comprehensive home security solutions including cameras, alarms, doorbells, smart locks, and monitoring systems.
• Outdoor Audio Systems Outdoor entertainment audio solutions including in-ceiling porch speakers and concert-like outdoor audio systems.
• Outdoor Automated Screens Motorized outdoor screens for weather protection and outdoor entertainment versatility.
• Commercial Automation Automation solutions for commercial spaces including offices, restaurants, and retail environments.
• Commercial Networking and WiFi Enterprise-grade networking and WiFi infrastructure solutions for commercial properties.
• Commercial Security Cameras Professional security camera installation for commercial properties.
• Service Plans Monthly and yearly service plans that keep installed technology products working, up-to-date, and configured with the latest features, including a 24/7 concierge option.
• Builder Pre-configuration Program Program for home builders to pre-configure new construction homes with smart home technology and design model homes that differentiate properties from competing builders.
• New England's First Smart Technology Showhome Technology demonstration facility showcasing top smart home products for real estate agents, contractors, interior designers, and homeowners to experience and learn about smart home technology.

Quantifiable outcome

• 92 bespoke smart homes completed in single development project
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

30 partnerships are on record, tiered primary and core.

• Control4primaryTechnology or IntegrationFeatured technology partner for home automation systems. Boston Automations is recognized for Control4 project implementations including a 92-home development project creating the smartest home development in New England. Partnership enables integration of comprehensive home automation control systems.
• SavantprimaryTechnology or IntegrationFeatured technology partner for whole-home automation and control solutions. Savant integration enables sophisticated smart home experiences for residential and commercial clients.
• LutronprimaryTechnology or IntegrationFeatured technology partner for lighting control and motorized shading solutions. Recipient of 2024 Lutron Excellence Award and Hall of Fame induction. Partnership provides integrated scene-based lighting control through Lutron and Vantage systems.
• SonanceprimaryTechnology or IntegrationFeatured technology partner for architectural audio solutions. Partnership with Sonance and James Loudspeaker won 2024 Project of the Year - Designed to Disappear Award for innovative invisible audio installations.
• James LoudspeakerprimaryTechnology or IntegrationFeatured technology partner for premium audio solutions. Partnership with Sonance won 2024 Project of the Year award for design excellence in architectural audio.
• SonycoreTechnology or IntegrationFeatured technology partner providing 4K theater projectors, televisions, and audio/video receivers for home theater installations. Sony products showcased in the New England Smart Showhome.
• Josh.aicoreTechnology or IntegrationPrivacy-focused total home voice control platform featured in smart showhome. Enables sophisticated voice commands for integrated home automation control.
• SonoscoreTechnology or IntegrationDistributed audio systems and architectural speakers featured in showhome. Sonos AMP and Sonos by Sonance in-ceiling speakers showcased for whole-home audio solutions.
• iRobotcoreTechnology or IntegrationRobotic vacuum, mops, and lawn mowing solutions integrated into smart home ecosystems. Roomba s9+, Braava jet m6, and Terra robot mower featured for automated home maintenance.
• Kohler KonnectcoreTechnology or IntegrationSmart bathroom products including DTV+ shower system, PerfectFill bath, voice-activated faucets, Verdara smart mirror, and Numi smart toilet featured in showhome for integrated bathroom automation.
• RingcoreTechnology or IntegrationVideo doorbells and floodlight cameras for home security featured in showhome. Ring Elite doorbells and floodlight cams showcased for outdoor entry security.
• Coastal SourcecoreTechnology or IntegrationLuxury outdoor landscape lighting and concert-like outdoor audio systems featured in showhome. Products showcased for outdoor automation and entertainment.
• KlipschcoreTechnology or IntegrationHome theater speaker systems, in-wall subwoofers, and theater surround speakers featured in showhome for premium audio performance.
• QmotioncoreTechnology or IntegrationMotorized shades and blackout shades featured in showhome alongside Hunter Douglas and Tilt products for automated window treatments.
• AprilairecoreTechnology or IntegrationSmart touchscreen thermostats and indoor air quality solutions featured in showhome for climate control and air quality management.
• YalecoreTechnology or IntegrationSmart keypad deadbolts featured in showhome for keyless entry and enhanced home security.
• MoencoreTechnology or IntegrationFlo water management and leak detection systems featured in showhome for proactive water damage prevention.
• Araknis NetworkscoreTechnology or IntegrationWiFi and networking equipment featured in showhome for robust whole-home network infrastructure.
• LiftmastercoreTechnology or IntegrationGarage access control systems including 8500 Elite Series jackshaft opener featured in showhome for smart garage management.
• BosecoreTechnology or IntegrationOutdoor speakers featured in showhome for weather-resistant outdoor audio entertainment.
• YamahacoreTechnology or IntegrationHome theater receivers featured in showhome for multi-channel audio processing and home theater control.
• Clare ControlscoreTechnology or IntegrationHome security systems featured in showhome under Clare Controls Security Made Simple brand for comprehensive home protection.
• LumacoreTechnology or Integration4K intelligent security cameras featured in showhome for professional-grade surveillance systems.
• RachiocoreTechnology or IntegrationAutomated irrigation systems featured in showhome for smart lawn and landscape water management.
• BlendteccoreTechnology or IntegrationBuilt-in countertop professional blenders featured in showhome for integrated kitchen automation.
• MantelMountcoreTechnology or IntegrationMotorized TV mounts featured in showhome for ergonomic viewing angle adjustments.
• Cavity SliderscoreTechnology or IntegrationMotorized pocket doors featured in showhome for automated interior access solutions.
• SurgeXcoreTechnology or IntegrationPower conditioning and surge protection equipment featured in showhome for protected power delivery to sensitive electronics.
• Jenn-AircoreTechnology or IntegrationSmart connected dishwashers and double wall ovens featured in showhome for premium kitchen automation.
• VantagecoreTechnology or IntegrationIntegrated scene-based lighting control in partnership with Lutron, featured in showhome for advanced lighting automation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Audio Advice: Premium residential A/V and smart home integrator based in North Carolina, designing and installing systems similar to Boston Automations (Control4, Lutron, high-end theater, lighting, shading). Operates showrooms and a builder program, mirroring Boston Automations' go-to-market motion.
• Blackwire Designs: Custom integrator and Control4 dealer serving Massachusetts and broader New England with residential networking, A/V, and smart home design/installation. Closely comparable to Boston Automations on technology stack, customer base, and territory.

Broad incumbents

• Magnolia (Best Buy): Large national smart-home and A/V design/installation arm of Best Buy. Competes with Boston Automations for whole-home automation and home theater projects but at much greater scale, broader geographic reach, and lower price-point positioning, often via in-home consultations.
• ADT: Largest US residential security provider, now offering smart home and home automation add-ons with professional installation. Competes on the security and integrated-control side of Boston Automations' offering at national scale.
• Vivint Smart Home: National smart home provider offering security, lighting, and automation with professional installation. Overlaps with Boston Automations on integrated smart-home/security installations but at a mass-market price point and a national footprint.

Others

• Control4 (Snap One): Primary home automation platform used by Boston Automations and a key partner. Comparable as a smart-home ecosystem enabler, though Snap One/ADT now provides integrator tools and a competing direct-to-dealer model that could affect Boston Automations' margins.
• Crestron Electronics: Major whole-home automation platform vendor (peer of Boston Automations' primary technology partners Control4/Savant). Comparable because Boston Automations integrates Crestron-class systems; not a direct competitor since Boston Automations is a dealer/integrator rather than a platform owner.
• Savant: Featured technology partner of Boston Automations for whole-home automation and lighting control. Comparable as a peer-level platform/ecosystem used in luxury residential installations.
• Lutron Electronics: Featured lighting control and shading partner; Boston Automations received Lutron's 2024 Excellence Award. Comparable as a peer-level platform/ecosystem that Boston Automations depends on for project delivery.

Regional players

• Wicked Smart Homes: New England-based smart home integrator (Massachusetts) installing Control4, Lutron, and similar platforms. Closest geographic peer to Boston Automations and a direct competitor for the same Massachusetts luxury home builder/owner customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bosautomations
• YouTubeyoutube.com/channel/UCn3V77x-T64ujW-7LRhRnHw/about
• Facebookfacebook.com/BostonAutomations
• LinkedInlinkedin.com/company/boston-automations
• Instagraminstagram.com/bostonautomations/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boston Automation