Seito Systems

What Seito Systems does

Seito Systems Limited, founded in 1994 and headquartered in Kwun Tong, Hong Kong, develops and markets an integrated Point-of-Sale platform for the food & beverage and retail industries. The platform comprises 12 modules anchored by the Food & Beverage Management System (POS) and includes Online Ordering (SOOP), Self Ordering Kiosk, Kitchen Management System (KMS), Coupon Management System, Membership System, QServe Retail Management System, iMenu digital menu boards, Order Management System, Queuing System, Self Checkout, and the Intelligent Management App (iMApp). The system supports both table-service and quick-service restaurant workflows, centralized menu and data management for chains, real-time third-party delivery platform integration (foodpanda, Deliveroo, Keeta, Meituan, Ele.me, HKTVExpress), hotel PMS integration (Cloudbeds, Oracle Hospitality), and an offline operation mode for continuity during network outages.

The company operates through direct enterprise field sales out of offices in Hong Kong, Shenzhen, Guangzhou, and Kuala Lumpur, plus an authorized distributor network spanning 15+ countries and regions across East Asia, Southeast Asia, Oceania, Western Europe, and North America. Revenue is generated through a mix of one-time POS software licensing, hardware resale, professional services for implementation and training, and recurring annual maintenance and support contracts. Notable enterprise customers include Tao Heung Group, Cafe De Coral, citysuper, Fulum Group, Crystal Jade, Yoshinoya, and Ichiran; mid-market operators include chains such as Ngam Ngam Neighbourhood in Malaysia.

As of mid-2025, Seito reports more than 6,000 customers globally with 70,000+ POS terminals, handheld devices, and PCs deployed. The company is privately held with no external institutional investors disclosed; wholly-owned subsidiaries operate in Malaysia and China. In August 2025 Seito achieved ISO/IEC 27001:2022 certification, and in January 2026 it announced integration with Cloudbeds PMS, while continuing to extend its module catalog with self-checkout, queuing, and AI-augmented features.

Name

Seito Systems

Legal name

Seito Systems Limited

Website

https://seito.com.hk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Seito Systems Limited, founded 1994 in Hong Kong, develops an integrated 12-module POS platform for the food & beverage and retail industries, serving 6,000+ customers across 15+ countries via direct regional offices and an authorized distributor network.

Ownership category

akta.pro rank

Product category

Point-of-Sale (POS) Software for Food & Beverage and Retail

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYFSAMADAC

POS Payment Software & Middleware (Terminal OS, Apps, Device Management)

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYFSAMADAD

Integrated POS Payments (ISVs & Vertical POS Platforms)

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYHDACAKAA

POS Terminals & All-in-One Retail Computers

Hardware, Technology & Telecom/Computing Hardware & Peripherals/POS & Retail Computing Hardware

SECONDARYAFAIALAM

Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Foodservice & Restaurant Supply Wholesale

Keywords

• POS software solutions
• Restaurant management systems
• Retail point of sale
• F&B technology platforms
• Kitchen display systems

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. POS Software Licensing: The company licenses its POS software products to customers. The End User License Agreement indicates software is licensed, not sold, to customers. Software is installed on customer computers with usage rights.
2. System Implementation & Professional Services: Professional services including on-site inspection, project planning, software/hardware preparation, network design, menu design, system pre-installation, user training, UAT testing, on-site installation, system handover, 24-hour maintenance and support.
3. Hardware Sales: Sale of POS terminals, handheld devices, printers, and other hardware equipment to complement software systems.
4. Annual Maintenance & Support Contracts: Ongoing system maintenance, updates, hotlines, remote maintenance services, emergency hardware loans, on-site repairs, preventive maintenance, and system improvements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Seito Systems develops and licenses an integrated POS and management software platform for the food & beverage and retail industries. Its flagship offering, the Seito Food & Beverage Management System (POS), serves as the central hub for 12 interconnected modules covering ordering, kitchen management, mobile/online ordering, self-service kiosks, membership/loyalty, couponing, digital menu boards, delivery platform order management, queuing, self-checkout, retail management, and mobile business intelligence. The platform is sold primarily to enterprise restaurant chains, hotels, and retail stores, with revenue generated through software licensing, hardware resale, implementation services, and recurring annual maintenance contracts.

Product overview

Seito Systems provides a comprehensive integrated POS and restaurant management solution platform for the food & beverage and retail industries. The core offering is the Seito Food & Beverage Management System (POS), a pioneer product in the Hong Kong market since 1994, which serves as the central hub connecting all modules. The platform comprises 12 integrated modules: Online Ordering System (SOOP) for mobile ordering, Self Ordering Kiosk for self-service point-of-sale, Intelligent Management App (iMApp) for mobile business intelligence, Kitchen Management System (KMS) for kitchen display and order management, Coupon Management System (CMS) for gift vouchers, Membership System for customer loyalty, QServe Retail Management System for retail operations, iMenu Digital Menu Board for in-store displays, Order Management System (OMS) for third-party delivery platform integration, Queuing System for customer flow management, and Self Checkout System for contactless checkout. These modules work as an integrated ecosystem sharing a centralized database and backend, allowing restaurants to manage dine-in, takeaway, delivery, retail, and hotel dining operations from a unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Food & Beverage Management System (POS) Seito's flagship point-of-sale system tailored for the food service industry. Provides comprehensive POS functionality with flexible operation modes for both table service and quick service restaurants, centralized menu and data management, operational reporting, and integration with third-party service providers.
• Online Ordering System (SOOP) Mobile-based ordering system enabling customers to place orders via mobile devices. Supports customer self-ordering via QR code, staff mobile ordering at table, and pre-ordering with payment, with real-time menu updates and electronic payment integration.
• Self Ordering Kiosk Self-service kiosk that lets customers independently select food items and pay via electronic payment. Orders transmit directly to the kitchen, improving peak-hour efficiency and reducing staffing needs for ordering.
• Intelligent Management App (iMApp) Mobile business intelligence application for iOS and Android providing real-time sales, departmental breakdowns, and operational reports in graphical format with multi-language support.
• Kitchen Management System (KMS) Kitchen display system showing customer orders on touch screens with order status management via screen touches. Supports multiple department screens, order consolidation, meal completion confirmation, and call number pickup system integration.
• Coupon Management System (CMS) Gift coupon and voucher management system integrated with POS that supports multiple physical and electronic coupon types including food redemption, cash vouchers, food discount, and bill discount coupons, with anti-forgery verification codes and real-time status updates.
• Membership System Centralized membership and loyalty management system supporting member information, points calculation, stored value management, transaction records, cash rebates, and member discounts, with data synchronized across store POS terminals from headquarters server.
• QServe Retail Management System Professional retail store management system for large department stores and supermarkets featuring customizable settings, fast cash and electronic payment processing, detailed sales order and invoice tracking, offline operation support, and real-time central data management.
• iMenu Digital Menu Board System Cloud-based electronic menu board management system enabling staff to manage digital display content for menus and promotions via a cloud backend, with support for promotional videos, images, scheduled menu updates, and call number pickup functionality.
• Order Management System (OMS) Delivery platform order management system that receives third-party delivery orders directly on POS in real-time, managing orders from multiple platforms including foodpanda, Deliveroo, Keeta, Meituan, Ele.me, and HKTVExpress without manual re-entry.
• Queuing System Digital queue management system with electronic and physical queue tickets, remote queue status monitoring, multi-language interface, voice call announcements, pre-ordering capability, and customizable display content.
• Self Checkout System Self-service checkout system allowing customers to scan items and pay via electronic payment independently, supporting multi-language interface, real-time POS synchronization, credit card, Octopus, and QR code payments to reduce queue time and staff workload.

Quantifiable outcome

• Over 6,000 customers globally with 70,000+ deployed terminals
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature7 records

Partnerships

20 partnerships are on record, tiered core and minor.

• CloudbedscoreTechnology or Integration · 5 January 2026Cloudbeds PMS integration with Seito POS enables real-time posting of charges to guest folios, automatic guest verification and room number lookup, unified revenue reporting, and streamlined hotel checkout experience.
• foodpandacoreTechnology or IntegrationIntegration partnership allowing Seito POS to receive and manage foodpanda delivery orders directly on the POS system with automatic notifications and kitchen routing.
• Deliveroo (户户送)coreTechnology or IntegrationIntegration partnership enabling Seito POS to receive and manage Deliveroo delivery orders directly with automatic order routing to kitchen.
• Keeta (美团外卖)coreTechnology or IntegrationIntegration partnership for receiving Keeta delivery orders directly on Seito POS system.
• Oracle HotelscoreTechnology or IntegrationIntegration with Oracle hotel enterprise management solutions allowing restaurant and room charges to be posted directly to hotel guest folios.
• Ingram MicrominorGTM or Marketing PartnerSponsor of SEITO x FOODIVAL x AWS seminar events.
• 北京澳中興業科貿有限公司minorChannel Partner/ Reseller/ DistributorAuthorized distributor for China market.
• 北京玄泉科技有限公司minorChannel Partner/ Reseller/ DistributorAuthorized distributor with offices in Beijing and Liaoning for China market.
• 拍檔電子科技(上海)有限公司minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Shanghai, China.
• Intracomp System (Malaysia)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Malaysia.
• Malifax Technologies (S) Pte LtdminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Singapore.
• Pro Trade Asia Co., Ltd. (Thailand)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Thailand.
• Kingcode Technology Solution Co. Ltd (Vietnam)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Vietnam.
• CYPHER Technology Inc. (Taiwan)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Taiwan.
• APSOFT, INC. (Philippines)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Philippines.
• OWL LLC (Japan)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Japan.
• Synergy Computer Technology Pty Ltd (Australia)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Australia.
• Coperio BV (Netherlands)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Netherlands.
• Blue Bear Tech Inc. (USA)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for USA.
• Polywell Computers (USA)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for USA.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TouchBistro: iPad-based POS designed specifically for restaurants, covering table service, quick service, and bar/cafe operators with kitchen display and delivery integrations — a direct F&B POS peer to Seito.
• Toast: Cloud-native, AI-first POS platform purpose-built for the restaurant industry, serving full-service, quick-service and hotel F&B operators globally — directly comparable to Seito's core F&B POS offering.
• Lightspeed Restaurant: Cloud-based POS and commerce platform for restaurants and retailers, including a dedicated Restaurant POS suite with table management, delivery integrations and chain management — closely overlaps Seito's F&B and retail product lines.
• ShopKeep by Lightspeed: Cloud-based POS for small and mid-market retail and quick-service operators, with inventory, loyalty and reporting — overlaps Seito's QServe retail management and quick-service POS offerings.

Broad incumbents

• Square (Block): Broad commerce and POS platform serving both F&B and retail SMBs with integrated payments, online ordering and delivery — a much larger incumbent offering overlapping capabilities to Seito's POS + payment stack.
• Oracle MICROS (Oracle Food and Beverage): Enterprise-grade restaurant POS and hotel F&B platform used by global hospitality chains — directly comparable to Seito's enterprise F&B and hotel dining offering, and already a Seito integration partner (Oracle Hospitality).
• Clover (Fiserv): POS and business management platform widely used by SMBs in F&B and retail with an app marketplace for delivery, loyalty and payments — comparable to Seito's modular, payment-integrated POS approach.
• NCR Voyix (Aloha / NCR Counterpoint): Long-established POS and restaurant technology provider with Aloha (restaurants) and Counterpoint (retail) suites serving enterprise chains — competes with Seito in both F&B and retail verticals.

Regional players

• iCHEF: Asia-Pacific-focused F&B POS provider headquartered in Taiwan with strong presence in Hong Kong, Singapore and Malaysia — directly competes with Seito in its core Asian markets for SME and chain restaurants.

Emerging players

• Poster POS: Cloud POS for cafes, restaurants and retail with built-in delivery and payment integrations — an emerging cloud-native alternative targeting smaller operators in the same verticals as Seito.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seitosystems
• LinkedInlinkedin.com/company/seito

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seito Systems