Konecty
Konecty is a Porto Alegre, Brazil-based open-source CRM provider serving B2B enterprises with configurable modules, workflow automation, WhatsApp integration, and AI-powered messaging. It pairs subscription licensing with consulting services across healthcare, real estate, automotive, and public-sector deployments.
- Company typePrivate
- Founded2011
- HeadquartersPorto Alegre, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Konecty does
Konecty is a Brazilian open-source CRM provider headquartered in Porto Alegre (KONECTY INFORMATICA LTDA, CNPJ 10.288.135/0001-58) that enables B2B customers to build customized marketing and sales processes. Founded in 2011 and operating with a 1–10 employee footprint, the company targets enterprises and mid-market firms with a flexible platform in which data models (text, date, images, files, lists, tables, API fields), workflows, and integrations are configured per deployment rather than adopted as rigid out-of-the-box templates. Alongside the platform, Konecty sells professional services covering Product Discovery, System Integrations, Data Mining, Business Process design, and Mobile/Web application development.
The technology stack is built on MongoDB and deployed cloud-agnostically across Google Cloud, DigitalOcean, and AWS, with security and backup supported by Cloudflare and Backblaze, respectively. The platform exposes APIs for messaging and third-party data synchronization and ships three core modules — Flexible Modules, the "Fluida" workflow automation engine, and the "Integrada" integration hub — supplemented by a WhatsApp Business API integration (Meta), a Webforms product, and an AI Automation product that wires third-party large language models (OpenAI, Google Gemini, OpenRouter) into AI message templates and chatbot flows. A flagship technical demonstration is the COVID-19 telemedicine initiative, in which Konecty's CRM consolidated multi-channel triage data (WhatsApp, apps, websites) for human health teams.
Revenue is generated from two streams. The primary stream is subscription platform licensing structured around individually negotiated "Licensing Contracts" with multi-year terms and opaque public pricing; the secondary stream is consulting and professional services that typically accompany enterprise rollouts. Distribution is sales-led and direct: enterprise inquiries route through a "Contato Comercial" channel ([email protected], +5551 3085 5151), while the open-source codebase is also distributed for self-serve adoption. Named customer deployments span Centro Clínico Mãe de Deus (healthcare), AVUS Benefícios de Saúde (healthcare benefits), Telemedicina COVID-19 (government health), Egalite (recruitment/HR), Foxter and Concordia Urbanizadora (real estate), Savarauto (automotive), and Prata Esquadrias (construction). Privacy posture covers LGPD, GDPR, and CCPA, including AI-training data anonymization.
Konecty firmographics
Firmographics- Name
- Konecty
- Legal name
- Konecty Informática Ltda
- Website
- https://konecty.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Konecty is a Porto Alegre, Brazil-based open-source CRM provider serving B2B enterprises with configurable modules, workflow automation, WhatsApp integration, and AI-powered messaging. It pairs subscription licensing with consulting services across healthcare, real estate, automotive, and public-sector deployments.
- Ownership category
- akta.pro rank
Konecty industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service, Support & Contact Center CRM (HDAEAFAC), CRM Implementation & Customization Services (BPAEAGAC), CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where Konecty is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Konecty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform Licensing: Software licensing model where users receive a non-transferable, non-sublicensable license to use the platform for the duration of their subscription. Terms defined in individual Licensing Contracts between Konecty and customers.
- Consulting & Professional Services: Expertise combined with the Konecty platform for developing digital ideas. Services include Product Discovery, System Integrations, Data Mining, Business Flows, Mobile & Web Apps, and Automation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise licensing based on contract negotiations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Konecty product offering
Product offeringCore offering
Konecty is an open-source CRM platform that enables businesses to build customized marketing and sales processes through flexible, configurable modules. The platform integrates WhatsApp messaging, AI/LLM-powered automation, workflow tools, landing page generation, and webforms, and is complemented by professional consulting and integration services. Customers access the platform through negotiated enterprise licensing contracts.
Product overview
Konecty is an open-source CRM platform designed for businesses to build integrated marketing and sales processes. The core offering consists of the Konecty CRM Platform complemented by flexible, configurable modules including Workflow Automation, WhatsApp Integration, AI Automation, Landing Page Builder, and Webforms. The platform supports customizable data fields (text, date, images, files, lists, tables, API) and provides AI-powered automation capabilities using LLMs from OpenAI, Google, and OpenRouter. Professional consulting services covering Product Discovery, System Integrations, Data Mining, Business Process Optimization, and Mobile/Web Development are available alongside the software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Konecty CRM Platform Open-source CRM platform enabling businesses to build customized marketing and sales processes through flexible, configurable modules with support for WhatsApp messaging integration, AI/LLM-powered automation, workflow tools, landing page generation, and webforms. Sold to B2B customers via negotiated enterprise licensing contracts.
- Consulting & Professional Services
Quantifiable outcome
- Built comprehensive property databases for real estate agencies with powerful portal integrations and internal/external applications
- +3 more outcomes
Companies that use Konecty
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Konecty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature5 records
Konecty partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, supporting and minor.
- Google CloudcoreCloud infrastructure provider for hosting the Konecty platform. Part of the secure infrastructure ecosystem working with major market leaders.
- DigitalOceancoreCloud infrastructure provider supporting the Konecty platform infrastructure.
- Amazon Web Services (AWS)coreCloud infrastructure provider for the Konecty platform ecosystem.
- MongoDBcoreDatabase technology powering the Konecty CRM platform with flexible document storage.
- GitLabsupportingDevelopment tools provider for code repository and version control.
- GitHubsupportingDevelopment tools provider for code repository and version control.
- CloudflarecoreSecurity and performance infrastructure for protecting platform traffic and ensuring fast access.
- BackblazesupportingBackup and storage services for platform data protection.
- Meta Platforms (WhatsApp)coreMessaging API integration for WhatsApp customer communication management. Essential channel for customer engagement and automated support.
- OpenAIcoreAI/LLM provider for automated message processing and AI-powered customer service features.
- Google (Gemini)coreAI/LLM provider (Gemini) for artificial intelligence automations and message processing capabilities.
- OpenRoutercoreAI/LLM aggregation provider for accessing multiple language models for platform AI features.
- EloGroupminorPartner in the Telemedicina COVID-19 initiative, providing innovation and consulting expertise for the multi-company healthcare solution.
- IlhaSoftminorPartner in the COVID-19 telemedicine initiative contributing software development for the chatbot and livechat solution.
- RocketChatminorPartner in the COVID-19 telemedicine initiative providing the livechat platform for human health team responses.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Konecty competitors and assessment
Company assessmentDirect peers
- RD Station: Leading Brazilian marketing automation and CRM platform. RD Station is the most direct domestic peer to Konecty, targeting the same B2B mid-market and SMB customers in Brazil with lead management, automation, and sales CRM—often the primary alternative Konecty competes against in the local market.
- Pipedrive: Sales-focused CRM platform popular with SMBs and mid-market companies globally. Pipedrive is a direct SFA peer to Konecty's sales pipeline and opportunity management capabilities and is frequently evaluated by the same B2B buyer profile.
- Freshsales (Freshworks): AI-powered sales CRM with built-in phone, email, chat, and workflow automation. Freshsales competes directly with Konecty in the AI-enabled, multi-channel CRM category and targets the same mid-market segment.
- Vtiger CRM: Open-source-originated CRM with sales automation, marketing, and help desk modules. Vtiger shares Konecty's open-source heritage and similar feature scope (workflows, integrations, customization), making it a relevant open-source CRM peer.
- Bitrix24: CRM and collaboration platform with workflow automation, integrations, and customization. Bitrix24's flexible, multi-module architecture (CRM + projects + communications) is comparable to Konecty's flexible-modules + Integrada approach.
Broad incumbents
- HubSpot: Global CRM, marketing automation, and sales hub platform. HubSpot increasingly targets Brazilian SMBs and mid-market with localized Portuguese offerings; it is the broader incumbent benchmark for the open-source CRM feature set (workflows, integrations, sales reporting) that Konecty provides.
- Salesforce: Global CRM leader with Sales Cloud and Service Cloud. Salesforce competes with Konecty at the enterprise and mid-market tiers in Brazil, especially for healthcare and government accounts where Salesforce's compliance and ecosystem are well established.
- Zoho CRM: Broad CRM and business applications suite with deep customization, workflow automation, and integrations. Zoho's configurability and pricing structure make it a comparable alternative to Konecty for SMB and mid-market buyers seeking flexible CRM at lower cost.
Emerging players
- SuiteCRM: Open-source CRM fork of SugarCRM with workflow, reporting, and customization features. SuiteCRM is a comparable open-source CRM alternative and competes in the same self-hosted / open-source buyer segment that Konecty's open-source distribution targets.
Regional players
- Moskit CRM: Brazilian-born CRM focused on sales pipeline and automation for B2B companies. Moskit is a regional peer with comparable sales-led GTM targeting the same Brazilian SMB and mid-market customers as Konecty.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Konecty social profiles
Digital presenceKonecty compliance and trust
Trust signalCompliance3 records
Konecty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Konecty leadership team
Management profileNumber of profiles
Profiles1 record
Konecty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Konecty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Konecty
What does Konecty do?
Konecty is an open-source CRM platform that enables businesses to build customized marketing and sales processes through flexible, configurable modules. The platform integrates WhatsApp messaging, AI/LLM-powered automation, workflow tools, landing page generation, and webforms, and is complemented by professional consulting and integration services. Customers access the platform through negotiated enterprise licensing contracts.
Is Konecty a public or private company?
Konecty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Konecty founded?
Konecty was founded in 2011. It employs 1 to 10 people.
Where is Konecty based?
Konecty is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Konecty make money?
Two revenue lines are on record. Platform Licensing is the primary driver. The others are consulting & Professional Services.
Who are Konecty's main competitors?
Direct peers on record are RD Station, Pipedrive, Freshsales (Freshworks), Vtiger CRM and Bitrix24. Broad incumbents are HubSpot, Salesforce and Zoho CRM. SuiteCRM is listed as an emerging player. Moskit CRM is listed as a regional player.
Does Konecty have an API?
Yes. Konecty provides an API for messaging integrations (e.g., WhatsApp) and supports integration with third-party systems. The platform allows data synchronization, sending and receiving customized data through APIs. However, specific API documentation URL, REST/GraphQL type, authentication method, and rate limits are not detailed in the available sources.
What industry is Konecty in?
Konecty's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.