Associazione Calcio Fiorentina

What Associazione Calcio Fiorentina does

ACF Fiorentina S.r.l. a socio unico is a privately held Italian professional football club founded in 1926, competing in Serie A and (as of 2025-26) the UEFA Conference League. The club is wholly owned by American-Italian businessman Rocco B. Commisso, who acquired it in 2019, and is headquartered at the Rocco B. Commisso Viola Park in Bagno a Ripoli, a 31-hectare sports complex housing training pitches, youth and women's facilities, event pavilions, retail, and the Stadio Davide Astori. First-team home matches are played at Stadio Artemio Franchi in Florence, which is operating at reduced capacity due to municipal renovation works.

The club's product surface spans matchday experiences (tickets, season subscriptions, corporate hospitality across Sky Boxes, VIP Lounges, and branded suites), official merchandise via Fiorentina Store outlets and e-commerce, broadcasting and media rights (collective Serie A/UEFA deals), and a fan-engagement ecosystem built around MyFiorentina and the InViola loyalty program (Basic free and Premium €20/two-year tiers). Distribution is multi-channel: owned digital (website, mobile app, Vivaticket ticketing platform), physical (Fiorentina Point ticket office, four Fiorentina Stores), B2B corporate hospitality, and a regional network of 163 affiliated academies and 100+ InViola affiliated retail locations across Tuscany. Commercial partners include kit manufacturer Joma, main energy partner Estra, and supporting sponsors Mediacom, K-Sport, UniCoop, Sammontana, and Vallepicciola.

Revenue is generated across six primary streams: matchday, broadcasting/media, commercial/sponsorship, merchandise/retail, corporate hospitality, and academy/affiliate fees. The business is currently under financial pressure, evidenced by a €6 million UEFA fine in June 2026 for breaching the 70% squad-cost-to-revenue ratio, and operational disruption following the November 2025 dismissal of head coach Stefano Pioli amid a relegation battle in Serie A. Offsetting these, Viola Park infrastructure is mature, the Joma partnership was renewed in July 2026, and the club reached the Conference League quarter-finals in March 2026.

Name

Associazione Calcio Fiorentina

Legal name

ACF Fiorentina S.r.l. a socio unico

Website

https://acffiorentina.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

ACF Fiorentina is a privately held Italian professional football club (founded 1926, owned by Rocco B. Commisso) competing in Serie A and UEFA competitions, monetizing matchday ticketing, broadcasting rights, sponsorships, merchandise, corporate hospitality, and a 163-affiliated-academy youth-development ecosystem serving fans and partners across Florence and Tuscany.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Sponsorship & Sports Experiential Marketing (MPAAAGAE)

Keywords

• Professional football club
• Matchday ticketing services
• Fan loyalty program
• Corporate hospitality suites
• Football merchandise retail

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Matchday revenue: Revenue generated from ticket sales for home matches at Stadio Artemio Franchi and Viola Park stadiums (Curva Fiesole, Stadio Davide Astori), including season tickets (abbonamenti) and single-match tickets.
2. Broadcasting and media rights: Revenue from Serie A, UEFA Europa Conference League, and domestic/international broadcasting rights, as part of league collective media deals.
3. Commercial and sponsorship: Sponsorship income from kit manufacturer (Joma), main partner (Estra), official suppliers (K-Sport, Mediacom), and other commercial partners. Includes naming rights and brand partnerships.
4. Merchandise and retail: Revenue from official merchandise sold through Fiorentina Store (physical locations and online), affiliated shops, and the Fiorentina Store e-commerce platform.
5. Corporate hospitality: Premium matchday hospitality packages sold to businesses, including Sky Boxes, VIP Lounges (Viola Lounge, Vip Lounge, Pepsi Lounge), Vallepicciola Wine Club, Sports Club Birra Moretti, suites, and Autorità sections at Stadio Artemio Franchi.
6. Academy and affiliate fees: Revenue and cost offsets from the network of affiliated academies (Società Affiliate), youth development programs, and the Fiorentina Primavera team. The club conducts training clinics and development programs with affiliate clubs.
7. UEFA financial settlement: Fiorentina was sanctioned with a €6 million fine by UEFA for breaching the 70% squad-cost-to-revenue ratio. Juventus also faced a €20 million fine in the same UEFA settlement, indicating club football financial regulatory penalties as a cost/revenue stream element.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

ACF Fiorentina operates a professional football club competing in Serie A and the UEFA Europa Conference League. Its core offering consists of matchday experiences at Stadio Artemio Franchi and Rocco B. Commisso Viola Park, supported by season and single-match ticketing, an InViola/MyFiorentina fan membership and loyalty program, official merchandise retail through Fiorentina Stores, and premium corporate hospitality packages (Sky Boxes, VIP Lounges, branded suites).

Product overview

ACF Fiorentina operates as a professional football (soccer) club competing in Serie A and UEFA competitions (Conference League). The club's core offering centers on matchday experiences at two primary venues: Stadio Artemio Franchi (the historic match stadium in Florence, currently operating at reduced capacity due to renovations) and Rocco B. Commisso Viola Park (a ~31-hectare sports complex outside Florence serving as the training headquarters and hosting youth/women's matches and events). The fan engagement ecosystem is anchored by MyFiorentina (account/registration) and the InViola loyalty program (Basic and Premium tiers), which integrates ticketing, the affiliated shop network (powered by Fidelynet), contests (Match Predictor, Raccogli e Vinci, Player of the Month), and the Fiorentina Baby newborn welcome. Commercial revenue streams include the Fiorentina Store (official merchandise e-commerce and physical outlets), Fiorentina Point (in-person ticket office), and Corporate Hospitality (Sky Box, VIP lounges, and branded suites at the stadium). The club also runs Fiorentina Camp seasonal youth clinics and an affiliated academies network sharing the Fiorentina Method. Ticketing for all matches is distributed through Vivaticket. The Fiorentina women's team and Primavera (U20) operate as distinct sub-brands.

Differentiator

Problem solved

Functional benefit

Brands

• InViola: Official fan club and loyalty program of ACF Fiorentina
• Viola Park
• Fiorentina Baby
• Fiorentina Store

Products and services

• Stadio Artemio Franchi (Matchday Experience) Primary home match stadium of ACF Fiorentina in Florence, hosting Serie A and UEFA Europa Conference League home fixtures for the men's first team, with associated ticketing and matchday operations.
• Rocco B. Commisso Viola Park Approximately 31-hectre sports complex in Bagno a Ripoli near Florence housing the club's administrative headquarters, first-team and youth training pitches, Stadio Davide Astori, Stadio Curva Fiesole, event pavilions, Bar Maglia Viola, and fan experience facilities such as Viola Park Tours and watch-party screenings.
• Ticketing & Season Tickets Sale of single-match and season tickets for ACF Fiorentina home fixtures at Stadio Franchi and Viola Park, including special rates for disabled fans (Law 104/92) and federal card holders (AIA, CONI, FIGC), distributed through Vivaticket and the Fiorentina Point ticket office.
• InViola Fan Membership & Loyalty Program Official fan membership and loyalty program of ACF Fiorentina, offering a free Basic tier and a paid Premium tier, points accumulation at affiliated shops, contests (Match Predictor, Play to Win, Player of the Month, Raccogli e Vinci), and access to exclusive content and events.
• InViola Premium Card Paid two-year fan membership (€20) offering enhanced benefits over the free Basic tier: access to premium website content, exclusive Viola Park events, priority away-section ticket purchases, home match ticket access even under sales restrictions, and eligibility for exclusive contests.
• Fiorentina Store (Official Merchandise) Official merchandise e-commerce platform and physical stores (Duomo, Stadio, Porta Rossa, Viola Park) selling official ACF Fiorentina jerseys (including the Fiorentina Kombat Pro Home 2025/26), apparel, accessories, and match items.
• Fiorentina Point Ticket Office Official in-person ticket office at Via dei Sette Santi 28r, Florence, providing in-person ticket purchases, season ticket sales, InViola Premium Card subscriptions, and general club information support.
• Corporate Hospitality Packages Premium matchday hospitality packages at Stadio Artemio Franchi, including Autorità (Authority) boxes, Sky Box, Vallepicciola Wine Club, Viola Lounge (sponsored by planetpay365), VIP Lounge, Pepsi Lounge, Sports Club Birra Moretti, and Suite options, sold as B2B offerings for corporate entertainment.
• Fiorentina Baby Newborn Program A welcome initiative for newborns — families with a new baby receive a complimentary Fiorentina match jersey for babies ('La mia prima maglia Viola'). Requires InViola registration; since September 2023 UniCoop has supported distribution through select Coop retail locations across Tuscany along with a Coop infant product coupon.
• Affiliated Academies Program Network of 163 affiliated football clubs (società affiliate) that receive training support, the Fiorentina Method curriculum, cloud-based instructional materials, webinars, on-field coaching sessions, and access to attend first-team training sessions, including an annual end-of-season Clinic at Viola Park.
• Fiorentina Women's Team (Matchday & Ticketing) ACF Fiorentina's women's football team competing in Serie A Femminile, with home matches at Curva Fiesole within Viola Park and separate ticketing operations.
• Fiorentina Primavera (U20) Matchday ACF Fiorentina's U20 men's youth team competing in the Primavera championship, with home matches at Stadio Davide Astori within Viola Park.

Quantifiable outcome

• 163 affiliated academy clubs
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• JomacoreGTM or Marketing PartnerJoma is the official kit manufacturer and technical sponsor of ACF Fiorentina, providing all match-day, training, and travel kits for the men's first team, women's team, and youth sides. The partnership was confirmed active as of July 2026 on the club's official website. Joma is a Spanish sportswear brand specializing in football kits and athletic apparel.
• EstracoreGTM or Marketing PartnerEstra is the club's main energy partner, with its logo prominently featured on the club's official website and at Viola Park. Estra is an Italian energy company providing utilities and energy solutions. The partnership involves branding at the club's facilities and cross-promotional activities.
• MediacomsupportingGTM or Marketing PartnerMediacom is listed as a partner/sponsor on the official website, appearing alongside Joma and Estra. Mediacom is a cable operator providing internet and media services, likely contributing connectivity and media infrastructure at Viola Park.
• K-SportsupportingTechnology or IntegrationK-Sport is the Official Supplier Partner of Fiorentina, providing performance analysis devices and methodologies used to collect data on player performance, monitor training load, and develop individualized training solutions. K-Sport was featured demonstrating its technology at the Viola Park affiliate club clinic in June 2026.
• UniCoop (Cooperatives)supportingGTM or Marketing PartnerUniCoop (Cooperative retail chains) became a partner supporting the Fiorentina Baby initiative from September 2023, providing distribution of 'La mia prima maglia Viola' (My First Viola Jersey) gift packages to newborns at selected retail locations across Tuscany. UniCoop also includes a coupon for Coop-branded infant products with each Fiorentina Baby gift.
• SammontanasupportingGTM or Marketing PartnerSammontana is a sponsor associated with the Player of the Month award, which is branded 'Sammontana Player of the Month' in the InViola contest program. Sammontana is an Italian frozen dessert and ice cream brand, enabling the club to run fan voting contests with prize sponsorship.
• VallepicciolasupportingGTM or Marketing PartnerVallepicciola is a winery featured as a hospitality partner under the Vallepicciola Wine Club corporate hospitality package at Stadio Artemio Franchi, offering wine-tasting experiences and branded hospitality suites for matchday clients.
• VivaticketsupportingTechnology or IntegrationVivaticket is the authorized ticket distribution and prevendita platform for Fiorentina, providing the digital ticketing infrastructure for match tickets, season subscriptions, and event access across Stadio Artemio Franchi and Viola Park venues.
• Fiorentina affiliated academies (163 clubs)supportingStrategic or Co-development PartnerFiorentina maintains a network of 163 affiliated academies (Società Affiliate) across Italy that implement the Fiorentina Model youth development methodology. The club conducts end-of-season training clinics at Viola Park, provides educational materials on a cloud platform, webinars, and on-field coaching sessions to affiliated coaches.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atalanta BC: Italian Serie A club with a similar mid-table-to-upper-table profile, modern owned training infrastructure, and strong youth development pipeline. Closely comparable in revenue mix (matchday, broadcasting, sponsorship) and on-pitch competitiveness.
• Torino FC: Historic Italian Serie A club based in Turin with similar fan-base scale, single-shareholder ownership structure, and a stadium-tenancy model. Comparable in commercial mix and the challenge of competing with a dominant local rival (Juventus).
• Bologna FC 1909: Serie A club with comparable recent competitive trajectory, ownership transition, and infrastructure investment. Operates in a similar mid-tier Italian commercial position with a strong regional fan base and academy emphasis.
• AS Roma: Historic Italian Serie A club operating under a single American ownership group (Friedkin), with similar centralised ownership, multi-revenue-stream model, and ambitions to monetise owned training infrastructure. Larger revenue base and brand reach than Fiorentina.
• SS Lazio: Serie A peer in the same city-region, with similar stadium constraints at Stadio Olimpico, comparable fan base size, and a similar commercial mix. Direct comparator for matchday economics and sponsorship pricing in the Roman market.
• UC Sampdoria: Historic Italian club that has experienced ownership transitions, financial restructuring, and relegation battles — providing a cautionary comparator for the cost-revenue and relegation risk profile that Fiorentina currently faces.
• Udinese Calcio: Mid-tier Italian club with a comparable revenue base, strong academy/player-trading model, and a focus on youth development — analogous to Fiorentina's affiliated academy programme and youth talent pipeline.
• Hellas Verona FC: Serie A peer with similar scale, regional fan base, and recurring relegation-zone exposure. Direct comparator for matchday revenue dynamics and Serie A survival economics in the lower half of the table.

Broad incumbents

• Juventus FC: Largest Italian football club and a benchmark for Serie A commercial economics; also subject to the same UEFA FFP enforcement round (€20M fine). Not directly comparable in scale, but a reference point for revenue mix, media rights, and stadium monetisation.
• AC Milan: Top-tier Italian club under American ownership (RedBird), with a similar single-controlling-shareholder structure and focus on stadium/infrastructure investment. Reference point for premium hospitality monetisation and global brand expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/acffiorentina
• YouTubeyoutube.com/acffiorentina
• Facebookfacebook.com/ACFFiorentina
• Instagraminstagram.com/acffiorentina
• TikToktiktok.com/@acffiorentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associazione Calcio Fiorentina