Mindful Goods
Mindful Goods is a Chicago-based, female-led Amazon creative agency founded in 2017 that provides listing optimization, product images, A+ content, and storefront design to established eCommerce brands, using a proprietary data-driven testing framework.
- Company typePrivate
- Founded2017
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mindful Goods does
Mindful Goods is a Chicago-based, female-led creative agency founded in 2017 by Daniela Bolzmann that specializes in Amazon listing optimization and creative production for established eCommerce brands doing $5M+ on the platform. The firm's core offering bundles five service lines — listing optimization (SEO copy), product images, Premium A+ Content, storefront design, and Launch Packs — anchored to a proprietary four-step framework called the BUY NOW Method that combines keyword research, voice-of-customer data, competitor teardowns, and PickFu consumer testing followed by closed-loop validation through Amazon Experiments.
The technology stack is built on third-party Amazon data and research tools (Helium 10, DataDive, VOC.ai, Amazon Brand Analytics) paired with PickFu for pre-launch testing and Amazon Experiments for in-platform validation. The firm has accumulated a Creative Insights Library containing 900+ split tests and 34,000+ data points across 8+ product categories since 2017, which underpins methodology decisions and is leveraged as a competitive data asset. AI capabilities are applied as a productivity layer for generative lifestyle imagery and large-catalog design systems rather than as proprietary model development.
Revenue is generated primarily through custom-quoted, project-based done-for-you creative services with add-on pricing per additional SKU ($1,650) and variation ($850), supplemented by lower-ticket productized offerings including a $297 DIY training course, $299 mini audit, and tiered video packages ranging from $1,500 to $15,000. Go-to-market is sales-led via discovery calls, supported by content marketing, case studies, and paid industry reports. The firm is founder-owned, privately held, has not raised institutional capital, and operates with a distributed creative team across 7+ countries.
Mindful Goods firmographics
Firmographics- Name
- Mindful Goods
- Legal name
- Launch Ready Listings dba Mindful Goods
- Website
- https://mindfulgoods.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mindful Goods is a Chicago-based, female-led Amazon creative agency founded in 2017 that provides listing optimization, product images, A+ content, and storefront design to established eCommerce brands, using a proprietary data-driven testing framework.
- Ownership category
- akta.pro rank
Mindful Goods industry classification
Industry- Product category
- Amazon Creative Services
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- E-commerce & Retail Recommendation Engines (HDAAAGAA)
Keywords
Where Mindful Goods is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mindful Goods business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Done-For-You Creative Services: Premium Amazon creative packages including listing optimization, product images, A+ content, storefront design, and launch packs. Packages are project-based with custom proposals. Additional pricing for extra SKUs and variations.
- DIY Training Course - Launch Ready Listings: $297 self-paced training program teaching the 3-step framework for creating high-converting Amazon listings. Includes workshops, tutorials, templates, title calculator, and bonus content. 14-day money-back guarantee.
- Mini Audit Service: $299 audit service providing a 20-minute video review of Amazon product pages with specific recommendations for improvement. Delivered within 3-5 days.
- UGC Video Services: Video content packages including 3-pack of user-generated style videos ($1,500) and professional eCommerce video production ($3,500-$15,000).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Launch Ready Listings DIY Training |
| Unit Pricing | Pay-as-you-go | Mini Audit Service |
| Unit Pricing | Pay-as-you-go | Launch Packs (Done-For-You) |
| Unit Pricing | Pay-as-you-go | UGC Video 3-Pack |
| Unit Pricing | Pay-as-you-go | Professional Video Packages |
| Unit Pricing | Pay-as-you-go | Mini Lifestyle Photoshoot Add-On |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mindful Goods product offering
Product offeringCore offering
Mindful Goods is a done-for-you Amazon creative agency that builds, designs, and split-tests product listings, product images, Premium A+ Content (EBC), storefronts, and launch packs for eCommerce brands selling on Amazon. Services are anchored to the proprietary BUY NOW Method, which uses PickFu consumer pre-testing followed by Amazon Experiments to validate creative decisions before launch. The firm also offers add-on UGC video production, mini audits, lifestyle photoshoots, AI-driven catalog scaling, and a $297 DIY training course.
Product overview
Mindful Goods is an Amazon-focused creative agency offering a comprehensive suite of done-for-you services centered on the BUY NOW Method, a proprietary data-driven framework built on 900+ split tests. The core offering consists of five interconnected services: Amazon Listing Optimization (SEO copy and keyword research), Amazon Product Images (main images and supporting visuals), Premium A+ Content/EBC (brand storytelling and conversion-focused content), Amazon Storefront Design (custom branded storefronts), and Launch Packs (bundled packages combining these services). Add-on services include UGC Video 3-Pack, Mini Lifestyle Photoshoots, eCommerce Video Packages, AI-powered Large Catalog Scaling, and Mini Audits. The company also offers a self-service training course called Launch Ready Listings. All services leverage split-testing via PickFu and Amazon Experiments to validate creative decisions with real consumer data.
Differentiator
Problem solved
Functional benefit
Products and services
- Amazon Listing Optimization
Quantifiable outcome
- 656% increase in orders for Korean skincare brand JIYU
- +11 more outcomes
Companies that use Mindful Goods
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Mindful Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Mindful Goods partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- PickFucoreConsumer testing platform used for split testing creative concepts on 50 real Amazon Prime shoppers before anything goes live. Integral to the BUY NOW Method's pre-testing phase.
- DataDivecoreMarket research and keyword intelligence tool used for competitor analysis, search query reports, and identifying keyword gaps. Used extensively in the data-gathering phase.
- VOC.aicoreVoice of customer research platform used for psychographic profiling and understanding customer insights. Part of the initial data-gathering process.
- Helium 10coreKeyword research and Amazon SEO tool used for comprehensive keyword analysis and optimization.
- Amazon ServicescoreAmazon Services Verified Partner status. Work has been showcased by Amazon as 'Exemplary' Product Pages.
- Amazon Brand AnalyticscoreAmazon's native analytics platform used for search query performance analysis and brand metrics tracking as part of their validation process.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Mindful Goods competitors and assessment
Company assessmentDirect peers
- Podean: Podean is a global Amazon and marketplace marketing agency that partners with brands to grow on Amazon, Walmart, and other marketplaces. Directly comparable to Mindful Goods in target customer (enterprise brands on Amazon) and core service line (Amazon media, content, and SEO), though broader in platform coverage.
- Buy Box Experts: Buy Box Experts is an Amazon-focused full-service agency that helps brands manage, optimize, and grow their Amazon presence. It is the most direct comparable to Mindful Goods: same customer (mid-market and enterprise Amazon sellers), same service taxonomy (listing optimization, advertising, creative), same agency delivery model.
- Momentum Commerce: Momentum Commerce is an Amazon-native digital agency offering advertising, content, and SEO services to brands selling on Amazon. Closely comparable to Mindful Goods in service mix (Amazon listing, content, ads), customer profile (mid-market and enterprise brands), and Amazon-specialist positioning.
- Ad Badger: Ad Badger is an Amazon PPC and optimization agency focused on paid media and listing optimization. Comparable to Mindful Goods on the Amazon-ads and listing-optimization axis; less direct on creative production and split-testing methodology.
Others
- PickFu: PickFu is a consumer testing platform Mindful Goods uses for the pre-testing phase of its BUY NOW Method. As an enabling technology partner, it is not a competitor but represents a category of tooling that, if absorbed by Amazon or scaled natively, could shift the economics of Mindful Goods' methodology.
- Helium 10: Helium 10 is a leading SaaS tool suite for Amazon sellers (keyword research, product research, listing optimization). Mindful Goods is a core technology integration partner (uses Helium 10 in its data-gathering phase), making it an enabler and partial substitute rather than a direct competitor.
Broad incumbents
- Pattern: Pattern is a large Amazon brand accelerator and global ecommerce platform that both invests in and operates brands on Amazon. It overlaps with Mindful Goods on Amazon creative and listing optimization but operates at vastly greater scale and as a brand owner/investor rather than a pure service provider.
- Thrasio: Thrasio is one of the largest Amazon aggregators, acquiring and operating CPG brands on Amazon. Its in-house teams compete for the same listing optimization and creative work that Mindful Goods sells to brands, making it both a potential buyer of services and a structural threat as brands consolidate.
Emerging players
- Teikametrics: Teikametrics is an AI-driven retail media optimization platform for Amazon and other marketplaces. Adjacent to Mindful Goods on the Amazon advertising and optimization axis, with a SaaS rather than agency model.
- Perpetua: Perpetua provides AI-powered advertising and analytics software for Amazon and other marketplaces. Comparable to Mindful Goods as an enabler of Amazon performance optimization, but selling SaaS rather than done-for-you services; represents the productized direction Mindful Goods could move toward.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mindful Goods social profiles
Digital presenceMindful Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindful Goods leadership team
Management profileNumber of profiles
Profiles1 record
Mindful Goods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindful Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindful Goods
What does Mindful Goods do?
Mindful Goods is a done-for-you Amazon creative agency that builds, designs, and split-tests product listings, product images, Premium A+ Content (EBC), storefronts, and launch packs for eCommerce brands selling on Amazon. Services are anchored to the proprietary BUY NOW Method, which uses PickFu consumer pre-testing followed by Amazon Experiments to validate creative decisions before launch. The firm also offers add-on UGC video production, mini audits, lifestyle photoshoots, AI-driven catalog scaling, and a $297 DIY training course.
Is Mindful Goods a public or private company?
Mindful Goods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindful Goods founded?
Mindful Goods was founded in 2017. It employs 1 to 10 people.
Where is Mindful Goods based?
Mindful Goods is headquartered in Chicago, United States, in the North America region.
How does Mindful Goods make money?
Four revenue lines are on record. Done-For-You Creative Services are the primary driver. The others are DIY Training Course - Launch Ready Listings, mini Audit Service and UGC Video Services.
Who are Mindful Goods's main competitors?
Direct peers on record are Podean, Buy Box Experts, Momentum Commerce and Ad Badger. Others are PickFu and Helium 10. Broad incumbents are Pattern and Thrasio. Emerging players are Teikametrics and Perpetua.
Does Mindful Goods have an API?
No public API is recorded for Mindful Goods.
What industry is Mindful Goods in?
Mindful Goods's product category is Amazon Creative Services. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of HDAAAGAA, E-commerce & Retail Recommendation Engines.