Bloomful

What Bloomful does

Bloomful is a London-based, founder-led digital therapeutics company founded in 2021 by Dr. Dupé Burgess, a former clinician and BCG consultant, to make gynaecological and postnatal care more accessible for women. Its core platform combines a mobile application, a one-year postnatal programme (with online and in-person delivery options), and personalised coaching rooted in behavioural science, with the company stating it has helped more than 40,000 women understand and manage their gynae health through prototype and pilot deployments. The technical foundation is built around patient-reported outcome measures (PROMs) capturing home-based monitoring data, supported by a clinical team sourced from leading NHS hospitals and a research lead holding an Oxford PhD in endometriosis and chronic pelvic pain.

The product surface explicitly targets the postnatal recovery entry point but explicitly extends across hormone health, pain management, contraception and fertility. Distribution runs through two parallel motions: a direct-to-consumer app for individual women, and a B2B enterprise channel that sells Bloomful as an HR/DEI employee benefit, designed to complement employer 'Keep in Touch' programmes. A formal NHS strategic partnership plus UK GP pilot partnerships provide clinical credibility and a referral pathway into the consumer funnel.

The business model is subscription-based on both sides: recurring B2B licensing to enterprise HR teams (annual billing, pricing not publicly disclosed) and direct consumer subscriptions to the mobile programme. As of July 2025 the company had raised £340,000 cumulative via an oversubscribed angel round and grant funding, with an additional £400,000 SEIS/EIS round open to scale pilots, build clinical evidence and pursue regulatory approvals. Its stated long-horizon mission is to help 100 million women lead healthy, pain-free lives by 2035.

Name

Bloomful

Legal name

Bloomful

Website

https://bloomful.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloomful is a London-based digital therapeutics company that delivers evidence-based, personalised gynaecological and postnatal care via a mobile app and B2B HR benefit programme, targeting individual women, enterprise employers and NHS/GP-referred patients in the UK.

Ownership category

akta.pro rank

Product category

Women's Digital Health (Digital Therapeutics)

NAICS

Offices of Other Health Practitioners (6213), Family Planning Centers (621410)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Women’s Health & Fertility Therapeutics (Digital) (HLACANAK)

akta.pro secondary industries

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE), Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)

Keywords

• Women's digital health
• Gynaecology care platform
• Postnatal health support
• Employee health benefits
• Digital therapeutics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. B2B Employer Health Benefits: Bloomful provides enterprise HR teams access to their platform as an employee benefit, likely through subscription licensing based on employee headcount. Designed to complement organisational 'Keep in Touch' programs.
2. Individual Consumer Subscriptions: Direct-to-consumer access to personalised gynaecological health support through the Bloomful app and coaching programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bloomful operates a digital therapeutics platform delivered through a mobile app that provides evidence-based, personalised gynaecological health support, beginning with a one-year postnatal recovery programme combining online and in-person coaching from NHS-credentialed clinicians. It sells directly to individual women as a consumer subscription and to employer HR teams as a workplace women's-health / DEI benefit, with NHS partnerships enabling additional patient referrals.

Product overview

Bloomful operates as a unified digital health platform offering an app-based product portfolio centred on women's gynaecological health. The core offering consists of the Bloomful App (mobile application for evidence-based therapies) and a One-Year Postnatal Programme (comprehensive employer-supported recovery programme). These are complemented by Personalised Postnatal Health Support (research-led coaching) and an HR/Employer Women's Health Benefits Programme (DEI workplace benefit). The company delivers services to both individual consumers and enterprise HR clients, with a focus on postnatal pelvic recovery as the primary entry point, expanding across women's life stages.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloomful App Mobile application providing evidence-based, accessible therapies for women's gynaecological health, starting with postnatal pelvic recovery. Combines personalised coaching, NHS-credentialed clinical expertise, and behavioural science for individual women and NHS-referred patients.
• One-Year Postnatal Programme Comprehensive one-year postnatal health support programme designed to complement employers' 'Keep in Touch' schemes; available both online and in-person; supports women through every stage of recovery post-birth.
• HR / Employer Women's Health Benefits Package DEI-focused employer benefit programme providing female employees (and partners of male employees) with access to Bloomful's personalised women's-health and postnatal support as a workplace benefit, sold on an annual subscription basis to HR teams.

Quantifiable outcome

• More than 40,000 women helped to understand and manage their gynaecological health
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• UK GPs (Pilot Partnerships)coreStrategic or Co-development Partner · 9 July 2025Bloomful has secured pilot partnerships with GPs across the UK, enabling primary care providers to refer patients to Bloomful's evidence-based digital health platform. These pilot programs are helping build clinical evidence while extending reach to women seeking additional health support.
• NHScoreStrategic or Co-development Partner · 1 January 2025Bloomful is proud to be working with the NHS to extend their impact and reach more women. The partnership focuses on holistic, personalised, evidence-based care that enhances patient management and improves outcomes. Bloomful promotes self-driven, digital-first care to reduce NHS backlog and wait times while relieving capacity strain on services.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Tia: US women's health provider combining virtual care with in-person clinics, designed around women's life stages. Comparable hybrid care model and women's-health specialisation, though primarily US-focused and clinic-anchored.
• Elvie: UK-founded femtech company best known for pelvic floor trainers and connected breast pumps. Overlaps with Bloomful on pelvic floor rehabilitation and postnatal recovery, and shares the women-first consumer health positioning.
• Maven Clinic: The leading digital women's and family health platform, combining virtual care with employer benefits contracts. Direct competitor to Bloomful in the B2B women's health benefits space, with a much larger capital base and similar DTC-plus-enterprise GTM.
• Fertifa: UK fertility and women's health employee benefits provider, sold to enterprise HR teams. Closely comparable buyer (HR), use case (women's health), and geography, with overlapping postnatal and reproductive health offerings.
• Peppy Health: UK-based employer benefits platform offering specialist support across menopause, fertility, men's health, and women's health. Targets the same HR buyer as Bloomful with a multi-vertical bundle, making it the most direct UK-headquartered competitor.

Emerging players

• Caraway Health: US women's health startup providing virtual care plus an integrated care team for women in college and early careers. Comparable D2C-plus-employer model and women's-life-stage orientation, though focused on a younger demographic.
• Hertility Health: UK women's health company offering at-home hormone and fertility testing with personalised virtual care. Overlaps with Bloomful's hormonal health, contraception, and fertility use cases and shares the UK D2C-plus-employer motion.
• Naytal: UK-based digital platform connecting women with women's health specialists for gynaecology, fertility, postnatal, and menopause care. Comparable UK focus, women's health specialism, and B2C clinical service model.

Broad incumbents

• Hinge Health: Large digital musculoskeletal platform with an emerging women's pelvic health programme. Comparable digital-first rehab model and employer benefits distribution, but operates at much larger scale across a broader MSK scope.
• Oura: Consumer health hardware and app focused on cycle, hormonal, and recovery tracking for women. Less of a direct clinical competitor but increasingly relevant in the women's-health engagement and data layer that Bloomful also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bloomful-io
• Instagraminstagram.com/bloomful.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomful