The New Consumer
The New Consumer is a paid, twice-weekly newsletter founded by Dan Frommer in 2019 that delivers original reporting, proprietary consumer survey research, and analytical commentary on consumer brands and technology to consumer operators, founders, and investors via $20/month or $200/year subscriptions.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The New Consumer does
The New Consumer is a paid newsletter and media publication operating under Semirelated LLC, a privately held New York State limited liability company, founded by Dan Frommer in 2019. The publication produces original reporting, proprietary survey-based research, and analytical commentary on the intersection of consumer brands, retail, and technology, targeted at consumer industry operators, founders, and investors. The core product is the twice-weekly Executive Briefing newsletter, sold via direct-to-consumer subscriptions at $20 per month or $200 per year through a Memberful/Stripe checkout on the company's WordPress site, with delivery via MailChimp and an audio edition distributed as a podcast.
The business is supported by a small set of integrated technology vendors: WordPress for content management, Memberful for membership/payment workflows, Stripe for payment processing, MailChimp for newsletter delivery, and Google Analytics and Twitter for web and conversion tracking. Beyond subscriptions, the publication generates ancillary revenue through sponsored content (e.g., the AI & Commerce series with Work & Co) and produces a proprietary research franchise called Consumer Trends in partnership with Coefficient Capital, with fielding executed via Toluna across 3,000+ US consumers; the research is cited by the Wall Street Journal, Axios, and WWD. Sub-brands include Consumer Trends, the Executive Briefing, and the "What's Working" event series (with The Malin).
The company is fully bootstrapped, with no disclosed outside capital, operates from a Los Angeles mailing address while being organized in New York, and is anchored by a single named executive, founder Dan Frommer. There is no disclosed enterprise sales motion, no published subscriber count, and no published financial figures. The GTM is entirely direct-to-consumer, with acquisition driven by free article previews, free Consumer Trends report downloads, and word-of-mouth among consumer operators, founders, and investors.
The New Consumer firmographics
Firmographics- Name
- The New Consumer
- Legal name
- Semirelated LLC
- Website
- https://newconsumer.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The New Consumer is a paid, twice-weekly newsletter founded by Dan Frommer in 2019 that delivers original reporting, proprietary consumer survey research, and analytical commentary on consumer brands and technology to consumer operators, founders, and investors via $20/month or $200/year subscriptions.
- Ownership category
- akta.pro rank
The New Consumer industry classification
Industry- Product category
- Consumer Industry Research Newsletter
- akta.pro primary industry
- Digital Content & Media Subscriptions (CRAFAIAA)
Keywords
Where The New Consumer is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The New Consumer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Membership Subscriptions: Annual and monthly paid subscriptions providing access to the twice-weekly Executive Briefing newsletter, full article archive, Consumer Trends reports, and audio edition podcast. Primary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription |
| Subscription | Annual | Annual subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The New Consumer product offering
Product offeringCore offering
The New Consumer is a paid newsletter publication that provides original reporting, proprietary consumer survey data, and analytical coverage of consumer trends, brands, and technology. The core product is the twice-weekly Executive Briefing newsletter, complemented by the annual Consumer Trends research series, which surveys 3,000+ US consumers in partnership with Coefficient Capital and Toluna on topics including AI, GLP-1 drugs, TikTok Shop, food and beverage, and live shopping. Subscriptions are sold directly at $20 per month or $200 per year, with an audio edition available to members.
Product overview
The New Consumer is a paid newsletter publication that provides original reporting, proprietary data, and sharp analysis on consumer trends, brands, and technology. The core product is the twice-weekly Executive Briefing newsletter, complemented by the Consumer Trends research series (which includes annual reports and special reports on topics like AI, GLP-1s, beauty, food & wellness, and alcohol). The publication is supported entirely by membership subscriptions at $20/month or $200/year.
Differentiator
Problem solved
Functional benefit
Brands
- Consumer Trends: Research series published by The New Consumer in collaboration with Coefficient Capital, covering consumer behavior, AI, GLP-1s, and various market trends. Multiple special reports are produced annually.
- Executive Briefing
- What's Working
Products and services
- The New Consumer Newsletter (Executive Briefing) A twice-weekly paid newsletter delivering original reporting, proprietary data, and analytical coverage of consumer trends, brands, and technology. Targeted at consumer industry operators, founders, and investors, with subscriptions sold at $20/month or $200/year.
- Consumer Trends Research Series Proprietary consumer research reports produced in partnership with Coefficient Capital, surveying 3,000+ US consumers. Topics include AI adoption, GLP-1 drugs, TikTok Shop, Gen Z shopping, beauty, food and wellness, and alcohol trends. The research is cited by the Wall Street Journal, Axios, and WWD and is available to members.
- Audio Edition Podcast Audio version of The New Consumer articles and newsletter content, distributed as a podcast for members to listen through their preferred podcast player.
Quantifiable outcome
- Research cited by Wall Street Journal, Axios, and WWD
- +1 more outcomes
Companies that use The New Consumer
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
The New Consumer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The New Consumer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- WhatnotminorPartnership to produce the Live Shopping Update report, analyzing the $22 billion live shopping market in North America and Europe.
- Work & CominorWork & Co served as launch sponsor for the AI & Commerce content series on The New Consumer. The partnership included sponsored articles and content featuring Work & Co's perspective on AI-enabled commerce. Work & Co is a Brooklyn-based design and technology company.
- Coefficient CapitalcoreOngoing collaboration producing the Consumer Trends research series. Coefficient Capital co-authors the annual Consumer Trends reports with Dan Frommer, providing investment perspective on consumer trends. The research surveys 3,000+ US consumers on topics including AI, GLP-1 drugs, TikTok Shop, and food/beverage.
- The MalinminorWHAT'S WORKING event partnership featuring conversations with creative entrepreneurs at The Malin's East Austin location. The partnership highlights successful creative businesses through events and newsletter content.
- MemberfulcoreThird-party vendor managing website membership details, signup, and account maintenance for The New Consumer subscriptions.
- StripecoreThird-party payment processor managing all payment processing. Stripe handles credit card details and transactions for subscription purchases.
- MailChimpcoreThird-party vendor managing newsletter creation and delivery, including open rate tracking for all newsletters sent by The New Consumer.
- TolunacoreResearch partner for Consumer Trends surveys. Toluna provides consumer panel access for surveying 3,000+ US consumers on trends including AI, GLP-1 drugs, TikTok Shop, and food/beverage.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The New Consumer competitors and assessment
Company assessmentDirect peers
- Retail Brew: A daily paid newsletter specifically covering retail and consumer brands, with a subscriber base of operators and investors. Most directly comparable product to The New Consumer's consumer-and-retail coverage, including its sponsorship-driven monetization extension.
- The Hustle: Paid business and technology newsletter with a consumer/business-curious professional audience. Comparable subscription product and content-marketing-driven acquisition model, with broader (not consumer-vertical-specialized) editorial scope.
- Modern Retail: Trade publication covering retail and consumer brands with original reporting and research aimed at industry operators and investors. Directly comparable editorial scope, target reader, and paid/free hybrid model.
- Morning Brew: Operates a portfolio of paid B2B newsletters (Morning Brew, Retail Brew, Marketing Brew) targeting business professionals with recurring subscription and sponsorship revenue — directly comparable in business model, format, and audience to The New Consumer's paid newsletter approach.
Broad incumbents
- Digiday: Media outlet covering digital media, marketing, and commerce with a mix of free reporting and paid research. Comparable as a trade publication targeting the consumer/media/tech operator-and-investor audience.
- Adweek: Established trade publication covering advertising, media, and consumer brands, with paid research and events. Comparable audience (consumer/marketing operators) and editorial remit, though at significantly broader scope.
- CB Insights: Subscription market intelligence platform combining proprietary data, research reports, and analyst briefings for investors and corporate strategists. Comparable as a paid, data-augmented intelligence product serving investor and operator buyers.
- The Information: Premium subscription journalism outlet covering technology and its intersection with business, including consumer-internet and commerce coverage. Comparable in subscription pricing discipline and operator-investor audience, though at much larger scale and broader scope.
- eMarketer: Subscription research and analysis firm focused on digital marketing, e-commerce, and consumer technology trends. Comparable as a paid intelligence product serving consumer operators and analysts, with a heavier enterprise/research orientation.
Others
- Substack: Newsletter publishing and subscription platform that powers many independent paid subscription writers. Comparable as the underlying enabler/potential alternative distribution channel for The New Consumer's subscription product, though not a content competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The New Consumer social profiles
Digital presenceThe New Consumer financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Consumer leadership team
Management profileNumber of profiles
Profiles1 record
The New Consumer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Consumer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Consumer
What does The New Consumer do?
The New Consumer is a paid newsletter publication that provides original reporting, proprietary consumer survey data, and analytical coverage of consumer trends, brands, and technology. The core product is the twice-weekly Executive Briefing newsletter, complemented by the annual Consumer Trends research series, which surveys 3,000+ US consumers in partnership with Coefficient Capital and Toluna on topics including AI, GLP-1 drugs, TikTok Shop, food and beverage, and live shopping. Subscriptions are sold directly at $20 per month or $200 per year, with an audio edition available to members.
Is The New Consumer a public or private company?
The New Consumer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The New Consumer founded?
The New Consumer was founded in 2019. It employs 1 to 10 people.
Where is The New Consumer based?
The New Consumer is headquartered in Los Angeles, United States, in the North America region.
How does The New Consumer make money?
One revenue line is on record: membership Subscriptions.
Who are The New Consumer's main competitors?
Direct peers on record are Retail Brew, The Hustle, Modern Retail and Morning Brew. Broad incumbents are Digiday, Adweek, CB Insights, The Information and eMarketer. Substack is listed as an others.
Does The New Consumer have an API?
No public API is recorded for The New Consumer.
What industry is The New Consumer in?
The New Consumer's product category is Consumer Industry Research Newsletter. Its primary akta.pro industry code is CRAFAIAA, Digital Content & Media Subscriptions.