PromoSuite

What PromoSuite does

PromoSuite is a private vertical software company founded in 1992 that builds workflow and marketing software exclusively for the radio broadcasting industry. The company serves over 2,500 radio stations across North America with a platform-plus-modules architecture built on the PromoSuitePlus cloud-based workflow engine, which provides task management, automated workflow, and team collaboration tools shared across products. The flagship product, PromoSuite Next, is an industry-standard promotions management system used for contest administration, contact-free prize fulfillment, live liner management, event coordination, storm closing tracking, and handling documents such as 1099s and winner release forms. Layered on the same platform are PromoSuite Mail (email marketing leveraging proprietary ListenerEmail delivery technology trusted since 1999 for inbox delivery from white-listed IPs), PromoSuite Production (production workflow for sales and creative teams, integrated with WideOrbit's WO Traffic and WO Automation for Radio), and PromoSuite Digital (digital asset workflow for websites, social media, YouTube, pre-rolls, and banner ads). PromoSuite earns revenue primarily through annual SaaS subscription licensing to radio stations, with cash and barter pricing options, and offers a flat monthly-fee distribution of PromoSuite Mail through SoCast as a reseller channel. Distribution is sales-led via direct enterprise and inside-sales motions, complemented by channel partnerships with SoCast and the Independent Broadcasters Association (IBA), and the company is privately held with no disclosed external funding.

Name

PromoSuite

Legal name

PromoSuite

Website

https://promosuite.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

PromoSuite is a vertical SaaS company founded in 1992 that builds workflow, promotions, email, and digital asset software exclusively for radio stations, serving over 2,500 customers across North America on its PromoSuitePlus platform.

Ownership category

akta.pro rank

Product category

Radio Broadcasting Workflow Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Radio promotions software
• Broadcast workflow platform
• Email marketing radio
• Contest management software
• Production workflow tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Licenses: Annual or multi-year subscription licensing for PromoSuite Next, PromoSuite Mail, PromoSuite Production, and PromoSuite Digital products, sold to radio stations. Cash and barter pricing options available.
2. PromoSuite Mail - Flat Monthly Fee Model: PromoSuite Mail offered through SoCast partnership for one flat monthly fee, enabling unlimited emails to unlimited recipients. Variable rate models by generic email companies contrast with PromoSuite's flat fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PromoSuite develops and sells cloud-based workflow software built specifically for radio stations, including PromoSuite Next for promotions and contest management, PromoSuite Mail for email marketing, PromoSuite Production for sales-to-creative production workflow, and PromoSuite Digital for digital asset workflow — all powered by the PromoSuitePlus platform. The company sells SaaS subscriptions to over 2,500 radio stations across North America, leveraging its proprietary ListenerEmail delivery technology.

Product overview

PromoSuite offers a platform-plus-modules architecture built on the PromoSuitePlus cloud-based workflow platform. The core product is PromoSuite Next, a promotions management system used by over 2,500 radio stations across North America for managing contests, prize fulfillment, events, and station documents. PromoSuite Mail provides email marketing capabilities with proprietary ListenerEmail delivery technology, integrating with PromoSuite Next for a unified listener database. The PromoSuitePlus platform powers two additional modules: PromoSuite Production (advanced production workflow for sales and creative teams) and PromoSuite Digital (customizable digital asset management for websites, social media, and advertising). All products share task management, automated workflow, and team collaboration features designed to improve radio's overall productivity.

Differentiator

Problem solved

Functional benefit

Brands

• PromoSuite® Next: Industry-standard promotions management system for radio stations, offering streamlined program for managing contests, fulfilling prizes contact-free, delivering live content to the paperless studio, coordinating events, tracking storm closings, and handling key documents.
• PromoSuite® Mail
• PromoSuite® Digital
• PromoSuite® Production
• PromoSuite® Plus

Products and services

• PromoSuite Next PromoSuite's flagship promotions management system for radio stations, providing streamlined management of contests, contact-free prize fulfillment with digital winner release and W9 forms, live content delivery to the paperless studio, event coordination, storm closing tracking, and handling of 1099s and winner release forms.
• PromoSuite Mail Email marketing solution built by radio folks for radio folks, enabling Promotions, Digital, and News teams to send unlimited content-rich email blasts and newsletters with speed, accuracy, and increased engagement. Generates revenue through sponsorship, grows listener databases, and integrates with PromoSuite Next.
• PromoSuite Digital Radio industry's first digital workflow system, enabling stations to create, approve, and post all digital assets from start to finish without leaving the platform. Manages assets across websites, social media pages, YouTube channels, pre-rolls, banner ads, and website takeovers with customizable order forms and approval workflows.
• PromoSuite Production Production workflow application built on the PromoSuitePlus platform that optimizes how sales and creative teams collaborate to create recorded spots, with integration into WideOrbit's WO Traffic and WO Automation for Radio systems.
• PromoSuite Plus Cloud-based workflow platform that powers PromoSuite Production and PromoSuite Digital, providing shared task management, automated workflow, and team collaboration tools that allow products to function independently while working cohesively together.

Quantifiable outcome

• Over 2,500 radio stations use PromoSuite Next across North America
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• SoCastcoreTechnology or Integration · 15 August 2023PromoSuite Mail integrates with SoCast's Content Management Solution, enabling SoCast to offer PromoSuite Mail to their client radio stations as part of their digital suite. PromoSuite Mail utilizes ListenerEmail technology and offers actionable analytics and customization. SoCast distributes PromoSuite Mail for one flat monthly fee to radio stations seeking to add an email system to SoCast's web, mobile, and social offerings.
• Independent Broadcasters Association (IBA)coreChannel Partner/ Reseller/ Distributor · 15 March 2022PromoSuite provides PromoSuite Plus (cloud-based suite of workflow applications) to IBA member stations. The partnership offers independent broadcasters access to PromoSuite's workflow platform designed for broadcasters of any size, enabling teams to communicate, collaborate, plan, and execute efficiently whether in-office or remote.
• AptivadacoreTechnology or Integration · 2 March 2022Integration between Aptivada's contesting platform and PromoSuite Next and PromoSuite Mail. Aptivada's contest entrant information flows directly into PromoSuite's winner database, enabling stations to use PromoSuite Next for prize fulfillment including remotely generating winner release and W9 forms. Winner data also available within PromoSuite Mail for email campaigns.
• WideOrbitcoreTechnology or Integration · 25 May 2021End-to-end integration between WideOrbit's WO Traffic and WO Automation for Radio applications and PromoSuite Production workflow platform. Three connection points: client info auto-populates from WO Traffic into PromoSuite Production; cart number assignments sync between systems; audio files dubbed directly into WO Automation for Radio.
• P'Pool MediastrategicGTM or Marketing Partner · 4 May 2021P'Pool Media, owned and operated by Randi P'Pool, serves as PromoSuite's marketing agency. P'Pool Media supports all marketing efforts including PR and communications, digital and traditional brand strategies, and industry marketing. P'Pool brings over 20 years of broadcast and media industry experience.
• All AccessminorGTM or Marketing PartnerAll Access is a radio industry media partner, appearing in PromoSuite's partner/logo section. All Access is a prominent radio industry news and information platform.
• AdLargeminorGTM or Marketing PartnerAdLarge appears in PromoSuite's partner logo section. AdLarge is a media sales and marketing company serving radio broadcasters.
• Audience (formerly Aptivada)coreTechnology or IntegrationAudience (formerly Aptivada) is featured as a partner. Aptivada provides integrated digital marketing solutions including social applications, web-integrated loyalty platform and newsletter tools. PromoSuite integrated its contesting with Aptivada's platform for shared radio station clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• vCreative: vCreative is a direct competitor in radio station workflow and creative production software. Notably, PromoSuite's own Help Center is hosted on vcreativeinc.com (https://vcreativeinc.com/knowledge-promosuite), suggesting either a hosting relationship or shared tooling overlap in radio creative workflows.
• WideOrbit: WideOrbit is both a deep integration partner and a competitor in radio broadcast software (WO Traffic, WO Automation for Radio). The two companies share connection points in production and on-air workflows, but WideOrbit could bundle workflow features that displace PromoSuite Production.
• RCS (RCSworks): RCS is a leading radio music scheduling and automation company (Zetta, GSelector). Listed as a PromoSuite partner, but RCS operates in adjacent workflow categories (scheduling, automation) and PromoSuite's Director of Sales was previously Sales Manager of Scheduling Products at RCS.
• SoCast: SoCast is both a reseller of PromoSuite Mail (via flat-fee white-label arrangement) and a competing digital platform for radio station websites, apps, and email. SoCast's content management and digital offerings overlap directly with PromoSuite Mail and PromoSuite Digital.
• DMR Interactive: DMR Interactive is a technology partner serving the radio industry, listed as an integration partner on PromoSuite's site. It provides interactive web, mobile, and audience engagement solutions that overlap with PromoSuite's digital and email offerings.
• Second Street (Upland Software): Second Street provides contesting and audience engagement platforms for media companies, directly competing with PromoSuite Next's contest management and PromoSuite Digital's asset workflows. As part of Upland Software, Second Street has greater scale and cross-vertical reach.
• Audience (formerly Aptivada): Audience is a radio-focused digital marketing and contesting platform that integrates with PromoSuite Next and Mail. Its contest entrant database and audience engagement tools overlap directly with PromoSuite's core contest and email workflows.

Broad incumbents

• HubSpot: HubSpot is a broad marketing automation and email platform that could, in theory, displace PromoSuite Mail at radio stations seeking a general-purpose martech stack. Its scale and brand make it a credible alternative for non-vertical-specific email use cases.
• Mailchimp: Mailchimp is a general-purpose email marketing platform that PromoSuite Mail explicitly positions against ("a flat monthly fee unlike generic email companies that penalize stations for growing their database"). It represents the primary horizontal alternative for budget-conscious stations.
• Upland Software: Upland Software is a broad enterprise software portfolio company whose Second Street product competes in radio contesting. Upland's size and cross-vertical consolidation strategy make it a potential roll-up threat that could acquire or squeeze niche radio workflow vendors like PromoSuite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/promosuite
• Facebookfacebook.com/PromoSuite
• LinkedInlinkedin.com/company/promosuite

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PromoSuite