What Delacon does

Delacon (legally Delacon Pty Ltd) is an Australian-headquartered, privately held SaaS company founded in 1996 that provides cloud-based call tracking, call management, and speech analytics software to enterprises and marketing agencies. The company's core offering is a unified platform that dynamically assigns trackable phone numbers across digital marketing channels (paid search, organic, social, display, email, offline) to capture granular attribution data — including Google Click ID, keywords, campaign, ad copy, referring source, landing page, and user session information — and then routes, records, and analyses inbound calls via an integrated IVR, geo-routing, failover, and AI-powered speech analytics stack. Technology is delivered over the cloud with dual-channel call recording, auto-generated transcription, NLP-based sentiment analysis, topic/category detection, and APIs/Webhooks that push qualified call data into external Martech, CRM, and BI systems.

The platform is modular, with Call Tracking, Call Management, Call Recording & Speech Analytics as core products, supplemented by SMS360 and Professional Services modules. Delacon generates revenue primarily through recurring SaaS subscriptions (monthly billing cadence, quote-based enterprise pricing that is not publicly disclosed) and ancillary professional services revenue. It sells via enterprise field sales, evidenced by 'Request a Demo' CTAs and a self-serve customer portal (Delacon Portal, refreshed in 2025 as 'Portal Horizon'), targeting vertical segments including agencies, healthcare, finance & insurance, franchise/multi-location, professional services, real estate, retail/travel, and utilities/government. Geographically, the company operates regional sites across Australia, the United States, the United Kingdom, Hong Kong, India, Malaysia, New Zealand, Singapore, and Japan, and its customer logo wall includes brands such as nib, Suncorp, Bupa, Medibank, NRMA, RACV, HP, Bridgestone, Yokohama, NSW Government, and Scotpac.

Name

Delacon

Legal name

Delacon Pty Ltd

Website

https://delaconcorp.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Delacon is a private Australian SaaS company, founded in 1996, that sells cloud-based call tracking, call management, and speech analytics software to enterprises, marketing agencies, and regulated industries across Australia, the US, UK, and Asia-Pacific to attribute inbound calls to marketing campaigns and optimise ROI.

Ownership category

akta.pro rank

Product category

Call Tracking & Speech Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Telecommunications (517)

SIC

Services-Telephone Interconnect Systems (7385), Communications Services, Nec (4899)

akta.pro primary industry

Contact Center Operations & Tools (ACD/IVR/CRM/WFM) (EDABACAA)

Keywords

• Call tracking software
• Call management solutions
• Speech analytics platform
• Marketing attribution analytics
• IVR routing software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Call Tracking, Call Management, Speech Analytics): Delacon generates revenue through recurring SaaS subscriptions for its call tracking, call management, and speech analytics platforms. The platform is offered with toll-free and local numbers worldwide with advanced VoIP/SIP capabilities, suggesting a per-seat or tiered subscription model.
2. Professional Services: Delacon offers consulting, training, and insights services to maximise impact and save time for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Delacon provides a cloud-based SaaS platform for inbound call tracking, call management, and AI-powered call recording and speech analytics. It assigns dynamic trackable phone numbers to marketing sources, routes calls via IVR, geo-routing, time-based routing, and automatic failover, and analyses conversations with dual-channel recording, transcription, and sentiment detection. The platform integrates with leading Martech, CRM, and BI tools to attribute phone leads and sales back to marketing campaigns.

Product overview

Delacon offers a unified platform combining Call Tracking, Call Management, and Speech Analytics as core interconnected products. The platform is modular: Call Tracking captures and attributes inbound call data to marketing sources, feeding into Call Management for routing and handling, while Call Recording & Speech Analytics processes the audio and provides AI-powered insights. Additional modules include SMS360 for SMS communication and Professional Services for implementation support. All products integrate with leading Martech, CRM, and BI platforms via native integrations and APIs, enabling businesses to track every call, analyze customer behavior, and optimize marketing ROI from one seamless platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Call Tracking Cloud-based call tracking product that assigns dynamic phone numbers to marketing efforts and attributes inbound calls to channel, campaign, search word, web page, keyword, and ad copy for marketing performance measurement. Targeted at marketing and contact-centre teams that need to bridge online and offline attribution.
• Call Management Call routing and handling product offering IVR, geo-routing, time-based routing, automatic failover, cloud-based voicemail, email alerts, and real-time reporting. Built for organisations that need reliable, customisable inbound call handling across multiple locations.
• Call Recording & Speech Analytics AI-powered module providing dual-channel call recording, auto-generated transcription, sentiment analysis, automated categorisation, topic detection, and compliance monitoring for customer conversations. Used by marketing, sales, service, and operations teams.
• SMS360 Automated SMS messaging product that streamlines customer communication and supports conversion uplift, delivered as part of Delacon's unified customer communication platform.
• Professional Services Consulting, training, and implementation services that help customers maximise the impact of Delacon's call tracking, call management, and speech analytics solutions.

Quantifiable outcome

• 20% increase in ROI on Call Tracking investment
• +5 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Google Ads & Google AnalyticscoreTechnology or IntegrationDelacon integrates with Google Ads and Google Analytics to enable bid optimisation based on actual phone sales data, automatically push qualified sales leads, and extend attribution insights across advertising platforms. Supports Search Ads 360 (SA360) for automated value-based bidding.
• SalesforcecoreTechnology or IntegrationSalesforce integration allows tracking of entire customer journeys from marketing to conversion, with call data flowing into the CRM for sales and marketing alignment. Automatically pushes qualified leads to Salesforce.
• HubSpotcoreTechnology or IntegrationHubSpot integration enables tracking of customer journeys and integration of call data within the HubSpot CRM platform.
• TapClickscoreTechnology or IntegrationTapClicks integration allows clients to log into the TapClicks dashboard to view phone call metrics from Delacon alongside hundreds of other marketing channels in one place, enabling campaign refinement and AB testing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WhatConverts: WhatConverts offers call tracking, form tracking, and lead attribution for marketing agencies and direct advertisers. It overlaps with Delacon's agency and SMB-facing call tracking capabilities and integrates with similar CRM platforms.
• Marchex: Marchex is a public company offering call analytics, conversation intelligence, and AI-driven marketing attribution. It serves enterprise customers in verticals like automotive, healthcare, and financial services — overlapping significantly with Delacon's customer base.
• CallRail: CallRail provides call tracking, call analytics, and form-tracking software for marketing attribution and lead intelligence, directly competing with Delacon's Call Tracking product. It primarily serves SMB and mid-market agencies and businesses.
• Invoca: Invoca is a leading AI-powered call tracking and conversation intelligence platform that attributes inbound calls to digital marketing, similar to Delacon's core offering. Both serve enterprise and mid-market buyers across insurance, healthcare, and financial services with deep martech integrations.
• CallTrackingMetrics: CallTrackingMetrics provides call tracking, IVR, routing, and speech analytics in a unified platform — a near-direct competitor to Delacon's combined product suite, with comparable integrations to Salesforce, HubSpot, and Google Ads.

Emerging players

• CallMiner: CallMiner (now CallMiner Eureka) is a conversation analytics platform specializing in speech analytics, sentiment analysis, and customer interaction insights. It is a more specialized competitor to Delacon's Speech Analytics module, particularly in compliance and quality monitoring use cases.

Broad incumbents

• Twilio: Twilio provides programmable communications APIs including Voice, SIP trunking, and messaging infrastructure that underpins many call tracking platforms. It competes indirectly with Delacon by enabling custom-built call tracking solutions and offering its own analytics features.
• Genesys: Genesys is a large enterprise contact center platform offering IVR, ACD, workforce management, and conversation analytics. It is already a Delacon integration partner but competes at the higher end of the contact center stack with broader suite offerings.
• Talkdesk: Talkdesk is an enterprise cloud contact center platform with AI-powered routing, IVR, and conversation analytics. Its CXA and AI capabilities increasingly overlap with Delacon's speech analytics and IVR feature set for larger enterprise buyers.
• Five9: Five9 is a major cloud contact center as a service (CCaaS) provider offering IVR, routing, recording, and analytics. While broader than Delacon's niche, its speech analytics and call management features overlap with Delacon's Call Management and Speech Analytics modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Delacon
• YouTubeyoutube.com/user/delaconcorp
• Facebookfacebook.com/120626101359597
• LinkedInlinkedin.com/company/delacon-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delacon