NawaData
NawaData is a Jakarta-based, founder-led Indonesian IT solutions firm offering consulting, business process automation, mobile app development, and sales management tooling, serving primarily domestic clients with a 251-500 person headcount.
- Company typePrivate
- Founded2015
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What NawaData does
NawaData is a private, for-profit Indonesian IT solutions company headquartered in Jakarta, founded in 2015. According to its self-description, the firm delivers four overlapping service lines: IT consulting, business process automation, mobile application development, and sales management tooling. With a headcount in the 251-500 band, it sits in the mid-sized bracket of Indonesian IT services providers and appears to operate primarily in the domestic market, though no explicit geographic scope was disclosed. The company is founder-led, with Johan Peterson serving as CEO since inception.
The underlying product mix indicates a hybrid services-plus-product model rather than a pure SaaS or pure consulting posture. Business process automation and sales management tooling suggest some level of productized or semi-productized offerings, while the consulting and mobile app lines point to custom project-based work. No technology stack details, integration partners, certifications, patents, pricing models, or customer references were disclosed in the available source data, and the company website was inaccessible beyond a verification/loader page at the time of data collection. No funding rounds, M&A activity, or partnerships were disclosed, suggesting either a bootstrapped operating model or undisclosed private financing.
The lack of disclosed financials, customer logos, and product documentation materially limits third-party assessment of revenue durability, technical differentiation, and growth momentum. What can be stated with confidence is limited to firmographic basics: a decade-old, founder-led Indonesian IT services firm of mid-sized headcount, with a service catalog spanning consulting, automation, mobile, and sales tooling, and no verifiable signal of AI/ML capabilities, external funding, or strategic transactions.
NawaData firmographics
Firmographics- Name
- NawaData
- Website
- https://nawadata.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- NawaData is a Jakarta-based, founder-led Indonesian IT solutions firm offering consulting, business process automation, mobile app development, and sales management tooling, serving primarily domestic clients with a 251-500 person headcount.
- Ownership category
- akta.pro rank
NawaData industry classification
Industry- Product category
- IT Consulting & Custom Software Development
- NAICS
- Other Computer Related Services (541519), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH)
- akta.pro secondary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where NawaData is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
NawaData business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
NawaData product offering
Product offeringCore offering
NawaData is an IT solutions company that provides consulting services, business process automation, mobile application development, and sales management tools. The company delivers technology implementations and tailored software solutions to business clients, combining advisory consulting with packaged automation and mobile app offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Consulting Services Advisory consulting on IT strategy and implementation for business clients in Indonesia and adjacent markets.
- Business Process Automation Automation tooling and implementation services to streamline internal business processes for organizational clients.
- Mobile App Development Design, development, and delivery of mobile applications for business clients needing custom mobile solutions.
- Sales Management Tools
Companies that use NawaData
Customer profileIdeal customer profiles1 record
NawaData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NawaData partnerships and signals
Strategic signalRecent moves2 records
NawaData competitors and assessment
Company assessmentDirect peers
- GDP Labs: Indonesian software engineering and IT services firm headquartered in Jakarta that builds custom software, mobile apps, and enterprise platforms for regional clients — closely matching NawaData's consulting and mobile-app offerings in the same geography.
- Mekari: Indonesian SaaS company offering business productivity tools (HR, accounting, ERP) with strong sales-management and workflow-automation capabilities — directly comparable to NawaData's BPA and sales management tooling focus.
- iSeller: Indonesia-based sales and POS management platform for SMEs, competing in the same sales management tooling category that NawaData addresses, particularly for Indonesian merchants and field sales teams.
- OttoDigital: Indonesian digital transformation arm of the Sinar Mas group, offering IT consulting, app development, and business automation — a domestic peer with overlapping service lines and a similar Jakarta mid-to-large-enterprise customer base.
Emerging players
- Kata.ai: Jakarta-based conversational AI platform serving Indonesian enterprises for sales and customer service automation — overlaps with NawaData's automation and mobile-app capability and targets the same Jakarta enterprise buyer.
- Sleekr: Indonesia-focused cloud business management platform (HR, CRM, sales) — comparable SaaS-style productization of business workflows and an indirect peer through NawaData's sales management tools offering.
- Nodeflux: Indonesian AI and enterprise software company providing computer-vision and analytics platforms into Indonesian enterprises — shares the same Jakarta-centric enterprise GTM and overlaps on digital transformation projects.
Regional players
- Privy (PrivyID): Indonesian digital identity and e-signature provider that sells enterprise SaaS into the same Jakarta mid-market segment NawaData serves, often co-implemented alongside BPA and mobile projects.
Broad incumbents
- Accenture Indonesia: Global management consulting and IT services giant with a large Jakarta practice covering strategy, consulting, and technology integration — the dominant incumbent against which NawaData competes for Indonesian enterprise transformation mandates.
- TCS (Tata Consultancy Services) Indonesia: Global IT services and consulting firm with significant Indonesian delivery capability covering BPA, custom software, and enterprise application services — sets the price and scale benchmark for Indonesia-headquartered IT services firms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
NawaData social profiles
Digital presenceNawaData financial estimates
Financial estimateRevenue estimate
Valuation estimate
NawaData leadership team
Management profileNumber of profiles
Profiles1 record
NawaData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NawaData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NawaData
What does NawaData do?
NawaData is an IT solutions company that provides consulting services, business process automation, mobile application development, and sales management tools. The company delivers technology implementations and tailored software solutions to business clients, combining advisory consulting with packaged automation and mobile app offerings.
When was NawaData founded?
NawaData was founded in 2015. It employs 251 to 500 people.
Where is NawaData based?
NawaData is headquartered in Jakarta, Indonesia, in the Asia region.
Who are NawaData's main competitors?
Direct peers on record are GDP Labs, Mekari, iSeller and OttoDigital. Emerging players are Kata.ai, Sleekr and Nodeflux. Privy (PrivyID) is listed as a regional player. Broad incumbents are Accenture Indonesia and TCS (Tata Consultancy Services) Indonesia.
Does NawaData have an API?
No public API is recorded for NawaData.
What industry is NawaData in?
NawaData's product category is IT Consulting & Custom Software Development. Its primary akta.pro industry code is BPAEAGAH, Enterprise Integration, iPaaS & Middleware Services (API/EDI), with a secondary code of BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service). Its NAICS code is 541519 and its SIC code is 8742.