Element Health

What Element Health does

Element Health, Inc. is a privately held, founder-owned clinical nutrition and corporate wellness services firm founded in 1991 by Rebecca K. Kelly, PhD, RDN, FAND, and headquartered in Birmingham, Alabama with a mailing address in Fairhope. The company employs between 11 and 50 professionals, predominantly registered dietitian nutritionists (RDNs), certified diabetes care and education specialists (CDCES), health coaches, and wellness strategists, and bills itself as a 30-year-old practice rather than a software company.

The firm operates across three service lines. Its flagship is corporate wellness program design and management for employers with 50 to 5,000 employees, including biometric screening, health risk assessment, individual health coaching, lifestyle management courses (weight, diabetes, hypertension, cholesterol), and wellness program staffing; the company claims sustained engagement above 70% in these programs and has received the C. Everett Koop National Health Award from The Health Project. Its second line is Medical Nutrition Therapy delivered via a HIPAA-compliant telehealth EMR to individual patients nationally, in-network with Blue Cross Blue Shield, Cigna, Aetna, United Healthcare, VIVA, and Medicare, with HSA/FSA and private-pay alternatives. Its third line is clinical nutrition and food service consulting to healthcare facilities — hospitals, dialysis centers, assisted living, long-term care, rehabilitation, home health, and hospice — covering menu development, kitchen sanitation, ServSafe training, and patient education.

Distribution is primarily direct B2B field sales to employers and healthcare facilities, complemented by physician referrals and a referral pipeline from healthcare partners. The underlying technology stack is narrow: a HIPAA-compliant EMR with telehealth scheduling, a Wix-hosted content site, no mobile app, and no public API. Pricing is opaque and quote-based, with insurance reimbursement and HSA/FSA acceptance on the MNT side and project-based professional services pricing on the corporate side. There is no disclosed external funding, no M&A history, and no patent portfolio; the company is bootstrapped and founder-led, with a formalized C-suite including a COO and VP of Health Innovation layered above the original practice.

Name

Element Health

Legal name

Element Health, Inc.

Website

https://elementhealth.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Element Health is a privately held, Alabama-based clinical nutrition and corporate wellness firm founded in 1991, delivering Medical Nutrition Therapy via telehealth and evidence-based wellness programs to mid-market employers, individual patients, and healthcare facilities nationwide.

Ownership category

akta.pro rank

Product category

Corporate Wellness and Clinical Nutrition Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHSADAFAO

Corporate/Workplace Nutrition & Weight Management Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAGAL

Corporate/Workplace Wellness Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHLAEAAAH

Employer Wellness & Population Health Programs

Healthcare & Life Sciences/Health Insurance & Managed Care/Commercial (Employer-Sponsored) Health Insurance

SECONDARYHSADAGAC

Wellness Program Design & Accountability Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Corporate wellness programs
• Medical nutrition therapy
• Registered dietitian services
• Workplace health coaching
• Clinical nutrition consulting

Headquarters

HQ city

Fairhope

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Wellness Programs: Evidence-based corporate wellness programs designed and implemented for employer organizations, including biometric screening, health coaching, fitness assessments, and wellness program management.
2. Medical Nutrition Therapy: Individualized nutrition therapy services for patients with medical conditions such as diabetes, cardiovascular disease, and gastrointestinal issues. Billed through insurance or private pay.
3. Clinical Nutrition and Food Service Consulting: Food service management including kitchen sanitation inspections, menu development, staff education, and ServSafe certification training for healthcare facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Element Health designs and delivers evidence-based corporate wellness programs for employers (50 to 5,000 employees) covering biometric screening, health coaching, fitness assessment, and wellness program management. It also provides clinical nutrition services including telehealth-based medical nutrition therapy for individual patients with chronic conditions, and food service/clinical nutrition consulting for healthcare facilities such as assisted living, hospitals, dialysis centers, and physician offices.

Product overview

Element Health offers a portfolio of corporate wellness and clinical nutrition services delivered through a combination of on-site and virtual platforms. The core offerings include Corporate Wellness Programs (evidence-based health and well-being programs for employers), Virtual Nutrition Consults/Medical Nutrition Therapy (telehealth-based nutrition counseling by RDNs), and a suite of service modules including Biometric Health Screening, Individual Health Coaching, Health Risk Assessment, Lifestyle Management Courses (Element Weight Management, Diabetes and Pre-diabetes, Hypertension, Cholesterol Management), Nutrition Seminars, Food Service Management, Sports Nutrition Services, and Wellness Program/Fitness Center Management. The company operates a HIPAA-compliant telehealth platform for virtual appointments and partners with insurance providers including Blue Cross Blue Shield, Cigna, Aetna, United Healthcare, VIVA, and Medicare for covered services.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Wellness Programs Evidence-based corporate wellness programs designed to help employers build a culture of health, improve employee well-being, productivity, and long-term health outcomes; sold to employers ranging from 50 to 5,000 employees.
• Medical Nutrition Therapy / Virtual Nutrition Consults Telehealth-based nutrition counseling delivered by registered dietitian nutritionists (RDNs) providing individualized nutrition interventions to manage or prevent health conditions; billed through insurance (Blue Cross Blue Shield, Cigna, Aetna, United Healthcare, VIVA, Medicare) or private pay, with HSA/FSA accepted.
• Biometric Health Screening Health screening services that measure biometric indicators to assess employee health status and risk factors for employer clients.
• Individual Health Coaching One-on-one coaching where personal health coaches work with participants on goal setting and ongoing health improvement.
• Health Risk Assessment Comprehensive assessment tools combined with health risk stratification to identify and address participant health risks.
• Lifestyle Management Courses Structured programs including Element Weight Management, Energy Management & Life Balance, Hypertension and Pre-hypertension, Diabetes and Pre-diabetes, and Cholesterol Management.
• Wellness Program Management & Staffing Full-service management and staffing solutions for corporate wellness and fitness center operations.
• Clinical Nutrition and Food Service Consulting Food service management including kitchen sanitation inspections, menu development & review, staff continuing education, and ServSafe certification training for healthcare facilities.
• Nutrition Seminars and Workshops Educational programs including Lunch & Learn Programs, Kid's Cooking Classes, Nutrition Workshops, and Speaking Engagements for organizations.
• Medical Nutrition Therapy Services (Clinical) Clinical nutrition services including Comprehensive Nutrition Assessments, Chart Reviews, Food & Drug Interactions, Nutrition Counseling, Weight Monitoring, Patient Education Material, Patient Education Classes, and Diabetes Self-Management.
• Sports Nutrition Services Performance-focused nutrition services including Team Workshops, Individual/Group Consultations, Body Composition Testing, Cooking Demonstrations, and Grocery Store Tours.
• Telehealth Platform (HIPAA-Compliant) HIPAA-compliant virtual appointment platform enabling remote nutrition consultations and follow-up sessions, integrated with an electronic medical record system to protect patient health information.

Quantifiable outcome

• Over 70% sustained engagement rate in health programs
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Assisted Living FacilitiescoreStrategic or Co-development PartnerElement Health partners with assisted living facilities to provide nutrition education and wellness programming for residents, supporting overall health and quality of life.
• Long-Term Care FacilitiescoreStrategic or Co-development PartnerCollaboration with long-term care facilities to deliver comprehensive nutrition services and dietary management for extended care patients.
• Dialysis CenterscoreStrategic or Co-development PartnerPartnership providing specialized nutrition services for patients with kidney disease undergoing dialysis treatment.
• HospitalscoreStrategic or Co-development PartnerCollaboration with hospital systems to provide clinical nutrition services, patient education, and food service consulting.
• Physician's OfficescoreChannel Partner/ Reseller/ DistributorPhysician referrals are a key channel for patient acquisition. Doctors refer patients for medical nutrition therapy services, creating a referral pipeline.
• Rehabilitation CentersminorStrategic or Co-development PartnerProvides nutrition support and education services for patients in rehabilitation settings, supporting recovery and long-term health.
• Home Health AgenciesminorStrategic or Co-development PartnerDelivers nutrition education and counseling services to patients in home health settings through virtual or in-person visits.
• Hospice CareminorStrategic or Co-development PartnerProvides nutrition support and education for patients in hospice care, focusing on comfort and quality of life.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WellSteps: WellSteps is a workplace wellness program vendor providing health risk assessments, coaching, and wellness program design to employers. Comparable to Element Health in targeting employer wellness programs with evidence-based design and outcome measurement.
• Wellable: Wellable provides a corporate wellness platform offering biometric screening, health coaching, and lifestyle programs to employers. It competes head-to-head with Element Health's corporate wellness and biometric screening services for mid-market employer accounts.
• Limeade: Limeade is an employee wellbeing and corporate wellness platform combining well-being programs, engagement tools, and health coaching. Directly comparable to Element Health's enterprise wellness and coaching offerings, though typically more technology-led.
• Wellness Coaches USA: Wellness Coaches USA provides on-site and virtual health coaching, biometric screening, and wellness programming to employers. Directly comparable in services model and target buyer to Element Health's corporate wellness programs.
• Wondr Health: Wondr Health (formerly Naturally Slim) is a digital corporate weight management and metabolic health program sold B2B to employers and health plans. It is directly comparable to Element Health's workplace nutrition, weight management, and chronic-disease coaching offerings.

Emerging players

• Omada Health: Omada Health is a virtual-first chronic disease prevention and management program sold to employers and payors, with strong overlap on diabetes, hypertension, and obesity coaching. Comparable to Element Health's Medical Nutrition Therapy and lifestyle management offerings, though Omada is tech-led and venture-backed.
• Vida Health: Vida Health is a virtual chronic care platform providing coaching for diabetes, hypertension, weight, and mental health. Comparable to Element Health's telehealth MNT and lifestyle coaching services for chronic conditions, but with a tech-enabled model.
• Noom Health: Noom is a digital weight management and behavior change platform. Comparable to Element Health's weight management, lifestyle, and nutrition coaching offerings, primarily on the consumer/B2B2C side rather than pure enterprise.

Broad incumbents

• Personify Health (formerly Virgin Pulse): Personify Health is a large incumbent corporate wellness and health benefits platform serving enterprise employers. Overlaps significantly with Element Health's employer wellness and biometric screening services but operates at far greater scale and broader portfolio scope.
• Cleveland Clinic Wellness Institute: Cleveland Clinic's wellness offerings include corporate wellness, lifestyle medicine, and clinical nutrition programs at large scale. Comparable as a healthcare-anchored provider of workplace wellness and clinical nutrition services, though as part of a much broader health system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elementhealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Element Health