Polaris Growth

What Polaris Growth does

Polaris Growth is a privately held boutique consulting agency headquartered in Amsterdam that provides e-commerce funnel, retention, and conversion-rate optimization services to ambitious web shops in the Netherlands and broader Europe. The firm operates as a Klaviyo Elite Partner (#1 in the Netherlands and EU) and organizes its delivery around four service pillars: Klaviyo CRM implementation and optimization (the core competency, including migrations from Mailchimp, Pardot/Salesforce Marketing Cloud, and Yotpo), Webshop Optimalisatie (CRO), E-commerce Strategy with a customer lifetime value (CLV) focus, and Data & Analytics. Service delivery spans Klaviyo flow configuration, integrations with Shopify, Centra, Lightspeed, WooCommerce, BigCommerce, Magento, Wix, PrestaShop, and Square Online, plus A/B testing and segmentation work, supported by a library of pre-built funnel templates and a free Klaviyo CRM Audit as entry-point product.

The business model is professional services: project-based and retainer engagements sold advisory-first through content marketing, free downloadable resources, and a community-led motion anchored on the monthly official Klaviyo Meetups in Amsterdam. CEO and founder Omar Lovert is the first Klaviyo Legend globally (Klaviyo Champion since 2021), which functions as a credentialed talent moat; the firm also lists co-founder Ewoud Uphof. Headcount is reported at 1–10 employees. Customer base is diversified across enterprise and mid-market Dutch e-commerce brands (Moooi, Cook & Pan, Cortazu, Yummy Gums, Sim-Lab, Denksport, RiZZ, Soft Revolt, GrubTerra, iMeshh, and an anonymized organic baby food brand), with documented outcomes such as 161% more Klaviyo-attributed revenue for a baby-food client. Polaris Growth reports no external institutional investment and is founder-led.

Name

Polaris Growth

Legal name

Polaris Growth

Website

https://polarisgrowth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Polaris Growth is a privately held Amsterdam-based boutique agency that implements and optimizes the Klaviyo CRM for ambitious European e-commerce web shops, alongside conversion rate optimization, e-commerce strategy, and data & analytics services. It operates as the #1 Klaviyo Elite Partner in the Netherlands and EU.

Ownership category

akta.pro rank

Product category

E-commerce Marketing Consulting

NAICS

Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• E-commerce consulting
• Klaviyo implementation
• Conversion optimization
• Email marketing automation
• Customer lifetime value

Headquarters

HQ city

Nieuw-amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Consulting & Agency Services: Polaris Growth is a specialist e-commerce agency that provides consulting and implementation services including Klaviyo CRM setup, migrations, optimization, conversion rate optimization, and e-commerce strategy. Revenue is generated through project-based and retainer-style professional services engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Polaris Growth is a specialist e-commerce agency that helps ambitious web shops generate more revenue from existing customers by optimizing their e-commerce funnels. Their work centers on implementing and configuring the Klaviyo CRM platform for email and SMS marketing automation, performing conversion rate optimization (CRO) on webshops, building e-commerce growth strategies focused on customer lifetime value (CLV), and providing data & analytics services. They operate as a Klaviyo Elite Partner serving primarily Benelux and European online retailers.

Product overview

Polaris Growth is a CLV (Customer Lifetime Value) e-commerce agency and Klaviyo Elite Partner that offers a portfolio of consulting services organized around four core pillars: Klaviyo CRM marketing (the primary platform they implement and specialize in), Webshop Optimalisatie (conversion rate optimization), E-commerce Strategie (growth and CLV strategy), and Data & Analytics. Their service delivery is anchored in Klaviyo, with pre-built funnel templates (automations) covering the full customer lifecycle from new subscriber through winback. The agency complements its consulting work with a knowledge center of downloadable resources (guides, checklists, an email course, and a marketing calendar) and hosts monthly official Klaviyo Meetups in the Netherlands. A free Klaviyo CRM audit is offered as an entry-point service. They have operated since 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Klaviyo CRM Implementation & Optimization End-to-end Klaviyo CRM setup and optimization service for e-commerce web shops, including CRM configuration, migrations from other platforms (Mailchimp, Pardot/Salesforce Marketing Cloud), email and SMS automation flows, segmentation, attribution, and reporting. Aimed at ambitious online retailers seeking to grow revenue from existing customers.
• Webshop Conversion Rate Optimization (CRO) Conversion optimization consulting service for webshops covering A/B testing, product page optimization, user behavior analysis, and iterative funnel improvements aimed at increasing conversion ratios. Targeted at e-commerce retailers looking to maximize the value of existing traffic.
• E-commerce Growth Strategy Consulting Strategic consulting service for e-commerce growth that covers customer lifetime value (CLV) optimization, RFM segmentation, customer value optimization (CVO), customer journey mapping, and cross-sell/upsell strategy. Designed for ambitious web shops seeking a holistic growth plan.
• Data & Analytics for E-commerce Data and analytics service for e-commerce businesses including CRM reporting, attribution modeling, channel effectiveness analysis inside Klaviyo, RFM segmentation, and Google Analytics configuration. Built to give web shops data-driven insight into funnel performance.
• Free Klaviyo CRM Audit Complimentary Klaviyo CRM audit offering for prospective clients, providing an initial assessment of an existing Klaviyo setup to identify optimization opportunities and qualify leads for paid engagements.
• Official Klaviyo Meetups Netherlands Recurring monthly community event hosted by Polaris Growth as the official Klaviyo Meetup organizer in the Netherlands, offering roundtable discussions, workshops, and networking for e-commerce professionals and Klaviyo users.

Quantifiable outcome

• 161% more revenue via Klaviyo achieved for organic baby food brand client
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship / core and core.

• Klaviyoflagship / coreTechnology or IntegrationPolaris Growth is a Klaviyo Elite Partner — the highest partnership tier. They specialize in Klaviyo CRM implementation, migrations, flows, automations, and optimization for e-commerce web shops. They host the official Klaviyo Meetups in the Netherlands and their CEO Omar Lovert was named the first-ever Klaviyo Legend globally.
• Centra (E-commerce Platform)coreTechnology or IntegrationCentra is an e-commerce platform integrated with Klaviyo. Polaris Growth has successfully integrated both Moooi and Cook & Pan's Centra platforms with Klaviyo as part of their implementation work.
• ShopifycoreTechnology or IntegrationShopify is a leading e-commerce platform. Polaris Growth provides Klaviyo integration and setup services for Shopify-based web shops, including abandoned cart flows, post-purchase flows, and onsite tracking activation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Custard Online Marketing: UK-based Klaviyo Elite Partner agency offering Klaviyo implementation, email marketing, and CRO for e-commerce brands. Direct comparable to Polaris Growth as a boutique, Klaviyo-focused agency serving ambitious D2C/web-shop clients.
• Eskimos: Dutch e-commerce growth agency offering CRM, CRO, and e-commerce strategy services. Direct competitor in the same NL market with overlapping service pillars (CRM, CRO, e-commerce strategy) and similar mid-market D2C client base.
• The Good Marketer: UK-based e-commerce marketing agency focused on email/SMS marketing, paid acquisition, and CRO for Shopify brands. Closely comparable in service mix, target customer (mid-market D2C web shops), and boutique consulting model.

Regional players

• Bluebird Digital: Dutch digital marketing agency providing e-commerce marketing, CRO, and CRM services. Regional peer operating in the same NL market with overlapping CRM and e-commerce growth offerings.

Broad incumbents

• DEPT®: Large global digital agency with NL roots offering e-commerce, marketing technology, CRM, and CRO at enterprise scale. Comparable end-services but vastly larger footprint and broader portfolio than Polaris Growth's boutique focus.
• Happy Horizon: Dutch digital agency group offering data, marketing technology, and e-commerce services. Comparable in market (NL) and overlapping in CRM/martech and CRO, but operates at significantly larger scale than Polaris Growth.
• OrangeValley: Dutch digital marketing agency specializing in data-driven marketing, CRO, and marketing technology. Comparable in NL market positioning and CRO/data analytics service overlap.
• Bold Commerce: E-commerce technology and agency services provider offering CRO, checkout optimization, and platform integrations for major D2C brands. Comparable end-services (CRO, e-commerce tech) at broader incumbency scale.

Others

• ActiveCampaign: CRM and marketing automation platform directly competing with Klaviyo in the e-commerce segment. Adjacent ecosystem participant whose competitive moves against Klaviyo directly affect Polaris Growth's platform-concentration risk.
• Convert.com: A/B testing and experimentation platform widely used for e-commerce CRO. Adjacent tooling provider whose platform Polaris Growth's CRO service pillar leverages or competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@polarisgrowth
• LinkedInlinkedin.com/company/polaris-growth
• Facebookfacebook.com/PolarisGrowth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polaris Growth