What Matchday does

Match-day B.V. is a Dutch B2B outbound sales and lead generation agency founded in 2013 and headquartered in Bunschoten-Spakenburg, Netherlands. The company operates a sales-led, human-driven model in which 70+ dedicated sales development representatives execute multi-channel outbound campaigns (telephone, email, LinkedIn) on behalf of clients, qualifying prospects and scheduling meetings against a guaranteed minimum of 5 qualified meetings per month. Match-day serves primarily Dutch and European B2B clients in manufacturing, software/SaaS, IT services, finance & insurance, branch associations, and B2B services, with a stated 250+ partner base and 15,000+ qualified B2B leads generated annually across its client portfolio.

The company's service portfolio spans five core lines: Outbound Sales, Sales Outsourcing (acting as a client's external sales department), B2B Lead Generation, HubSpot Implementation (where Match-day is a Platinum Partner), and Sales Training based on the Challenger method and Science of Selling. Add-on services include Leadinfo website-visitor identification implementation (Diamond Partner status) and AI-augmented prospecting, lead scoring, conversation intelligence, and workflow automation built on top of HubSpot CRM. Complementary digital assets include the Outbound Sales Assessment tool, a 20+ hour Sales Academy, a 98-term Sales Wiki, and downloadable Insights/Reports — collectively forming an inbound content funnel feeding the consulting practice.

Match-day's revenue model is a recurring monthly retainer. MKB (SMB) pricing is transparent and tiered from €1,500 to €4,000 per month depending on prospect volume and channel breadth, while enterprise engagements are quote-based. No long-term contracts are required, with a 3-month recommended minimum for sales outsourcing. The company is privately held, shows no external institutional investment, and operates within the Match-day Group alongside sister companies Match-AI, Carrière-Makelaar, TTG, and Match-Arbo.

Name

Matchday

Legal name

Match-day B.V.

Website

https://match-day.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Match-day B.V. is a Dutch B2B outbound sales and lead generation agency that deploys 70+ sales specialists to deliver multi-channel prospecting, qualified meetings, HubSpot CRM implementation, and sales training to SMB and enterprise clients across Europe.

Ownership category

akta.pro rank

Product category

B2B Sales and Lead Generation Services

NAICS

Telephone Call Centers (56142)

akta.pro primary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• B2B outbound sales
• Lead generation services
• Sales outsourcing
• HubSpot implementation
• Appointment setting

Headquarters

HQ city

Bunschoten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outbound Sales Services: Full-service outbound sales agency offering campaign execution, prospecting, lead qualification, and appointment setting for B2B clients. Clients pay a monthly fee for guaranteed qualified meetings and pipeline development.
2. Sales Outsourcing: Match-day functions as a client's external sales department, taking ownership of prospecting, outreach, and pipeline generation for a recurring monthly fee. Minimum recommended engagement is 3 months.
3. Lead Generation Outsourcing: Monthly retainer model for outsourced lead generation. Pricing tiers range from €1,500 to €4,000 per month depending on prospect volume and channel breadth. No long-term contracts required.
4. HubSpot Implementation: HubSpot CRM setup, configuration, and optimization services. Match-day is a Platinum HubSpot partner.
5. Sales Training: Practical training programs for client sales teams, including Science of Selling and Challenger method training, AI-coached conversation training, and sales process implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Matchday is a Dutch B2B outbound sales and lead generation agency that functions as an external sales department for clients, delivering qualified meetings through multi-channel outreach (LinkedIn, email, phone), ICP definition, lead qualification, and HubSpot CRM implementation. The firm guarantees a minimum of 5 qualified meetings per month and builds closed-loop commercial systems that include sales training based on the Science of Selling and Challenger method methodologies.

Product overview

Match-day is a Dutch B2B outbound sales and lead generation agency offering a portfolio of integrated services organized around a core commercial system philosophy. The three primary service lines are Outbound Sales (multi-channel prospecting and appointment setting), HubSpot Implementatie (Platinum-tier CRM implementation), and Sales Training (Science of Selling / Challenger method). These are supported by Sales Outsourcing (full external sales department), B2B Leadgeneratie (qualified meeting delivery), and Leadinfo Implementatie (Diamond Partner website visitor tracking and automated follow-up). Complementary digital products include the Outbound Sales Assessment (online fit evaluation), the Sales Academy (20+ hours of video training), and the Sales Wiki (98-term B2B sales knowledge base). The full ecosystem is connected via HubSpot CRM and reinforced by AI-powered research, lead scoring, conversation intelligence, and workflow automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Outbound Sales

Quantifiable outcome

• 5 guaranteed qualified meetings per month (average 8-12)
• +11 more outcomes

Named customers7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationMatch-day is a HubSpot Platinum Partner. They build client commercial systems inside HubSpot, including CRM configuration, automation workflows, pipeline management, and lead scoring. The partnership is central to their service delivery, as HubSpot is the platform they use to build closed-loop commercial systems for clients.
• LeadinfocoreTechnology or IntegrationMatch-day is a Leadinfo Diamond Partner — the highest partner tier. They use Leadinfo's website visitor identification software to power real-time lead follow-up for clients, combining Leadinfo's B2B visitor data with their own 48-hour follow-up methodology and HubSpot integration.
• Match-AIminorStrategic or Co-development PartnerMatch-AI is part of the Match-day Group and likely focuses on AI applications for sales and marketing. Referenced as part of the corporate group structure under Match-day Groep.
• Carrière-MakelaarminorOthersPart of the Match-day Group. Appears to be a career consultancy or recruitment service within the corporate group.
• TTG - Time to GrowminorOthersPart of the Match-day Group. Appears to be a marketing or growth agency within the corporate group.
• Match-ArbominorOthersPart of the Match-day Group. Appears to be an occupational health and safety service within the corporate group.
• Match-day GroepcoreOthersMatch-day is a subsidiary of Match-day Groep, which owns several complementary service companies including Match-AI, Carrière-Makelaar, TTG - Time to Grow, and Match-Arbo.

Scale indicators23 records

Expansion highlights5 records

Direct peers

• MemoryBlue: MemoryBlue is a US-based B2B sales outsourcing agency that provides dedicated SDR teams and outbound prospecting for B2B tech and SaaS clients — directly comparable to Match-day's Sales Outsourcing and Outbound Sales services in model and target customer.
• SalesRoads: SalesRoads provides outsourced B2B SDR teams, appointment setting, and lead generation services for B2B clients. Closely comparable business model to Match-day's outsourced sales and lead generation bureau offering.
• Cience: Cience is a B2B lead generation and outbound sales agency offering SDR-as-a-service and pipeline generation. Comparable in offering multi-channel outbound campaigns, lead qualification, and pipeline management for B2B clients.
• Abstrakt Marketing Group: Abstrakt provides B2B lead generation, appointment setting, and outbound sales services targeting manufacturing, SaaS, and professional services — overlapping with Match-day's manufacturing, software, and B2B services verticals.
• Sales Focus Inc. Sales Focus Inc. is a global outsourced sales and lead generation agency providing dedicated sales teams and appointment setting for B2B clients. Directly comparable services in outsourced SDR and pipeline generation.
• Belay Solutions: Belay provides outsourced sales, marketing, and operations services to SMB and mid-market B2B clients, including lead generation and SDR-style support. Comparable fractional outsourced model with similar target segments.

Emerging players

• Dealfront (formerly Leadfeeder): Dealfront offers website visitor identification, B2B firmographic data, and sales intelligence for European markets. Competes with Leadinfo (Match-day's Diamond partner) and serves a similar customer base for visitor follow-up workflows.
• Cognism: Cognism is a B2B sales intelligence and data provider with strong EMEA presence, offering prospecting data, intent signals, and contact enrichment. Comparable in serving outbound sales teams and overlapping with Match-day's AI-driven enrichment workflows.

Broad incumbents

• ZoomInfo: ZoomInfo is a leading B2B data and sales intelligence platform providing contact data, intent signals, and workflow tools. Comparable as the underlying data/enablement layer that Match-day's SDR teams leverage, but operates at much broader scale and as a platform rather than agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/matchdaysince2015
• LinkedInlinkedin.com/company/match-day

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matchday