Pro Cooperative
Pro Cooperative is a farmer-owned agricultural cooperative headquartered in Pocahontas, Iowa, providing grain marketing, agronomy inputs, livestock feed manufacturing, and energy products through 14 grain locations, 2 agronomy centers, and a commercial feed mill serving row crop farmers and livestock producers across 12 northwest and north central Iowa counties.
- Company typePrivate
- Founded1911
- HeadquartersPocahontas, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Pro Cooperative does
Pro Cooperative is a farmer-owned agricultural cooperative headquartered in Pocahontas, Iowa, operating continuously since its 1911 founding (under the Capper-Volstead Act since 1922). The cooperative runs four integrated business divisions — Agronomy, Grain, Feed, and Energy — through 14 grain elevator locations, 2 dedicated agronomy centers (Rolfe and Terril), 4 auto service centers, and a modern Ayrshire feed mill built in 2013, serving row crop farmers, commercial swine producers, and small-scale livestock operations across 12 counties in northwest and north central Iowa.
The technology stack centers on operational and customer-facing tools rather than intelligence platforms. Core systems include the SOILMAP grower work order creation platform for agronomy operations, automated batching and mixing equipment at the Ayrshire feed mill, 24/7 liquid loadout lanes at the agronomy centers, and the MyPro customer portal (mobile app on iOS and Android via AgVend) for real-time grain cash bids, commodity offers, and account management. Market data integration is provided by Barchart. The cooperative offers seven grain marketing contract types (Basis, HTA, Extended Price, Minimum Price, Bonus Premium, Accumulator) and partners with Cenex for energy products, WinField United for agronomy inputs and SECURE financing, and financial institutions (John Deere Financial, Cooperative Credit Company, Rabo AgriFinance) for input and crop production loans.
Revenue is generated entirely through transaction-based fees across the four divisions: grain handling and merchandising, agronomy input sales (seed, fertilizer, crop protection) plus application services, custom bulk and retail bagged feed sales, and energy product distribution including refined fuels, propane (with multi-year contract options), lubricants, DEF, and dust control. The cooperative is governed by an elected board of directors with farmer-members, and profits are returned to members through the patronage structure. Pricing is largely spot/contract-based on commodity markets and per-unit fuel or propane rates, with no publicly disclosed revenue or financial metrics.
Pro Cooperative firmographics
Firmographics- Name
- Pro Cooperative
- Legal name
- Pro Cooperative
- Website
- https://procooperative.com
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pro Cooperative is a farmer-owned agricultural cooperative headquartered in Pocahontas, Iowa, providing grain marketing, agronomy inputs, livestock feed manufacturing, and energy products through 14 grain locations, 2 agronomy centers, and a commercial feed mill serving row crop farmers and livestock producers across 12 northwest and north central Iowa counties.
- Ownership category
- akta.pro rank
Pro Cooperative industry classification
Industry- Product category
- Agricultural Cooperative Services
- NAICS
- Support Activities for Animal Production (115210)
- SIC
- Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Farmer Cooperatives & Co-op Retail (AFABAJAB)
- akta.pro secondary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
Keywords
Where Pro Cooperative is headquartered
LocationHeadquarters
- HQ city
- Pocahontas
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Pro Cooperative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Grain Marketing & Handling: Grain receiving, storage, and marketing services through 14 grain locations. Revenue generated from grain handling fees and grain merchandising activities.
- Agronomy Products & Services: Seed, fertilizer, crop protection chemicals, and application services through agronomy centers in Rolfe and Terril.
- Feed Manufacturing & Sales: Custom feed manufacturing for commercial swine operations from Ayrshire facility, plus retail bagged feed sales at 14 locations.
- Energy Products: Sales of premium fuels (Cenex Roadmaster XL, Cenex Ruby Fieldmaster), propane, lubricants, DEF, and auto service center operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Grain Cash Bids - market-based pricing |
| Subscription | Multi-year contract | Propane Contracts |
| Transaction based/ take rate | Multi-year contract | Refined Fuel Contracts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Pro Cooperative product offering
Product offeringCore offering
Pro Cooperative is a farmer-owned agricultural cooperative providing grain marketing, storage, and logistics through 14 grain locations; agronomy inputs and services (seed, fertilizer, crop protection) through two agronomy centers; custom bulk and retail livestock feed from its Ayrshire feed mill; and energy products including premium fuels, propane, lubricants, DEF, and auto service across 12 counties in northwest and north central Iowa.
Product overview
Pro Cooperative is a farmer-owned agricultural cooperative operating four core business divisions: Agronomy, Grain, Feed, and Energy. The Agronomy division provides seed products (CROPLAN, NK, DeKalb, Asgrow, Brevant brands), crop protection, and fertilizer through agronomy centers in Rolfe and Terril. The Grain division operates 14 grain locations offering storage, marketing services, and multiple contract types (Basis, HTA, Extended Price, Minimum Price, Bonus Premium, Accumulator). The Feed division operates a modern feed mill in Ayrshire (built 2013) producing custom bulk feed for swine plus retail bagged feed across 14 locations. The Energy division supplies Cenex premium fuels, propane, lubricants, DEF, and auto/truck service at multiple locations. The MyPro mobile app provides customer portal access to cash bids and account management. Soil temperature monitoring supports planting decisions at three Iowa locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Agronomy Services Agricultural inputs and services including seed products, crop protection chemicals, fertilizer, and agronomy center operations across 14 locations in northwest Iowa, including seed treatment, bulk seed pickup, and SOILMAP-based work orders.
- Grain Marketing & Storage Grain receiving, storage, and marketing services through 14 grain elevator locations across northwest and north central Iowa, including cash bids, multiple contract types (Basis, HTA, Extended Price, Minimum Price, Bonus Premium, Accumulator), and futures pricing.
- Feed Products Livestock feed solutions including custom bulk feed for commercial swine production from the Ayrshire feed mill (built 2013) and a wide selection of retail bagged feed products available at 14 locations.
- Energy Products Energy products and services including Cenex premium fuels (Roadmaster XL on-road, Ruby Fieldmaster off-road), propane with multiple contract options, lubricants, Diesel Exhaust Fluid (DEF), dust control application, and auto/truck service centers.
- Commercial Swine Feed Custom bulk feed for swine production mixed at the modern Ayrshire facility with automated batching and mixing, formulated for breeding hogs, replacement hogs, and finishing pigs.
- Retail Bagged Feed Wide selection of bagged feed products available at 14 convenient locations, including cracked corn, milk replacer, creep feed, salt and mineral blocks, dog and cat food for dairy, beef, horses, goats, sheep, show animals, and pets.
- Seed Products Seed offerings distributed through agronomy centers including CROPLAN, NK, DeKalb, Asgrow, Brevant, and other vendor brands, with SOILMAP soil mapping support.
- MyPro Customer Portal & App Mobile and web portal for customers to access real-time cash bids, make commodity offers, view market updates, and manage accounts with Pro Cooperative.
- Soil Temperature Monitoring Real-time soil temperature monitoring service with probes at Terril, Havelock, and Manson, Iowa, updated hourly to support planting decisions.
- Diesel Exhaust Fluid (DEF) NOX Blue Diesel Exhaust Fluid available in bulk at Milford and Pocahontas locations and packaged sizes (2.5 gallon jugs, 55 gallon barrels, 135/275/330 gallon totes) at all locations.
- Dust Control Application Biodegradable dust control application for gravel roads offered across multiple Iowa counties with county-specific requirements and subsidy programs.
- Agricultural Financing Financing services for crop production loans and input purchases facilitated through Cooperative Credit Company (CCC), John Deere Financial, SECURE by WinField, and Rabo AgriFinance.
- Grain Marketing Contracts Multiple grain marketing contract types offered to farmers to manage price risk, including Basis contracts, HTA (Hedge to Arrive), Extended Price, Minimum Price, Bonus Premium, and Accumulator contracts.
- Auto Service Center Auto and truck service centers operated at multiple Iowa locations including Gilmore City, Laurens, Pocahontas, and Rolfe, providing tire repair and automotive services.
Quantifiable outcome
- Serves 12 counties in northwest and north central Iowa
Companies that use Pro Cooperative
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Pro Cooperative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pro Cooperative partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Cenex (Harvest States Cooperatives)corePro Cooperative uses Cenex lubricants and premium diesel fuels (Roadmaster XL and Ruby Fieldmaster) as their primary energy product brands. This is a major petroleum cooperative brand partnership.
- WinField UnitedcoreWinField United provides SECURE financing program for Pro Cooperative customers, combining financial backing with data-supported agronomics. Also provides seed products including CROPLAN brand.
- NK SeedscoreNK brand seed products offered through Pro Cooperative, highlighting their SOILMAP technology and agronomic expertise.
- BarchartsupportingBarchart provides market data for Pro Cooperative's website, including futures data (minimum 10 minute delay) and cash bids.
- Pro-TectsupportingCrop protection and insurance product offerings referenced in Pro Cooperative's agronomy services.
- Purina Animal NutritionsupportingMajor retail feed brand offered through Pro Cooperative locations.
- Form-A-FeedsupportingFeed nutrition brand offered through Pro Cooperative locations.
- Vita PlussupportingFeed supplement brand offered through Pro Cooperative retail locations.
- Red FlannelsupportingFeed brand offered through Pro Cooperative retail locations.
- Consumers Supply DistributingsupportingFeed products distributed through Pro Cooperative locations.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Pro Cooperative competitors and assessment
Company assessmentDirect peers
- NEW Cooperative: NEW Cooperative is a farmer-owned grain and agronomy cooperative based in Fontanelle, Iowa, serving members across western and central Iowa. It is one of Pro Cooperative's most direct peers — same Iowa geography, same member-owned structure, overlapping grain elevator and agronomy services.
- Landus Cooperative: Landus is one of Iowa's largest farmer-owned cooperatives, headquartered in Ames, offering grain, agronomy, feed, and data-driven farm services across a broad Iowa footprint. Directly comparable to Pro Cooperative in cooperative structure, four-division mix (grain/agronomy/feed), and Iowa row-crop customer base.
- Heartland Co-op: Heartland Co-op is a central Iowa farmer-owned cooperative offering grain marketing, agronomy, and feed services. Directly comparable as a regional Iowa cooperative competitor with similar service mix and member-owned economics.
- MaxYield Cooperative: MaxYield Cooperative is a farmer-owned cooperative based in west-central Iowa providing grain, agronomy, and feed services across northwest Iowa counties that overlap with Pro Cooperative's territory. Direct peer in Iowa co-op consolidation dynamics.
- Farmers Cooperative Company: Farmers Cooperative Company is a farmer-owned Iowa cooperative offering grain, agronomy, and energy services across northwest Iowa, including locations adjacent to Pro Cooperative's footprint. Comparable in cooperative structure, grain/agronomy focus, and rural Iowa customer base.
- Agriland FS: Agriland FS is an Iowa-based cooperative providing agronomy, energy, and grain services through local member cooperatives across southern and central Iowa. Comparable as a farmer-owned competitor with similar divisions and supplier partnerships (GROWMARK system).
Broad incumbents
- CHS Inc. CHS is the largest U.S. farmer-owned cooperative, operating energy, agronomy, grain, and food businesses nationally. It is a broad incumbent comparable to Pro Cooperative in cooperative structure, Cenex energy brand affiliation, and grain/agronomy/energy mix — but at vastly greater scale and geography.
- GROWMARK: GROWMARK is a regional agricultural cooperative system supplying agronomy, energy, and grain marketing services across the Midwest and Mid-Atlantic. It is a broad incumbent comparable to Pro Cooperative through its FS member cooperatives and shared crop input/energy distribution model.
- Cargill: Cargill is one of the world's largest privately-held agribusinesses, active in grain origination and trading, animal nutrition, and farm inputs globally. It is a broad incumbent that touches Pro Cooperative's grain merchandising and feed customers, though as a much larger non-cooperative competitor.
Others
- WinField United: WinField United is the crop inputs and agronomy arm of Land O'Lakes, providing seed (CROPLAN), crop protection, and the SECURE financing program that Pro Cooperative distributes. Comparable as a supplier and strategic partner rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pro Cooperative social profiles
Digital presencePro Cooperative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Cooperative leadership team
Management profileNumber of profiles
Profiles14 records
Pro Cooperative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Cooperative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Cooperative
What does Pro Cooperative do?
Pro Cooperative is a farmer-owned agricultural cooperative providing grain marketing, storage, and logistics through 14 grain locations; agronomy inputs and services (seed, fertilizer, crop protection) through two agronomy centers; custom bulk and retail livestock feed from its Ayrshire feed mill; and energy products including premium fuels, propane, lubricants, DEF, and auto service across 12 counties in northwest and north central Iowa.
Is Pro Cooperative a public or private company?
Pro Cooperative is a private company. It is classified as management employee owned and is currently operating.
When was Pro Cooperative founded?
Pro Cooperative was founded in 1911. It employs 101 to 250 people.
Where is Pro Cooperative based?
Pro Cooperative is headquartered in Pocahontas, United States, in the North America region.
How does Pro Cooperative make money?
Four revenue lines are on record. Grain Marketing & Handling is the primary driver. The others are agronomy Products & Services, feed Manufacturing & Sales and energy Products.
Who are Pro Cooperative's main competitors?
Direct peers on record are NEW Cooperative, Landus Cooperative, Heartland Co-op, MaxYield Cooperative, Farmers Cooperative Company and Agriland FS. Broad incumbents are CHS Inc., GROWMARK and Cargill. WinField United is listed as an others.
Does Pro Cooperative have an API?
No public API is recorded for Pro Cooperative.
What industry is Pro Cooperative in?
Pro Cooperative's product category is Agricultural Cooperative Services. Its primary akta.pro industry code is AFABAJAB, Farmer Cooperatives & Co-op Retail, with a secondary code of BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative). Its NAICS code is 115210 and its SIC code is 700.