maedebach

What maedebach does

maedebach werbung gmbh is a German trade fair, exhibition, and event construction company headquartered in Braunschweig, founded approximately 1969-1970 and operating for 55 years. The company delivers end-to-end exhibition services — from concept and design through in-house manufacturing, logistics, on-site assembly, and dismantling — for large enterprise clients, with a primary focus on the automotive sector (Volkswagen Group and its subsidiaries, Porsche) and additional enterprise clients in telecommunications (Deutsche Telekom), technology (Siemens), energy (ENERTRAG), insurance, and healthcare.

Core production is fully integrated in-house across four workshops: joinery (Tischlerei) with 50% of carpenters holding 20+ years of experience, metalworking (Schlosserei/'Heavy Metal' department) with 300 years of combined locksmith know-how, a water-based paint shop with infrared drying, and a graphics & design department. The facility is anchored by capital-intensive equipment including a Bargstedt TLF 411 panel storage system (39 plate positions), a Homag HPP 350 horizontal dividing line with 4,100 mm cutting length, and a Weeke Vantage 200 nesting CNC — claimed by the company to be a unique configuration in Germany. The H-Line aluminum modular exhibition system represents the company's proprietary productized offering for faster reusable builds. Digital planning uses VectorWorks and AutoCAD.

Revenue is generated project-by-project through direct enterprise sales and concept partnerships with design agencies (CEBRA, conex, DO IT!, SMART MINDS, Studio Wehberg). Pricing is custom-quoted with no public rates. The largest disclosed engagement, Volkswagen Brand Experience 2025, covered 25,700 sqm with 11,000 participants from 86 countries. The company is privately-held, founder/management-owned (Andrea Möker as Shareholder, Armin Göllner as Managing Director), with no disclosed PE/VC backing, M&A activity, or funding rounds. Operations remain concentrated in Braunschweig (administration at Heesfeld 12, warehouse at Am Hafen 30, plus production facilities), with deployment to international event venues including MWC Barcelona and IAA Munich.

Name

maedebach

Legal name

maedebach werbung gmbh

Website

https://maedebach.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

maedebach is a 55-year-old German trade fair and exhibition construction company based in Braunschweig that delivers end-to-end design, in-house manufacturing (joinery, metalwork, paint, graphics), and assembly services for large enterprise clients, primarily the Volkswagen Group, Deutsche Telekom, and Porsche.

Ownership category

akta.pro rank

Product category

Trade Fair & Exhibition Construction

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Trade fair construction
• Exhibition stand design
• Event management services
• Showroom interior build
• Custom transport crates

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Stand Construction: Design, production, and assembly of custom exhibition stands and trade fair booths for corporate clients. Includes project management, graphics, and full turnkey delivery.
2. Events & Congresses: Event construction and planning for corporate events, product launches, press conferences, and congresses. Full service from concept to execution.
3. Showrooms & Interior: Interior fit-out and showroom construction for retail, corporate, and automotive clients. Includes design services, custom furniture, and complete interior solutions.
4. Production Services: In-house manufacturing of joinery, metalwork, paint finishing, and graphics. Services provided both for company's own projects and potentially for external clients.
5. Transport Boxes & Packaging: Custom shipping crates and transport boxes for sensitive equipment, trade fair materials, and industrial applications.
6. Assembly & Logistics: On-site assembly, mounting, and logistics services for exhibition and event construction. Includes construction site management with up to 200 fitters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

maedebach werbung gmbh is a full-service trade fair and event construction company that designs, manufactures, assembles, and delivers custom exhibition stands, event and congress installations, showrooms, exhibits, interior fit-outs, and transport crates for large corporate clients. Production is handled in-house across joinery, metalworking, water-based paint, and graphics departments, supported by digital planning (VectorWorks, AutoCAD) and integrated CNC/panel-storage equipment. The company also markets its proprietary H-Line modular aluminium exhibition system for reusable trade fair builds.

Product overview

Maedebach is a full-service exhibition construction company based in Braunschweig, Germany, operating under maedebach werbung gmbh. The company offers a comprehensive portfolio centered around trade fair and exhibition construction, combining in-house production capabilities (joinery, metalworking, paint shop, graphics/design) with project management, assembly, and logistics services. Core offerings include Messebau (trade fair construction), Events & Kongresse, Showrooms, Exponate (custom exhibits), and Boxes (transport crates). The H-Line aluminum exhibition system represents their proprietary modular product line for rapid installation. With over 55 years of experience, the company serves major automotive clients including Volkswagen, Porsche, and Deutsche Telekom.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Fair & Exhibition Construction (Messebau)

Quantifiable outcome

• Several thousand work steps per day processing capacity through automated panel storage and CNC integration
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Studio B12coreStrategic or Co-development PartnerRegional creative partner from Braunschweig for interior design projects. Collaborated on Luhmann showroom, VW Group Services office conversion, and Studio B12 headquarters interior fit-out. Maedebach provides manufacturing expertise while Studio B12 contributes design concepts.
• Studio WehbergcoreStrategic or Co-development PartnerDesign partner from Hamburg for gastronomy and event installations. Collaborated on Autostadt Summer Festival 'Cirque Nouveau Mobile' and Autostadt Winter gastronomy stalls. Studio Wehberg provides creative design concepts.
• Double H DesignminorStrategic or Co-development PartnerDesign agency for Gläserne Manufaktur Dresden reception area reconstruction project.
• CEBRA GmbHcoreStrategic or Co-development PartnerArchitectural design firm for Rothehof designer furniture project (850 sqm) and Volkswagen exhibit at IAA Mobility 2023. CEBRA provides architectural concepts while Maedebach handles manufacturing and installation.
• evenTIves GmbHminorStrategic or Co-development PartnerEvent concept agency for Pop Up Village and Pop Up Disco projects for Öffentliche Versicherung. evenTIves provides event concepts while Maedebach handles construction.
• rgbSPACES GmbHminorStrategic or Co-development PartnerAgency partner for VW Passat technology workshop event at REE Hamburg location.
• SMART MINDS GmbHcoreStrategic or Co-development PartnerAgency partner for VW TV Studio project (400 sqm) in Wolfsburg Werkforum and VW Geneva Motor Show 2019 (2,500 sqm). SMART MINDS provides creative direction while Maedebach handles construction.
• fischerAppelt AGminorStrategic or Co-development PartnerAgency partner for VW ID. Studio exhibition at Autostadt Wolfsburg (710 sqm) with Vibrant Sky luminous ceiling and new brand design elements.
• PlanWerkstatt GmbHminorStrategic or Co-development PartnerAgency partner for VW Golf 8 World Premiere (2,700 sqm) at Autostadt Hafen 1 with live streaming setup.
• flora&faunavisions GmbHcoreStrategic or Co-development PartnerAgency partner for Deutsche Telekom Equal eSports Festival Berlin (1,350 sqm) and Magenta Moon project (700 sqm). Provides creative concepts for large-scale events.
• conex GmbHcoreStrategic or Co-development PartnerAgency partner for Deutsche Telekom MWC Barcelona 2023 (950 sqm exhibition space) and MWC Barcelona 2026. Handles spectacular staging for telecommunications industry events.
• janGled nerves gmbhminorStrategic or Co-development PartnerDesign agency for VW 'Way to Zero' exhibition at DRIVE Berlin (1,300 sqm) focused on CO2-neutral mobility message.
• DO IT! GmbHcoreStrategic or Co-development PartnerAgency partner for Volkswagen Brand Experience 2025 at Düsseldorf fairgrounds (25,700 sqm) - largest project with 11,000 participants from 86 countries.
• dp Studio GmbHcoreStrategic or Co-development PartnerCo-agency partner with DO IT! for Volkswagen Brand Experience 2025.
• N.O.ME Media ProductionminorStrategic or Co-development PartnerAgency partner for Porsche CO2-neutral fuel exhibit at IAA Mobility Munich.
• architectural viewminorStrategic or Co-development PartnerArchitecture firm for Luhmann showroom (825 sqm) and door presenter projects. Provides architectural design for wood industry interiors.
• greiwe concept e.K.minorStrategic or Co-development PartnerDesign agency for Marotech transport logistics exhibit and H-Line packaging box projects.
• GUNDELACH GmbHminorStrategic or Co-development PartnerPartner for Agravis seed box project - GUNDELACH provides design input while Maedebach handles manufacturing.
• MSL logistics GmbHminorImplementation/ SI/ Consulting PartnerLogistics partner for VW exhibition material storage during trade shows. VW material stored at MSL warehouse during events.
• Lattke and LattkeminorStrategic or Co-development PartnerDesign agency for ENERTRAG WindEnergy Hamburg exhibition stand (97.5 sqm) with real wood veneer wall construction.
• NEST ONE GmbHminorStrategic or Co-development PartnerAgency partner for Autostadt 'PIONEERS - 40 Years of Volkswagen in China' exhibition (420 sqm).
• The Y LtdminorStrategic or Co-development PartnerDesign agency for VW Nutzfahrzeuge Caravan Salon 2023 (765 sqm) with smart, sustainable concept.
• Plan Workshop LtdminorStrategic or Co-development PartnerAgency partner for Porsche OMR Festival Hamburg 2026 (1,426 sqm) focusing on digital marketing and performance themes.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MAC Messebau: German trade fair construction company offering exhibition stand design, production, and assembly with in-house production facilities. Regional peer to Maedebach operating in similar mid-sized German Messebau segment with comparable automotive and industrial client mix.
• Gielissen Corporate Exhibitions: Dutch-headquartered full-service exhibition and event construction company with in-house production capabilities similar to Maedebach's joinery/metal/paint integration. Direct comparable for multi-material custom stand fabrication serving European enterprise clients.
• Walther Messebau: Established German exhibition stand builder headquartered in southern Germany, serving enterprise clients with custom trade fair construction and modular systems. Comparable service model to Maedebach with comparable headcount and in-house production.
• Nüssli Group: Swiss-headquartered global exhibition and event construction company offering design, production, and on-site assembly for trade fairs, events, and temporary infrastructure. Comparable to Maedebach across full-service exhibition construction and large-scale event mobilization, but at materially larger international scale.
• Expotechnik Group: German-headquartered international exhibition stand design and build company serving enterprise clients across automotive, technology, and industrial sectors. Closest peer to Maedebach by service model and automotive OEM client focus, with broader geographic footprint.
• Habegger Group: Swiss-headquartered exhibition and event services company providing design, construction, and staging for trade fairs and corporate events. Direct comparable to Maedebach in full-service exhibition construction serving large enterprise clients across DACH region.
• CT Creative Technology: German creative technology and exhibition construction company specializing in immersive brand experiences and trade fair presentations. Comparable to Maedebach on large-scale automotive and enterprise event delivery with integrated technical production.

Broad incumbents

• GL Events: French-listed global event services group providing exhibition stand construction, event organization, and venue management. Direct overlap with Maedebach's trade fair and event construction offerings, but with a much broader portfolio including venue operations and equipment rental.
• Fiera Milano: Italian exhibition services group operating exhibition venues and providing event construction and stand-building services across Europe. Overlaps with Maedebach's trade fair and event construction offerings, but with integrated venue ownership providing structural differentiation.
• Neumann&Müller (N&M): German event technology and production services company with significant trade fair and corporate event activity. Overlaps with Maedebach on event construction and logistics, but with broader event technology services (lighting, audio, video) extending beyond pure stand building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maedebach-werbung-gmbh
• Instagraminstagram.com/maedebach?igshid=o72q51606kzm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maedebach