truetrue.studio

What truetrue.studio does

truetrue.studio is a Hamburg-based interactive experience studio founded in 2017 by Thomas Eichhorn and Paul Scheytt, operating as a German civil law partnership (GbR). The company designs and develops custom interactive installations, virtual and augmented reality experiences, gamified applications, and mixed-reality environments for museums, trade fairs, retail spaces, digital out-of-home campaigns, and live events. Its portfolio spans multi-year engagements with enterprise clients such as Hyundai, Mercedes/AMG, Volkswagen, Siemens, Bosch, Beiersdorf, Sony Music Germany, and the European Central Bank, typically delivered through Tier-1 German agency partners including Jung von Matt, Innocean Europe, and Liganova Horizon.

The studio's technology stack centers on real-time 3D engines (Unreal Engine, Unity, Ventuz) plus WebGL and the visual programming environment VVVV, with custom hardware/software integrations such as repurposed sensor arrays for crowd tracking, depth-camera-based AR keying, and a locally hosted large language model combined with StreamDiffusion for real-time generative AI installations. Revenue is generated entirely through project-based professional services, with custom quotations per brief; no productized offering, subscription, or API exists. The team remains small (approximately five people including the two co-founders and a producer), and the operating footprint is anchored in the DACH region with selected international project delivery to India and the United States.

Name

truetrue.studio

Legal name

Thomas Eichhorn Paul Scheytt GbR

Website

https://truetrue.studio

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

truetrue.studio is a Hamburg-based interactive experience studio that designs and develops custom VR, AR, and mixed-reality installations for enterprise brands, museums, trade fairs, and live events, primarily delivered through German agency partners.

Ownership category

akta.pro rank

Product category

Interactive Experience Design & Immersive Installation Development

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

akta.pro secondary industries

VR/AR/XR Game Studios (MPAFAAAE), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Interactive installations
• Virtual reality experiences
• Augmented reality development
• Gamified marketing installations
• Immersive experience design

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Project-based Development Services: truetrue.studio generates revenue through custom software development projects for interactive installations, VR/AR experiences, gamified marketing, and digital exhibits. Projects are typically commissioned by brands directly or through agency partners, with engagements ranging from trade fair installations to museum exhibits to branded experiential marketing campaigns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

truetrue.studio is a Hamburg-based studio that designs and develops custom interactive applications and immersive installations for brands, museums, trade fairs, retail, and live events. Core offerings span interactive installations and exhibits, virtual reality and spatial computing, games and gamification, and mixed/augmented reality experiences. Each engagement is bespoke, using technologies such as Unreal Engine, Unity, Ventuz, WebGL, and VVVV together with custom hardware/software integrations (depth cameras, sensor rigs, multi-projector domes, AI pipelines).

Product overview

truetrue.studio is a Hamburg-based interactive experience studio specializing in custom immersive installations and applications for museums, trade fairs, retail, DOOH media, and live events. The studio offers four core service categories: Interactive Installations & Exhibits (LED walls, touch displays, motion-activated systems), Virtual Reality & Spatial Computing (VR environments, 4D motion simulators), Games & Gamification (interactive experiences with gamification elements), and Mixed & Augmented Reality (AR overlays, holographic displays). Their portfolio spans diverse project types including VR simulators, AR exhibitions, touch tables, immersive dome experiences, and AI-powered interactive mirrors. Each engagement is custom-developed using technologies such as Unreal Engine, Unity, Ventuz, WebGL, and VVVV.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Installations & Exhibits Custom interactive installations and exhibits that captivate audiences, foster meaningful engagement, and initiate direct brand-audience dialogues. Includes LED walls, touch displays, and motion-activated installations delivered for trade fairs, museums, retail, and live events.
• Virtual Reality & Spatial Computing Virtual reality environments designed for brand spaces, exhibitions, and educational settings, combining clear storytelling, technical precision, and spatial sensitivity to create immersive moments. Includes 360-degree VR, 4D motion simulators, and mixed-reality VR rigs.
• Games & Gamification Interactive experiences using playful elements and gamification to make complex topics more accessible and actively involve visitors in exhibitions, learning contexts, and brand environments.
• Mixed & Augmented Reality Augmented and mixed-reality experiences that expand physical spaces with digital content, enabling new ways to explore, learn, and interact. Includes AR overlays for exhibitions, depth-camera-driven AR compositing, and hybrid VR-physical mixed-reality rigs.

Quantifiable outcome

• 1272 N-Beats tracks created and uploaded at Paris Motor Show alone
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Jung von MattcoreStrategic or Co-development PartnerMajor agency partner for multiple projects including Bubbleversum dome experience, EnStadt:Pfaff AR exhibition, Huawei Mega Phone, and CDU Zukunftsspiegel political installation. Deep collaborative relationship spanning numerous interactive installations.
• Innocean Europe GmbHcoreStrategic or Co-development PartnerAgency partner for multiple Hyundai projects including N-Beats, KIA Touch Table, and various trade fair installations at international motor shows.
• Liganova Horizon / Herren der Schöpfung GmbHcoreStrategic or Co-development PartnerAgency partner for Hyundai and Bose projects, providing brand experience design and exhibit construction for interactive installations.
• Fork Unstable Media GmbHmajorStrategic or Co-development PartnerPartner agency for Merck VR Brand Dome experience, contributing to the immersive brand universe development.
• POOLgroup GmbHmajorStrategic or Co-development PartnerConstruction partner for Bubbleversum dome and CDU Zukunftsspiegel installations, providing physical exhibit fabrication.
• hl-studios GmbHmajorImplementation/ SI/ Consulting PartnerAgency partner for Siemens MindSphere and Digital Drive Train Services projects, providing trade fair booth design and implementation.
• Artificial RomecoreStrategic or Co-development PartnerCreative partner for Thriller 40 VR experience and AMG Mercedes 3D Billboard. Artificial Rome designs concepts while truetrue handles technical implementation.
• Autostadt / Volkswagen AGmajorStrategic or Co-development PartnerClient partner for ID.Buzz VR simulator at VW Autostadt visitor center. Project combines physical Carrera track with VR experience.
• fischerAppelt AGmajorStrategic or Co-development PartnerAgency partner for Norddeutsche Energiewende 4.0 AR roadshow and Merck VR brand experience projects.
• flora&faunavisionsmajorStrategic or Co-development PartnerCreative concept partner for Beiersdorf Reaching New Heights interactive LED wall installation. flora&faunavisions provided concept and design.
• Markenfilm SPACEmajorStrategic or Co-development PartnerAgency partner for ECB Stresstest interactive exhibit and Hyundai Sphere trade fair installation.
• Walking Brands GmbHmajorStrategic or Co-development PartnerAgency partner for Vuse Ultra Experience connected event at P61 Gallery Berlin.
• ICT AGminorImplementation/ SI/ Consulting PartnerExhibit construction partner for Bosch Meme Generator AR installation at CES Las Vegas.
• MKT AGminorImplementation/ SI/ Consulting PartnerExhibit partner for Norddeutsche Energiewende 4.0 AR traveling table installation.
• Expotec OHGminorImplementation/ SI/ Consulting PartnerExhibit partner for Hyundai IONIQ holographic display installation.
• P61 Gallery BerlinminorStrategic or Co-development PartnerVenue partner for Vuse Ultra Experience launch event, providing gallery space for connected experiential installation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Universal Everything: London-based digital art and design studio producing large-scale interactive installations and immersive brand environments. Comparable in producing visually distinctive experiential work for global brands and venues.
• UNIT9: London-headquartered digital production studio with a strong immersive / experiential practice (AR, VR, installations) for global brands. Closest scaled international analog to truetrue's offering.
• onformative: Berlin-based creative studio specializing in generative design, data-driven art, and interactive installations for brands and cultural institutions. Highly comparable in size, technology stack, and client mix (museums, trade fairs, automotive).
• Dotdotdash: Amsterdam creative technology studio building interactive installations, AR/VR, and immersive brand experiences. Closely comparable in scope, technology stack, and European B2B positioning.
• Studio NAND: Berlin studio for interactive installations, data visualization, and immersive experiences. Comparable in delivering custom immersive work for cultural and commercial clients using real-time engines.
• Marshmallow Laser Feast: London-based experiential art and technology collective known for immersive, sensor-driven installations. Comparable in combining real-time graphics, sensors, and spatial storytelling for brand and cultural venues.
• Random International: London-based studio creating large-scale, sensor-driven interactive installations for cultural and commercial spaces. Comparable in fusing custom hardware/software for immersive public installations.
• Psyop: Global creative studio with deep practice in real-time, immersive, and interactive installations for major brands. Comparable in marrying real-time rendering with brand-experience storytelling.
• Artificial Rome: Creative concept studio collaborating with truetrue on Thriller 40 VR and AMG 3D Billboard. Comparable as a Germany-based creative-tech partner producing VR and interactive brand experiences.
• NEEEU: Berlin-based interactive experience studio serving museums, brands, and public spaces. Overlaps directly with truetrue's museum, exhibition, and brand-activation focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/truetruestudio
• LinkedInlinkedin.com/company/truetruestudio
• Instagraminstagram.com/truetruestudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about truetrue.studio