Positive Pathways

What Positive Pathways does

Positive Pathways is a privately held mental health counseling and therapy practice operating under Positive Pathways, LLC, founded by Anne Mangold in June 2000. The practice delivers individual therapy, couples counseling, family therapy, and child/adolescent therapy from two physical offices in Florence, Kentucky and Cincinnati (Finneytown), Ohio, serving the Kentucky/Ohio tri-state region. Service delivery is in-person; there is no indication of telehealth capability. The clinical team comprises 8-9 licensed providers including LISW-S, LCSW, LPCC, LPC, ATR-BC, DBT-certified, and chiropractic (D.C.) practitioners, supported by a small administrative staff (11-50 employees total). The practice differentiates through specialty modalities including the B.E.S.T. (Bio-Energetic Synchronization Technique), Neuro-Emotional Technique (NET), and art therapy, alongside complementary health coaching and life coaching offerings.

The business model is direct-to-consumer mental health services with revenue derived from health insurance reimbursement and self-pay. Positive Pathways is credentialed in-network with major commercial payers—Aetna, Anthem, Cigna, Humana, HealthSpan, Tricare, UnitedHealthcare—and with multiple Kentucky and Ohio Medicaid managed care organizations (Aetna Better Health, Anthem, Passport, WellCare, CareSource, Humana). Self-pay sessions are priced at $100-$125, while Kentucky Medicaid sessions are typically covered at 100% or carry a ~$3 copay. Client acquisition relies on physician referrals, insurance network listings, word-of-mouth, and the practice's website; no paid digital advertising or formal sales infrastructure is evident. A minor Amazon affiliate relationship and a Team National marketplace link provide trivial ancillary revenue.

Operationally, the practice accepts new clinician hires (most recently Mara Meersman in 2025 and Kelsey Davidson in 2022), has incrementally broadened its service mix over time, and has expanded insurance credentialing since 2015. No funding rounds, acquisitions, leadership changes outside of clinician hiring, or external investors have been disclosed. The company is founder-led, with Anne Mangold continuing to provide clinical services, and there is no evidence of professional management, technology platform investment, or geographic expansion beyond the existing two locations.

Name

Positive Pathways

Legal name

Positive Pathways, LLC

Website

https://positivepathway.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Positive Pathways is a private mental health counseling and therapy practice serving individuals, couples, families, and adolescents across the Kentucky/Ohio tri-state area from offices in Florence, KY and Cincinnati, OH, offering evidence-based therapy alongside specialty modalities such as B.E.S.T. and art therapy.

Ownership category

akta.pro rank

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Therapy Session Fees - Insurance: Revenue generated from billable therapy sessions covered by health insurance plans. The practice accepts most major private insurance plans including Aetna, Anthem, Cigna, Humana, HealthSpan, Tricare, UnitedHealthcare, and VO. Sessions are typically covered with copays or deductibles applying.
2. Medicaid Reimbursement: Revenue from Kentucky and Ohio Medicaid programs. Kentucky Medicaid covers services at 100% or with a low copay (approximately $3). Currently accepts Aetna Better Health of Kentucky, UnitedHealthcare Community Plan of Kentucky, Anthem, Passport, WellCare, CareSource, and Humana managed care organizations.
3. Self-Pay/Out-of-Pocket: Reduced out-of-pocket rate starting at $100-$125 per session for individuals without insurance coverage, with rates varying based on agreements established with individual practitioners.
4. Online Bill Payment: Secure online payment gateway for clients to make payments to their accounts for services rendered.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Positive Pathways is a mental health counseling and therapy practice delivering individual therapy, couples and family counseling, child/adolescent therapy, grief counseling, and stress management services across two physical offices in Kentucky and Ohio. The practice augments standard evidence-based modalities (CBT, DBT, Gottman, Psychodynamic, Motivational Interviewing) with specialized techniques including the proprietary B.E.S.T. (Bio-Energetic Synchronization Technique), Neuro Emotional Technique (NET), art therapy, and in-house chiropractic care, along with health and life coaching for weight loss and chronic illness.

Product overview

Positive Pathways is a counseling and therapy practice offering mental health services combined with holistic wellness approaches. The core offering consists of individual therapy, couples counseling, and family counseling, augmented by specialized services including Health Coaching, Life Coaching, Art Therapy, Neuro Emotional Technique (NET), and Bio-Energetic Synchronization Technique (B.E.S.T.). The practice operates from two office locations in the tri-state area (Florence, Kentucky and Cincinnati/Fincinnati, Ohio) and accepts various insurance plans including Kentucky Medicaid. Services are provided by licensed clinicians including Anne Mangold (founder), Francine Weil, Raymond Johnson, Sandra Allen, Kelsey Davidson, Kristin Vargo, Mara Meersman, Stacey Kuhlman Lanterman, Jessica Brummer, and Dr. Noah Cali.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy for adults, adolescents, and children addressing depression, anxiety, grief, trauma, PTSD, self-esteem issues, stress management, ADHD, career challenges, life transitions, LGBTQ+ support, chronic illness, weight loss, personality disorders, thought disorders, and dissociative identity disorder using evidence-based modalities.
• Couples Counseling Therapeutic services for couples to improve communication, resolve conflicts, and strengthen relationships, incorporating evidence-based techniques such as Gottman Therapy.
• Family Counseling Therapy addressing family dynamics, improving family communication, and helping families navigate challenges together.
• Art Therapy Therapeutic approach using art-making and creative processes to support emotional, mental, and behavioral health, particularly effective for children, adolescents, and young adults with depression, anxiety, trauma, grief, self-harm, developmental delays, or Autism Spectrum Disorder.
• B.E.S.T. Technique (Bio-Energetic Synchronization Technique) A unique form of body work that addresses the relationship between stress and interference in the flow of vital energy through the nervous system, designed to remove accumulated stress and restore natural healthy energy states.
• Neuro Emotional Technique (NET) A mind-oriented technique used to help clients process and release stress-related issues by working with cognitive, emotional, and behavioral responses to distressing events.
• Health Coaching Personalized coaching focused on weight loss, overall physical and emotional well-being, chronic illness management, and nutrition education, with reasonable custom packages developed for individual coaching needs.
• Life Coaching Coaching services supporting career changes, parenting challenges, and relationship development to help clients achieve personal growth and life goals.
• Parenting Support Guidance and support helping parents develop effective strategies for managing parenting challenges and strengthening family relationships.
• Group Parent Education and Support Educational and supportive group sessions for parents facing similar challenges, providing shared learning and community support.
• Grief Counseling Supportive therapy helping individuals process loss, navigate grief stages, and develop healthy coping mechanisms.
• Stress Management Therapeutic interventions and skills training to help clients manage and reduce stress, develop coping strategies, and improve overall well-being.
• Chiropractic Services Chiropractic care delivered in-house at Positive Pathways to help clients achieve health and personal goals by addressing pain management and supporting mind-body wellness.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• AmazonminorGTM or Marketing PartnerAffiliate marketing relationship through the Support & Save page. Amazon affiliate link (tag: positpathw-20) provides referral income when clients make purchases through the link.
• Team NationalminorGTM or Marketing PartnerAffiliate/membership program partnership through the Support & Save page. Clients can access deals and savings through the Team National marketplace with provided login credentials (Username: positivepath, Password: Pathways1).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cerebral: Subscription-based online mental health provider offering therapy and medication management. Comparable behavioral health service mix with insurance and self-pay options, but operates nationally via telehealth rather than physical clinics.
• LifeStance Health: Large publicly-traded outpatient mental health platform operating hundreds of clinics nationwide. Comparable to Positive Pathways at the service-line level (individual/couples/family therapy, insurance-based) but at vastly greater scale and geographic breadth.
• Talkiatry: National telepsychiatry practice providing psychiatric evaluation and therapy virtually. Comparable service category to Positive Pathways but operates at national scale via a digital delivery model the subject practice currently lacks.
• BetterHelp: Largest online therapy platform offering individual, couples, and teen counseling on a subscription basis. Comparable in core offering (licensed therapy services) but competes on convenience, price, and unlimited geographic access that Positive Pathways cannot match without telehealth.
• Lyra Health: Enterprise-focused mental health benefits platform providing therapy and coaching via in-person and virtual networks. Comparable in therapy service delivery but serves employer-sponsored populations at national scale.

Direct peers

• Thriveworks: Multi-state outpatient therapy and counseling practice operating physical offices and telehealth. Directly comparable to Positive Pathways as a licensed-therapist group practice serving individuals, couples, and families with insurance and self-pay options.
• Mindpath Health: Multi-state outpatient mental health practice providing therapy and psychiatric services across physical clinics. Directly comparable as a regionally clustered therapy practice group serving insured and Medicaid populations.
• Ellie Mental Health: Franchise-based outpatient mental health practice network offering counseling, couples, and family therapy. Comparable to Positive Pathways in service mix, payer acceptance model, and target customer segments across multiple U.S. markets.

Emerging players

• Brightside Health: Telehealth mental health provider focused on anxiety and depression with therapy plus medication management. Comparable outpatient behavioral health services but delivered virtually with national reach rather than at physical offices.
• Grow Therapy: Marketplace and practice-management platform enabling independent therapists to accept insurance and run virtual practices. Adjacent peer; competes with Positive Pathways' clinician recruitment and provides a digital alternative for therapists who might otherwise join or start small practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/ppathways
• Xx.com/PPathways
• LinkedInlinkedin.com/company/positive-pathways-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Pathways