Coastal Samaritan Counseling Center

What Coastal Samaritan Counseling Center does

Coastal Samaritan Counseling Center, Inc. is a 501(c)(3) nonprofit organization headquartered at 1297 Professional Drive, Myrtle Beach, South Carolina, that provides professional mental health counseling, consultation, and education services to individuals, couples, and families in Horry County. Core offerings include individual, couples, and family counseling, clergy and congregation care, crisis intervention, coordination of care, and educational programming, delivered through in-person sessions at the Myrtle Beach office and remotely via a video therapy platform. The organization integrates personal and spiritual values into its clinical work and is led by a small team of licensed clinicians (LPC, LPC-A, MFT) and supervised associates, with an in-house EDGE internship program developing future counselors. The organization is not venture-backed and is governed by a Board of Directors.

The business model combines fee-for-service counseling revenue with a grants-and-donations base supporting subsidized care. The Breaking Barriers in Mental Health program, operated in partnership with United Way of Horry County and Conway Medical Center and funded by HUD CDBG-CV grants and The Duke Endowment, delivers free outpatient mental health and substance use disorder counseling to homeless, uninsured, underinsured, and low-to-moderate-income Horry County residents, including on-site services at partner locations. The Power of One community initiative and the annual Heart of a Samaritan Awards program round out the community engagement surface, while the website and United Way referral channel function as the primary marketing and intake funnels. The organization is a small, regionally scoped operator with no disclosed revenue, no public-company status, and no M&A or venture capital activity.

Name

Coastal Samaritan Counseling Center

Legal name

Coastal Samaritan Counseling Center, Inc

Website

https://coastalsamaritan.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Coastal Samaritan Counseling Center is a 501(c)(3) nonprofit in Myrtle Beach, South Carolina, that delivers faith-integrated mental health counseling, crisis intervention, and education to individuals, couples, and families in Horry County, including free services to underserved residents through grant-funded programs.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Mental health counseling
• Family therapy services
• Couples counseling
• Crisis intervention support
• Substance use counseling

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Counseling Services Fees: Professional counseling services provided to individuals, couples, and families on a fee-for-service basis
2. Grants and Donations: As a 501(c)(3) nonprofit, the organization depends on community support through grants and donations to provide affordable services for all clients
3. Breaking Barriers Program: Free mental health and substance use disorder counseling services funded through CDBG-CV grant and The Duke Endowment for qualifying Horry County residents

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Coastal Samaritan Counseling Center is a 501(c)(3) nonprofit that delivers professional mental health counseling to individuals, couples, and families through face-to-face sessions at its Myrtle Beach office and via video therapy. It also operates the Breaking Barriers program, providing free outpatient mental health and substance use disorder counseling to underserved Horry County residents, supported by HUD CDBG-CV and Duke Endowment grants.

Product overview

Coastal Samaritan Counseling Center is a nonprofit mental health counseling organization offering a unified set of counseling services rather than a platform-plus-modules architecture. The core offerings include individual, couples, and family counseling (both face-to-face and via Video Therapy), along with specialized services such as Clergy & Congregation Care, Crisis Intervention, Education, and Coordination of Care. Additional programs include the Breaking Barriers program (providing free mental health services to underserved populations through HUD/CDBG funding), The Power of One community initiative, and the EDGE Program for counseling internships. The organization also recognizes community contributions through its Heart of a Samaritan awards program.

Differentiator

Problem solved

Functional benefit

Brands

• Heart of a Samaritan Award: An annual award recognizing individuals who demonstrate compassion, generosity, and service to the community, modeled after the Good Samaritan parable.
• Coastal Samaritan EDGE Program
• Breaking Barriers in Mental Health

Products and services

• Counseling Services
• Video Therapy
• Family Counseling
• Clergy & Congregation Care
• Crisis Intervention
• Education
• Breaking Barriers in Mental Health

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• United Way of Horry CountycoreStrategic or Co-development PartnerUnited Way of Horry County runs the Breaking Barriers in Mental Health program, working with Coastal Samaritan to provide free, consistent, on-site outpatient mental health and substance use disorder counseling services to underserved populations in Horry County.
• Conway Medical CentercoreStrategic or Co-development PartnerConway Medical Center secured The Duke Endowment grant that supports the Breaking Barriers program in partnership with Coastal Samaritan Counseling Center.

Scale indicators1 record

Expansion highlights4 records

Broad incumbents

• LifeStance Health: National outpatient mental health provider operating both in-person clinics and telehealth. Represents the scaled, multi-site version of the outpatient counseling model Coastal Samaritan operates locally.
• BetterHelp: Largest online therapy platform offering individual, couples, and teen counseling via subscription. Competes directly with Coastal Samaritan's video therapy and self-pay counseling segments.
• Talkspace: Public online therapy platform with subscription-based messaging and live video sessions, comparable to Coastal Samaritan's video therapy service for self-pay clients.

Direct peers

• Samaritan Counseling Center (National Network): National network of faith-integrated counseling centers with a shared mission and similar service model. Closest brand and model analog to Coastal Samaritan, providing outpatient mental health counseling with spiritual values integration.
• Thriveworks: Combines in-person and online counseling across multiple states, offering individual, couples, and family therapy similar to Coastal Samaritan's omnichannel model but at significantly larger scale.

Emerging players

• Charlie Health: Virtual intensive outpatient program provider for adolescents and young adults, with faith- and values-aligned care pathways. Comparable to the specialized counseling segment of Coastal Samaritan's practice.
• Open Path Collective: Nonprofit network connecting clients with licensed therapists for reduced-fee sessions. Direct comparable to Coastal Samaritan's affordability/accessibility mission and sliding-scale fee approach.

Others

• NAMI (National Alliance on Mental Illness): Largest U.S. mental health nonprofit advocacy and education organization. Adjacent to Coastal Samaritan's nonprofit mental health mission and community education/awareness activities.
• Mental Health America: National community-based nonprofit focused on mental health education, screening, and advocacy. Comparable to Coastal Samaritan's educational programming and nonprofit community-service role.

Regional players

• Conway Medical Center (Behavioral Health): Regional hospital partner in Horry County that co-funds the Breaking Barriers program. Comparable as a regional outpatient mental health provider in the same geographic market and a strategic peer for partnership overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coastalsamaritancounselingcenter
• LinkedInlinkedin.com/company/coastalsamaritan-counseling-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Samaritan Counseling Center