What AVAC Services does

AVAC Services is an Australian veteran-owned and operated advocacy and consulting firm that helps Australian Defence Force members, veterans, and their families navigate the Department of Veterans' Affairs (DVA) claims system. The company, legally operating as Lannu Consulting Pty Ltd (ABN 40 653 650 527) and headquartered in Port Kennedy, Western Australia, delivers non-legal advocacy covering initial liability claims, claim reviews, appeals (including Veterans Review Board and Administrative Appeals Tribunal representation), SRDP and TPI entitlements, incapacity payments, and mental health pathways including PTSD claims. Service delivery is built on a small team of DVA-accredited advocates with deep specialist experience (8-25+ years) in DVA compliance and veteran healthcare support, complemented by a secondary Medical Consultancy offering that provides administrative, compliance, and medico-legal report support to clinics treating veteran patients.

The underlying technology is minimal — there is no proprietary platform, AI/ML capability, or software product; the business runs on human-led advocacy supported by a standard website enquiry form (Zoho), email, and a library of downloadable educational resources including a Capability Statement and a Tinnitus Self-Help Claim Guide. Distribution is direct-sales-led with a free initial enquiry to assess eligibility, followed by formal engagement and routing to legal partners for cost disclosure before commitment. The company maintains offices in Perth and Townsville (Queensland), extends telehealth support to overseas veterans, and runs a workshop program alongside an affiliate network of roughly ten veteran-owned businesses across financial, dental, fitness, and community-service categories that drive referral-based lead flow.

The revenue model is professional services fees per engagement with pricing not publicly disclosed; customer acquisition is long-tail (hundreds of individual veterans served, per company commentary) with no disclosed anchor enterprise contracts, and the medical provider segment adds a secondary B2B revenue stream. Ownership is founder-controlled and private, with no institutional capital, parent company, funding rounds, or M&A activity disclosed in the available data.

Name

AVAC Services

Legal name

Lannu Consulting Pty Ltd

Website

https://avac-services.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AVAC Services is a veteran-owned Australian advocacy firm that helps ADF members, veterans, and their families navigate Department of Veterans' Affairs claims, with a secondary medical-provider consultancy supporting clinics treating veteran patients.

Ownership category

akta.pro rank

Product category

Veteran Advocacy Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Human Rights Organizations (813311)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Management Consulting Services (8742)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Veteran advocacy services
• DVA claims support
• Medico-legal reports
• Veteran disability claims
• Medical consultancy services

Headquarters

HQ city

Perth (Port Kennedy)

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Veteran Advocacy Services: Professional advocacy and consulting services for veterans navigating the DVA claims system, including claims support, representation, and entitlements guidance (SRDP, EYP). Services are provided through formal engagement with written agreements.
2. Medical Provider Administrative Support: Administrative support services for medical providers including medico-legal report preparation, practice system design, DVA compliance support, and staff training. Enables providers to focus on patient care while AVAC handles documentation requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AVAC Services provides non-legal advocacy and consulting to help Australian Defence Force members navigate the Department of Veterans' Affairs (DVA) system, including initial liability claims, claim reviews and appeals, SRDP/TPI classifications, incapacity payments, and entitlements guidance. The company also delivers administrative and medico-legal report support to medical providers serving veteran patients, including practice system design, DVA compliance documentation, and staff training. Services are delivered through formal engagement agreements by DVA-accredited advocates with lived veteran experience.

Product overview

AVAC Services operates as a single, unified veteran advocacy service rather than a modular platform. The core offering consists of Veteran Advocacy Services providing non-legal DVA claims support for Australian Defence Force members, complemented by Medical Consultancy services for healthcare providers. Key service modules include DVA Claims Support (initial liability claims, reviews, appeals), SRDP & TPI Considerations, and Medico-Legal Report Assistance. The company also provides educational resources including a Capability Statement and Tinnitus Self Help Claim Guide. Services are delivered through trauma-informed support and focus on veterans and medical providers navigating the Department of Veterans' Affairs system in Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Veteran Advocacy Services Non-legal advocacy and claims support services helping Australian Defence Force members navigate the DVA system, including initial liability claims, claim reviews, appeals, and SRDP/TPI considerations.
• Medical Consultancy Administrative and compliance support for medical providers working with veteran patients, including medico-legal report preparation, DVA documentation support, practice system design, and staff training.
• DVA Claims Support End-to-end support for DVA compensation claims including initial liability claims, claim reviews, appeals, and incapacity payments for veterans with service-related injuries.
• SRDP & TPI Considerations Service Specialized support for veterans seeking Special Rate Disability Pension (SRDP) or Totally and Permanently Incapacitated (TPI) classifications, including eligibility assessment and application assistance.
• Claim Review & Appeals Service Support for veterans seeking reconsideration of denied claims, including Veterans Review Board (VRB) and Administrative Appeals Tribunal (AAT) representation.
• Medico-Legal Report Assistance Administrative support service for medical providers to streamline preparation of medico-legal reports, ensuring compliance and timely submission to DVA.

Quantifiable outcome

• Successfully helped veterans overturn DVA denials and secure urgent treatment approvals
• +5 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Wealth VisoryminorOthersVeteran-owned financial advisory firm providing wealth management services. Listed as an affiliate partner supporting the veteran community.
• Pineapple Express VCminorOthersVeteran-focused venture capital or business support organization. Listed as an affiliate partner supporting the veteran community.
• Above and Beyond DentalminorOthersDental services provider serving veterans. Listed as an affiliate partner in the veteran support network.
• Taurus Brazilian Jiu JitsuminorOthersMartial arts gym offering veteran fitness and community programs. Listed as an affiliate partner supporting veteran wellbeing.
• Buddy Up AustraliaminorOthersVeteran peer support organization. Listed as an affiliate partner providing community support services.
• White Oak Complete Community CareminorOthersCommunity care services provider for veterans. Listed as an affiliate partner supporting veteran care needs.
• KPS WealthminorOthersFinancial advisory firm providing wealth protection and growth services. Listed as an affiliate partner supporting veteran financial wellbeing.
• Mortgage WorksminorOthersFinancial services provider for mortgage solutions. Listed as an affiliate partner in the veteran support network.
• Veteran GamesminorOthersVeteran-focused games and sporting events organization. Listed as an affiliate partner supporting veteran community activities.
• Soldiers and SirensminorOthersVeteran community organization. Listed as an affiliate partner supporting the veteran community.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Emerging players

• Invictus Australia: Australian veteran support organization delivering wellbeing, employment and community programs. Comparable veteran-serving mission with partial overlap on benefits and transition support.
• Buddy Up Australia: Veteran peer support and fitness organization, listed as an AVAC affiliate. Adjacent in veteran community services and a candidate referral source for DVA claims work.

Direct peers

• Open Arms – Veterans & Families Counselling: Federally funded counselling and support service for veterans and families. Overlaps with AVAC's mental health and PTSD claims pathway support.
• Woods & Woods: US veteran disability law firm focused on VA claims and appeals. Comparable in claims advocacy and veteran-first positioning, though US jurisdiction.
• Veterans' Advocacy Service: Australian government-funded service providing free DVA claims advocacy. Most direct functional peer in Australia, though federally funded, competing for the same veteran advocacy engagements.
• RSL Australia: Returned & Services League of Australia provides advocacy and welfare support to veterans including DVA claims assistance. Comparable veteran-facing advocacy mission and member base, though operating as a large membership organization.
• Mates4Mates: Australian veteran-founded charity delivering physical and psychological rehabilitation and welfare support. Comparable in serving ADF members navigating DVA-linked services.
• Hill & Ponton: US-based VA disability benefits advocacy and law firm. Closest international analog in terms of veteran disability claims advocacy business model and accreditation-based service delivery.
• Soldier On: Australian veteran support organization providing advocacy, wellbeing and recovery services to ADF members. Overlaps with AVAC's veteran support mission across psychosocial and benefits navigation.

Others

• Department of Veterans' Affairs (Australia): The federal agency AVAC interacts with on behalf of veterans. Not a competitor but the central counterparty whose processes AVAC's advocacy services are built around.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avacservices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVAC Services