Conteo
- Company typePrivate
- Founded2013
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Conteo firmographics
Firmographics- Name
- Conteo
- Legal name
- Conteo AG
- Website
- https://conteo.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Conteo industry classification
Industry- Product category
- Trade Fair Software
- NAICS
- Convention and Trade Show Organizers (561920), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industries
- Conference & Trade Show Registration Platforms (THAHAFAB), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)
Keywords
Where Conteo is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Conteo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription / Managed Services: Conteo provides a comprehensive software platform for trade fair online presence. Revenue is generated through platform subscriptions and managed services bundled with software for trade fair organizers.
- Digital Marketing Packages for Exhibitors: Organizers offer digital packages to exhibitors — both for trade fair marketing and for online marketing independent of the trade fair. Conteo's smart sales service helps organizers sell these packages with no additional workload.
- Year-Round Content Platform Revenue: Revenue from 365-day content platform where exhibitors can publish content year-round, similar to selling square meters at physical events. Exhibitors pay for visibility and content placement.
- Revenue-Share Models: Conteo offers revenue-share models where the company shares risk with organizers — no upfront investment required for organizers and the business case always remains positive.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels10 records
Conteo product offering
Product offeringCore offering
Conteo provides an integrated all-in-one software platform for the online presence of trade fairs, combining website, exhibitor directory, event calendar, email automation, event app, matchmaking, interactive hall plan, and CMS in a single system. The platform is sold as a subscription to trade fair and exhibition organizers and is bundled with managed services to support content, exhibitor enablement, and digital marketing package sales. Its proprietary Interest → Content → Exhibitor mechanism guides visitors to relevant exhibitors, with the resulting value quantified through the Marketing Value framework.
Product overview
Conteo is a comprehensive all-in-one platform for the online presence of trade fairs, combining website, exhibitor directory, event calendar, email automation, event app, matchmaking, interactive hall plan, and CMS in a single integrated system — eliminating the need for costly integrations. The core Conteo Platform operates on a unique 'Interest → Content → Exhibitor' mechanism that guides visitors to relevant exhibitors through personalized content discovery, with value measured via the Marketing Value framework. The platform is supported by Conteo Publisher, a cloud-based publishing tool available in both organizer and exhibitor versions, alongside specialized AI features including the Conteo Assistant (generative AI for content creation) and Messeberater (AI Exhibition Consultant — a conversational agent for visitor guidance). Additional modules include the Provider Dashboard (exhibitor analytics), KPI Dashboard (organizer analytics), Page Editor (visual page builder), Year-round Content Platform (365-day engagement), Interested Members (lead generation), Ticketing Integration, and Posts & Events Data Feeds for social media syndication. The platform serves over 40 trade shows and is continuously developed with strong organizer community input.
Differentiator
Problem solved
Functional benefit
Brands
- Conteo Publisher: A publishing platform for trade fair organizers and exhibitors to manage their content, analytics, and digital presence on trade fair platforms.
- Conteo for Organizers
- Conteo Thoughts
- Conteo for Exhibitors
Products and services
- Conteo Platform All-in-one SaaS platform for trade fair and exhibition organizers, integrating website, exhibitor directory, event calendar, email automation, event app, matchmaking, interactive hall plan, and CMS into a single system that eliminates costly point-solution integrations. Targets trade fair organizers in the DACH region and beyond.
- Conteo Publisher Cloud-based publishing platform available in organizer and exhibitor versions, used to create and manage content (posts, videos, events) on the trade fair platform with task lists, approval workflows, and analytics. Sold to trade fair organizers and the exhibitors using their events.
- Conteo Assistant AI-powered generative content assistant that helps exhibitors create better online presence in real time, including text analysis, AI-suggested topic selection, and direct import of images, videos, or podcasts from URLs into posts. Targeted at exhibitors using the Conteo platform.
- Messeberater (AI Exhibition Consultant) Conversational AI agent that guides trade fair visitors through the platform based on their interests, recommends exhibitors, and answers questions about the event. Sold as part of the Conteo platform to trade fair organizers and used by their visitors.
Quantifiable outcome
- More reach and performance for exhibitors than conventional exhibitor directories and digital trade fair platforms (per benchmark tests)
- +3 more outcomes
Companies that use Conteo
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
Conteo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
Conteo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered foundational and minor.
- ETH ZürichfoundationalConteo emerged as a spin-off from ETH Zürich (via Additively AG). The company was founded based on technology and research originating from ETH. This is the foundational origin of the company's platform technology.
- UFI (The Global Association of the Exhibition Industry)minorConteo is a member of UFI, the global association for the exhibition industry, demonstrating its standing within the trade fair sector.
- Expo Event (Swiss Exhibition Association)minorConteo is associated with expo-event, the Swiss exhibition association.
- Impact Hub ZürichminorConteo is located within the Impact Hub Zürich Coworking Space, positioning itself as a small company connected to a larger community.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Conteo competitors and assessment
Company assessmentDirect peers
- Swapcard: Event and exhibition platform providing matchmaking, exhibitor directories, and content for trade shows and conferences. Closest comparable to Conteo in serving trade fair organizers with an integrated engagement platform and exhibitor tools.
- Bizzabo: Event experience OS used by B2B event organizers, with exhibitor and sponsor enablement features. Overlaps directly with Conteo's all-in-one exhibitor engagement and digital revenue model for trade fairs and conferences.
- vFairs: Virtual and hybrid event platform with strong trade show / expo heritage, including exhibitor booths, matchmaking, and lead capture. Comparable to Conteo in targeting trade fair organizers with digital extensions of physical events.
- EventMobi: Event app and engagement platform for conferences and trade shows, including exhibitor directories and content. Comparable in product scope (event app, exhibitor tools, content engagement) and target customer (event organizers).
- ExpoFP: Online trade show and exhibitor management platform for trade fair organizers, with digital exhibitor booths and lead retrieval. Direct competitor in the niche of trade fair digitalization that Conteo targets.
Broad incumbents
- Cvent: Large, established event management platform covering registration, venue sourcing, and exhibitor management. A broad incumbent in the same space as Conteo, with overlapping capabilities but a much wider portfolio and enterprise sales footprint.
- Eventbrite: Large event ticketing and discovery platform. Operates in the broader event technology space, but focuses more on ticketing and consumer/self-serve events than the trade fair organizer workflow Conteo serves.
- Aventri: Event management software with exhibitor management and sponsorship tools for trade shows and conferences. Comparable in serving organizers of B2B events, though as part of a broader event management suite.
Emerging players
- Hubilo: Cloud-based event platform with strong content and engagement tooling for B2B events. Overlaps with Conteo's digital engagement focus, though Hubilo is broader across corporate events and has raised significant external capital.
- b2match: Networking and matchmaking platform used for B2B trade events and trade fairs. Comparable in part of Conteo's stack (matchmaking, interest-based connections) though narrower in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Conteo social profiles
Digital presenceConteo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conteo leadership team
Management profileNumber of profiles
Profiles6 records
Conteo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conteo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conteo
What does Conteo do?
Conteo provides an integrated all-in-one software platform for the online presence of trade fairs, combining website, exhibitor directory, event calendar, email automation, event app, matchmaking, interactive hall plan, and CMS in a single system. The platform is sold as a subscription to trade fair and exhibition organizers and is bundled with managed services to support content, exhibitor enablement, and digital marketing package sales. Its proprietary Interest → Content → Exhibitor mechanism guides visitors to relevant exhibitors, with the resulting value quantified through the Marketing Value framework.
Is Conteo a public or private company?
Conteo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conteo founded?
Conteo was founded in 2013. It employs 1 to 10 people.
Where is Conteo based?
Conteo is headquartered in Zürich, Switzerland, in the Europe region.
How does Conteo make money?
Four revenue lines are on record. Software Platform Subscription / Managed Services are the primary driver. The others are digital Marketing Packages for Exhibitors, year-Round Content Platform Revenue and revenue-Share Models.
Who are Conteo's main competitors?
Direct peers on record are Swapcard, Bizzabo, vFairs, EventMobi and ExpoFP. Broad incumbents are Cvent, Eventbrite and Aventri. Emerging players are Hubilo and b2match.
Does Conteo have an API?
No public API is recorded for Conteo.
What industry is Conteo in?
Conteo's product category is Trade Fair Software. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 561920 and its SIC code is 7372.