IT Answers UK

What IT Answers UK does

IT Answers UK is a Liverpool-headquartered managed IT services provider operating across three continents (UK, US, India) and serving more than 350 customers in eight primary verticals: legal, accounting, manufacturing, retail, hospitality, recruitment, charities/non-profit, and creative agencies. The company is privately held with no disclosed external funding; the primary legal entity is ITAnswers LLC (Florida, USA) with a UK subsidiary (ITAnswers UK Ltd), and ownership sits with founder/management including Managing Director Owain Davies and Sales Director Tommy Davies. Operationally the firm delivers a 24-hour, follow-the-sun support model from offices in Liverpool, Orlando, Richmond, and Mumbai.

The product portfolio is built around three pillars: cybersecurity (Scout vulnerability scanning, Sentry SIEM, Sentinel security awareness training, CCTV, Access Control, ISO 27001 advisory), cloud and infrastructure (Skyline hosted desktop on Microsoft Azure, Citadel secure web hosting, Microsoft 365 management, DataGuard cloud backup), and connectivity and telecoms (Broadband, Leased Line, Slipstream WISP, Voice Cloud PBX, Microsoft Teams Calling, Business Phone Numbers). Adjacent offerings include web design and development, custom application and mobile app development, digital marketing, and the Engage 3D virtual tour platform targeting retail and hospitality showrooms. Technology is largely an integrator and reseller model layered on Microsoft, Google, and best-of-breed point solutions rather than proprietary platform IP.

Revenue is generated predominantly through recurring monthly subscriptions on managed-IT, cloud, and telecoms contracts, supplemented by one-time professional services fees for custom application development and digital marketing. Pricing is largely quote-based and not publicly disclosed, with Microsoft Teams Calling as a transparent reference point at £20 per user per month. Go-to-market is direct sales-led, consultative, and vertically segmented, with free initial consultations, regional sales coverage, and an inside-sales motion backed by phone-first contact from each office. Reported operational metrics include a 76% first-call fix rate, a 27-minute average support response time, and a 97% customer recommendation rate, though these are vendor-stated and unaudited.

Name

IT Answers UK

Legal name

ITAnswers LLC

Website

https://itanswers.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

IT Answers UK is a Liverpool-headquartered managed IT services provider delivering cybersecurity, cloud, connectivity, and telecoms solutions to 350+ mid-market and enterprise clients across the UK, US, and India, with industry-vertical specializations in legal, accounting, retail, manufacturing, hospitality, recruitment, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Telephone Call Centers (56142)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

IT Service Desk & End-User Support (L1/L2) (BPAAACAA), IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), Service Desk & Help Desk Services (BPAEAJAA), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Managed IT services
• Cybersecurity solutions
• Cloud infrastructure
• Business connectivity
• VoIP telephony

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Managed IT Services: Fixed price unlimited IT support subscriptions providing ongoing managed services including monitoring, maintenance, and technical support. Revenue is recurring on a monthly subscription basis.
2. Cloud Services (Skyline, Voice, Citadel): Subscription-based cloud services including hosted desktops, VoIP telephony, and secure web hosting. Revenue generated through monthly per-user or per-service subscriptions.
3. Custom Application Development: Bespoke software development services creating custom solutions for business processes. One-time project-based revenue with larger capital outlay upfront but owned by client.
4. Digital Marketing Services: SEO services using SE Ranking platform, email marketing setup and strategy, with advisory services rather than monthly retainers as clients manage campaigns themselves.
5. Cybersecurity Services: Security solutions including Scout, Sentry, Sentinel, CCTV, and Access Control systems. Revenue from both subscription monitoring services and one-time hardware/software implementations.
6. Connectivity Services: Broadband, leased lines, and Slipstream internet services providing connectivity solutions to business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IT Answers delivers subscription-based managed IT services bundled with branded cybersecurity (Scout, Sentry, Sentinel), cloud infrastructure (Skyline, Citadel, DataGuard), connectivity (Broadband, Leased Line, Slipstream), and telecoms (Voice Cloud PBX, Microsoft Teams Calling) solutions to mid-market and enterprise customers. It also provides project-based custom application, web, and mobile development plus digital marketing and the Engage 3D virtual tour platform.

Product overview

IT Answers UK is a managed IT services provider offering a comprehensive portfolio of cybersecurity, cloud infrastructure, communications, and digital services. The product ecosystem centers on three core pillars: (1) Security solutions comprising Scout (vulnerability scanning), Sentry (SIEM threat detection), Sentinel (security training), CCTV, Access Control, and Website Hardening; (2) Cloud & Infrastructure including Skyline (hosted desktop), Citadel (secure hosting), Microsoft 365 management, and DataGuard (cloud backup); (3) Connectivity & Telecoms featuring Voice (cloud PBX), Microsoft Teams Calling, Professional Voice Recording, Business Phone Numbers, Slipstream (wireless internet), Broadband, and Leased Lines. The portfolio extends into digital services including Web Design & Development, Application Development, Mobile Apps, Digital Marketing, and Engage (virtual tours). Industry-specific solutions target accountants, manufacturers, retailers, charities, recruitment agencies, legal firms, creative agencies, and hospitality businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Skyline: Hosted desktop/cloud desktop solution hosted in Microsoft Azure data centers providing secure virtual desktop access.
• Voice
• Slipstream
• Sentry
• Scout
• Sentinel
• Citadel
• DataGuard
• Engage

Products and services

• Scout Vulnerability scanning service that identifies and assesses potential security gaps in IT infrastructure through automated scans and detailed remediation reports, for businesses needing continuous security posture assessment.
• Sentry SIEM-powered 24/7 threat detection and response service with real-time monitoring, incident response, and actionable security insights, for businesses needing managed security operations.
• Sentinel Employee security awareness training solution featuring behavioral analytics, phishing simulations, and continuous development programs, for organizations building a security-aware culture.
• CCTV Commercial CCTV security camera systems providing 24/7 surveillance, remote monitoring, crime prevention, and video evidence capabilities, for businesses needing physical security monitoring.
• Access Control Secure entry solutions with real-time access statistics, mobile accessibility, integrations, emergency response capabilities, and ongoing reporting, for organizations needing managed physical access.
• Website Hardening Security-focused web application development and hardening services that protect websites from vulnerabilities and cyber threats, for businesses needing secure custom web applications.
• ISO 27001 Compliance Services IT compliance service offering expert guidance on ISO 27001 certification and regulatory compliance including GDPR and Cyber Essentials, for organizations seeking formal security and data protection certification.
• IT Support Managed IT services providing access to IT specialists for environment monitoring, management, and optimization, with a 76% first-call fix rate and 27-minute average response time, for businesses outsourcing day-to-day IT operations.
• DataGuard Cloud backup solution for Microsoft Office 365 data including automated backups, granular recovery, version control, and business continuity features, for organizations needing resilient cloud data protection.
• Skyline Cloud Desktop Hosted desktop service providing secure virtual desktops in Microsoft Azure data centers with resource scalability, multi-factor authentication, and cross-platform OS support, for businesses needing secure remote desktop access.
• Microsoft 365 Microsoft 365 deployment, licensing, and managed services offering productivity tools, collaboration features, security and compliance, automatic updates, and integrated communication through Teams, for organizations adopting the Microsoft cloud productivity stack.
• Citadel Hosting Highly secure web hosting with military-grade encryption, DDoS protection, firewalls, and 24/7 monitoring with automatic backups, for businesses needing resilient and secure website hosting.
• Voice Cloud PBX Cloud PBX VoIP telephone system with mobile app, call recording, number portability, auto-attendant, and call routing capabilities, for businesses replacing traditional on-premises phone systems.
• Microsoft Teams Calling Cloud VoIP service integrated with Microsoft Teams providing cost-effective calling, reduced hardware costs, and unified communication capabilities starting at £20 per user, for organizations using Microsoft Teams.
• Professional Voice Recording Professional telephone voice recordings for business phone systems including greetings, on-hold messages, and menu prompts, for organizations seeking polished call handling.
• Business Phone Numbers UK business phone number services including local area codes and national numbers with brand consistency and improved customer engagement features, for businesses establishing a UK telephony presence.
• Slipstream Wireless Internet Wireless internet service for residential and business use providing ultra-fast speeds, reliable connectivity, and easy setup with WISP technology, for properties needing alternative broadband connectivity.
• Broadband Business broadband plans including FTTP, FTTC, DSL, and 4G/5G options with fast speeds, accessibility, and enhanced productivity features, for businesses needing primary internet connectivity.
• Leased Line Dedicated leased line connectivity providing lightning-fast symmetric speeds, enhanced security, and unparalleled reliability with SLA backing, for organizations needing guaranteed high-performance connectivity.
• Digital Marketing SEO and digital marketing services including keyword tracking, competitor analysis, backlink analysis, email marketing setup, and landing page creation, for businesses seeking to grow their online presence.
• Mobile Apps Bespoke mobile application development for iOS and Android platforms with customized user experience, seamless integration, and growth services, for organizations needing custom mobile applications.
• Web Design & Development Custom brochure website design and development services creating branded digital experiences with visual impact and information hub functionality, for businesses needing a refreshed or new public web presence.
• Application Development Custom application development services creating bespoke software solutions that integrate with existing business systems and workflows, for organizations needing tailored internal or customer-facing applications.
• Engage Virtual Tours 3D interactive virtual tour system with face-to-face video, live chat, virtual sales agents, hotspots, guided walkthroughs, and e-commerce integration, for hospitality venues, retail showrooms, and event spaces wanting to extend their physical space online.

Quantifiable outcome

• 97% of users recommend IT Answers to friends and family
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationXero accounting software integration partnership. IT Answers provides cloud migration and support services for accounting firms using Xero, helping transition them to cloud platform.
• QuickBookscoreTechnology or IntegrationQuickBooks integration partnership providing support and migration services for accounting firms using Intuit's QuickBooks platform in cloud environment.
• SagecoreTechnology or IntegrationSage accounting software integration partnership for cloud-based solutions, adapting Sage software solutions to cloud platform before the software provider embraced cloud themselves.
• Bond AdaptcoreTechnology or IntegrationBond Adapt recruitment software integration providing seamless integration with IT Answers' cloud solutions for recruitment agencies.
• BullhorncoreTechnology or IntegrationBullhorn CRM integration partnership enabling recruitment agencies to manage candidates, job postings, and client interactions through integrated cloud desktop.
• WorkablecoreTechnology or IntegrationWorkable recruitment platform integration partnership providing seamless integration for cloud-based recruitment workflows.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure cloud platform used for Skyline hosted desktop service. Azure's state-of-the-art data centers host virtual desktops providing secure, redundant infrastructure.
• Microsoft 365coreTechnology or IntegrationMicrosoft 365 solutions partnership including licensing, deployment, and management services. IT Answers provides M365 setup, ongoing support, and optimization services.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams Calling integration providing cloud VoIP phone system fully integrated with Teams workspace, eliminating need for separate phone systems.
• GooglecoreTechnology or IntegrationGoogle Analytics used for website analytics. Engage platform integrates with Google Maps, Google Business profile, and Google Streetview for virtual tours.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SCC: European managed services and IT infrastructure provider offering managed IT, cloud, security and unified communications to enterprise and public sector. Directly comparable in service breadth and Microsoft/UC focus.
• Thrive: US-based next-generation managed services provider focused on cybersecurity, cloud and managed IT for mid-market. Comparable service mix (managed IT + SIEM + cloud desktop + unified communications) and similar mid-market positioning.
• Bytes Technology Group: UK-headquartered IT services and managed services provider serving SMB and mid-market customers with Microsoft, security and cloud offerings. Closest direct UK MSP peer with overlapping vertical coverage and Microsoft-centric portfolio.
• Littlefish: UK managed IT and cybersecurity services provider competing for similar mid-market and SMB customers. Directly comparable on managed IT support, security and Microsoft 365 service wrap.
• Daisy Communications: UK-based provider of managed IT, cloud, connectivity and unified communications to SMB and mid-market. Directly comparable across connectivity, VoIP and managed IT services.

Broad incumbents

• Softcat: Large UK IT infrastructure reseller and services provider serving enterprise and public sector. Overlaps in Microsoft licensing, cloud and managed services, but at much larger scale and broader portfolio.
• Kaseya: Global provider of IT management software (RMM, PSA, security) for MSPs and mid-market IT teams. Comparable indirectly as a platform competitor in the MSP tooling ecosystem IT Answers relies on.
• Bechtle: Large European IT services and managed services group covering cloud, security and managed IT. Comparable on managed services and Microsoft stack but operates at significantly greater scale and geographic reach.
• Ricoh Managed Services: Global IT services arm of Ricoh offering managed IT, workplace and document/communication services. Comparable on managed IT and UC services to enterprise and mid-market, at significantly larger scale.

Emerging players

• NinjaOne: Cloud-native endpoint management and RMM platform purpose-built for MSPs. Adjacent competitor: while IT Answers services customers directly, NinjaOne sells the underlying automation tooling many competing MSPs use.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/itanswersllc
• LinkedInlinkedin.com/company/it-answers
• Instagraminstagram.com/itanswersllc
• Xx.com/ITweetAnswers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Answers UK