Huckleberry

What Huckleberry does

Huckleberry Inc. (株式会社ハックルベリー) is a Tokyo-based, founder-led SaaS company founded in October 2017 that builds a portfolio of Japanese-market-optimized applications and integration tools for the Shopify ecosystem. The company develops 15+ Shopify apps covering subscription commerce (定期購買アプリ), e-gifting (All in gift), form-integrated chatbot checkout (CommChat), performance-based advertising (まるっと集客), fraud prevention, single sign-on, and CSV/fulfillment utilities, alongside a proprietary iPaaS product called CoreLink that synchronizes data between EC carts (Shopify, ecbeing, makeshop, Rakuten, Amazon Japan, Yahoo! Shopping) and backend systems (SAP, Salesforce, Oracle NetSuite, OMS, WMS). The technical differentiator versus generic Shopify apps is deep Japanese-market localization — noshi/wrapping conventions, LINE-native e-gift, multi-shipping, domestic CRM integrations (Klaviyo, Social PLUS, Logiless) — and form-integrated checkout that keeps payment processing native to Shopify, preserving compliance and tracking.

Huckleberry monetizes through four streams: (1) app subscriptions with usage-based transaction fees (e.g., Subscription App STANDARD at $49/month + 1% transaction fee, ENTERPRISE at $299/month; All in gift at $9.9/month + 3% e-gift commission), (2) professional services including Shopify EC store development (200+ projects completed) and growth consulting plans ranging from free consultation to PM accompaniment at ¥200,000-300,000+/month, (3) marketplace commission via FanComm starting at 10%, and (4) EC growth consulting/practitioner-led accompaniment services. Distribution combines self-serve marketplace listing on the Shopify App Store with direct enterprise sales for larger merchants; the company is also a certified Shopify Plus Partner with co-marketing access.

As of January 2026, Huckleberry supports 30,000+ stores, ranks No.1 in Shopify app installs in Japan, holds Shopify Platinum Partner status, won Shopify Partner of the Year Japan in 2021 and 2024, and is ISO 27001 and PCI-DSS ver4.0 certified. Attributed annual GMV exceeds ¥300 billion. The company remains privately held with no disclosed external funding, 11-50 employees, and is led by CEO Yusuke Ando. Geographic focus is Japan, with the most recent product expansion (CoreLink for TikTok Shop, June 2025) signaling early entry into social commerce and potential cross-border opportunity.

Name

Huckleberry

Legal name

株式会社ハックルベリー

Website

https://huckleberry-inc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Huckleberry is a Tokyo-based Shopify Platinum Partner SaaS company that develops 15+ Japanese-market-optimized apps (subscription, gifting, chatbot checkout, performance ads) and a CoreLink iPaaS for multi-channel EC integration, serving 30,000+ D2C brands and EC operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Setagaya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. App Subscription & Transaction Fees: Revenue from Shopify app subscriptions (e.g., STANDARD plan at $49/month + 1% transaction fee, ENTERPRISE at $299/month) and usage-based transaction fees on sales processed through apps.
2. EC Store Development Services: One-time and ongoing fees for Shopify EC store development, from large-scale stores to D2C startups, including subscription, local revitalization, mall EC, entertainment EC, and BtoB store projects.
3. EC Growth Consulting Services: Ongoing consulting and support services including PM support plans (¥200,000-300,000+/month) and consultation plans (¥50,000+/month) providing analysis, strategy, and implementation support.
4. FanComm Platform: Fan club × EC platform with commission rates starting at 10%, providing system construction plans and full operational outsourcing for fan community management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Huckleberry develops and sells a portfolio of Shopify applications (subscription commerce, gifting, conversational checkout, performance-based advertising, and iPaaS integration) alongside EC store development services and growth consulting. The company supports 30,000+ Shopify stores in Japan, holds Shopify Platinum Partner status, and provides end-to-end EC support from store planning and app installation through growth consulting and ongoing operations. Revenue is generated primarily through monthly app subscriptions, transaction-based fees, professional services for store development, and recurring consulting engagements.

Product overview

Huckleberry operates a portfolio of Shopify apps, EC store development services, and EC growth consulting. The app portfolio includes: 定期購買アプリ (subscription management with STANDARD/ENTERPRISE tiers and CRM integrations), All in Gift (physical and e-gift gifting with SNS sharing), CommChat (form-integrated one-step checkout chatbot), まるっと集客 (performance-based advertising across Google/Facebook/LINE/Yahoo!/SEO media), CoreLink (iPaaS for multi-channel EC/backend system integration), CoreLink for TikTok Shop (TikTok Shop connector), サブスクPLUS (form-integrated LP production for subscription EC), and FanComm (fan club/EC platform at 10%+ commission). Additional apps include Unicorn SSO, Fraud Guardian, Raffle 315, Free Shipping Bar, CSV Exporter, and STAFF START/AdSense integrations. Services include EC store development (leveraging 30,000+ store support experience), EC growth consulting (from free consultation to PM accompaniment plans), and single-item repeat EC development (8,600+ subscription stores). The company holds Shopify Platinum Partner status, ISO 27001 certification, and PCI-DSS ver4.0 compliance, and won Shopify Partner of the Year Japan in both 2021 and 2024.

Differentiator

Problem solved

Functional benefit

Brands

• 定期購買アプリ (Subscription App): Shopify、定期購買（サブスクリプション）EC向け多機能アプリ
• All in gift
• CommChat（コムチャット）
• まるっと集客
• Yahoo!広告連携アプリ
• CoreLink
• CoreLink for TikTok Shop
• ECグロース（EC伴走支援サービス）
• サブスクPLUS
• 単品・リピートEC構築サービス
• FanComm

Products and services

• Teiki Kounyuu (Subscription App) Flagship Shopify subscription app supporting flexible delivery scheduling, first-time discounts, sample sales, BOX subscriptions, customer self-service portal (my page), CRM integrations (Klaviyo, LINE via Social PLUS), and API access on ENTERPRISE tier. Plans: Free test access, STANDARD at $49/month plus 1% transaction fee, and ENTERPRISE at $299/month.
• All in Gift Comprehensive Shopify gift app supporting both physical gifts and e-gifts via LINE/SNS shareable URLs, traditional gift wrapping with noshi, multi-shipping to multiple addresses, catalog gift selection, and customizable e-gift recipient pages. Pricing starts at $9.9/month plus 3% e-gift commission.
• CommChat Shopify form-integrated landing page chatbot enabling one-step checkout directly within Shopify without page transitions, reducing cart abandonment and improving CVR (reported 2-3x lift). Supports unlimited chatbot creation, drag-and-drop scenario editing, A/B testing, analytics dashboards, cart abandonment reminders, and PCI-DSS compliant payment processing within Shopify. Industry-lowest entry pricing at JPY 0 initial cost and JPY 10,000/month with 14-day free trial.
• Marutto Shukyaku Performance-based advertising app for Shopify covering Google Ads, Facebook/Instagram, LINE Shopping, Yahoo! Japan, and SEO/referral media networks. Merchants set their own commission rate and pay only on confirmed sales conversions with zero fixed cost.
• CoreLink EC-focused iPaaS (Integration Platform as a Service) enabling real-time automated data synchronization between EC carts/malls (Shopify, ecbeing, makeshop byGMO, Rakuten, Amazon Japan, Yahoo! Shopping, CROSS MALL) and backend systems (SAP, Salesforce, Oracle NetSuite, OMS, WMS, CRM, accounting). Reduces integration cost and implementation timeline for multi-channel EC operations.
• CoreLink for TikTok Shop TikTok Shop-dedicated connector built on the CoreLink iPaaS platform, automating product, inventory, order, and cancellation data sync between TikTok Shop and connected EC carts (Shopify, CROSS MALL, Amazon Japan, makeshop byGMO, TEMPOSTAR) and backend systems (SAP, Salesforce, Oracle NetSuite). Distributed via the TikTok Shop Japan app store.
• FanComm Fan club and fan community platform built on Shopify with industry-low commission rates starting at 10%. Combines membership/subscription features, merchandise EC, and exclusive content in a single login experience. Plan A offers system construction for self-operation; Plan B offers full operational outsourcing including CS support and shipping.
• Yahoo! Ads Integration App Shopify app enabling Yahoo! Japan advertising attribution and conversion tracking via API, bypassing Checkout Extensibility limitations. Features include auto ad account setup, no-tag-required installation, and managed or self-serve advertising modes.
• Subscription PLUS Form-integrated landing page LP production and operation service for Shopify subscription EC, powered by CommChat technology. Combines one-step checkout with LP design and strategy to maximize CVR and LTV for subscription merchants.
• EC Store Development Service Shopify EC store design, development, and operation service leveraging Huckleberry's app development expertise and experience supporting 30,000+ stores. Covers large-scale Shopify stores (monthly GMV in billions of yen), D2C startups, subscription businesses, regional revitalization projects, mall EC, entertainment EC, BtoB stores, and platform migrations. 200+ store development projects completed.
• EC Growth Consulting EC consulting and accompaniment service covering store analysis, CVR improvement, customer acquisition strategy, CRM/LTV maximization, advertising optimization, and OMO (online-merge-offline) implementation. Plans: free consultation, Itudemo Soudan from JPY 50,000/month, PM Support from JPY 200,000/month, and PM Haisou from JPY 300,000/month with practitioner-led operational support.
• Single-Item Repeat EC Development Service Specialized Shopify-based store development and operation service targeting single-item repeat purchase EC operators. Features high customization, no-code LP production, LINE CRM integration, and comprehensive subscription functionality. Supports 8,600+ subscription stores with JPY 230B+ in GMV.
• Unicorn SSO Shopify single sign-on app supporting Google, X (Twitter), LINE, YouTube, Instagram, and Facebook login. Uses Shopify Multipass API for secure authentication. From $19/month with free trial.
• Fraud Guardian Fraud prevention and multi-purchase prevention app analyzing names, addresses, emails, phone numbers, and IP addresses with proprietary logic to block fraudulent orders, chargebacks, and abuse of limited or promotional discounts. Blacklist management and multiple purchase detection included.
• CSV Exporter Shopify order data export app generating picking lists, payment tracking spreadsheets, and custom CSV exports from order information. From $20/month with 7-day free trial.

Quantifiable outcome

• CVR improvement of 2-3x with CommChat
• +7 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

AI capability6 records

Feature6 records

Partnerships

13 partnerships are on record, tiered minor and core.

• 株式会社マーケティングアソシエイツ (Marketing Association Co., Ltd.)minorGTM or Marketing Partner · 25 March 2026Co-hosting a free webinar on March 25, 2026 focused on growth pitfalls in Shopify e-commerce operations, addressing customer acquisition, CVR/LTV improvement, and customer response techniques.
• 株式会社ブレンダーズ (Blends Co., Ltd.)minorGTM or Marketing Partner · 25 March 2026Co-hosting a free webinar on March 25, 2026 focused on growth pitfalls in Shopify e-commerce operations.
• TikTok ShopcoreTechnology or Integration · 6 June 2025Huckleberry developed CoreLink for TikTok Shop as Japan's first TikTok Shop integration connector, enabling automated data sync for products, inventory, orders, and cancellations between TikTok Shop and EC/backend systems.
• Wovn Technologies株式会社coreStrategic or Co-development PartnerListed as a major partnership enterprise (主要パートナーシップ企業) in the company's official profiles. Nature of partnership relates to business co-creation and strategic collaboration.
• 株式会社インタースペースcoreStrategic or Co-development PartnerListed as a major partnership enterprise (主要パートナーシップ企業). Nature of partnership relates to business co-creation and strategic collaboration.
• 株式会社インティメート・マージャーcoreStrategic or Co-development PartnerListed as a major partnership enterprise (主要パートナーシップ企業). Nature of partnership relates to business co-creation and strategic collaboration.
• 株式会社電通デジタルcoreStrategic or Co-development PartnerListed as a major partnership enterprise (主要パートナーシップ企業). Nature of partnership relates to business co-creation and strategic collaboration.
• 株式会社ファンコミュニケーションズcoreStrategic or Co-development PartnerListed as a major partnership enterprise (主要パートナーシップ企業). Nature of partnership relates to business co-creation and strategic collaboration.
• 株式会社ベーシックcoreStrategic or Co-development PartnerListed as a major partnership enterprise (主要パートナーシップ企業). Nature of partnership relates to business co-creation and strategic collaboration.
• バリューコマース株式会社coreStrategic or Co-development PartnerListed as a major partnership enterprise (主要パートナーシップ企業). Nature of partnership relates to business co-creation and strategic collaboration.
• popIn株式会社coreStrategic or Co-development PartnerListed as a major partnership enterprise (主要パートナーシップ企業). Nature of partnership relates to business co-creation and strategic collaboration.
• 雅虎股份有限公司 (Yahoo Japan Corporation)coreStrategic or Co-development PartnerListed as a major partnership enterprise (主要パートナーシップ企業). Nature of partnership relates to business co-creation and strategic collaboration.
• Shopify JapancoreChannel Partner/ Reseller/ DistributorOfficial Shopify partner with Platinum Partner status and recipient of Shopify Partner of the Year awards in 2021 and 2024. Distributes Huckleberry apps through Shopify App Store.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Recharge: Market-leading subscription management app for Shopify, supporting recurring billing across tens of thousands of merchants globally. Directly competes with Huckleberry's flagship 定期購買 (Subscription App) and sets the global benchmark for subscription app features and pricing.
• Bold Commerce: Shopify-focused subscription, checkout, and pricing platform serving mid-market and enterprise merchants. Competes with Huckleberry's subscription app and broader Shopify customization services, particularly for larger enterprise merchants.
• Smartrr: Shopify subscription app focused on enhancing subscription experiences with built-in retention, churn-prevention, and customer portal features. Direct feature competitor to Huckleberry's subscription app in the SMB and mid-market Shopify segment.
• AVADA: Shopify app developer offering email marketing, growth, and merchant-acquisition apps widely used by SMB Shopify merchants. Competes with Huckleberry in the Japanese and global Shopify app ecosystem on email marketing and growth tooling.
• Okendo: Shopify reviews, UGC, and customer-marketing platform competing in the merchant-experience layer of the Shopify ecosystem. Comparable as a Shopify-focused SaaS targeting D2C merchant growth and customer engagement, adjacent to Huckleberry's gift, chatbot, and CRM-adjacent apps.
• PageFly: Leading Shopify landing page and page-builder app with a large global install base. Comparable to Huckleberry's CommChat and サブスクPLUS offerings in the conversion-rate-optimization and form-integrated LP experience layer of the Shopify stack.

Broad incumbents

• Klaviyo: Dominant email/SMS marketing automation platform for the Shopify and broader e-commerce ecosystem. A Huckleberry integration partner (Klaviyo CRM integration in subscription app), but also a competitive presence in customer engagement, retention, and LTV-maximization workflows Huckleberry addresses via Marutto Shukyaku and consulting.

Regional players

• Makeshop byGMO: Japanese multi-tenant EC platform operated by GMO, serving thousands of Japanese merchants with storefront, payment, and marketing tooling. Competes with Huckleberry for Japanese D2C merchants but offers the storefront itself rather than apps on Shopify; integrated as an EC cart endpoint in Huckleberry's CoreLink iPaaS.
• STORES: Japanese EC platform (operated by STORES, Inc.) offering online store, payment, and reservation/booking products aimed at Japanese SMBs and creators. Regional competitor to Huckleberry for Japanese D2C merchant relationships, though addressing merchants who may not have adopted Shopify.
• BASE: Japanese EC platform operated by BASE (a PayPay Group company) targeting individual creators and SMB merchants with free/low-cost storefronts. Regional competitor in the Japanese D2C market; comparable to Huckleberry as an ecosystem player enabling Japanese merchants to sell online, though on a different storefront stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hb_shopify
• Facebookfacebook.com/huckleberryinc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huckleberry