Pool Supplies Canada
Pool Supplies Canada is a 100% Canadian-owned, Burlington, Ontario-based direct-to-consumer e-commerce retailer founded in 2009, selling pool, hot tub, spa, and outdoor living supplies to Canadian residential homeowners via a single-warehouse, bilingual, 24-hour-shipping platform with subscription and financing add-ons.
- Company typePrivate
- Founded2009
- HeadquartersBurlington, Canada
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pool Supplies Canada does
Pool Supplies Canada is a privately held, 100% Canadian-owned direct-to-consumer e-commerce retailer of swimming pool, hot tub, spa, and adjacent outdoor living products, founded in 2009 and operated from a single warehouse and fulfillment center in Burlington, Ontario. The company runs a bilingual (English/French) online storefront that ships across Canada, typically within 24 hours and seven days a week, with free shipping above CAD 99. The product catalog spans ten major categories — pool chemicals, equipment (pumps, heaters, robotic cleaners, filters, salt systems), pool kits (above-ground, in-ground, semi-in-ground, fibreglass, soft-sided), liners, covers, accessories, toys and floats, hot tubs and spas, and patio furniture — combining multi-brand distribution (Hayward, Pentair, Raypak, Polaris, Dolphin, Aiper, Swimline, Bestway/Coleman, Feherguard) with proprietary house brands including NorthFlo equipment and Pool Supplies Canada private-label chemicals.
The underlying technology stack is described as a standard e-commerce platform with integrated inventory management, shipping logistics, and customer service, augmented by a rule-based Pool Profile personalization tool that filters products by pool type, shape, size, and salt-water compatibility. Differentiating platform layers include a Teachable-hosted video-course library (Pool School), an extensive how-to article library, and a recurring chemical subscription service called ChemBox with monthly or quarterly cadence and 5% subscriber discounts. Financing for purchases of CAD 500 or more is offered through a third-party integration with Flexiti Financial.
Revenue is generated primarily through one-time direct product sales across hardware and consumables, supplemented by a smaller but growing recurring stream from ChemBox subscriptions, transactional fees on Flexiti-financed orders, and modest course revenue from Pool School. Customer segments skew toward residential pool and hot tub owners (primary), with secondary exposure to commercial pool operators and the broader Canadian outdoor-living consumer. Marketing is predominantly organic — content, SEO, and email newsletter — anchored by a 15,000+ verified-review social-proof asset and a self-proclaimed "Canada's #1" positioning built on 15 years of operating history and a stated 100,000+ cumulative customer base.
Pool Supplies Canada firmographics
Firmographics- Name
- Pool Supplies Canada
- Legal name
- Pool Supplies Canada
- Website
- https://poolsuppliescanada.ca
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pool Supplies Canada is a 100% Canadian-owned, Burlington, Ontario-based direct-to-consumer e-commerce retailer founded in 2009, selling pool, hot tub, spa, and outdoor living supplies to Canadian residential homeowners via a single-warehouse, bilingual, 24-hour-shipping platform with subscription and financing add-ons.
- Ownership category
- akta.pro rank
Pool Supplies Canada industry classification
Industry- Product category
- Online Pool and Spa Supplies Retail
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Water Testing & Chemical Balancing (HSAIALAB)
- akta.pro secondary industries
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Opening & Seasonal Startup (HSAIALAD), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Where Pool Supplies Canada is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Pool Supplies Canada business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales (One-Time): Primary revenue stream from direct product sales across categories including pool chemicals, equipment (pumps, heaters, cleaners, filters), pool kits, liners, covers, accessories, toys, hot tubs, and patio furniture. Products are sold as one-time purchases with free shipping on orders over $99.
- ChemBox Subscription: Recurring subscription service for pool chemicals providing automatic deliveries at 1-month or 3-month intervals. Subscribers receive 5% discount plus free shipping on orders over $99 and priority processing.
- Financing Services (Third-Party): Partnership with Flexiti Financial providing installment payment options on purchases of $500 or more. Pool Supplies Canada earns revenue through increased average order values from financing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Above Ground Pool Kits |
| Unit Pricing | Pay-as-you-go | Inground Pool Kits |
| Unit Pricing | Pay-as-you-go | Pool Heaters |
| Unit Pricing | Pay-as-you-go | Robotic Pool Cleaners |
| Unit Pricing | Pay-as-you-go | Pool Chemicals (PSC Brand) |
| Unit Pricing | Pay-as-you-go | Hot Tubs/Spas |
| Subscription | Monthly | Flexiti Financing |
| Subscription | Monthly | ChemBox Chemical Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Pool Supplies Canada product offering
Product offeringCore offering
Pool Supplies Canada is a direct-to-consumer e-commerce retailer that sells swimming pool and hot tub supplies directly to Canadian homeowners through its own website, poolsuppliescanada.ca. The catalog spans pool chemicals, pool equipment (pumps, heaters, cleaners, filters, salt systems), pool kits, liners, covers, accessories, toys, hot tubs, and patio furniture, supported by house brands NorthFlo and Pool Supplies Canada private-label chemicals. The offering is reinforced by ChemBox recurring chemical delivery, the Pool School educational video platform, How-To Guides content, and Flexiti financing on orders of $500 or more, with most orders shipping within 24 hours from the Burlington, Ontario warehouse.
Product overview
Pool Supplies Canada is a Canadian e-commerce retailer (100% Canadian Owned and Operated since 2009, based in Burlington, Ontario) operating as a multi-category online marketplace for pool, spa, and outdoor living products. The core offering is the e-commerce platform at poolsuppliescanada.ca, supplemented by educational resources (Pool School video courses, How-To Guides), subscription services (ChemBox chemical delivery), and financing options (Flexiti). The product portfolio spans ten major categories: Pool Chemicals (branded and commercial), Pool Equipment (pumps, heaters, cleaners, filters, salt systems), Pool Kits (above ground, inground, semi-inground from brands including Aqua Leader, Atlantic Pools, Bestway, Coleman), Pool Liners, Pool Covers (solar, winter, safety), Accessories, Pool Toys & Floats, Hot Tubs & Spas, and Patio Furniture. Notable house brands include NorthFlo equipment and Pool Supplies Canada branded chemicals, while carrying major third-party brands such as Hayward, Raypak, Pentair, Dolphin, Polaris, Aiper, Swimline, and Pool Candy. The business model combines direct consumer sales with educational content, subscription chemical delivery, and flexible financing for larger purchases.
Differentiator
Problem solved
Functional benefit
Brands
- Pool Supplies Canada Pool & Spa Chemicals: Private label pool chemical products including chlorine pucks, algaecide, pH adjusters, oxidizers, clarifiers, and stabilizers
- Pool Supplies Canada Pool School
- ChemBox
- My ChemBox
Products and services
- Pool Kits (Above Ground, Inground, Semi-Inground, Fibreglass, Soft-Sided) Complete pool kit offerings sold to Canadian homeowners for new pool installations, including Above Ground Pools (Eternia LX, Narwhal Gold, Evolution, Galaxy Premium Series, Bestway APX 365), Inground Pools (Aqua Leader), Semi Inground Pools, Fibreglass Pools, and Soft Sided Above Ground Pools, with prices ranging from $1,599 to $9,399+.
- Pool Chemicals (Branded and Commercial-Grade) Full line of pool maintenance chemicals sold to residential and commercial pool operators, including chlorine pucks, pH adjusters (Up/Down), algaecides, oxidizers, stabilizers, calcium enhancers, clarifiers, and stain/scale controllers, available under the Pool Supplies Canada brand and in commercial-grade variants.
- Pool Equipment (Pumps, Heaters, Cleaners, Filters, Salt Systems, UV, Ozone, Feeders) Pool equipment category including pool pumps (Hayward Turbo Flo II), pool heaters (gas and heat pumps from Hayward, Raypak, Pentair, Sta-Rite, NorthFlo starting at $1,799 with a free 2-year extended warranty), robotic and suction pool cleaners (Dolphin, Polaris, Aiper, Hayward Aquabug starting at $599), sand and cartridge filters, salt water chlorination systems, UV light systems, ozone generators, and chemical feeders.
- Pool Liners Replacement and installation pool liners for above ground, inground, and onground pools, including UniBead, overlap, and beaded liner types with various thickness options, sold to homeowners replacing existing liners.
- Pool Covers (Solar, Winter, Safety, Leaf Nets, Hot Tub, Lock-In) Covers including solar cover blankets and reel systems (Feherguard), winter pool covers, safety covers, mesh leaf nets, hot tub covers, and lock-in covers, sold to residential pool and hot tub owners for seasonal protection, safety, and heat retention.
- Pool Accessories Wide range of pool accessories including ladders and steps, replacement filter cartridges, pool slides, skimmers and returns, plumbing and fittings, backwash hoses, vacuum equipment, pool lights, pool tools, coping, diving boards, pool fence, pool paint, thermometers, automation controls, safety equipment, water features, and winterizing supplies.
- Pool Toys and Floats Pool toys including floats and loungers (Swimline, Pool Candy, H2OGO!, Bestway), games (dive rings, basketball games, footballs), kiddie pools and activity centers, baby toys, cottage/lake/ocean sports toys, and air pumps, with featured products such as Giant Flamingo Float, SunChaser loungers, FlotoMax mattresses, and Unicorn Carriage Play Centers.
- Hot Tubs and Spas Hot tub and spa products sold to residential buyers including Plug N Play spas, hydrotherapy spas, covers, chemicals, cover lifters, cleaners, pumps, filter cartridges, steps, accessories, scents and wellness products, replacement parts, and jets, with parts matching support for 50+ manufacturer brands.
- Patio Furniture and Outdoor Living Patio products including furniture sets, chairs/hammocks/lounges, umbrellas (classic table, hanging/cantilever, shade sails), gazebos, in-pool furniture, patio heaters, accessories, and outdoor care/cleaners, sold to homeowners outfitting poolside and outdoor living spaces.
- Pool Supplies Canada Branded Pool and Spa Chemicals Own-brand pool chemicals including King Size Chlorine Pucks (6 kg) at $49.49 (regular $64.99), pH Up (2 kg) at $12.59, pH Down (3 kg) at $13.49, Stabilizer (1.75 kg) at $26.09, Super Algae 40 Algaecide (1 L) at $26.99, Multi-Shock (450 g) at $8.09, Stain and Scale Control, Calcium Plus, Oxidizer, Super Clarifier, Premium Chemical Kit, and Heat Protect. Season supply kits for pools up to 100,000L are sold at $809.99.
- NorthFlo Pool Equipment Pool Supplies Canada's house brand of pool equipment including heat pumps (50,000 BTU, 80,000 BTU, 110,000 BTU variable speed, priced $1,879 to $5,584), robotic pool cleaners (NorthFlo C1 cordless starting at $599), and solar-powered surface skimmers, sold exclusively through Pool Supplies Canada.
- Eternia LX Premium Above Ground Pool Series Premium above ground pool series made in Canada by Aqua Leader with full aluminum wall (rust-proof, saltwater compatible), UniBead liner, and 60-year prorated warranty, starting at $2,799, sold through Pool Supplies Canada.
- Galaxy Premium Above Ground Pool Series Premium above ground pool series made in Canada by Aqua Leader with full resin components, 54-inch wall height, saltwater compatible, 60-year warranty, largest available size up to 30 ft round, starting at $3,299.
- Narwhal Gold Above Ground Pool Series Value-tier above ground pool series with resin components and Zuratex 3000 coated steel wall, 52-inch wall height, 40-year prorated warranty, not saltwater compatible, starting at $1,900.
- Evolution Silver Above Ground Pool Series Most affordable above ground pool series made by Atlantic Pools with Protectoloc coated steel wall, overlap liner, and 30-year warranty, entry-level pool kits starting at $1,699.
- ChemBox Chemical Subscription Service Pool Supplies Canada's chemical subscription service that automatically delivers pool and hot tub chemicals at scheduled intervals (monthly or quarterly) with 5% additional savings and free shipping on orders over $99, with priority processing for subscribers, including products such as Heat Protect 1L at $19.66/month.
- Pool School Educational Platform Online educational platform offering pool care video courses through Teachable (pool-supplies-canada.teachable.com/p/home), with three courses starting at $9.99 providing step-by-step guidance for pool opening, maintenance, and closing, targeted at new and existing pool owners.
- Flexiti Financing for Pool Purchases Flexible financing option through Flexiti Financial for purchases of $500 or more, offering monthly installment payment plans with a quick approval process for pool equipment, heaters, cleaners, and other supplies, targeting pool buyers who want to spread larger purchases over time.
Quantifiable outcome
- 100,000+ satisfied customers served over 15 years
- +3 more outcomes
Companies that use Pool Supplies Canada
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Pool Supplies Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pool Supplies Canada partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Aqua LeadercoreManufacturer of Eternia LX and Galaxy Premium above ground pool lines sold exclusively through Pool Supplies Canada. Both lines are made in Canada with premium features including aluminum walls, resin components, and extended warranties up to 60 years.
- HaywardmajorMajor equipment supplier providing pool pumps, heaters, filters, and robotic/ automatic cleaners. Featured products include Universal H Series heaters, Turbo Flo pumps, and Swimclear cartridge filters with 1-year warranties.
- PentairmajorEquipment brand providing MasterTemp pool heaters and commercial pool equipment. Products featured with free shipping and 2-year extended warranties on heaters.
- PolarismajorRobotic pool cleaner manufacturer providing Freedom, Alpha iQ, Epic, and P70 models. Featured with free 2-year extended warranty and free shipping promotions.
- RaypakmajorPool heater manufacturer providing Digital, PR066, and AVIA models. Featured heaters range from 150,000 to 404,000 BTU with free shipping.
- Dolphin (Maytronics)majorRobotic pool cleaner brand providing Premium 10, Premium 2000, and commercial Wave 90i models. Featured with free 2-year warranty and free shipping.
- Bestway/ColemanmajorSoft-sided pool and spa manufacturer providing APX 365 complete pool kits, Octopool kids pools, and spa products. Featured with Polar-Shield weather defense and easy setup options.
- SwimlinemajorPool float and toy manufacturer providing Giant Flamingo, Beach Balls, floats, loungers, and kids activity centers. Featured across toys category with 30-day warranty on floats.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Pool Supplies Canada competitors and assessment
Company assessmentDirect peers
- PoolSupplies.com: The US counterpart site referenced in Pool Supplies Canada's geographic data; US customers are redirected here. Operates the same direct-to-consumer pool supplies e-commerce model in the US market, making it the most direct functional peer.
- In The Swim: US-based online retailer specializing in pool and spa chemicals, equipment, and supplies for residential customers. Closely comparable assortment, customer base (residential pool owners), and direct-to-consumer delivery model.
- Doheny's Pool Supplies Direct: Long-standing online and catalog pool supplies retailer serving residential pool owners with chemicals, equipment, and replacement parts. Similar mid-size independent operator profile with broad catalog and education-driven marketing.
- Pool Factory: Online and showroom-based pool supplies retailer selling above ground pools, equipment, and chemicals to residential customers. Directly comparable in product mix (pool kits + supplies) and DIY-focused customer.
- Specialty Pool Products: Online retailer of pool and spa equipment, parts, and supplies with a focus on residential pool owners. Comparable in catalog breadth across pumps, heaters, filters, and chemicals via e-commerce.
Broad incumbents
- Leslie's: Largest US specialty retailer of pool and spa supplies, combining e-commerce with 900+ physical stores. Competes directly on chemicals, equipment, and accessories but at vastly greater scale and omnichannel footprint.
- Canadian Tire: Canada's largest general merchandise and home improvement retailer with physical stores plus online. Sells pool chemicals, equipment, and accessories as part of a broader assortment; competes with Pool Supplies Canada on convenience and brand trust.
- Home Depot Canada: Major Canadian home improvement big-box retailer carrying pool supplies, equipment, and chemicals alongside a much wider assortment. Provides physical pickup and broad assortment, posing a competitive threat on convenience and selection.
- Amazon: Dominant marketplace in Canada selling pool chemicals, equipment, and accessories from multiple sellers. Competes on selection, Prime shipping, and price discovery; structurally constrains margin and acquisition economics for niche specialists.
Others
- Clorox Pool & Spa (CLOROX® Pool&Spa): Owner of the pool and spa chemical brands (e.g., Pool & Spa, Sea Klear) that compete with Pool Supplies Canada's private-label chemicals. A supplier-adjacent peer whose branded chemicals are stocked by Pool Supplies Canada while also sold direct via Walmart, Amazon, and big-box.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pool Supplies Canada social profiles
Digital presencePool Supplies Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pool Supplies Canada leadership team
Management profileNumber of profiles
Pool Supplies Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pool Supplies Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pool Supplies Canada
What does Pool Supplies Canada do?
Pool Supplies Canada is a direct-to-consumer e-commerce retailer that sells swimming pool and hot tub supplies directly to Canadian homeowners through its own website, poolsuppliescanada.ca. The catalog spans pool chemicals, pool equipment (pumps, heaters, cleaners, filters, salt systems), pool kits, liners, covers, accessories, toys, hot tubs, and patio furniture, supported by house brands NorthFlo and Pool Supplies Canada private-label chemicals. The offering is reinforced by ChemBox recurring chemical delivery, the Pool School educational video platform, How-To Guides content, and Flexiti financing on orders of $500 or more, with most orders shipping within 24 hours from the Burlington, Ontario warehouse.
Is Pool Supplies Canada a public or private company?
Pool Supplies Canada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pool Supplies Canada founded?
Pool Supplies Canada was founded in 2009. It employs 1 to 10 people.
Where is Pool Supplies Canada based?
Pool Supplies Canada is headquartered in Burlington, Canada, in the North America region.
How does Pool Supplies Canada make money?
Three revenue lines are on record. Product Sales (One-Time) is the primary driver. The others are chemBox Subscription and financing Services (Third-Party).
Who are Pool Supplies Canada's main competitors?
Direct peers on record are PoolSupplies.com, In The Swim, Doheny's Pool Supplies Direct, Pool Factory and Specialty Pool Products. Broad incumbents are Leslie's, Canadian Tire, Home Depot Canada and Amazon. Clorox Pool & Spa (CLOROX® Pool&Spa) is listed as an others.
Does Pool Supplies Canada have an API?
No public API is recorded for Pool Supplies Canada.
What industry is Pool Supplies Canada in?
Pool Supplies Canada's product category is Online Pool and Spa Supplies Retail. Its primary akta.pro industry code is HSAIALAB, Water Testing & Chemical Balancing, with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 4442 and its SIC code is 5070.