American Bullion
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
American Bullion firmographics
Firmographics- Name
- American Bullion
- Legal name
- American Bullion, Inc.
- Website
- https://americanbullion.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
American Bullion industry classification
Industry- Product category
- Precious Metals IRA Services
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)
Keywords
Where American Bullion is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
American Bullion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D
Revenue model
- Precious Metals Sales: American Bullion generates revenue through the sale of gold, silver, platinum, and palladium coins and bars to investors. Pricing includes dealer premiums above spot metal prices. Clients can purchase metals for IRA inclusion or direct delivery to their home or business.
- IRA Custodian and Account Services: Fees for setting up and maintaining self-directed IRA accounts including custodial services, storage coordination with Delaware Depository, and ongoing account management. First-year fees typically range from $250 to $350, with annual maintenance fees of $150 to $250 thereafter.
- Market Commentary and Advisory Services: Company executives provide market commentary and outlooks on precious metals markets, attracting investor interest in gold and silver IRA products during periods of market volatility and economic uncertainty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | IRA Account Setup and First Year |
| Subscription | Annual | Annual IRA Maintenance |
| Other | Pay-as-you-go | Minimum Investment for Gold IRA Rollover |
| Other | Annual | IRA Contribution Limits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
American Bullion product offering
Product offeringCore offering
American Bullion is a precious metals dealer and IRA rollover service provider that helps individuals convert traditional retirement accounts (IRA, 401(k), 403(b)) into self-directed Precious Metals IRAs holding physical gold, silver, platinum, and palladium coins and bars. The company handles the entire rollover process from account setup through custody at IRS-approved depositories, and also offers direct physical metal purchases for home or business delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold IRA
- Silver IRA
- Platinum IRA
- Palladium IRA
- Gold 401(k) Rollover
- Home Storage Gold IRA
- Direct Delivery Precious Metals
- American Gold Eagle Coins
- Canadian Gold Maple Leaf Coins
- American Gold Buffalo Coins
- Proof Gold American Eagle Coins
- Austrian Philharmonic Gold Coins
- Credit Suisse Gold Bars
- UBS Gold Bars
- PAMP Suisse Gold Bars
Quantifiable outcome
- $456,140 portfolio value from $100,000 invested in gold since 2000 (compared to $199,725 for NASDAQ, $228,456 for DOW)
- +4 more outcomes
Companies that use American Bullion
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
American Bullion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
American Bullion partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship, major and minor.
- Delaware DepositorycoreAmerican Bullion partners with Delaware Depository for secure storage of IRA-owned precious metals. Delaware Depository is an IRS-approved storage facility trusted by major commodity exchanges including NYMEX, COMEX, and ICE Futures US. The facility carries a $1 billion all-risk insurance policy through Lloyd's of London and uses state-of-the-art surveillance and security systems. Physical metals purchased through American Bullion IRAs are stored at this facility until the owner reaches retirement age.
- Self Directed IRA ServicescoreSelf Directed IRA Services serves as the custodian for American Bullion client self-directed IRAs. The custodian handles all reporting to clients and government agencies, coordinates purchase and sale of precious metals, and manages all payments. This partnership enables American Bullion to offer fully compliant IRA services while focusing on precious metals sales and client education.
- United States MintflagshipAmerican Bullion is a nationally listed dealer of the United States Mint, authorized to sell American Eagle gold, silver, platinum, and proof coins. This relationship enables the company to offer government-minted IRA-eligible precious metals products with guaranteed authenticity, weight, and purity backed by the U.S. government.
- Royal Canadian MintmajorAmerican Bullion is a verified partner and dealer of the Royal Canadian Mint, offering Canadian Gold and Silver Maple Leaf coins. The Royal Canadian Mint guarantees the purity and weight of each coin, supporting liquidity and authentication for Canadian mint products sold through American Bullion.
- Industry Council for Tangible Assets (ICTA)minorAmerican Bullion holds membership in ICTA, an industry trade association for the tangible assets and precious metals industry. ICTA promotes ethical standards, regulatory compliance, and industry education.
- American Numismatic Association (ANA)minorAmerican Bullion maintains membership in the ANA, the premier organization for coin collectors and numismatists in the United States. ANA membership demonstrates commitment to numismatic expertise and industry standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
American Bullion competitors and assessment
Company assessmentBroad incumbents
- APMEX: APMEX (American Precious Metals Exchange) is the largest U.S. online precious-metals marketplace, dealing in the same IRA-eligible bullion products as American Bullion but through a primarily e-commerce channel.
- Kitco: Kitco is a well-established global precious-metals retailer and market data provider that sells IRA-eligible bullion and competes with American Bullion's direct-delivery and IRA-eligible coin businesses.
- JM Bullion: JM Bullion is one of the largest online precious-metals retailers in the U.S., offering the same gold, silver, platinum and palladium coins and bars that American Bullion sells, but via a self-serve e-commerce model rather than phone consultative sales.
- SD Bullion: SD Bullion is a large online gold and silver dealer with low-premium pricing, competing with American Bullion on the direct-delivery side of the business and undercutting the IRA-focused model's price-sensitive buyers.
Direct peers
- Lear Capital: Lear Capital is a long-standing Gold IRA dealer with a phone-sales and educational-content approach, targeting retirement savers seeking to convert paper retirement assets into physical precious metals.
- Birch Gold Group: Birch Gold is a direct competitor in the precious-metals IRA rollover space, pairing phone-based specialist consultations with gold, silver, platinum and palladium IRA offerings for U.S. retirement-account holders.
- Noble Gold Investments: Noble Gold is a Gold and Silver IRA dealer that offers direct phone-based sales and a similar rollover workflow, competing head-to-head with American Bullion for the same retirement-diversification customer.
- Augusta Precious Metals: Augusta is a leading Gold and Silver IRA specialist using an education-led, phone-sales motion nearly identical to American Bullion's, targeting retirement savers concerned about inflation and market volatility.
- Rosland Capital: Rosland Capital is a precious-metals dealer offering Gold, Silver and Platinum IRAs via phone-based specialists, with a customer profile and product mix that closely overlap American Bullion's.
- Goldco: Goldco is one of the largest and most heavily advertised Gold IRA rollovers specialists in the U.S., directly competing with American Bullion for the same pre-retiree and retiree rollover market through phone-based consultative sales.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
American Bullion social profiles
Digital presenceAmerican Bullion financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Bullion leadership team
Management profileNumber of profiles
Profiles1 record
American Bullion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Bullion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Bullion
What does American Bullion do?
American Bullion is a precious metals dealer and IRA rollover service provider that helps individuals convert traditional retirement accounts (IRA, 401(k), 403(b)) into self-directed Precious Metals IRAs holding physical gold, silver, platinum, and palladium coins and bars. The company handles the entire rollover process from account setup through custody at IRS-approved depositories, and also offers direct physical metal purchases for home or business delivery.
Is American Bullion a public or private company?
American Bullion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Bullion founded?
American Bullion was founded in 2009. It employs 11 to 50 people.
Where is American Bullion based?
American Bullion is headquartered in Los Angeles, United States, in the North America region.
How does American Bullion make money?
Three revenue lines are on record. Precious Metals Sales are the primary driver. The others are IRA Custodian and Account Services and market Commentary and Advisory Services.
Who are American Bullion's main competitors?
Broad incumbents on record are APMEX, Kitco, JM Bullion and SD Bullion. Direct peers are Lear Capital, Birch Gold Group, Noble Gold Investments, Augusta Precious Metals, Rosland Capital and Goldco.
Does American Bullion have an API?
No public API is recorded for American Bullion.
What industry is American Bullion in?
American Bullion's product category is Precious Metals IRA Services. Its primary akta.pro industry code is IMAKAJAD, Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM). Its SIC code is 5094.