Watts Roofing Supplies
Watts Roofing Supplies is an independent UK roofing merchant operating three branches across Hertfordshire and Cambridgeshire, supplying pitched, flat, and reclaimed roofing materials from 40+ manufacturers to tradespeople, contractors, self-builders, and heritage projects.
- Company typePrivate
- Founded2010
- HeadquartersRamsgate, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Watts Roofing Supplies does
Watts Roofing Supplies Ltd is an independent UK roofing merchant founded in 2010, operating three physical branches — Baldock (headquarters, Hertfordshire), Stevenage, and Cambridge (Cambridgeshire) — and serving tradespeople, contractors, self-builders, householders, and heritage/listed-building restoration projects. The company stocks a comprehensive roofing materials portfolio covering pitched roofing (concrete, slate, and clay tiles), flat roofing (EPDM, GRP, torch-on felt), fibre cement sheeting, batten and timber, insulation (Kingspan, Rockwool, PIR boards), reclaimed tiles and slates, roofing sheets and cladding, roofline products (fascias, soffits, gutters), roof lights and VELUX roof windows, tools, and fibre cement weatherboard, sourced from 40+ manufacturers including Marley, Redland, Sandtoft, VELUX, Kingspan, Freefoam, Cembrit, and Etex (Cedral). A specialist tile identification and matching service for heritage renovations is a point of differentiation.
The underlying business is a regional building-materials distribution operation with no proprietary technology platform or software product; the technical asset is the curated stock, supplier relationships, and branch-level product knowledge across 12 product categories. Revenue is generated through transactional sales of roofing materials, with pricing conducted via branch-level quoting (phone, email, in-person, or online request form) rather than public e-commerce pricing, and credit accounts offered to regular tradespeople. Distribution is direct-to-customer through physical branches plus a next-day delivery service covering 1–24 pallet loads.
Watts is privately held and founder/family-owned (Glen Watts appears in the Baldock branch management), with no disclosed external funding or parent company, and is a member of NMBS (National Merchant Buying Society) for collective procurement. The company won Best Manufacturer/Wholesaler at the B.E.F.A. (Business Excellence Forum Awards) and reports a customer base of 600+. Geographic scope is limited to Hertfordshire and Cambridgeshire in the East of England, and revenue is not publicly disclosed.
Watts Roofing Supplies firmographics
Firmographics- Name
- Watts Roofing Supplies
- Legal name
- Watts Roofing Supplies Ltd
- Website
- https://wattsroofing.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Watts Roofing Supplies is an independent UK roofing merchant operating three branches across Hertfordshire and Cambridgeshire, supplying pitched, flat, and reclaimed roofing materials from 40+ manufacturers to tradespeople, contractors, self-builders, and heritage projects.
- Ownership category
- akta.pro rank
Watts Roofing Supplies industry classification
Industry- Product category
- Roofing Materials Distribution
- NAICS
- Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030), Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC)
Keywords
Where Watts Roofing Supplies is headquartered
LocationHeadquarters
- HQ city
- Ramsgate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Watts Roofing Supplies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Roofing Materials Wholesale: Revenue generated from selling roofing materials — pitched and flat roofing tiles, slates, felt, batten, insulation, roofline products, tools, and accessories — to tradespeople, contractors, self-builders, and householders. Products sourced from major manufacturers including Marley, Redland, VELUX, and many others.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Watts Roofing Supplies product offering
Product offeringCore offering
Watts Roofing Supplies is an independent roofing merchant selling roofing materials including pitched roofing tiles (concrete, slate, clay), flat roofing systems (EPDM, GRP, felt), insulation, fibre cement sheeting, batten and timber, reclaimed tiles, roofline products, roof windows and lights, weatherboard cladding, and tools sourced from manufacturers such as Marley, Redland, Sandtoft, VELUX, Kingspan, and Freefoam. The company operates through three branches in Hertfordshire and Cambridgeshire, serving tradespeople, contractors, self-builders, and householders with next-day delivery and a tile identification and matching service.
Product overview
Watts Roofing Supplies is an independent roofing merchant founded in 2010, operating as a single unified business offering a comprehensive portfolio of roofing materials and related products across three UK branches. Their product ecosystem centres on core roofing categories: pitched roofing (concrete, slate, and clay tiles from Marley, Redland, and Sandtoft), flat roofing (EPDM, GRP, and torch-on felt systems), fibre cement sheeting, and batten and timber. These are complemented by supporting product lines including insulation (Kingspan, Rockwool, PIR boards), reclaimed materials, roofing sheets and cladding, roofline products (fascias, soffits, gutters), roof lights and windows (VELUX), tools, and weatherboard cladding. The company provides materials for residential, commercial, agricultural, and industrial applications with delivery services and tile matching expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Pitched Roofing Materials
Quantifiable outcome
- 600+ customers trust Watts Roofing Supplies
- +2 more outcomes
Companies that use Watts Roofing Supplies
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Watts Roofing Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Watts Roofing Supplies partnerships and signals
Strategic signalPartnerships
41 partnerships are on record, tiered core, major and minor.
- MarleycoreWatts Roofing Supplies stocks a wide range of Marley products including concrete tiles, clay tiles, fibre cement slates, shingles, profiled sheeting, roofing accessories, and JB Red battens compliant with BS 5534.
- Redland (BMI Redland)coreWatts stocks Redland concrete tiles, plain tiles, profile tiles, slates, ornamental tiles, and roof systems accessories.
- VELUXcoreWatts supplies the full range of VELUX roof windows, domes, sun tunnels, and flashing kits including the VELUX INTEGRA electric/solar powered range.
- SandtoftcoreWatts stocks Sandtoft concrete tiles including plain tiles, Shire Pantile, Double Pantile, low profile tiles, slate appearance tiles, and natural slate products.
- FreefoammajorWatts stocks Freefoam PVC fascias, soffits, and cladding in various colours. Freefoam products carry up to a 50-year colour guarantee.
- CembritmajorWatts stocks Cembrit fibre cement slates including Westerland, Moorland, Jutland, Zeeland, and Rivendale ranges, as well as Cemsix and B5 sheets.
- KingspanmajorWatts stocks Kingspan insulation products including Kooltherm K107 (thermal conductivity 0.018 W/mK) and K7, as well as roof panels and daylight systems.
- RockwoolmajorWatts stocks Rockwool insulation in 100mm and 150mm sizes with thermal conductivity of 0.44W/mK.
- FloPlastmajorWatts stocks FloPlast guttering systems including half round, square, deepflow, and ogee options in various colours, along with underground drainage solutions.
- IKOmajorWatts stocks IKO felt shingles, bituminous membranes, and roofing products for flat roofing applications.
- Chesterfelt GroupmajorWatts stocks Chesterfelt bituminous roofing membranes, roofing felts, and damp-proof courses for flat and pitched roofing.
- Etex (Cedral)majorWatts stocks the full Etex Cedral fibre cement weatherboard range including LAP and Click variants and accessories, with colour options in smooth and woodgrain finishes.
- James HardiemajorWatts stocks James Hardie fibre cement cladding products including HardiePlank and VL weatherboards.
- Dreadnought TilesmajorWatts stocks Dreadnought premium clay roof tiles made from locally sourced Etruria Marl clay, fired in small batches using coal-fired kilns for traditional colours.
- Brett MartinmajorWatts stocks Brett Martin rooflights, drainage systems, and Mardome dome rooflights in GRP or PVC options.
- EternitmajorWatts stocks Eternit fibre cement products including Profile 6, UrbanPro, and Profile 3 sheets, fittings, and accessories.
- KeylitemajorWatts stocks Keylite roof windows including top-hung, centre pivot, and conservation models.
- Cromar Building ProductsmajorWatts stocks Cromar ProGRP roofing system and a range of Cromar building products including sealants and adhesives.
- PermaroofmajorWatts stocks Firestone RubberCover EPDM single-ply flat roofing systems distributed by Permaroof, available with insurance-backed guarantees.
- ALM (Associated Lead Mills)majorWatts stocks ALM rolled lead products including lead flashing and ancillary items for roofing applications.
- BritmetmajorWatts stocks Britmet lightweight metal roofing tiles and slates for residential and commercial projects as a Metrotile brand.
- FirestonemajorWatts stocks Firestone EPDM rubber roofing membranes under the RubberCover system, sold via Permaroof as the UK distributor.
- Heritage Clay TilesminorWatts stocks Heritage Clay Tiles for heritage and traditional roofing projects using locally sourced natural clay.
- Ariel PlasticsminorWatts stocks Ariel Plastics roofing sheet products including polycarbonate, PVC, GRP, and bitumen sheet, along with cladding options.
- ArecominorWatts stocks Areco GRP trim, aluminium trim, and flat roof materials as a distributor under Watts Clift Holdings.
- Joris IdeminorWatts stocks Joris Ide insulated panels and building materials for commercial and residential applications.
- AxterminorWatts stocks Axter waterproofing solutions, flat and pitched roofing systems, and rooflight products.
- KloberminorWatts stocks Klober flat roofing systems, pitched roof tiles, weatherproof membranes, and tile vents.
- LindabminorWatts stocks Lindab ventilation systems, rainwater drainage, and roofing solutions.
- IcopalminorWatts stocks Icopal bituminous roofing membranes and waterproofing solutions for flat and pitched roofs.
- Easy-TrimminorWatts stocks Easy-Trim roofing membranes, dry verge systems, lead alternatives, sealants, and adhesives.
- EverbuildminorWatts stocks Everbuild sealants, adhesives, and building chemicals for roofing and construction applications.
- FilonminorWatts stocks Filon GRP (glass reinforced polyester) roofing and cladding sheets, including translucent roofing sheets.
- Manthorpe GroupminorWatts stocks Manthorpe ventilation systems, cavity trays, loft doors, and dry roofing solutions.
- TataminorWatts stocks Tata steel building products including composite panels and structural products for roofing and cladding.
- LifestilesminorWatts stocks Lifestiles handmade and machine-made clay tiles for various roofing and design applications.
- John BrashminorWatts stocks John Brash slates, tiles, timber battens, and timber treatment products.
- Brewer CowlsminorWatts stocks Brewer Cowls chimney and ventilation products including cowlings, flue liners, chimney caps, and bird guards.
- ForticreteminorWatts stocks Forticrete concrete roof tiles replicating clay and slate appearances, along with masonry products.
- CalorminorWatts stocks Calor LPG products for various applications including heating and power generation.
- NMBS (National Merchant Buying Society)majorWatts Roofing Supplies is a member of NMBS, a national buying society for independent merchants. NMBS provides collective buying power, competitive pricing, exclusive deals, and access to a supplier network, supporting independent merchants in building, plumbing, heating, and timber sectors.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Watts Roofing Supplies competitors and assessment
Company assessmentDirect peers
- SIG Roofing (now SFL Group): The UK's largest specialist roofing distributor operating a national branch network stocking pitched, flat, and industrial roofing materials. Direct competitor to Watts in product range and trade customer base, but operating at materially greater scale.
- Roofing Superstore: UK online roofing merchant with nationwide delivery, transparent pricing and a similar broad roofing product portfolio (tiles, felt, insulation, roofline). Closest direct competitor by product catalogue, though operating purely online without physical branches.
- Bradfords Building Supplies: Independent UK regional builders' merchant group with a multi-branch model and strong trade focus, comparable structurally to Watts' family-owned, regionally anchored independent posture although operating at greater scale in the South West.
Broad incumbents
- Travis Perkins: Largest UK builders' merchant group with extensive roofing categories across hundreds of branches. Overlaps with Watts on roofing tiles, insulation, batten, and roofline products, but as part of a much wider generalist trade portfolio.
- Jewson: Saint-Gobain-owned UK builders' merchant with nationwide branch coverage selling roofing alongside timber, plumbing and general construction materials. Comparable generalist competition to Watts in core roofing product categories.
- MKM Building Supplies: UK regional builders' merchant with growing branch coverage including roofing products. Comparable in serving local trade and self-builder customers with multi-branch regional coverage, though broader product range than Watts.
- Buildbase: Grafton Group-owned UK builders' merchant chain selling roofing materials alongside general building supplies. Comparable trade-customer base and multi-branch regional model, though covering a much wider product set.
- Wickes: UK retailer serving trade and DIY customers with roofing, roofline, and insulation products in a much broader home-improvement portfolio. Comparable in self-builder and homeowner segment overlap with Watts' non-trade customer base.
- Keyline Building Products: Travis Perkins Group subsidiary specialising in heavyside civils and roofing products for trade contractors. Overlaps with Watts on commercial and industrial roofing categories, though positioned more toward larger civil and infrastructure projects.
Others
- NMBS (National Merchant Buying Society): UK buying society for independent building, plumbing, heating, and timber merchants that Watts is an active member of. Not a competitor but a critical supplier-side counterpart enabling collective pricing, exclusive deals, and supplier access for independent merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Watts Roofing Supplies social profiles
Digital presenceWatts Roofing Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Watts Roofing Supplies leadership team
Management profileNumber of profiles
Profiles11 records
Watts Roofing Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Watts Roofing Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Watts Roofing Supplies
What does Watts Roofing Supplies do?
Watts Roofing Supplies is an independent roofing merchant selling roofing materials including pitched roofing tiles (concrete, slate, clay), flat roofing systems (EPDM, GRP, felt), insulation, fibre cement sheeting, batten and timber, reclaimed tiles, roofline products, roof windows and lights, weatherboard cladding, and tools sourced from manufacturers such as Marley, Redland, Sandtoft, VELUX, Kingspan, and Freefoam. The company operates through three branches in Hertfordshire and Cambridgeshire, serving tradespeople, contractors, self-builders, and householders with next-day delivery and a tile identification and matching service.
Is Watts Roofing Supplies a public or private company?
Watts Roofing Supplies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Watts Roofing Supplies founded?
Watts Roofing Supplies was founded in 2010. It employs 11 to 50 people.
Where is Watts Roofing Supplies based?
Watts Roofing Supplies is headquartered in Ramsgate, United Kingdom, in the Europe region.
How does Watts Roofing Supplies make money?
One revenue line is on record: roofing Materials Wholesale.
Who are Watts Roofing Supplies's main competitors?
Direct peers on record are SIG Roofing (now SFL Group), Roofing Superstore and Bradfords Building Supplies. Broad incumbents are Travis Perkins, Jewson, MKM Building Supplies, Buildbase, Wickes and Keyline Building Products. NMBS (National Merchant Buying Society) is listed as an others.
Does Watts Roofing Supplies have an API?
No public API is recorded for Watts Roofing Supplies.
What industry is Watts Roofing Supplies in?
Watts Roofing Supplies's product category is Roofing Materials Distribution. Its primary akta.pro industry code is CRAIAEAC, Roofing Materials Retail (Shingles, Underlayment, Flashing). Its NAICS code is 42333 and its SIC code is 5211.