Catalyst Coaching 360
Catalyst Coaching 360 is a private, board-certified health, wellness, and performance coaching company founded in 2007, serving 500+ organizations, EAP/wellness providers, and individuals across 35+ US states through relationship-based coaching and the trademarked 360 Wellbeing Checkup.
- Company typePrivate
- Founded2007
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Catalyst Coaching 360 does
Catalyst Coaching 360, legally US Corporate Wellness, Inc. and headquartered in Fort Collins, Colorado, is a private health, wellness, and performance coaching company founded in 2007 and rebranded to its current name in 2023. The firm delivers relationship-based coaching through 30+ nationally board-certified health, wellness, and performance coaches, organized around the proprietary 4 Cornerstones framework (Move, Fuel, Rest, Connect). Its product portfolio includes the core Catalyst One offering for organizations, EAPs, and individuals; specialty programs Catalyst Elite (high-performance coaching), Catalyst Quit (tobacco cessation), and CatalystCare (pre/post-surgical coaching, launched 2023); and the trademarked 360 Wellbeing Checkup assessment tool. The affiliated Catalyst Coaching Institute sells board-certified coach certification externally and supplies internal coaching talent. The platform is delivered primarily via phone coaching sessions with a plug-and-play integration model for employer benefit platforms, and the company has maintained URAC Comprehensive Wellness Provider status since 2007 alongside NBHWC approval.
The business runs on a hybrid B2B/B2C revenue model. The primary motion is enterprise field sales to organizations and channel partnerships with Employee Assistance Programs and wellness providers (e.g., Mines & Associates), offered under value-based pricing with guaranteed outcomes tied to client-defined KPIs. Secondary revenue comes from direct self-pay individual coaching at $99 per session (discounted to $65 for partner-pricing clients) with multi-session package pricing. The company states it serves 500+ organizational clients across 35+ US states, with named customers including the Cities of San Jose and Sacramento, the County of Santa Clara, Campbell Union School District, Northwestern Medicine, San Antonio Regional Hospital, and Nutanix. It is privately held, founder-led by Brad Cooper and Suzanna Cooper, and shows no evidence of external funding, M&A, or institutional ownership.
Catalyst Coaching 360 firmographics
Firmographics- Name
- Catalyst Coaching 360
- Legal name
- US Corporate Wellness, Inc.
- Website
- https://catalystcoaching360.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Catalyst Coaching 360 is a private, board-certified health, wellness, and performance coaching company founded in 2007, serving 500+ organizations, EAP/wellness providers, and individuals across 35+ US states through relationship-based coaching and the trademarked 360 Wellbeing Checkup.
- Ownership category
- akta.pro rank
Catalyst Coaching 360 industry classification
Industry- Product category
- Corporate Wellness Coaching
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate/Workplace Wellness Coaching (HSADAGAL)
- akta.pro secondary industries
- Behavior Change & Motivational Coaching (HSADAGAF), Stress Management & Burnout Prevention Coaching (HSADAGAD), Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where Catalyst Coaching 360 is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Catalyst Coaching 360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Corporate Wellness Coaching Services: Coaching services provided to organizations as employee benefits, typically through enterprise partnerships with EAP and wellness providers. Organizations receive guaranteed outcomes based on internal KPIs.
- Individual Self-Pay Coaching Sessions: Direct-to-consumer coaching sessions purchased individually or in packages. Standard pricing $99/session, with partner discounted rates as low as $65/session. Multi-pack options available (2-pack, 4-pack, 6-pack) with volume discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Session - Standard Rate |
| Unit Pricing | Pay-as-you-go | Single Session - Partner Discounted Rate |
| Unit Pricing | Pay-as-you-go | 2-Pack Package |
| Unit Pricing | Pay-as-you-go | 4-Pack Package |
| Unit Pricing | Pay-as-you-go | 6-Pack Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Catalyst Coaching 360 product offering
Product offeringCore offering
Catalyst Coaching 360 delivers relationship-based health, wellness and performance coaching to organizations, EAP/wellness providers and individuals through board-certified coaches. The core Catalyst One program is augmented by specialty coaching tracks (Catalyst Elite for leadership/sales/athletic performance, Catalyst Quit for tobacco cessation, CatalystCare for pre/post-surgical support) and the trademarked 360 Wellbeing Checkup® semi-annual assessment. Coaching is delivered via scheduled sessions with a value-based pricing model and guaranteed outcome commitments tied to client KPIs.
Product overview
Catalyst Coaching 360 provides a suite of health, wellness, and performance coaching services for organizations, EAP/wellness providers, and individuals. The core offering is Catalyst One, supported by specialty programs including Catalyst Elite (enhanced professional/personal coaching), Catalyst Quit (tobacco cessation), and CatalystCare (pre/post-surgical support). The 360 Wellbeing Checkup® serves as a trademarked assessment tool enabling semi-annual personalized coaching sessions. Coach training is offered through the affiliated Catalyst Coaching Institute, which provides nationally recognized certification combining NBHWC approval with URAC accreditation.
Differentiator
Problem solved
Functional benefit
Brands
- Catalyst One: Primary coaching program offering
- Catalyst Elite
- Catalyst Quit
- Catalyst Care
- 360 Wellbeing Checkup
Products and services
- Catalyst One Primary relationship-based health, wellness and performance coaching program offered to organizations, EAP and wellness provider partners, and individuals, built on the 4 Cornerstones of Move, Fuel, Rest, and Connect.
- Catalyst Elite Enhanced coaching option for employees currently participating in Catalyst coaching services who want to pursue professional or personal goals such as leadership, sales performance, or athletic performance.
- CatalystCare Pre- and post-surgical coaching program connecting patients with nationally board-certified coaches to optimize surgical outcomes through sleep, nutrition, activity, fueling, and support system guidance.
- Catalyst Quit Specialized tobacco cessation coaching program designed to help individuals quit smoking and other tobacco use through evidence-based behavior change coaching.
- 360 Wellbeing Checkup® Trademarked, semiannual personalized coaching assessment that pairs employees with a board-certified behavior change specialist for sessions focused on mental wellbeing and meaningful change.
- Coach Training via Catalyst Coaching Institute Health and wellness coach certification programs offered through the affiliated Catalyst Coaching Institute, combining NBHWC approval with URAC Comprehensive Wellness Accreditation affiliation to certify coaching professionals.
Quantifiable outcome
- 29% improvement in emotional exhaustion among physicians engaging with a coach
- +3 more outcomes
Companies that use Catalyst Coaching 360
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Catalyst Coaching 360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Catalyst Coaching 360 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and major.
- Catalyst Coaching InstitutecoreThe Catalyst Coaching Institute is the company's coach training arm, offering the nation's premier health and wellness coach certification programs. It combines NBHWC approval with URAC Comprehensive Wellness Accreditation - a unique combination in the industry. All Catalyst Coaching 360 coaches are trained and certified through this institute, forming a vibrant coaching community of supportive, collaborative health and wellness professionals.
- Mines & AssociatesmajorEAP provider that has partnered with Catalyst Coaching 360 for years. Individual clients are consistently impressed and positively impacted by their coaching approach. Organizational clients benefit from visionary leadership and incorporation of research into delivering top-tier services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Catalyst Coaching 360 competitors and assessment
Company assessmentDirect peers
- Wellness Coaches USA: Direct competitor providing onsite and virtual wellness coaching services to employers and health plans. Closely comparable business model: certified coach network, employer/EAP channel distribution, and outcome-driven health coaching offerings.
- BetterUp: Direct competitor in the coaching-for-employers category, particularly around leadership, performance, and behavioral change coaching delivered virtually. Overlaps with Catalyst Elite and Catalyst One offerings and pursues the same enterprise mental wellness buyer.
Broad incumbents
- Virgin Pulse: Large incumbent corporate wellness platform with employer-focused health coaching as part of a broader engagement platform. Comparable buyer (employers/HR leaders) and overlapping coaching service, though Virgin Pulse wraps it in a tech-enabled ecosystem with apps and incentives.
- Limeade: Established employee experience and wellness platform that includes well-being programs and coaching components. Targets the same enterprise buyer (HR/benefits) and overlaps on behavior-change and wellbeing coaching offerings, though Limeade's differentiator is the broader engagement platform.
- Headspace for Work: Large mental wellness brand selling a B2B subscription to employers that bundles meditation content, EAP-style services, and coaching. Targets the same enterprise mental wellbeing category and competes for benefits budget that Catalyst also addresses.
- EXOS: Corporate wellness and performance coaching provider with employer clients across healthcare, tech, and sports. Comparable enterprise buyer, coaching-led service model, and behavior-change methodology, though EXOS emphasizes onsite and fitness-oriented offerings.
- Calm Health: Mental wellness subscription platform expanding into employer and healthcare channels with coaching and content. Competes with Catalyst for enterprise mental wellbeing budget, though differentiated by digital content and meditation library rather than relationship-based phone coaching.
Emerging players
- Lyra Health: Mental health benefit platform offering employer-sponsored therapy and coaching. Competes for the same enterprise mental wellbeing budget as Catalyst's 360 Wellbeing Checkup, though Lyra emphasizes clinical therapy while Catalyst emphasizes relationship-based coaching.
- Wellable: Wellness platform for employers offering well-being programs, challenges, and access to coaching services. Overlaps with Catalyst in the employer wellness buyer segment, though Wellable is more software-led and Catalyst is coaching-led.
- Noom: Behavior-change platform combining coaching with digital content for health outcomes. Comparable in behavior change methodology and target buyer (employers and individuals seeking measurable wellness outcomes), though delivered through a digital-first model rather than phone coaching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Catalyst Coaching 360 social profiles
Digital presenceCatalyst Coaching 360 compliance and trust
Trust signalCompliance5 records
Catalyst Coaching 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catalyst Coaching 360 leadership team
Management profileNumber of profiles
Profiles3 records
Catalyst Coaching 360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catalyst Coaching 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catalyst Coaching 360
What does Catalyst Coaching 360 do?
Catalyst Coaching 360 delivers relationship-based health, wellness and performance coaching to organizations, EAP/wellness providers and individuals through board-certified coaches. The core Catalyst One program is augmented by specialty coaching tracks (Catalyst Elite for leadership/sales/athletic performance, Catalyst Quit for tobacco cessation, CatalystCare for pre/post-surgical support) and the trademarked 360 Wellbeing Checkup® semi-annual assessment. Coaching is delivered via scheduled sessions with a value-based pricing model and guaranteed outcome commitments tied to client KPIs.
Is Catalyst Coaching 360 a public or private company?
Catalyst Coaching 360 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Catalyst Coaching 360 founded?
Catalyst Coaching 360 was founded in 2007. It employs 11 to 50 people.
Where is Catalyst Coaching 360 based?
Catalyst Coaching 360 is headquartered in Fort Collins, United States, in the North America region.
How does Catalyst Coaching 360 make money?
Two revenue lines are on record. Corporate Wellness Coaching Services are the primary driver. The others are individual Self-Pay Coaching Sessions.
Who are Catalyst Coaching 360's main competitors?
Direct peers on record are Wellness Coaches USA and BetterUp. Broad incumbents are Virgin Pulse, Limeade, Headspace for Work, EXOS and Calm Health. Emerging players are Lyra Health, Wellable and Noom.
Does Catalyst Coaching 360 have an API?
No public API is recorded for Catalyst Coaching 360.
What industry is Catalyst Coaching 360 in?
Catalyst Coaching 360's product category is Corporate Wellness Coaching. Its primary akta.pro industry code is HSADAGAL, Corporate/Workplace Wellness Coaching, with a secondary code of HSADAGAF, Behavior Change & Motivational Coaching. Its NAICS code is 611430 and its SIC code is 8742.