MSI Automate
MSI Automate provides fully integrated, centrally orchestrated warehouse automation systems for fulfillment operations. The platform serves supply chain and logistics clients and is owned by Valore Ventures and Grays Peak Capital following their 2025 acquisition of Tompkins Solutions.
- Company typePrivate
- Founded2010
- HeadquartersSanta Fe Springs, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MSI Automate does
MSI Automate is a privately held warehouse automation systems provider headquartered in Santa Fe Springs, California, with a second operational presence established in Orlando, Florida through the 2025 integration of Tompkins Solutions. The company describes its offering as a "fully integrated, centrally orchestrated" warehouse automation platform aimed at clients' fulfillment operations, serving companies requiring warehouse automation and supply chain solutions across the supply chain and logistics vertical. The horizontal segmentation approach indicates the platform is positioned for broad applicability across fulfillment operators rather than a narrow vertical.
The firm's core product is the MSI Automate warehouse automation solutions platform, accessed via msi-automate.com. On 2025-06-17, the parent ownership group — Valore Ventures and Grays Peak Capital, two private equity firms — completed the acquisition of Tompkins Solutions, a supply chain consulting and automation company based in Orlando, Florida. Tompkins Solutions is now positioned as an acquired brand within the platform, contributing consulting services and technology that are being integrated with MSI Automate's automation offering to create what the companies describe as an "end-to-end innovative supply chain solutions platform."
The firm operates on a for-profit, private basis with 51-100 employees. No pricing model, go-to-motion, or revenue mechanics are disclosed in the available data; the revenue model field is empty and pricing information is marked as not publicly available. There is no disclosed management team, no funding rounds data, and no customer logos in the input, indicating that channel economics, unit pricing, and customer concentration are not verifiable from public sources. The operating status is active and the ownership structure centers on the Valore Ventures / Grays Peak Capital platform that includes the newly acquired Tompkins Solutions entity.
MSI Automate firmographics
Firmographics- Name
- MSI Automate
- Website
- https://msi-automate.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MSI Automate provides fully integrated, centrally orchestrated warehouse automation systems for fulfillment operations. The platform serves supply chain and logistics clients and is owned by Valore Ventures and Grays Peak Capital following their 2025 acquisition of Tompkins Solutions.
- Ownership category
- akta.pro rank
MSI Automate industry classification
Industry- Product category
- Warehouse Automation Software
- NAICS
- Computer Systems Design and Related Services (54151), Industrial Machinery Manufacturing (3332)
- SIC
- Services-Computer Integrated Systems Design (7373), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)
- akta.pro secondary industries
- WMS for Automation & Robotics Orchestration (WES/WCS Integration) (TLAEABAI), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where MSI Automate is headquartered
LocationHeadquarters
- HQ city
- Santa Fe Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MSI Automate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
MSI Automate product offering
Product offeringCore offering
MSI Automate provides a fully integrated, centrally orchestrated warehouse automation platform designed to address clients' fulfillment and supply chain needs. The platform combines the company's automation technology with Tompkins Solutions' supply chain consulting and automation services to deliver comprehensive end-to-end supply chain solutions for warehouse operations.
Product overview
MSI Automate is a warehouse automation solutions platform offering end-to-end supply chain solutions. The platform operates alongside Tompkins Solutions (an acquired supply chain consulting and automation company), with the integration strengthening the overall platform's capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- MSI Automate Platform A fully integrated, centrally orchestrated warehouse automation platform providing end-to-end innovative supply chain solutions for companies requiring warehouse automation and fulfillment optimization.
- Tompkins Solutions Supply Chain Consulting and Automation Services Supply chain consulting and automation services based in Orlando, Florida, whose services and technology are integrated into the MSI Automate platform to deliver comprehensive end-to-end supply chain solutions.
Companies that use MSI Automate
Customer profileSegments1 record
Ideal customer profiles1 record
MSI Automate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MSI Automate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tompkins SolutionscoreTompkins Solutions, a supply chain consulting and automation company, was acquired to strengthen the warehouse automation solutions platform. Their services and technology are being integrated with MSI Automate to create a comprehensive end-to-end supply chain solutions platform.
Recent moves3 records
Expansion highlights4 records
MSI Automate competitors and assessment
Company assessmentDirect peers
- Symbotic: Symbotic provides end-to-end, AI-enabled warehouse automation systems combining robotics, software orchestration, and fulfillment platforms. It is the closest direct peer to MSI Automate's integrated, centrally orchestrated warehouse automation positioning.
- AutoStore: AutoStore specializes in cube-based AS/RS warehouse automation with a strong software orchestration layer. It competes with MSI Automate for fulfillment customers seeking automated storage and retrieval with minimal footprint.
- Locus Robotics: Locus Robotics offers autonomous mobile robots and orchestration software for warehouse fulfillment. It overlaps with MSI Automate's orchestration and robotics integration focus within the same fulfillment customer base.
- Berkshire Grey: Berkshire Grey provides AI-enabled robotic picking, sorting, and fulfillment automation. It competes with MSI Automate in the integrated warehouse robotics and orchestration category.
- 6 River Systems: 6 River Systems (a Shopify company) provides collaborative robots and fulfillment software for warehouse operations. It is a direct peer addressing the same fulfillment automation use cases as MSI Automate.
Emerging players
- Geek+: Geek+ is a global AMR and smart logistics provider offering warehouse robotics and orchestration software. It is an emerging global peer with overlapping product capabilities to MSI Automate's warehouse automation platform.
Broad incumbents
- Dematic: Dematic is a large incumbent integrator of warehouse automation, offering AS/RS, conveyance, sortation, and software. It competes with MSI Automate across the same end-to-end supply chain solutions customer segment.
- Honeywell Intelligrated: Honeywell Intelligrated is a broad incumbent providing integrated warehouse execution systems, robotics, and automation software. It overlaps directly with MSI Automate's orchestrated automation offering at enterprise scale.
- Knapp: Knapp is an established warehouse automation and logistics software provider serving distribution, retail, and healthcare customers. It competes with MSI Automate for integrated, software-led automation deals.
Others
- Tompkins Solutions: Tompkins Solutions is a supply chain consulting and automation firm now part of the MSI Automate platform. It is included as an 'others' peer because it is the integrated business unit rather than an external competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
MSI Automate social profiles
Digital presenceMSI Automate financial estimates
Financial estimateRevenue estimate
Valuation estimate
MSI Automate leadership team
Management profileNumber of profiles
Profiles1 record
MSI Automate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MSI Automate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MSI Automate
What does MSI Automate do?
MSI Automate provides a fully integrated, centrally orchestrated warehouse automation platform designed to address clients' fulfillment and supply chain needs. The platform combines the company's automation technology with Tompkins Solutions' supply chain consulting and automation services to deliver comprehensive end-to-end supply chain solutions for warehouse operations.
When was MSI Automate founded?
MSI Automate was founded in 2010. It employs 51 to 100 people.
Where is MSI Automate based?
MSI Automate is headquartered in Santa Fe Springs, United States, in the North America region.
Who are MSI Automate's main competitors?
Direct peers on record are Symbotic, AutoStore, Locus Robotics, Berkshire Grey and 6 River Systems. Geek+ is listed as an emerging player. Broad incumbents are Dematic, Honeywell Intelligrated and Knapp. Tompkins Solutions is listed as an others.
Does MSI Automate have an API?
No public API is recorded for MSI Automate.
What industry is MSI Automate in?
MSI Automate's product category is Warehouse Automation Software. Its primary akta.pro industry code is IMAHAHAN, Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls), with a secondary code of TLAEABAI, WMS for Automation & Robotics Orchestration (WES/WCS Integration). Its NAICS code is 54151 and its SIC code is 7373.