Before
Before Tecnologia is a Brazilian SaaS company that provides franchise management, AI-driven retail analytics, and field-sales software to medium and large retail and telecom enterprises, serving over 3,000 customers across Brazil.
- Company typePrivate
- Founded2008
- HeadquartersCampo Grande, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Before does
Before Tecnologia is a Brazilian SaaS company founded in 2008 and headquartered in Campo Grande, Mato Grosso do Sul, with a second office in Barueri (São Paulo). It develops management software and AI-powered solutions for medium and large enterprises in the retail and telecommunications sectors, serving over 3,000 customers and approximately 20,000 users with a staff of roughly 70 employees. Its core product suite includes SysCor (franchise management software handling sales, commissions, predictive inventory, and fiscal compliance), Flowix (AI-driven computer-vision analytics for in-store customer behavior using cameras), Hub de Vendas (a multichannel sales integration platform), and PAP Mobile (field sales management for telecom operators). A more recent addition, MAI, is an AI virtual assistant that provides natural-language access to commercial data within SysCor.
The company monetizes through annual SaaS subscriptions and professional services for implementation and customization, with pricing set on a quote basis rather than published tiers. Distribution is sales-led and direct, supplemented by channel deployment through Vivo's authorized dealer network (over 1,500 points of sale) and technology integrations with AWS, Oracle Cloud Infrastructure, and WhatsApp Business API. Its longest-standing customer relationship is with Vivo (Telefônica), for whom SysCor was developed starting in 2007 and formally adopted as the operator's official software in 2016. Before has earned an Oracle Global Innovation Award (2025) for one of its AI products, has participated in NVIDIA GTC 2025 and GITEX Expand North Star 2025, and holds ISO 9001:2015 certification alongside three consecutive years of Great Place to Work certification in Brazil. The company is privately held with no disclosed external funding, indicating a founder/management-owned capital structure.
Before firmographics
Firmographics- Name
- Before
- Legal name
- Before Tecnologia
- Website
- https://before.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Before Tecnologia is a Brazilian SaaS company that provides franchise management, AI-driven retail analytics, and field-sales software to medium and large retail and telecom enterprises, serving over 3,000 customers across Brazil.
- Ownership category
- akta.pro rank
Before industry classification
Industry- Product category
- Retail and Telecom SaaS
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Automation Platforms & Services (BPAFAFAC), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Before is headquartered
LocationHeadquarters
- HQ city
- Campo Grande
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Before business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions: Subscription-based software licensing for enterprise clients including SysCor, Flowix, Hub de Vendas, and PAP Mobile. The company serves over 3,000 customers with recurring annual/monthly subscriptions.
- Professional Services: Implementation, customization, and consulting services for enterprise deployments, particularly for large franchise networks and telecom operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS licensing - custom pricing based on scope and scale |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Before product offering
Product offeringCore offering
Before develops and sells AI-powered SaaS solutions for medium and large enterprises in the Brazilian retail and telecom sectors. Its core offerings include SysCor (franchise management software), Flowix (computer-vision-based customer behavior analytics), Hub de Vendas (multichannel sales platform), and PAP Mobile (telecom external sales management), serving over 3,000 customers with approximately 70 employees from Campo Grande and São Paulo.
Product overview
Before offers a suite of four core digital solutions for the retail and telecom sectors: SysCor (franchise management software), Flowix (AI-powered customer behavior analytics via computer vision), Hub de Vendas (multichannel sales platform), and PAP Mobile (external sales management for telecom). The products share common AI capabilities through the MAI virtual assistant, which provides natural language access to sales data within SysCor. SysCor serves as the flagship franchise management platform handling sales, commissions, inventory, and financials, while Flowix provides complementary customer analytics using cameras and AI to analyze retail behavior.
Differentiator
Problem solved
Functional benefit
Brands
- SysCor: Franchise management software optimizing sales, commissions, productivity control, predictive inventory, and integrated financial management for physical store franchises.
- Flowix
- Hub de Vendas
- PAP Mobile
- MAI
Products and services
- SysCor Comprehensive franchise management software for physical store networks that centralizes sales tracking, commission management, productivity control, predictive inventory, integrated financial management, electronic invoice emission (NF-e), fiscal control (SPED/Sintegra), store transfers, and payroll/commission processing in a single platform.
- Flowix AI-powered customer behavior analytics platform using cameras and computer vision to capture customer faces and movements, generating insights on customer profile (sex, age, mood), flow, dwell time, window attraction, wait time, sales funnel, heat maps, visitor flow, and personalized recommendation delivery for physical retail optimization.
- Hub de Vendas Multichannel sales platform that standardizes and simplifies the commercial sales process by integrating sales, back-office operations, and logistics across all physical and digital sales channels for retailers.
- PAP Mobile External sales management software for telecommunications service providers enabling mobile sales teams to process service orders with security features, pre-sale management, route management, geolocation, credit analysis, service evaluation, sales simulator, profile analysis, audit, and facial biometrics.
- MAI (Assistente Virtual de IA) AI-powered virtual assistant integrated with SysCor that provides natural language access to commercial data, sales performance indicators, and business intelligence, enabling users to query data using natural language without requiring technical knowledge or navigation through complex systems.
Quantifiable outcome
- R$ 2 billion in products sold through Before solutions in 2024
- +3 more outcomes
Companies that use Before
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Before technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
Before partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- AWS (Amazon Web Services)coreAWS logo displayed on Partners page, indicating cloud infrastructure partnership for hosting Before's SaaS solutions.
- WhatsAppcoreWhatsApp Business API integration enables customer communication and contact capabilities across Before's solutions.
- OracleflagshipOracle invited Before to NVIDIA GTC 2025 and showcased Oracle Cloud Infrastructure capabilities. Before's AI solution was recognized by Oracle globally. Deep technical integration with Oracle database infrastructure.
- VivoflagshipVivo has been Before's primary customer and strategic partner since 2007. SysCor became Vivo's official software in 2016, deployed in over 1,500 stores. PAP Mobile was developed specifically for Vivo's external sales operations.
- Gouvêa EcosystemcoreStrategic partnership for Cacau Show's Shop.AI concept store at Latam Retail Show 2024, where Flowix was showcased as part of an integrated retail innovation ecosystem.
- Cacau ShowcoreFlowix deployed in Cacau Show's Shop.AI concept store, analyzing customer behavior and engagement at the innovative retail concept.
- Auto Defesa BrasilminorListed on Partners page as part of Before's partner ecosystem.
- UFMS (Universidade Federal de Mato Grosso do Sul)minorAcademic partnership with federal university in the company's home state.
- Living Lab MSminorInnovation ecosystem partner based in Mato Grosso do Sul.
- SEBRAEminorPartnership with Brazilian Support Service for Micro and Small Businesses for ecosystem development.
- NVIDIAcoreBefore's CEO attended NVIDIA GTC 2025 conference in San Jose and visited NVIDIA headquarters. NVIDIA infrastructure powers Before's AI solutions including Flowix computer vision capabilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Before competitors and assessment
Company assessmentDirect peers
- Linx: Brazilian retail-management SaaS platform covering POS, omnichannel commerce and operations for retail chains. Closely comparable on franchise/multi-store management, ERP-style modules and Brazilian retail vertical.
- TOTVS: Brazil's largest enterprise software company with broad ERP, retail vertical and financial-management SaaS products. Most directly comparable B2B SaaS provider for Brazilian enterprises including franchised retail and telecom back-office.
- Senior Sistemas: Brazilian enterprise SaaS vendor offering ERP, HR, logistics and retail-management modules. Overlaps with SysCor franchise management, payroll/commission automation and B2B enterprise SaaS distribution in Brazil.
- FranConnect: Specialized franchise-management SaaS platform used by multi-unit franchise operators. Directly comparable to SysCor's franchise operations, royalties, commissions and multi-store visibility capabilities.
- RetailNext: In-store retail analytics SaaS using computer vision and IoT sensors to measure traffic, dwell time and conversion. Closest international analog to Flowix's camera-based customer behavior analytics.
- Trax: Retail computer-vision and AI analytics SaaS used by CPG brands and retailers for in-store execution. Comparable to Flowix on AI-driven retail vision and behavioral insight monetization.
Broad incumbents
- Stone Co. Brazilian fintech expanding into retail/commerce SaaS (POS, payments, omnichannel) following its Linx acquisition. Broad incumbent in adjacent retail-tech categories for Brazilian SMB and enterprise retail.
- VTEX: Brazilian-born, NYSE-listed commerce platform serving enterprise retailers across LatAm and globally. Comparable as a Brazilian-B2B retail-tech SaaS at scale, though primarily digital-channel rather than in-store.
- Salesforce: Global CRM/AI platform with marketing automation, conversational AI and industry clouds (including communications/retail). Provides the global benchmark for MAI-style conversational BI and CRM-led franchise engagement.
- HubSpot: Global SaaS for marketing automation, CRM and customer engagement with growing AI assistants. Comparable as a marketing-automation / CRM AI incumbent that competes for similar conversational-engagement software budgets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Before social profiles
Digital presenceBefore compliance and trust
Trust signalCompliance1 record
Before financial estimates
Financial estimateRevenue estimate
Valuation estimate
Before leadership team
Management profileNumber of profiles
Profiles2 records
Before subsidiaries and ownership
Company hierarchySubsidiaries1 record
Before funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Before M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Before
What does Before do?
Before develops and sells AI-powered SaaS solutions for medium and large enterprises in the Brazilian retail and telecom sectors. Its core offerings include SysCor (franchise management software), Flowix (computer-vision-based customer behavior analytics), Hub de Vendas (multichannel sales platform), and PAP Mobile (telecom external sales management), serving over 3,000 customers with approximately 70 employees from Campo Grande and São Paulo.
Is Before a public or private company?
Before is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Before founded?
Before was founded in 2008. It employs 101 to 250 people.
Where is Before based?
Before is headquartered in Campo Grande, Brazil, in the Latin America region.
How does Before make money?
Two revenue lines are on record. SaaS Subscriptions are the primary driver. The others are professional Services.
Who are Before's main competitors?
Direct peers on record are Linx, TOTVS, Senior Sistemas, FranConnect, RetailNext and Trax. Broad incumbents are Stone Co., VTEX, Salesforce and HubSpot.
Does Before have an API?
No public API is recorded for Before.
What industry is Before in?
Before's product category is Retail and Telecom SaaS. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.