LevelUp

What LevelUp does

LevelUp Oy (Business ID 2518687-6) is a Finnish B2B customer-contact services provider founded in 2012 and headquartered in Ylivieska, with a secondary office in Helsinki. The company is positioned as a strategic partner for Finnish B2B sales and expert organizations, operating at the top of the sales funnel on behalf of clients to produce warm leads, meeting requests, and structured market intelligence through outbound phone and email outreach. Its core technology stack is a phone-based customer-contact platform integrated with client CRMs and run within an M365 environment, with a stated roadmap of AI-based tools and automation under the direction of co-founder/CTO Chip Gylfe. The operating model is human-led consultative calling rather than AI-automated outreach, which LevelUp explicitly markets as a differentiator against aggressive script-based competitors.

The company monetizes through a usage-based pricing model starting at EUR 5.90 per processed and reported contact, with no fixed monthly fees or termination costs, offered alongside project-based campaign work. Its product portfolio comprises four core services - Continuous Lead Generation (Jatkuva liidinhankinta), Account Management (Asiakkuuksien hoito), Time-limited Campaigns (Määräaikainen kampanja), and Research & Reports (Tutkimukset ja selvitykset) - plus a Sales and Marketing Assistant add-on and a complimentary market-analysis entry point. GTM is sales-led via direct consultative meetings, a Microsoft Teams self-booking flow, and inbound from the levelup.fi website; targets are Finnish B2B organizations with active sales teams, expert/specialist firms needing ongoing customer engagement, and government/public-sector buyers (e.g., Helsinki city, regional development projects). All operations are GDPR-compliant and delivered by Finnish-based teams.

LevelUp reports employee Net Promoter Score (eNPS) and customer NPS of 67 each, longest customer relationships exceeding 10 years, and Platinum standing in the Vahvimmat Suomessa credit-rating certification. The company is privately held, has no disclosed funding rounds or external investors, does not appear to have subsidiaries, and reports headcount of 51-100 employees. Its growth posture is best characterized as steady, with localized expansion signaled by the Helsinki office and incremental product additions rather than large-scale capital deployment.

Name

LevelUp

Legal name

LevelUp Oy

Website

https://levelup.fi

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

LevelUp is a Finnish B2B customer-contact agency that delivers warm leads, meeting requests, and market intelligence through human-driven phone and email outreach for Finnish sales teams, expert organizations, and public-sector clients on a usage-based pricing model.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Telephone Call Centers (56142), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Outbound Lead Generation & Prospecting (BPAAADAB), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• B2B lead generation
• Customer contact services
• Appointment setting
• Account management services
• Market research services

Headquarters

HQ city

Ylivieska

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Lead Generation Services: Usage-based pricing model where clients pay per contact processed and reported. Price starts at 5.90€ per contact. No fixed monthly fees, no hidden costs. Volume scales based on target group and frequency.
2. Campaign-based Projects: Project-based lead generation for specific objectives: product launches, segment mapping, or sales pushes. Clear start and end, agreed target group, agreed deliverables.
3. Customer Account Management: Ongoing customer relationship management including regular contact, needs assessment, follow-up conversations, and feedback reporting to identify growth opportunities.
4. Research and Surveys: Market research and surveys conducted via phone and email, including customer satisfaction surveys, market testing, direct recruitment surveys, and customized target group mapping.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

LevelUp is a Finnish B2B customer contact and lead generation service provider. The company produces warm leads, meeting requests, and target group intelligence for client sales teams through human-driven, phone-based outreach. Their core services span continuous lead generation, existing-customer account management, time-limited campaign projects, and market research/surveys, delivered by Finnish teams in a GDPR-compliant environment.

Product overview

LevelUp is a B2B customer contact and lead generation service provider offering four core services: Jatkuva liidinhankinta (Continuous Lead Generation) for recurring new customer acquisition, Asiakkuuksien hoito (Account Management) for maintaining existing customer relationships, Määräaikainen kampanja (Time-limited Campaigns) for project-based lead generation, and Tutkimukset ja selvitykset (Research and Reports) for market intelligence. An add-on Myynti- ja markkinointiassistentti (Sales and Marketing Assistant) provides administrative support. A free Markkina-analyysi (Market Analysis) is offered to prospects. The company operates as a human-driven telephone outreach service, connecting clients' sales teams with decision-makers through warm leads and meeting requests, without using AI automation for customer contact.

Differentiator

Problem solved

Functional benefit

Products and services

• Jatkuva liidinhankinta (Continuous Lead Generation) Recurring lead generation service delivering a predetermined number of warm leads and meeting requests to clients' calendars on a weekly basis, providing predictable new customer acquisition combined with market intelligence from each conversation. Targeted at B2B sales organizations seeking to grow new customer acquisition predictably.
• Asiakkuuksien hoito (Account Management) Proactive, regular customer engagement service that maintains conversations with existing clients, conducts needs assessments, and identifies upsell or growth opportunities when internal teams are occupied with other projects. Targeted at expert and specialist organizations that want continuous customer dialogue.
• Määräaikainen kampanja (Time-limited Campaign) Project-based lead generation for defined objectives such as product launches, segment mapping, or sales pushes, with a clear start and end and agreed target group and deliverables. Targeted at organizations with specific, time-bounded outreach initiatives.
• Tutkimukset ja selvitykset (Research and Reports) Market research services delivered by phone and email, including customer satisfaction surveys, market testing for new services or concepts, direct recruitment surveys, and customized target group mapping for strategic decision support.
• Myynti- ja markkinointiassistentti (Sales and Marketing Assistant) Add-on support service for sales operations including CRM updates, materials preparation, coordination, and assistance with marketing campaigns, providing extra hands when internal teams need capacity.
• Markkina-analyysi (Market Analysis) Customized market analysis provided free of charge to prospects, tailored for B2B teams to evaluate potential fit and demonstrate LevelUp's capabilities.

Quantifiable outcome

• eNPS 67 - employees recommend LevelUp as workplace
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Stickit.fiminorOthersStickit.fi provides high-quality stickers at affordable prices, customized according to customer wishes. From window stickers to promotional stickers. Mentioned as a partner/collaborator on LevelUp's website.
• Alpha PerformanceminorOthersAlpha Performance is supported by LevelUp. Their high quality requirements match what LevelUp expects from their own operations. Recommended for those looking for the best training clothes.
• Data-SystemsminorOthersData-Systems is Finland's largest IT specialty store, offering quality network products, cables, and adapters for various purposes for homes and businesses.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• SalesRoads: Outbound B2B appointment-setting and lead-generation agency using phone and email prospecting. Directly comparable to LevelUp's continuous lead-generation service in delivery mechanism, target customer (B2B sales orgs), and pricing model.
• EBQ: Outsourced B2B sales, market research, and customer-survey provider delivering phone-based appointment setting, account management, and survey work. Closely comparable to LevelUp's four-service stack (lead gen, account management, campaigns, research).
• CIENCE Technologies: B2B outsourced SDR and lead-generation company providing phone-based prospecting, appointment setting, and market research. Highly comparable to LevelUp in service mix, buyer persona, and sales-led GTM motion.
• Martal Group: B2B lead generation, appointment setting, and outbound sales agency serving SaaS and B2B tech clients. Comparable to LevelUp in core offering (warm leads and meeting requests delivered to client calendars) and in serving sales-led B2B organizations.
• Belkins: B2B appointment-setting and lead-generation agency delivering qualified meetings through phone and email outreach. Closely comparable to LevelUp's continuous lead-generation service in model, pricing logic, and target buyer (B2B sales teams).
• Callbox: B2B lead generation and appointment-setting provider combining phone outreach, email, and account-based marketing. Comparable to LevelUp across continuous lead generation, campaign-based projects, and market research services.

Broad incumbents

• Webhelp (now Concentrix): Major European BPO/contact-center operator offering telemarketing, lead generation, and customer experience services. Comparable to LevelUp in delivery model (phone-based B2B/B2C outreach) and in serving enterprise clients across multiple geographies.
• Transcom: Global BPO with Nordic roots operating large-scale contact centers for customer service, sales, and lead generation. Comparable to LevelUp as a larger incumbent offering outsourced phone-based B2B and B2C customer contact across the Nordics.
• Telia Contact Center Services: Finnish telco with a contact-center business unit providing outbound calling, customer service, and B2B lead generation to enterprise clients. Direct overlap with LevelUp's phone-based customer contact services in the Finnish market.

Emerging players

• LeadFabric: B2B demand-generation and lead-nurture agency offering campaign-based demand-gen and ABM programs. Partially comparable to LevelUp's B2B demand-generation and campaign services, with a heavier digital/marketing-automation emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/levelup_fi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LevelUp