You Pix

What You Pix does

YouPix (legal name YOUPIX, also operating as YPX) is a São Paulo-headquartered Brazilian consultancy and education platform focused on the creator economy, founded in 2006 and operating for nearly 20 years. The company serves two primary customer sets: enterprise brands seeking to navigate influencer and creator marketing, and individual content creators seeking to professionalize and monetize their businesses. Named enterprise clients include Magazine Luiza, AB-Inbev, Itaú, Nestlé, Globo, LATAM Airlines, and Pinterest, alongside long-tail participants in its education and event programs across Latin America.

YouPix operates an integrated multi-product portfolio rather than a single software platform. Its offerings include: (i) Business Lab, a bespoke consulting service for brands; (ii) IMP (Influence Marketing Program), a tiered education stack with IMP Core (R$3,689), IMP Experience (R$6,785), and IMP Navigator (R$38,000); (iii) Creators Boost workshops and mentorship; (iv) the annual YPX Summit at Transamerica Expo Center in São Paulo, drawing 3,000 attendees, 120+ speakers, and 3.3 million organic impressions; (v) Central da Creator Economy, a recurring content/newsletter hub; (vi) Pesquisas market research, including the Re:Lance study on the World Cup's impact on the creator economy; and (vii) Toolbox, a curated resources platform. The underlying technology is human-expertise-led service delivery rather than proprietary software — there is no disclosed platform or API.

The business model combines one-time course and event ticket purchases with quote-based enterprise consulting. Go-to-market is primarily event-driven (YPX Summit) and content-driven (organic social, newsletter, blog, earned media), supported by direct sales for enterprise engagements. Leadership is concentrated with CEO Rafa Lotto alongside Head of Consulting Alessandra Miranda and Consultant Olivia Souza; the company is privately held with no disclosed institutional investors, funding rounds, partnerships, M&A, or revenue figures.

Name

You Pix

Legal name

YOUPIX

Website

https://youpix.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

YouPix is a São Paulo-based, privately held consultancy and education platform founded in 2006 that serves enterprise brands and content creators across Latin America's creator economy through consulting, training programs, an annual summit, and proprietary research.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Creator Marketplaces & Booking Platforms (MPACAGAB)

Keywords

• Creator economy consulting
• Influence marketing education
• Influencer marketing strategy
• Creator business development
• Digital creator events

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consulting Services: Professional consulting services for brands and creators in the creator economy, including strategy development, market research, and business advisory.
2. IMP Education Program: Influence Marketing Program (IMP) - structured educational courses (Core, Experience, Navigator tiers) teaching influencer and creator economy strategies. Sold as one-time purchases with installment payment options.
3. YPX Summit Events: Annual flagship conference generating revenue through ticket sales (individual, team, startup passes). Creates brand exposure and lead generation for the consultancy.
4. Creators Boost Workshops: Shorter-format educational workshops for creators and brands seeking specialized training in creator economy tactics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

YouPix is a Brazilian creator economy consultancy that sells strategic consulting services to enterprise brands, structured influence marketing training programs (IMP) to professionals and creators, and hosts the annual YPX Summit, Latin America's flagship creator economy event. The company combines human-expert consulting, tiered educational courses (IMP Core, Experience, Navigator), workshops (Creators Boost), market research (Pesquisas), and a content hub (Central da Creator Economy) to serve both brands seeking creator economy strategies and creators seeking to professionalize their businesses.

Product overview

YOUPIX operates as a comprehensive Creator Economy ecosystem offering a multi-product portfolio centered on education, events, consulting, and research. The core offerings include the IMP training program (with three tiers: Core, Experience, and Navigator) for influence marketing education, the annual YPX Summit as the flagship industry event, Creators Boost for workshops and mentorship, and the Central da Creator Economy as a content/newsletter hub. Supporting services include Business Lab consulting, Pesquisas (market research), and Toolbox resources. The company positions itself as a reference in creator strategy and business development, serving both creators seeking to monetize their work and brands seeking to engage with the creator economy.

Differentiator

Problem solved

Functional benefit

Brands

• YPX Summit: Annual flagship event of the Creator Economy in Latin America
• IMP (Influence Marketing Program)
• Creators Boost
• Business Lab

Products and services

• YPX Summit Annual flagship conference and the main event of the Creator Economy in Latin America, bringing together over 3,000 participants, 120+ speakers, keynotes, and networking opportunities for creators, brands, and platforms.
• IMP (Influence Marketing Program)

Quantifiable outcome

• YPX Summit generates 3.3 million organic impressions per edition
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• MField / ERA: Brazilian talent company and influencer marketing agency launched by Ricardo Silvestre and MField partners, covered on YOUPIX's own platform. Operates in the same Brazilian creator-economy strategy and creator-brand matchmaking space, making it the most direct regional competitor.
• Kolsquare: European-based influencer marketing analytics and SaaS platform serving brands across EMEA. Comparable technology-plus-services offering for enterprise creator economy programs, focused on a different geography.
• Vamp Influencer Marketing: Influencer marketing agency and platform with strong presence in Brazil and Latin America. Direct regional competitor offering brand-creator matchmaking similar to YOUPIX's value proposition.

Direct peers

• IZEA: Pioneering influencer marketing platform and agency providing technology plus managed services for creator campaigns. Comparable to YOUPIX in combining content/marketing services with creator-economy thought leadership.
• Captiv8: Global creator marketing platform connecting brands with influencers, offering discovery, workflow, and analytics. Overlaps with YOUPIX's creator-brand matchmaking and influencer marketing consulting practice, particularly for enterprise brand clients.
• NeoReach: Influencer marketing platform and agency combining self-service SaaS with managed services for enterprise brands. A direct competitor in the creator-marketing services space with overlapping GTM to enterprise clients.
• Traackr: Influencer marketing platform focused on creator discovery, relationship management, and campaign analytics for brand marketers. Overlaps with YOUPIX's enterprise tooling for influencer marketing programs.
• CreatorIQ: Enterprise-grade creator marketing and intelligence platform serving large brand clients like Disney, Adidas, and Unilever. A direct competitor for the same enterprise creator-strategy engagements YOUPIX performs, with stronger technology tooling.

Emerging players

• Influencer Marketing Hub: Education, research, and resource platform for the influencer marketing industry, providing industry reports and training. Overlaps with YOUPIX's research/education pillar (Re:Lance, Pesquisas, IMP program), serving similar audiences of brand marketers.

Broad incumbents

• WPP / GroupM Influencer Practice: Global advertising holding company with established influencer and creator marketing practices via GroupM. Represents the broad-incumbent threat: large agencies expanding deeper into creator economy strategy that competes directly with YOUPIX's consulting for major brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@YOUPIX
• Facebookfacebook.com/youpix
• LinkedInlinkedin.com/company/youpix
• Instagraminstagram.com/instayoupix
• Xx.com/youpix

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You Pix