Theralist

What Theralist does

Theralist is a Canadian web-based therapist directory platform operated by Axologic Software Inc. and headquartered in Calgary (Treaty 7 territory). The platform functions as a two-sided marketplace: Canadian patients can search and contact mental health professionals free of charge, while therapists, psychologists, counsellors, and psychotherapists pay an $8 CAD/month subscription for a premium listing that gives them visibility to patients actively seeking care. The directory supports detailed filtering by province, city, clinical specialty (e.g., anxiety, trauma, ADHD, OCD), therapy modality, language (English and French), session type (in-person or virtual), gender, client age focus, religious background, and sliding-scale availability, with current coverage spanning all 13 Canadian provinces and territories, 100+ cities, and 1,000+ listed therapists.

The underlying technology is a web application built around faceted search and SEO-optimized province/city/concern landing pages, supplemented by a content marketing blog (blog.theralist.ca) targeting mental health search queries. The platform does not currently offer a mobile app, public API, SDK, or third-party integrations, and operates without disclosed AI/ML-driven matching. Distribution is direct-to-consumer via the website, with therapist acquisition driven by the self-serve 'Get Listed' page and bottom-of-funnel referral traffic from individual therapist websites tracked through UTM parameters.

Theralist is privately held, appears bootstrapped with no disclosed venture capital or private equity funding, and generates revenue solely through therapist subscription fees. The business is actively operating, holds a registered trademark on the Theralist brand, and positions itself as Canada's national mental health directory rather than a regional or single-modality alternative.

Name

Theralist

Legal name

Axologic Software Inc.

Website

https://theralist.ca

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Theralist is a Canadian web-based two-sided therapist directory that lets patients search mental health professionals free of charge across all Canadian provinces, while therapists pay an $8/month subscription for a premium listing.

Ownership category

akta.pro rank

Product category

Mental Health Services Marketplace

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Therapist directory
• Mental health professionals
• Online therapy search
• Canadian therapy listings
• Psychology referral platform

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Therapist Directory Listings: Therapists pay $8 per month for a premium listing on the directory platform. Patients can search and contact therapists for free. This creates a two-sided marketplace where therapists pay for visibility and patient access is free.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Theralist is an online directory platform that helps Canadians find and contact mental health professionals. Patients search across 1,000+ therapists in 100+ cities at no cost, filtering by city, specialty, language, gender, faith, and therapeutic approach. Therapists pay CAD $8 per month for a premium listing subscription to be discoverable on the platform.

Product overview

Theralist is a single-product therapist directory platform that provides a free search service for Canadians to find mental health professionals. The core product is the Therapist Directory, which allows users to browse and filter therapists by province, city, specialty, therapy approach, languages spoken, and session type (in-person or virtual). The platform also includes a Blog/Articles resource section. Therapists can pay $8/month to get listed on the directory. The company is headquartered in Canada and operates under Axologic Software Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Theralist Therapist Directory A free-to-patient online directory of 1,000+ Canadian mental health professionals across 100+ cities, filterable by city, specialty, language, gender, faith, and therapeutic approach. Lets patients search and contact therapists directly.
• Premium Therapist Listing Subscription A CAD $8 per month subscription sold to therapists for an enhanced, premium profile listing on the Theralist directory, increasing visibility to prospective patients searching by relevant criteria.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Axologic Software Inc.coreOthersParent company and trademark holder of Theralist. Developed and maintains the therapist directory platform. Based in Canada with headquarters on Treaty 7 territory (Calgary region).

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform globally, offering subscription-based virtual therapy directly to consumers. It is comparable to Theralist as a mental health access platform but operates as a vertically integrated provider rather than a directory, competing for the same patient demand.
• Lyra Health: Lyra Health is a mental health benefits platform serving employers and health plans, providing therapist matching and virtual care. It is comparable to Theralist as a discovery layer for mental health professionals but operates at enterprise scale with payer contracts, not consumer-direct.
• Spring Health: Spring Health is a global mental health benefits provider combining therapist matching, telehealth, and care navigation for employers. It is comparable to Theralist in the patient-therapist matching function but scaled through enterprise contracts rather than consumer search.
• Talkspace: Talkspace is a publicly traded online therapy platform combining therapist matching with virtual sessions and insurance partnerships. It functions as both a directory and a service provider, representing the broader incumbent category that traditional directories must contend with.

Direct peers

• Alma: Alma is a US-based therapist directory and membership platform that helps clients find in-network therapists while providing practitioners with insurance billing, credentialing, and practice management tools. It represents the evolved directory model—adding services layers beyond basic listings that Theralist could emulate.
• GoodTherapy: GoodTherapy is a US-based online therapist directory that allows users to search by location, specialty, and modality. It is comparable to Theralist as a paid listing model connecting patients with licensed mental health professionals, with similar filtering and profile-based discovery.
• Psychology Today: Psychology Today operates the largest therapist directory in North America with hundreds of thousands of listed professionals. It is the most directly comparable business to Theralist's therapist directory model, with thumbnail directory listings sold to practitioners to reach patients seeking mental health services.
• Headway: Headway is a fast-growing US therapist directory that handles insurance credentialing, billing, and verification for mental health providers. It represents a more vertically integrated version of the directory model, combining discovery with operational infrastructure for therapists.

Emerging players

• 7 Cups: 7 Cups is a Canadian-founded online mental health platform offering peer support, therapy, and self-help resources. It is comparable to Theralist as a Canadian mental health platform combining directory-style discovery with broader community and content resources.

Regional players

• Inkblot Therapy: Inkblot Therapy is a Canadian virtual therapy platform connecting patients with licensed therapists for online sessions. It is comparable to Theralist as a Canadian mental health access point but operates as a verticalized therapy provider rather than a pure directory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theralistca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theralist