Jonas Event Technology

What Jonas Event Technology does

Jonas Event Technology (JET) provides event registration technology and services for trade shows, consumer events, and conferences, anchored by four core products: JET Forms (responsive online registration with validation, payment processing, seminar booking, and dynamic demographics), JET Reporting/EventData (a real-time reporting dashboard with API integrations), JET Onsite (badge printing, queue-busting scanning, and live attendance tracking), and JET Service (full-service managed registration with dedicated project managers). Add-on modules extend the platform into exhibitor lead capture (Engage Scanner for iOS/Android with offline functionality), email and SMS marketing (JET Connect with segmentation and automation), event badging, event staffing, and a Self-Serve DIY registration tier. The company also resells partner-integrated products including LinkedIn Community Builder integration, Swapcard event app, FFAIR exhibitor manual and shop, and EventBeds accommodation booking, with bidirectional data flows into HubSpot, Salesforce, and All in the Loop.

The business model is hybrid: managed registration services are sold per-event as bundled packages including staffing; the Self-Serve DIY platform runs on transparent subscription pricing from £600 for the online platform and £1,500 for onsite equipment packages (printers, iPads, stands, badge boxes). Customer segments are trade show organisers, conference organisers, consumer event organisers, and exhibitors — served across enterprise (managed service) and SMB (DIY) tiers. Geographic reach spans the UK, North America (Houston office opened 2022), and APAC (launched 2024, exhibiting in Thailand and Singapore).

The company was founded in 1993 as Show Data Systems, acquired Interchange Communications in 2010, was itself acquired by Canadian vertical software firm Jonas Software in 2015, and was rebranded as Jonas Event Technology in 2017. Jonas Event Technology is a private subsidiary of Jonas Software / Vesta Software Group (a Constellation Software company). Headquartered in Wallingford, Oxfordshire, with reported annual operating metrics of ~180 events, ~600K visitors, ~75K exhibitors, 63 venues, 470 forms, and 5 continents served. The company holds ISO 27001, PCI 4.0, Cyber Essentials Plus, and GDPR compliance certifications, and reports an NPS of 84.

Name

Jonas Event Technology

Legal name

Jonas Event Technology

Website

https://jonas.events

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Jonas Event Technology (JET) provides event registration software and managed services — including online forms, onsite badging, lead capture, and event marketing — to organisers of trade shows, consumer events, and conferences across the UK, North America, and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Event Registration Software

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event registration software
• Onsite badge printing
• Exhibitor lead capture
• Event management platform
• Trade show registration

Headquarters

HQ city

Wallingford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Managed Registration Services: Full-service event registration management including form creation, badge printing, onsite support, and staffing. Sold as bundled packages per event.
2. DIY Platform Subscription: Self-serve registration platform available from £600, including access to reporting, data importing, barcode email sending, and digital tickets
3. Equipment Rental: Onsite equipment packages including printers, iPads, tablet stands, and badge boxes starting from £1,500
4. Exhibitor Lead Capture: Lead capture devices and apps for exhibitors with real-time data and exhibitor portal access

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jonas Event Technology (JET) provides cloud-based event registration technology and managed registration services for trade shows, consumer events, and conferences. Its core offerings include responsive online registration forms (JET Forms), real-time reporting dashboards (JET Reporting / EventData), onsite badge printing and check-in (JET Onsite), exhibitor lead capture (Engage Scanner), and email/SMS marketing (JET Connect), delivered either as a fully managed service with dedicated project managers or as a self-serve DIY platform.

Product overview

Jonas Event Technology (JET) offers a comprehensive event registration platform with multiple integrated products and modules. The core platform consists of JET Forms (responsive online registration forms), JET Reporting/EventData (reporting and analytics dashboard), JET Service (full-service managed registration), and JET Onsite (on-site registration management). These core offerings are supplemented by add-on modules including Engage Scanner (lead capture solution with iOS/Android apps), JET Connect (email and SMS marketing), Event Badging (badge printing solutions), Event Staffing (trained personnel), and Self-Serve/DIY Registration (self-managed check-in). JET also offers partnership-integrated products including FFAIR Exhibitor Manual & Shop, EventBeds™ accommodation booking, Swapcard event app integration, LinkedIn Community Builder, and CRM/analytics integrations with HubSpot, Salesforce, and All in the Loop. The platform serves trade shows, conferences, and consumer events globally.

Differentiator

Problem solved

Functional benefit

Brands

• Engage Scanner: Lead data capture solution allowing exhibitors to capture leads, view event data, make notes, take photos, record audio, and set relevant questions. Available as a physical device and as an app for iOS and Android.
• JET Forms
• JET Onsite
• JET Reporting
• EventBeds
• EventBeds™
• JET Connect
• Self-Serve Registration

Products and services

• JET Forms Responsive, flexible online event registration forms with built-in validation, payment processing, seminar booking, capacity limits, and branded form design for trade shows, conferences, and consumer events.
• JET Reporting (EventData) Powerful, sophisticated reporting dashboard displaying event registration data with customisable graphs, year-on-year analysis, live cloud data, and third-party API integrations.
• JET Service Award-winning fully managed event registration service providing dedicated project managers, experienced teams, and responsive support from form creation through event completion.
• JET Onsite Onsite registration management with experienced onsite managers, professional staff, badge printing, queue-busting barcode scanning, real-time attendance data, and lead capture support for events from 100 delegates to 20,000+ visitors.
• Engage Scanner Exhibitor lead capture solution available as a physical device and as iOS/Android apps, with barcode scanning, voice transcription in three languages, offline functionality, photo and audio notes, and real-time data viewing.
• JET Connect Email and SMS marketing platform for events with drag-and-drop or HTML email builder, powerful segmentation, A/B testing, automated smart flows, and comprehensive campaign tracking.
• Self-Serve Registration (DIY) Self-managed event registration platform allowing organisers to handle check-in, badge collection, and entry scanning without dedicated staff, with offline functionality and transparent pricing.
• EventBeds Accommodation Booking Accommodation booking platform integrated with JET registration forms, enabling attendees to book hotel rooms during registration, with commission opportunities, best price guarantee, and exclusive group deals.
• Exhibitor Manual & Shop (FFAIR Partnership) Combined online exhibitor manual and shop via partnership with FFAIR, automating exhibitor tasks, tracking responsibilities, and enabling exhibitors to purchase everything needed in a single transaction.
• Event Badging Badge printing solutions including pre-printed badges, PDF email options, and on-site printing with various badge stocks, lanyards, badge holders, and eco-friendly thermal transfer printing.
• Event Staffing Event staffing solutions providing experienced onsite event managers and professional staff from partner agencies, trained on JET registration software and lead capture apps.

Quantifiable outcome

• NPS of 84 indicating excellent customer satisfaction
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• SwapcardcoreTechnology or Integration · 1 April 2024Preferred event app provider partnership. Swapcard's platform integrates with JET's registration system to provide seamless mobile experience for attendees from registration through post-event engagement. Enhances networking opportunities and exhibitor ROI.
• LinkedIncoreTechnology or Integration · 1 September 2023Partnership to integrate LinkedIn Community Builder into JET registration forms. First UK trade show registration company to partner with LinkedIn. Enables attendees to join event community on LinkedIn upon registration, building engaged professional networks.
• FFAIRcoreTechnology or Integration · 1 May 2023Partnership combining JET's registration software with FFAIR's exhibitor manual and shop platform. Single sign-on user management simplifies exhibitor journey with combined online exhibitor manual and shop, automating tasks and tracking exhibitor responsibilities.

Scale indicators10 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Cvent: Cvent is the leading enterprise event management platform offering registration, onsite solutions, and lead capture for trade shows and conferences — directly overlapping JET's core product suite across the same organizer customer base.
• Bizzabo: Bizzabo offers an end-to-end event experience platform covering registration, onsite check-in, and lead capture for in-person and hybrid events, directly competing with JET's managed registration and Engage Scanner offerings.
• Aventri: Aventri provides event registration, ticketing, and onsite management software for conferences, trade shows, and corporate events — a closely matched peer in event registration platforms targeting the same trade show and conference segments.
• RainFocus: RainFocus is an enterprise event marketing platform with deep registration, lead capture, and integrations for large trade shows — closely comparable to JET's enterprise event registration and reporting stack.
• Swoogo: Swoogo is an event management platform offering registration, badging, and lead capture for corporate events and trade shows, overlapping with JET's forms, onsite, and lead capture product modules.
• EventsAir: EventsAir delivers event management software for conferences, exhibitions, and meetings with registration, mobile apps, and onsite solutions — a direct competitor in trade show registration workflows.
• Eventbrite: Eventbrite is a consumer-focused event registration and ticketing platform; it overlaps with JET's Consumer Event Organiser segment on paid ticketing and registration UX for smaller consumer-facing events.
• Certain Software: Certain Software (now part of Community Brands) provides enterprise event registration and lead capture solutions for trade shows and corporate events, comparable to JET's enterprise managed registration model.

Emerging players

• ExpoFP: ExpoFP provides floor plan management and registration tools for trade shows and exhibitions, addressing a subsegment of JET's organizer customer base with partial overlap in exhibitor and registration workflows.
• Swapcard: Swapcard offers an event engagement and networking platform with mobile apps for trade shows and conferences — JET's preferred event app partner that also competes for parts of the registration-adjacent stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JonasEventTech
• YouTubeyoutube.com/channel/UCjWlBuMa1_AfhK6mkJM-_wQ
• LinkedInlinkedin.com/company/jonas-event-technology
• Instagraminstagram.com/jonaseventtech

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jonas Event Technology