Wisconsin Kitchen Mart

What Wisconsin Kitchen Mart does

Wisconsin Kitchen Mart is a privately held, design-build home remodeling firm founded in 1951 and headquartered at 3601 W. Wisconsin Avenue in Milwaukee, Wisconsin. The company serves homeowners across southeastern Wisconsin—from Lake Drive to Oconomowoc and Sheboygan to Kenosha—through four core service lines: kitchen remodeling, bathroom remodeling, interior space remodeling (mudrooms, laundry rooms, coffee/wine bars, family and multipurpose rooms), and custom cabinetry. Its technical foundation rests on in-house production capabilities, specifically Greenfield custom cabinetry manufacturing and an in-house countertop fabrication workshop that work engineered quartz, granite, quartzite, limestone, marble, slate, wood, and laminate materials, supplemented by a partnership with Plato Custom Cabinetry, a fifth-generation cabinet maker. A 3D artistic rendering capability is used in the design development phase to let customers visualize the project before construction begins.

The business model is project-based and quote-driven rather than unit- or subscription-based. Each engagement moves through a six-step design-build process beginning with a free showroom consultation at an 18,000-square-foot showroom, followed by an in-home survey, design development, 3D renderings, a single complete-itemized project price, and execution by an in-house team of finish carpenters, plumbers, electricians, drywall finishers, flooring installers, tile setters, and countertop fabricators. Customers contract a single complete price covering all trades, eliminating separate payments to individual contractors. The firm reports 1–10 employees, is NARI-credentialed and BBB accredited, and relies on showroom-driven consultative sales, a project gallery, and social media channels (Facebook, X, Instagram) for customer acquisition; there are no online sales, marketplace listings, or reseller channels. Customer testimonials and marketing indicate that a meaningful share of business comes from second- and third-generation families returning for additional work, suggesting high repeat-customer reliance within the existing homeowner base.

Name

Wisconsin Kitchen Mart

Legal name

Wisconsin Kitchen Mart

Website

https://wisconsinkitchenmart.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Wisconsin Kitchen Mart is a privately held, design-build home remodeling firm founded in 1951 in Milwaukee that serves southeastern Wisconsin homeowners with kitchen, bathroom, and interior space remodeling, in-house custom cabinetry, and countertop fabrication delivered through an 18,000-square-foot showroom.

Ownership category

akta.pro rank

Product category

Residential Home Remodeling Services

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

akta.pro secondary industry

Kitchen Island & Custom Storage Solutions (HSAPAAAH)

Keywords

• Kitchen remodeling services
• Bathroom renovation
• Custom cabinetry
• Design-build remodeling
• Interior space remodeling

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Kitchen Remodeling Projects: Full-service design-build kitchen remodeling including custom cabinetry, countertops, appliances, fixtures, and installation. Revenue is generated through one complete project price model with no separate payments for individual trades.
2. Bathroom Remodeling Projects: Complete bathroom renovation services including custom vanities, tile, shower systems, lighting, ventilation, fixture upgrades, and luxury finishes. Project-based pricing.
3. Interior Space Remodeling: Specialty room remodeling including mudrooms, laundry rooms, coffee bars, wine bars, family rooms, living/dining rooms, and multipurpose spaces. Project-based pricing model.
4. Custom Cabinetry Sales: Sale of premium custom cabinetry including Plato Custom Cabinetry and in-house Greenfield custom cabinetry with various materials, finishes, and storage options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wisconsin Kitchen Mart is a design-build home remodeling firm that plans and delivers kitchen, bathroom, and interior space renovations for homeowners in southeastern Wisconsin. Engagements begin with a free showroom consultation and proceed through in-home measurement, design development with 3D renderings, custom cabinetry (in-house Greenfield and partnered Plato), in-house fabricated countertops, and complete installation by a coordinated in-house team of craftspeople under a single all-inclusive project price.

Product overview

Wisconsin Kitchen Mart is a design-build home remodeling company offering a unified suite of services centered on kitchen, bathroom, and interior space remodeling. The core offerings include Kitchen Remodeling Services, Bathroom Remodeling Services, Interior Space Remodeling, and Custom Cabinetry (featuring Plato Custom Cabinetry as a partnered sub-brand and Greenfield custom cabinetry as an in-house sub-brand). These services are delivered through a six-step Design-Build Remodeling Process that includes 3D artistic renderings and complete pricing. Supporting capabilities include an In-House Countertop Fabrication shop and an 18,000-square-foot Showroom Experience for material selection and design consultation. The company serves southeastern Wisconsin homeowners and has been operating since 1951.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Services Full-service design-build kitchen remodeling covering concept design, material selections, custom cabinetry, countertops, appliances, and flooring, delivered to southeastern Wisconsin homeowners under a single project price.
• Bathroom Remodeling Services Design-build bathroom renovation including custom vanities, tile, shower systems, fixtures, lighting, and luxury upgrades such as heated floors and spa-inspired finishes, sold as a complete project to homeowners.
• Interior Space Remodeling Custom interior remodeling for specialty rooms including mudrooms, laundry rooms, coffee bars, wine bars, family rooms, living/dining rooms, and multipurpose spaces, priced per project.
• Custom Cabinetry Premium custom cabinetry combining Wisconsin Kitchen Mart's in-house Greenfield line with the partnered Plato Custom Cabinetry line, offering tailored materials, finishes, door styles, and storage solutions for kitchens and bathrooms.

Quantifiable outcome

• Many customers are second- and third-generation families returning for additional projects
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Plato Custom CabinetrycoreTechnology or IntegrationWisconsin Kitchen Mart offers Plato Custom Cabinetry, a fifth-generation cabinet company, as one of their premium cabinet options. Plato is described as offering extensive options for materials, finishes, and storage details, complementing WKM's in-house Greenfield custom cabinetry.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Neil Kelly Company: Long-established Pacific Northwest design-build remodeling firm offering kitchen, bath, and interior renovations under a single integrated team. Comparable to WKM in longevity, design-build delivery, and homeowner-focused full-service remodeling.
• Re-Bath: National bath remodeling franchise specializing in full bathroom renovations with showrooms and turnkey installation. Competes with WKM in the bath renovation segment with a similar showroom-driven, one-price project model.
• Bath Fitter: Bath liner and acrylic bath-remodeling franchise with company-owned and franchised showrooms. Competes with WKM for bathroom renovation projects, though focused more on liners than full custom remodels.
• Kitchen Tune-Up: National kitchen updating and remodeling franchise offering cabinet refacing, redooring, and full kitchen remodels. Direct peer in the kitchen renovation segment with a comparable showroom-and-consult customer acquisition model.
• DreamMaker Bath & Kitchen: Franchise network offering full-service kitchen and bath design-build remodeling with showroom-based sales. Closely comparable business model to WKM with regional franchise owners serving homeowner markets.
• Reborn Cabinets: Regional kitchen and bath remodeling firm specializing in cabinet refacing and full remodels across the West Coast. Comparable to WKM in showroom-driven design-build delivery and premium cabinetry positioning.

Broad incumbents

• The Home Depot: Largest U.S. home improvement retailer with installed kitchen and bath design services through in-store designers. Competes for the same homeowner remodels as WKM but at lower price points and with outsourced installation labor.
• Lowe's: National home improvement retailer offering kitchen and bath design services and installed sales. Overlaps with WKM's homeowner renovation segment as a broader, lower-touch alternative.
• IKEA (Kitchen and Bath services): Global home furnishings retailer with planning and installation services for IKEA kitchens and baths. Competes for mid-market kitchen remodels with a modular, lower-cost proposition versus WKM's premium custom offering.
• Masco Corporation: Major manufacturer of cabinets, coatings, and plumbing products serving remodeling and new construction channels. Relevant adjacent to WKM as an upstream supplier ecosystem affecting cabinet and fixture sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wkm3601
• Facebookfacebook.com/WisconsinKitchenMart
• Instagraminstagram.com/wisconsinkitchenmart
• LinkedInlinkedin.com/company/wisconsin-kitchen-mart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Kitchen Mart