What Growth Gurus does

Growth Gurus is a retention marketing agency that provides email, SMS, and lifecycle marketing services to e-commerce brands. Founded in 2018, the company is incorporated in Australia as Growth Gurus Pty Ltd, headquartered in Newcastle with additional offices in Melbourne and a West Hollywood, US presence, and operates with a distributed team that includes staff in the Philippines. Its customer base spans more than 20 named brands across verticals such as supplements, beauty and skincare, alcohol, footwear, homewares, and food, and ranges from SMBs (We Might Be Tiny) through mid-market accounts to enterprise customers (Casella Family Brands, Blundstone, T2, Yellow Tail, Joovv, Eminence Organic Skin Care).

The agency's core services are organized around five pillars: Email Marketing, SMS Marketing, Klaviyo Specialty (delivered as a Klaviyo Elite Partner and 2026 Partner Advisory Council member), Yotpo Loyalty, and Customer Data Platform services, with supporting offerings in Justuno lead capture and CRM strategy. The technology stack is partner-led rather than proprietary: Klaviyo, Yotpo, Gorgias, Justuno, Okendo, Shopify Plus, BigCommerce, and HubSpot. In 2024, Growth Gurus launched SMS MarketingCraft GPT, a publicly available ChatGPT-based tool that provides SMS marketing content, compliance, segmentation, and performance guidance. Adjacent digital products include the Growth Gurus Academy (coaching and training), the E-Commerce Calendar 2024, and the Klaviyo Abandoned Cart Guide e-book.

Growth Gurus generates revenue through three streams: managed services retainers (full-service email, SMS, lifecycle, and automation execution), strategic consulting and advisory engagements (strategy workshops, CRM planning), and education and training via the Academy. Pricing is quote-based and not publicly disclosed, with services delivered as custom engagements. Distribution is driven by direct sales (discovery calls, strategy workshops) augmented by channel referrals from platform partners, particularly Klaviyo and Yotpo. The company self-claims Top 3 Managed Revenue globally and APAC's largest Klaviyo partner, but does not disclose revenue, funding, or ownership structure; it remains a privately held agency with no external investment evident in the source data.

Name

Growth Gurus

Legal name

Growth Gurus Pty Ltd

Website

https://growthgurus.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Growth Gurus is a retention marketing agency providing email, SMS, and lifecycle marketing services to e-commerce brands from startups to enterprises. Founded in 2018, it operates as a Klaviyo Elite Partner across Australia, the United States, and the Philippines.

Ownership category

akta.pro rank

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Managed Services Retainers: Ongoing retention marketing services including email marketing, SMS marketing, lifecycle strategy, automation architecture, segmentation, and customer journey optimization delivered as full-service partnerships with e-commerce brands.
2. Strategic Consulting & Advisory: Strategy workshops, consulting engagements, and advisory services for brands seeking guidance on retention strategy, CRM planning, and marketing infrastructure.
3. Education & Training: Growth Gurus Academy offering guides, courses, group coaching, and one-on-one training for teams looking to build retention marketing capabilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Growth Gurus is a retention-led e-commerce marketing agency that delivers email marketing, SMS marketing, lifecycle strategy, automation, segmentation, and customer journey optimization as managed services and consulting engagements. The firm specializes in Klaviyo Elite Partner work alongside Yotpo Loyalty, Justuno lead capture, and customer data platform services, helping e-commerce brands grow customer lifetime value and retention revenue.

Product overview

Growth Gurus is a retention-led e-commerce marketing agency offering a unified suite of services centered on email marketing, SMS marketing, and customer lifecycle management. The core service portfolio includes Email Marketing Services, SMS Marketing Services, Klaviyo Specialty (as Elite Partners), Yotpo Loyalty Services, Customer Data Platform Services, Justuno Lead Capture, and CRM Strategy & Marketing Infrastructure. These services are delivered as strategic consulting and execution support. Supporting the core services are digital products: SMS MarketingCraft GPT (an AI-powered ChatGPT-based tool for SMS marketing guidance), Growth Gurus Academy (coaching/workshops), E-Commerce Calendar 2024, the Klaviyo Abandoned Cart Guide e-book, and podcast content on Spotify. The company operates as a strategic partner rather than a software vendor, combining human expertise with technology platforms like Klaviyo and Yotpo.

Differentiator

Problem solved

Functional benefit

Brands

• SMS MarketingCraft GPT: AI-powered GPT tool designed to help businesses craft SMS marketing campaigns, navigate regulatory compliance, and integrate SMS into overall marketing strategies.
• Growth Gurus Academy

Products and services

• Email Marketing Services Strategic email marketing services including flows, campaigns, segmentation, testing, and lifecycle optimization designed to support the full customer journey for e-commerce brands.
• SMS Marketing Services SMS marketing programs including campaigns, automations, segmentation, and testing designed to feel timely, relevant, and connected to the wider customer experience.
• Klaviyo Specialty Services As Klaviyo Elite Partners, specialized services include lifecycle architecture, advanced automation builds, integrations, and CRM strategy leveraging deep technical expertise.
• Yotpo Loyalty Services Loyalty program design and management including rewards strategy, lifecycle integration, and programs that encourage repeat purchase and customer engagement.
• Customer Data Platform Services Data-driven approaches through segmentation, lifecycle mapping, behavioral insights, and personalized customer journey development for better retention.
• Justuno Lead Capture Services Lead capture and on-site messaging solutions using pop-ups and forms to collect visitor data and convert leads into customers.
• Growth Gurus Academy Coaching, workshops, and educational resources including guides, courses, group coaching, and one-on-one training to upskill marketing teams on retention strategies.
• SMS MarketingCraft GPT An AI-powered GPT (built on ChatGPT) that provides expert guidance on SMS marketing including content creation, compliance, integration, segmentation, campaign design, and performance analysis. Available for free use.

Quantifiable outcome

• 91% retention revenue increase for Omnilux
• +11 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• KlaviyocoreTechnology or IntegrationKlaviyo Elite Partner status - highest partnership tier. 2026 Partner Advisory Council member, a select global group of agencies helping shape the future of customer engagement. Manages revenue across 6+ brands using Klaviyo platform with demonstrated 35x ROI for clients.
• YotpocoreTechnology or IntegrationPart of the Yotpo Email Advisory Board. Provides loyalty, SMS, reviews, user-generated content, and visual marketing capabilities. Multiple awards received from Yotpo including Best Design Agency APAC 2023.
• JustunocoreTechnology or IntegrationLead generation and on-site messaging partner. Used for pop-ups, lead capture, and conversion optimization integrated across email and SMS flows.
• Shopify PluscoreTechnology or IntegrationE-commerce platform partnership providing foundation for client implementations and integrations.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Others

• Klaviyo: The leading email and SMS marketing automation platform for e-commerce that Growth Gurus is an Elite Partner of. Comparable as the platform ecosystem around which Growth Gurus builds its services; not a direct competitor but the most strategically important partner in its go-to-market.

Direct peers

• Common Thread Collective: An e-commerce growth and retention marketing agency serving DTC brands with email, SMS, paid media, and creative services. Directly comparable to Growth Gurus due to overlapping service offerings and shared focus on e-commerce retention and lifecycle marketing.
• Repeat Purchase Agency: A retention marketing agency that specializes in email and SMS marketing for e-commerce brands using Klaviyo. Comparable to Growth Gurus as a direct competitor in the Klaviyo-focused retention marketing space, serving a similar SMB-to-mid-market client base.

Broad incumbents

• Power Digital Marketing: A full-service growth marketing agency offering SEO, paid media, content, and analytics services across industries. Comparable to Growth Gurus as a digital marketing agency, though significantly larger in scale and broader in service scope.
• Disruptive Advertising: A digital marketing agency specializing in paid media, SEO, and lifecycle marketing for e-commerce and B2B brands. Comparable to Growth Gurus as a digital agency with e-commerce focus, though larger in scale and with a heavier emphasis on paid acquisition.
• WebFX: A full-service digital marketing agency offering SEO, PPC, web design, and marketing automation services. Comparable to Growth Gurus as a digital marketing agency, though with a much wider service portfolio, larger team, and broader industry coverage.
• Tinuiti: A large performance marketing agency offering paid media, SEO, creative, and analytics services. Comparable to Growth Gurus as a digital marketing agency serving e-commerce brands, though with significantly broader capabilities and larger scale.
• LYFE Marketing: A digital marketing agency specializing in social media management, content marketing, and email marketing for small and mid-sized businesses. Comparable to Growth Gurus as a digital marketing agency with email marketing expertise, though more SMB-focused and social-first in orientation.
• KlientBoost: A digital marketing agency specializing in PPC, paid media, and conversion rate optimization. Comparable to Growth Gurus as a digital marketing agency, though more focused on paid acquisition than retention lifecycle work.
• SmartSites: A full-service digital marketing agency offering web design, SEO, PPC, and social media services. Comparable to Growth Gurus as a digital marketing agency, though with a broader service portfolio and stronger SMB orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thegrowthgurus_
• LinkedInlinkedin.com/company/the-growth-gurus
• Instagraminstagram.com/growthgurus.io
• TikToktiktok.com/@mattcoleborne

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth Gurus