What MetaLocator.com does

MetaLocator, operated by Fatica Consulting L.L.C. d/b/a MetaLocator, is a SaaS provider of store, dealer, and product locator software founded in 2007 and headquartered in Milwaukee, Wisconsin. The platform is engineered as a web-based, cloud-hosted locator and location content management system with over 300 configurable features, including geolocation search by ZIP code, address, or auto-detect; integrated mapping via Google Maps, MapBox, ArcGIS, and Bing Maps; SEO-optimized location landing pages; a full REST API; Handlebars-based field templating; demand heat maps; and lead-capture forms. Adjacent modules extend the core locator into directory software, where-to-buy product finders, IVR/telephone locator, SMS-text locator, and a Dealer Locator CRM, all sharing a common CMS and analytics layer. The platform is sold primarily via subscription (monthly and annual tiers) following a no-credit-card 30-day free trial, with supplemental revenue from fixed-price Concierge setup services and longer Enterprise Services engagements that typically span 12-15 weeks.

Customer reach spans both enterprise and SMB segments horizontally, including retailers, dealer networks, manufacturers seeking where-to-buy functionality, healthcare/financial service-provider directories, and marketing agencies. MetaLocator's stack holds an unusually broad compliance posture for a company of its size — SOC 2 Type 2 (annually audited), GDPR, CCPA, VCDPA, COPPA, PCI-DSS, and EU-U.S./UK/Swiss Data Privacy Framework participation — alongside full multi-language support and any-address-system compatibility. Distribution runs through three parallel motions: product-led growth via self-serve trial signup, direct enterprise sales with white-glove implementation, and an Agency Partner Program that enables web developers and agencies to manage multiple client accounts in a sandboxed environment. The company is founder-led (CEO Mike Fatica), bootstrapped, private, and operates without external investment or a parent entity.

Name

MetaLocator.com

Legal name

Fatica Consulting L.L.C. d/b/a MetaLocator

Website

https://metalocator.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

MetaLocator, operated by Fatica Consulting L.L.C., provides SaaS-based store, dealer, and product locator software to enterprise and SMB customers globally. Its platform offers 300+ configurable features including integrated mapping, multi-language support, analytics, and compliance tooling for website-based location search.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing: SaaS subscription model with monthly and annual billing options. Customers paying by credit card are automatically charged on a monthly basis according to their subscription selection after the 30-day trial period. Annual subscriptions are non-refundable and cannot be cancelled.
2. Concierge Service: One-time professional services for setup, configuration, and deployment assistance. Fixed-price service typically covering 2-4 hours of work, capped at 5 hours. Includes data formatting, import, interface setup, and basic design styling.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

MetaLocator provides a cloud-based SaaS platform that enables businesses to build, deploy, and manage store locators, dealer locators, product finders, and searchable location directories on any website via a one-time copy-paste code installation. The platform features over 300 configurable options including integrated mapping, geolocation, multi-language support, analytics, lead capture, and a REST API, with companion professional services for enterprise implementations.

Product overview

MetaLocator offers a comprehensive suite of location-based software products centered around store locators, dealer finders, and product finders. The core product is the Store Locator Software, which serves as the foundational platform with over 300 features including mapping, geolocation, and analytics. The product portfolio includes specialized variants for different use cases: Location Landing Pages for SEO-optimized individual location pages, Directory Software for searchable databases, Where to Buy Software for product-level inventory and retail finding, and IVR/SMS Locator Software for phone and text-based searches. All products are built on a common Content Management System platform and share features like multi-language support, bulk import/export, and analytics. The platform is designed for easy installation via copy-paste code and offers Enterprise Services for large-scale implementations.

Differentiator

Problem solved

Functional benefit

Products and services

• Store Locator Software Feature-rich and highly-configurable locator software enabling search by zip code, address, or auto-detected user location. Includes integrated mapping, geolocation, mobile-friendly responsive design, full language support, analytics/business intelligence, and over 300 configurable features. Target users are enterprises and SMBs needing branded locators on their websites.
• Location Landing Pages SEO-optimized individual landing pages generated for each location, designed to attract organic search traffic for location-specific keywords and enable publishing of promotions, events, and offers to specific locations.
• Directory Software Searchable database software for creating comprehensive directories with filtering and categorization capabilities, applicable beyond physical locations to any type of records organizations need to expose for search.
• Where to Buy Software Product finder feature that helps consumers locate retailers, distributors, or sellers of products. Includes price monitoring and retailer data integration to communicate product availability and pricing at retail locations.
• IVR Locator Software Interactive Voice Response (IVR) locator enabling phone-call-based location searches as part of the SMS and IVR Locators product suite, allowing customer self-service via telephone.
• SMS Text Locator Locator search functionality accessible via SMS text messaging, allowing users to find locations by sending text messages with keyword search functionality within the locator interface.
• Concierge Service Professional setup and configuration service for customers needing assistance with initial deployment, interface design matching website branding, and data import/mapping. Fixed-price service typically covering 2-4 hours of work, capped at 5 hours of staff time.
• Enterprise Services White-glove engagement services for enterprise customers including design, planning, and execution phases typically spanning 12-15 weeks, with dedicated project management and weekly meetings.

Quantifiable outcome

• Build locators in minutes with no coding required
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core.

• MapBoxcoreTechnology or IntegrationThird-party mapping technology provider used for displaying interactive maps within the MetaLocator platform. Users are bound by MapBox's terms of service when using this mapping option.
• Google MapscoreTechnology or IntegrationThird-party mapping technology used within MetaLocator for displaying interactive maps. Google Maps terms of use apply when this option is selected.
• ArcGIScoreTechnology or IntegrationThird-party mapping technology provider integrated into MetaLocator for map display functionality.
• Bing Maps (Microsoft)coreTechnology or IntegrationThird-party mapping technology provider used for displaying interactive maps within MetaLocator.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Yext: Yext is a larger location-experience platform offering listings management, pages, and store locator functionality. It competes with MetaLocator at the enterprise tier but bundles locator capability into a broader digital presence suite.
• SOCi: SOCi provides a multi-location marketing platform with localized content, listings, and locator capabilities for franchises and multi-location brands. A broader incumbent that competes with MetaLocator at the enterprise/mid-market level.
• Uberall: Uberall is a location marketing platform combining listings management, store locators, and reputation management for multi-location enterprises. Comparable to MetaLocator's enterprise offerings but as part of a broader marketing stack.
• Rio SEO (Location Bank): Rio SEO's Location Bank product offers enterprise location content management and store locator tools. Comparable to MetaLocator's enterprise CMS-driven locator but part of a broader enterprise SEO suite.

Direct peers

• Pinpoint: Pinpoint offers dealer locator, store locator, and where-to-buy solutions for manufacturers and brands with dealer networks. Comparable to MetaLocator in dealer-network vertical focus and SaaS delivery model.
• StorePoint: StorePoint is a direct competitor offering a SaaS store locator and dealer locator platform for SMB and mid-market customers. It overlaps closely with MetaLocator in target customer, core product (embeddable locator widget), and self-service go-to-market.
• Dealer Spike: Dealer Spike provides dealer locator and dealer website platforms to powersports, RV, and marine manufacturers. Overlaps with MetaLocator's dealer locator use case and enterprise agency-channel go-to-market.
• Bullseye Locations: Bullseye provides store locator, dealer locator, and product finder software with custom map styling and analytics. It is a direct peer to MetaLocator, serving similar retailer and brand customers with comparable feature sets.

Others

• MapBox: MapBox is a mapping platform and integration partner to MetaLocator. While not a direct competitor in store-locator software, MapBox enables customers to build DIY locator experiences, representing an indirect competitive and ecosystem adjacency.

Emerging players

• Chatmeter: Chatmeter is a multi-location brand intelligence platform with listings management and locator features that overlap with MetaLocator's enterprise offering, particularly for brands with large retail footprints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MetaLocator
• Facebookfacebook.com/metalocator
• LinkedInlinkedin.com/company/metalocator-com

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetaLocator.com