Exr Medical Imaging
EXR Medical Imaging is a physician-owned Ontario operator of five Independent Health Facilities providing community diagnostic imaging services — including mammography, ultrasound, and X-ray — across Ajax, Pickering, and Scarborough, billing OHIP and serving GTA patients and referring physicians.
- Company typePrivate
- Founded1980
- HeadquartersPickering, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Exr Medical Imaging does
EXR Medical Imaging is a physician-owned Ontario operator of five Independent Health Facilities (IHFs) providing community diagnostic imaging services across Ajax, Pickering, and Scarborough in the Greater Toronto Area. Founded in 1980 and operating for over 40 years, EXR offers a portfolio of services including General X-Ray, Mammography (Canadian Association of Radiologists-accredited), Vascular Ultrasound, Musculoskeletal Imaging, General Ultrasound, Bone Mineral Densitometry, Elastography, and Sonohysterograms, delivered by 20+ subspecialty-trained radiologists holding University of Toronto adjunct appointments and staff privileges at Scarborough and Rouge Hospital and Lakeridge Health.
The technology platform is a fully digitized imaging environment built on PACS (Philips PACS Anywhere Viewer) with 24-hour report turnaround, integrated with the PocketHealth patient portal for online imaging access and a PocketHealth Provider-to-Provider Sharing service for secure electronic exchange with other providers via the eUnity Health Canada-compliant cloud viewer. Equipment partnerships with Philips and Xtron Imaging Inc. supply and maintain state-of-the-art scanners across the five sites.
EXR's business model is OHIP-billed professional services: all insured diagnostic imaging is reimbursed at provincial fee schedules for valid Ontario Health Card holders, with referring physicians acting as the primary demand gatekeeper. The company serves two primary customer segments — GTA patients requiring accessible walk-in or scheduled community imaging, and referring physicians needing rapid PACS-based report turnaround. Strategic management is delivered through a partnership with EXR Medical Management Inc. (EMMI), and the company is led by President Dr. Christina Chingkoe with no external PE/VC backing.
Exr Medical Imaging firmographics
Firmographics- Name
- Exr Medical Imaging
- Legal name
- EXR Medical Imaging
- Website
- https://exr.ca
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EXR Medical Imaging is a physician-owned Ontario operator of five Independent Health Facilities providing community diagnostic imaging services — including mammography, ultrasound, and X-ray — across Ajax, Pickering, and Scarborough, billing OHIP and serving GTA patients and referring physicians.
- Ownership category
- akta.pro rank
Exr Medical Imaging industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)
- akta.pro secondary industries
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Imaging & Diagnostic Interoperability (DICOM exchange, image sharing, VNA connectivity) (HLACABAM)
Keywords
Where Exr Medical Imaging is headquartered
LocationHeadquarters
- HQ city
- Pickering
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Exr Medical Imaging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Diagnostic Imaging Services: Healthcare diagnostic imaging services billed to the Ontario Health Insurance Plan (OHIP) for insured Ontario residents. Services include General X-Ray, Mammography, Vascular Ultrasound, MSK, General Ultrasound, Bone Mineral Densitometry, and Elastography.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | OHIP-covered diagnostic imaging services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Exr Medical Imaging product offering
Product offeringCore offering
EXR Medical Imaging operates 5 Independent Health Facilities (IHFs) spanning Ajax to Scarborough, Ontario, providing community diagnostic imaging services including General X-Ray, Mammography, Vascular Ultrasound, Musculoskeletal Imaging, General Ultrasound, Bone Mineral Densitometry, and Elastography. Services are delivered through walk-in visits, scheduled appointments, and physician referrals, with a fully digital environment, 24-hour report turnaround, and OHIP coverage for valid Ontario health card holders.
Product overview
EXR Medical Imaging operates 5 Independent Health Facilities (IHF) spanning from Ajax to Scarborough, Ontario, providing community diagnostic imaging services in support of Scarborough and Rouge Hospital and Lakeridge Health. The company offers a comprehensive portfolio of diagnostic imaging services including General X-Ray, Mammography (CAR-accredited), Vascular Ultrasound, Musculoskeletal (MSK) Imaging, General Ultrasound, Bone Mineral Densitometry, and Elastography. The service portfolio is unified by a fully digital environment with state-of-the-art technology, digitization of all imaging and reports, and a 24-hour report turnaround commitment. Patient-facing services include a PocketHealth-powered Patient Portal for viewing and sharing records, while physician services include PACS online access and PocketHealth Provider-to-Provider Sharing for secure inter-provider imaging exchange.
Differentiator
Problem solved
Functional benefit
Products and services
- General X-Ray
- Mammography
- Vascular Ultrasound
- Musculoskeletal (MSK) Imaging
- General Ultrasound
- Bone Mineral Densitometry (BMD)
- Elastography
- Sonohysterograms
Companies that use Exr Medical Imaging
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Exr Medical Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Exr Medical Imaging partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- PocketHealthcorePartnership enables patients to view, store, and instantly share their medical imaging and reports online. EXR also launched PocketHealth Provider-to-Provider Sharing for secure electronic sharing of imaging studies with other healthcare providers.
- PhilipscorePhilips provides healthcare technology solutions including imaging equipment and monitoring systems. They focus on cardiology, oncology, and women's health, offering solutions from disease prevention through treatment and health management.
- Xtron Imaging Inc.coreCanadian-owned company providing medical imaging equipment solutions since 1987. Assists facilities with equipment selection, regulatory requirements, installation, operation, and servicing of medical imaging systems.
- EXR Medical Management Inc. (EMMI)coreMarket leader in Diagnostic Imaging Management & Services. The EMMI team consists of practicing radiologists and radiology administrators providing diagnostic reporting services, quality management, peer review, RIS/PACS, department operations, and consulting.
- Scarborough and Rouge HospitalcoreEXR provides community diagnostic imaging services in support of the Scarborough and Rouge Hospital. EXR radiologists are on staff at the hospital.
- Lakeridge HealthcoreEXR radiologists are on staff at Lakeridge Health, specifically at the Ajax site and Scarborough-Rouge Health Centenary and Birchmount sites. Dr. Kim serves as Clinical Lead for MRI at these locations.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Exr Medical Imaging competitors and assessment
Company assessmentDirect peers
- Canada Diagnostic Centres: Multi-site Canadian diagnostic imaging provider offering X-ray, ultrasound, mammography, BMD, MRI, and CT — a direct peer in the independent outpatient imaging segment, though concentrated in Western Canada rather than Ontario.
- Insight Medical Imaging: Alberta-based multi-site diagnostic imaging operator with similar modality mix (X-ray, ultrasound, mammography, BMD, MRI/CT) — comparable business model and target customer segments even though it does not operate in Ontario.
- MCI Medical Clinics: Ontario multi-disciplinary medical clinic operator that includes diagnostic imaging alongside family medicine and specialist services — comparable as a GTA-located outpatient provider offering walk-in and referred imaging.
- True North Imaging: Canadian multi-site independent diagnostic imaging operator with OHIP-billable modalities (X-ray, ultrasound, mammography, BMD, MRI) — directly comparable as a community IHF competitor serving similar Ontario patient and referrer base.
- MyHealth Centres: Ontario-based chain of diagnostic imaging clinics offering X-ray, ultrasound, mammography, BMD, and MRI — a direct multi-modality peer competing for the same walk-in and physician-referred outpatient imaging volume in the GTA.
- MIC Medical Imaging: Canadian independent diagnostic imaging group offering X-ray, mammography, ultrasound, BMD, and MRI — comparable IHF-style operator with a similar multi-site community footprint model.
Broad incumbents
- Cleveland Clinic Canada: Outpatient diagnostic services in Toronto as part of a broader multi-specialty brand — overlaps with EXR on imaging but competes across a much wider service portfolio rather than specializing in community IHF work.
- Well Health Technologies: Public Canadian digital health company operating a large network of outpatient medical clinics including diagnostic imaging across multiple provinces — a broader incumbent that competes with EXR at the network level and on physician-recruitment dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Exr Medical Imaging social profiles
Digital presenceExr Medical Imaging compliance and trust
Trust signalCompliance1 record
Exr Medical Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exr Medical Imaging leadership team
Management profileNumber of profiles
Profiles2 records
Exr Medical Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exr Medical Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exr Medical Imaging
What does Exr Medical Imaging do?
EXR Medical Imaging operates 5 Independent Health Facilities (IHFs) spanning Ajax to Scarborough, Ontario, providing community diagnostic imaging services including General X-Ray, Mammography, Vascular Ultrasound, Musculoskeletal Imaging, General Ultrasound, Bone Mineral Densitometry, and Elastography. Services are delivered through walk-in visits, scheduled appointments, and physician referrals, with a fully digital environment, 24-hour report turnaround, and OHIP coverage for valid Ontario health card holders.
Is Exr Medical Imaging a public or private company?
Exr Medical Imaging is a private company. It is classified as management employee owned and is currently operating.
When was Exr Medical Imaging founded?
Exr Medical Imaging was founded in 1980. It employs 11 to 50 people.
Where is Exr Medical Imaging based?
Exr Medical Imaging is headquartered in Pickering, Canada, in the North America region.
How does Exr Medical Imaging make money?
One revenue line is on record: diagnostic Imaging Services.
Who are Exr Medical Imaging's main competitors?
Direct peers on record are Canada Diagnostic Centres, Insight Medical Imaging, MCI Medical Clinics, True North Imaging, MyHealth Centres and MIC Medical Imaging. Broad incumbents are Cleveland Clinic Canada and Well Health Technologies.
Does Exr Medical Imaging have an API?
No public API is recorded for Exr Medical Imaging.
What industry is Exr Medical Imaging in?
Exr Medical Imaging's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAN, Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers, with a secondary code of HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound). Its NAICS code is 621512 and its SIC code is 8093.