MOX TV

What MOX TV does

MOX TV (legally MEDIAWAYSS Sp. z o.o., registered in Warsaw, Poland under KRS 529442) operates a native, viewability-first video advertising platform that connects publishers with advertisers. Founded in 2011, the company maintains regional offices in Florida (United States) and Buenos Aires (Argentina) and serves approximately 150 million users across CIS (25% / ~10.9M users), EMEA, APAC, and LATAM. Its core proposition is a proprietary "machine tracking algorithm" that restricts video ad playback to the user's visible zone and halts playback when the unit scrolls out of view, marketed as "Born to be Viewable."

The platform's technology stack centers on an AMP-certified HTML5 adaptive video player built to IAB guidelines, with API-powered reporting and cross-device delivery. Product surface includes four video ad formats (InStream pre/mid/post-roll, InPage Content Roll, Sticky, Video Slider), a content owner platform that accepts direct video uploads or YouTube channel connections for revenue-share distribution on premium publisher inventory, a video remarketing capability aimed at returning users, and a reporting panel for campaign analytics. Claimed performance outcomes include +80% video view lookup rates via the InPage format and 100-200% publisher profit uplift.

Revenue is generated through B2B advertising on a transaction-fee or revenue-share basis between publishers supplying inventory and advertisers buying reach; pricing is custom and contact-based rather than publicly disclosed. Go-to-market combines a sales-led motion (contact forms segmented by business type and country) with a product-led growth motion (content owner self-service onboarding). Notable publisher partners include Bigmir-net, Obozrevatel, 2+2, UNIAN, Inquirer.net, The Jakarta Post, Irish Times, Brainly, and Marie-Claire; notable advertiser and integration partners include GroupM, Freewheel, DoubleClick, AOL, and Gamut. The company has explicitly indicated it is not currently accepting new publishers or advertisers due to ongoing technical transformations. Disclosed M&A activity is limited to the September 2012 acquisition of Cull TV for an undisclosed amount.

Name

MOX TV

Legal name

MEDIAWAYSS Sp. z o.o.

Website

https://mox.tv

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

MOX TV is a viewability-focused native video advertising platform connecting publishers and advertisers across CIS, EMEA, APAC, and LATAM, serving 150M users via proprietary machine-tracking video formats and an HTML5 adaptive player.

Ownership category

akta.pro rank

Product category

Digital Video Advertising Platform

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro industry

PRIMARYHDAAAEAF

Video Understanding & Content Moderation

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Computer Vision & Video Analytics

SECONDARYMPAHAKAG

Broadcast Monitoring, Compliance & QoS (Logging, Loudness, Captions)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Broadcast & Playout Technology (Automation, Master Control)

Keywords

• Video advertising platform
• Native video ads
• Programmatic video monetization
• Publisher video solutions
• Viewable video formats

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Advertising Revenue: Revenue generated from connecting publishers (providing ad inventory) with advertisers (paying for audience reach). Platform takes a transaction fee or operates on revenue share basis between publishers and advertisers.
2. Video Remarketing Services: Provides video remarketing capabilities to help advertisers reach returning customers, increase conversions through interaction sales funnel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MOX TV operates a native, viewability-first video advertising platform that connects publishers (media sites, broadcasters, content owners) with advertisers (brands, agencies, DSPs, SSPs). Its proprietary machine tracking algorithm ensures video ads play only when in the user's visible zone, and the platform offers multiple ad formats (In Stream, InPage, Sticky, Video Slider), a Video Player product, and a Content Owner self-service monetization portal across 150M+ global users.

Product overview

MOX TV is a native high-viewable video advertising platform connecting publishers with advertisers through unique viewability-focused technologies. The platform architecture consists of the core MOX TV Video Platform, supplemented by four distinct video ad formats (In Stream, InPage, Sticky, Video Slider), a Video Player product for media owners, and a Content Owner Platform for video monetization. The ecosystem includes real-time technology for optimization, video remarketing capabilities, and detailed reporting panels. The platform supports multiscreen and cross-platform delivery with 150 million total users across CIS (10,915,211 users, 25%), APAC, and LATAM regions.

Differentiator

Problem solved

Functional benefit

Products and services

• MOX TV Video Platform Native high-viewable video advertising platform that connects publishers with advertisers, featuring viewability-focused technologies and real-time optimization capabilities.
• InPage (Content Roll) Video Format Native high-viewable video format that expands between text content when a user engages with site content.
• In Stream Video Format Video ad format (pre-roll, mid-roll, post-roll) that displays video advertisements before, during, or after video content playback.
• Sticky Video Format Video ad format that sticks to the user's screen while scrolling, providing higher viewability, CTR, and user engagement compared to standard formats.
• Video Slider Format Video advertising format that attracts user attention and increases brand awareness through behavior-analyzed placement opportunities.
• HTML5 Adaptive Video Player HTML5 adaptive video player for media owners with AMP certification, IAB guidelines compliance, full-cycle monetization, and API-powered reporting.
• Content Owner Platform Platform for video content owners to monetize content and grow popularity through upload or YouTube channel integration, premium site distribution, and revenue sharing.

Quantifiable outcome

• Videos viewed more often by +80%
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• To4kacoreChannel Partner/ Reseller/ DistributorPublisher partner in EMEA region. Part of the publisher network that monetizes video inventory through MOX TV's viewable video advertising platform.
• Bigmir-netcoreChannel Partner/ Reseller/ DistributorMajor publisher partner in EMEA region. Ukrainian internet portal providing video ad inventory to MOX TV platform.
• ObozrevatelcoreChannel Partner/ Reseller/ DistributorUkrainian media outlet partner. Part of publisher network monetizing content through viewable video ads.
• 2+2coreChannel Partner/ Reseller/ DistributorTelevision channel partner in EMEA. Broadcast partner monetizing video content through native advertising platform.
• TetcoreChannel Partner/ Reseller/ DistributorBroadcasting partner in EMEA region providing video content inventory.
• UNIANminorChannel Partner/ Reseller/ DistributorUkrainian news agency partner. Provides news content for video ad monetization.
• Inquirer.netcoreChannel Partner/ Reseller/ DistributorPhilippines news portal partner in APAC region. Major digital news site providing content inventory.
• DainikcoreChannel Partner/ Reseller/ DistributorIndian newspaper partner in APAC region. Large print media outlet with digital presence.
• The Jakarta PostminorChannel Partner/ Reseller/ DistributorIndonesian English-language newspaper partner in APAC region.
• BrainlyminorChannel Partner/ Reseller/ DistributorEducational platform partner in EMEA. Provides content for viewable video ad monetization.
• PsychologiesminorChannel Partner/ Reseller/ DistributorLifestyle magazine partner in EMEA. International media brand providing content inventory.
• Irish TimesminorChannel Partner/ Reseller/ DistributorIrish newspaper partner in EMEA region. Prestigious news publication with digital presence.
• GroupMcoreChannel Partner/ Reseller/ DistributorGlobal media investment company partner. Major advertising agency group buying video ad inventory on MOX TV platform.
• FreewheelcoreTechnology or IntegrationProgrammatic video advertising platform integration. Advertiser partner enabling automated video ad buying on MOX TV.
• DoubleClickcoreTechnology or IntegrationGoogle advertising technology platform. Integration partner for programmatic ad serving and campaign management.
• AOLminorChannel Partner/ Reseller/ DistributorAdvertising platform partner. Part of advertiser network accessing MOX TV's viewable video inventory.
• GamutminorChannel Partner/ Reseller/ DistributorAdvertising network partner. Provides additional advertiser demand to MOX TV's publisher network.
• Marie-ClaireminorChannel Partner/ Reseller/ DistributorFashion and lifestyle magazine partner. Premium publisher providing content inventory in EMEA region.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Innovid: Independent ad-tech platform for video advertising, creative, measurement, and analytics. Comparable to MOX TV's focus on viewability, cross-platform delivery, and advertiser-facing campaign tools.
• Teads: Global outstream video advertising platform connecting publishers and advertisers. Directly comparable to MOX TV in offering viewable video ad formats and cross-device monetization for premium publishers.
• Connatix: Video content and monetization platform for publishers, offering video player technology, header bidding, and ad serving. Closely aligned with MOX TV's publisher monetization and video player offerings.
• Primis: Video discovery and monetization platform for publishers, providing native video recommendations and ad serving. Directly competes with MOX TV's InPage and content-driven video formats.
• Aniview: Video ad-tech platform offering outstream video player, header bidding, and ad serving for publishers. Similar technology stack and customer base to MOX TV's video player and ad format products.

Broad incumbents

• Outbrain: Large native content discovery and advertising platform serving premium publishers globally. Adjacent to MOX TV in the native advertising space, but focused on content recommendations rather than video specifically.
• Taboola: Major native advertising/content discovery platform for publishers. Competes for the same publisher wallet as MOX TV, though primarily in content recommendation rather than video ad serving.
• Magnite (formerly SpotX): Largest independent sell-side video advertising platform. Provides CTV and video SSP capabilities that overlap with MOX TV's publisher monetization focus at significantly greater scale.
• FreeWheel (Comcast): Enterprise video ad management and monetization platform owned by Comcast. Currently a MOX TV partner, but also a competitor offering comprehensive video ad serving for premium publishers and broadcasters.

Emerging players

• Seedtag: Contextual AI-driven video advertising platform focused on in-image and video formats. Competes in the same viewable video ad formats category as MOX TV, particularly in EMEA markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MOX_TV
• LinkedInlinkedin.com/company/mox-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOX TV